Augmented Reality

Akhila.Akula
17JJ1A0501
IV CSE
Augmented Reality
 Define Augmented Reality
 Real World
 Imaginary World
 Virtual Reality
 Augmented Reality vs. Virtual Reality
 How AR applies to us
 Future of AR
 Drawbacks
Augmented Reality
 Augmented reality is a live view of a physical
real-world environment whose elements are
merged with (or augmented by) virtual
computer-generated imagery.
 With the help of AR technology, information

about the surrounding real world of the user

becomes interactive and digitally usable.
 A combination of
◦ a real scene viewed by a user and
◦ a virtual scene generated by a computer that
augments the scene with additional information.
 Real World
 Do you remember – our teachers told us
something
 like:
 Living Things, and
 Non-living things
 If we still go deeper into “Living Things” we
have :
 Animal world, and
 Plant world
 All these things together constitutes “ Real
World”
 Imaginary World
 In spite of all these constraints we still enjoy
many things in our “Imaginary World”.
 This “imaginary world” is limited to yourself.
 No one else will “see” or come and “join” with

you in your imaginary world.

 We, most of us, likes the company, enjoy

more in the company of others .So, what is

the best way out?
 Virtual World
 Our software experts gave some kind of life
to our “imaginary world” and depicted it in the
computer screens / electronic devices.

 This new world is called “ Virtual World”.

 Reality
 Where we are ?
 In the “Real World” ?
 That is reality
 When we get into “Virtual World”, what will

be there ?
 “ Virtual Reality”.
 When we are fully into any of these two world,

we call it we are “immersed” in it.

 Virtual reality
 Virtual reality (VR) typically refers to computer
technologies that use software to generate
realistic images, sounds and other sensations
that replicate a real environment (or create an
imaginary setting), and simulate a user's
physical presence in this environment, by
enabling the user to interact with this space.
 With the advancement of the technology, VR
places the user inside an experience. Instead
of viewing a screen in front of them, users are
immersed and able to interact with 3D worlds.
 Virtual Reality
 Virtual reality enhance the imaginary world
and take us to virtual world / immersive
environment**.
 Users are isolated from the outside world /

physical surroundings.
  ** Immersive environment : (of a computer

display or system) generating a three-

dimensional image which appears to
surround the user.
Augmented Reality vs. Virtual
Reality
Augmented Reality Virtual Reality
 System augments  Totally immersive
the real world scene environment
 User maintains a  Senses are under
sense of presence in control of system
real world  Need a mechanism to
 Needs a mechanism
feed virtual world to
to combine virtual user
and real worlds  Hard to make VR
 Hard to register real
world interesting
and virtual
 Augmented Reality

 The dictionary meaning of Augmented is :

 Amplified
 Enhanced
 Improved
 The basic idea of augmented reality is to
superimpose graphics, audio and other sensory
elements over a real world environment in real
time to augment the reality.
 As a result, the technology work by enhancing
one’s current perception of reality.
 Augmented Reality
 Augmented Reality is a very different
technology from Virtual Reality.
 This software (work through apps) enables us

to configure, manage and visualize 3D

content through augmented reality.
 The mission of this software is to seamlessly

connect our physical and virtual experiences

so as to change the way people see and
imagine the world around them.
 Augmented Reality
 Augmented reality (AR) can be applied to
many markets , such as :
 entertainment,
 gaming,
 navigation,
 design,
 marketing,
 sales,
 omni-commerce retail (just to name a few).
 Augmented Reality
 This revolutionary technology is expected to
impact business like :
 retail,
 manufacturing, and
 architecture
 Augmented Reality
 The Augmented Reality is generally
experienced is through gaming, creating
immersive gaming experiences that utilize
your actual surroundings.
 Imagine shooting games with zombies

walking in your own bedroom!

 The biggest use of Augmented Reality

gaming to-date is Pokémon Go, allowing

users to catch virtual Pokémon who are
hidden throughout a map of the real world.
 Augmented Reality
 The AR enabled tracker, which is an image
linked to the augmented reality element (ex:
Drawing in the below picture), triggers the
software to display a 3D version of the
product (ex: here it is the building) with
which the user can interact.
 Augmented Reality
 One can use mobile device to examine the
product in greater detail or just get an idea of
what it looks in real space.
 (Prospective buyer is checking how sofa will

looks like in real world)

 How AR applies to us
 Design
 As of now, physical prototypes have been

only way to see designs in actual size.

 Augment Reality now allows designers to

manipulate and interact with the product in

the real world until they satisfied, instead of
going through multiple proto development in
that phase.
 AR also connects the teams, speeding up the

approval process.
 How AR applies to us
B2B sales
 Retailer and their sales representatives

simulate the products in real size, in their

customer’s real environment to push sales.
 Augmented reality has improved the visual

impact of product presentation and helps

sales team to close the deals faster.
 How AR applies to us
 Omni- Commerce
 Through smart phones and tablets, augmented reality
is allowing customers to try products at home before
buying.
 E-commerce customers can access an entire inventory
of products and AR allow them to test the products in
their homes to see how that product would look. Ikea
has done it.
 Shoe brand Converse‘s buyers who has the Converse
Sampler App can choose any shoe from the Converse
catalog and simply point the phone towards their foot
to see how the (virtual) shoe will look when wearing it.
 How AR applies to us
 Currently, augmented reality is the forefront of retail
innovation, allowing users to experience shopping
online and offline in a revolutionary way. This
technology is allowing the consumer to interact with
virtual products through simple image scan.
 'Nails by Holition is the FIRST EVER mobile app where
consumers can try on virtual nail colours in real-time.
 There are no photos to upload - just hold a smart
phone over the hand and voilà, the selected nail
colour appears on the fingernails.
 ‘Nails by Holition’ even makes recommendations
according to the colour of your hands.
 Future
 Augment Reality is set to dominate the next
age of retail through product visualization.
 People will always want to know as much as

possible before making purchase decision

and AR will help in ensuring customer
confidence.
 It is the kind of sales tool, will remain useful

in years to come.
 Future
 An enhanced reality that works seamlessly
between VR& AR is known as Mixed
Reality(MR).
 The main difference between AR & MR is that

MR seeks to blend reality with computer

generated imagery to such a degree that the
two become almost indistinguishable.
 The true MR system is still in nascent stage,

and will take time to come into market.

 Drawbacks
 There are privacy concerns.
 Image-recognition software coupled with AR will
quite soon, allow us to point our phones at people
,even strangers, and instantly see information
from their Facebook, Twitter, Amazon, LinkedIn or
other
 online profiles.
 With most of these services people willingly put
information about themselves online, but it may
be an unwelcome shock to meet someone, only to
have him instantly know so much about your life
and background.
THANK YOU