Opening Prayer
Dear Lord, We give you thanks for
bringing us together in this virtual
space. May your light shine
through our words and actions as
we learn and grow together. Help
us to always seek out new ways of
learning and sharing in the spirit of
unity and love. Amen.
https://amosii.com/teachers-prayer-before-class-
online-class-or
TEXTBOOK/ REFERENCES
ON-LINE CLASS POLICY
1. Every student is expected to give due
respect to all University officials, faculty
and employees.
2. Must wear proper attire during on-line
classes.
Classroom Policy
3. Students must open their camera during the duration of the
exams.
4. Keep the speaker on mute mode to minimize the noise and
unnecessary sound that may disturb the class, unless otherwise
during recitation.
5. Students must contribute to the online discussions. ALL
students should be logged in.
6. Taking pictures, screenshots, recording sessions and
conversations without authorization is strictly prohibited and
unlawful and shall be under the protection of the Privacy Act
2012.
7. All content and materials are copyrighted. This include class
materials, modules, and PowerPoint Presentations, video
materials submitted for projects or class requirements.
Unauthorized use, uploading, and sharing to another individual,
organization or any type of social media platform are strictly
prohibited.
DO NOT PLAY
VIDEO GAMES
WHILE THE
CLASS IS IN
SESSION!
Orientation – Classroom
policy
Be On Time For Class.
Attendance will be
checked
One at a time. To make
sure everyone can
participate and be
heard, students should
speak one at a time,
and if another student
is talking, they should
listen.
Grading Procedure
The students will be graded according to the
following:
Examination 30%
Group Activity 25%
Quizzes/Assignment 25%
Attendance/On line Participation 20%
midterm + finals/ 2 = Semestral grade
Grading System
Passing: 75% (50 based) Transmutation:
98 - 100 1.00 83 – 85 2.25
95 – 97 1.25 80 – 82 2.50
92 – 94 1.50 77 – 79 2.75
89 – 91 1.75 75 – 76 3.00
86 – 88 2.00 Below 75 5.00
Macro Perspective of
Tourism and Hospitality
This course is designed to give a clear and whole overview of Tourism
and Hospitality as an ecosystem and goes beyond the usual closed-
concept of tourism.
It introduces the concepts and terms that are common throughout
the different sectors.
It also intends to develop, update and maintain local knowledge as
well as tourism industry knowledge.
It shows the structure and scope of tourism as well as the impact of
Tourism as an industry in relation to the world economy and society.
It also illustrates the effects of the convergence of tourism with the
other local industries and let the students appreciate its multiplier
effect in various fronts. It discusses the major factors that influence
the history and future of tourism in the world and in the Philippines.
It also introduces the sustainable goals of tourism and discusses,
among others, how to develop protective environments for children in
tourism destinations; to observe and perform risk mitigation
activities; etc.
Chapter 1
THE MEANING AND
IMPORTANCE
OF TOURISM AND HOSPITALITY
Lesson Contents
The Relationship of Tourism and Hospitality.
The Food and Beverage Component.
The Lodging Component.
Recreation and Entertainment Component.
Travel and Tourism Component.
Transportation.
Travel Agencies and Tour Operators.
Definition of Tourism.
Definition of Hospitality.
Meaning of Tourist.
Elements of Travel.
The Nature of a Tour.
The Tourist Product.
The Tourist Destination.
Tourist Services.
Characteristics of Tourism and Hospitality. Importance of Tourism and
Hospitality.
Lesson Objectives
Explain the relationship of tourism and
hospitality;
Discuss the components of the tourism
and hospitality industry;
Define tourism and hospitality;
Differentiate tourists from excursionists;
Understand the various elements of travel
used as criteria for defining travelers
and/or tourists;
Explain the nature of a tour;
Describe the characteristics of a tourist
product and a tourist destination;
Compare tourism and hospitality with
other industries; and
Appreciate the importance of tourism and
hospitality.
Food and Beverage Services
are Found Everywhere
Examples - hotels, motels, airlines, airports, cruise ships,
trains, and shopping malls
Commercial restaurants provide food and beverage services
(Examples - fast service restaurants, ethnic restaurants, and
specialty restaurants)
Food services are also offered in taverns, bars, kiosks,
vending machines, supermarkets, food stalls, food carts, and
food trucks.
Food service establishments are found in theme parks, in
schools and colleges, in hospitals and homes for senior
citizens, in prisons and halfway houses, and in shelters for
the homeless.
The Lodging Component
Provides overnight or even long-term services to
guests.
Accommodates several customer preferences from
budget motels to luxury hotels and expensive
resorts
There are so many different kinds of lodging
establishments.
What Is Tourism?
Tourism is defined as the “sum of the phenomena
and relationships arising from the travel and stay of
nonresidents, insofar as they do not lead to
permanent residence and are not connected to any
earning activity.”
-Prof. Hunziker & Krapf of Berne University,
Switzerland
What Is Tourism?
“Tourism may be defined in terms of particular
activities selected by choice and undertaken
outside the home environment.”
- Tourism Society in Cardiff
Tourism in the pure sense is essentially a
pleasure activity in which money earned in
one’s abode is spent in places visited.
What is Hospitality?
This is derived from the Latin word
hospitare, which means “to receive as a
guest.
The principal meaning is a host who
receives, welcomes, and caters to the needs
of people who are temporarily away from
their homes.
What is a tourist?
League of Nations (1937) defined Tourist as a
“person who visits a country other than that in
which he or she usually resides for a period of
at least 24 hours.”
Classes of visitors:
- Tourists
- Excursionist
Four Basic Elements
Of Travel
Distance. The difference between local travel or traveling within
a person’s home community and nonlocal travel or traveling away
from home.
Length of Stay at a destination. Tourists are temporary visitors
who make at least one overnight stay, while excursionists are
temporary visitors who do not stay overnight in the country that
they visit.
Residence or origin of the traveler. For business and research
purposes, it is important to know where people live.
Purposes of travel.
Gaining new experiences: Traveling allows you to explore different
cultures, try new activities, and create lasting memories
Broadening horizons: It provides an opportunity to learn about the
world, its history, and its people
Self-discovery: Stepping outside your everyday routine can offer a
refreshing perspective and help you discover more about yourself
Improving well-being: Traveling has been associated with health
benefits such as reducing the risk of heart attacks and anxiety
The Nature of a Tour
Differentiate the following:
Domestic and International tourism
Independent and Package tour
What is a Tourist Product?
Tourism Products are a combination of goods and services
demanded by a tourist during travel to and stay at a destination.
These include natural, cultural and manmade attractions and
facilities such as hotels, transport and ancillary services.
Identify the characteristics of a tourist product.
Intangibility
Inseperability
Perishability
Heterogeneity
Essentially of Users Presence
Complexity in Marketing
Absence of Ownership
Tourist Destination
A tourist destination is a geographical
unit where the tourist visits and stays.
The success of a tourist destination
depends upon the interrelationship of
three basic factors:
attractions,
amenities or facilities,
and accessibility.
Tourist Services
The principal tourist services are
supplied by passenger transport, which
provides the means to reach the
destination, as well as the movement at
the destination.
Distinctions in transport are between public and
private, domestic and international, and among the
various modes—land, sea, and air.
Accommodation, food and beverage, and
entertainment constitute the second group of tourist
services.
Tourist Services
The third group of tourist services
consists of those provided by the
travel agent and by the tour
operator.
Other tourist services include
currency, documentation,
information, sightseeing, and
shopping.
Characteristics of Tourism
and Hospitality
Product is not brought to the consumer;
The consumer has to travel and go to the product to
purchase;
Products are not used up;
Both are labor-intensive industries;
People-oriented;
Multidimensional phenomenon;
Both industries are seasonal;
Both industries are dynamic.
Importance of Tourism and
Hospitality
Contribution to the balance of payments
is a summary of the economic transactions of a
country with the rest of the world for a specific period.
Dispersion of development
Effect on general economic development
Employment opportunities
Social benefits
Cultural enrichment
Educational significance
A vital force for peace
Coffee break
15 minutes
LESSON SUMMARY
Tourism and hospitality is one of the world’s largest and
fastest-growing industries.
Tourism is the temporary, short-term movement of
people to destinations outside the places where they
normally live and work and their activities during their
stay at these destinations.
Network means a complicated interconnection of parts
or components.
Travel and tourism are used together as an umbrella
term to refer to those businesses that provide primary
services to travelers.
The main purpose of transportation is to make it
possible for people to go from one place to another.
LESSON SUMMARY
A travel agent is one who sells travel services in a travel agency.
Tour operators are wholesalers who make the necessary contacts
with hotels, airlines, and other providers of travel services and
devise packages which will appeal to retail buyer.
Tourist product is a combination of what the tourist does at the
destination and the services he or she uses during his or her stay.
Tourism and hospitality has special characteristics which make it
different from other industries.
Tourism and hospitality has special characteristics which make it
different from other industries.
Tourism and hospitality is an important human activity with
economic, social, cultural, educational significance, and an
important vehicle for attaining global peace.
APPLICATION AND ASSESSMENT
Assignment
1. Select a local tourist attraction. It could be a
historic site, museum, park, beach area, or
shopping center that caters to tourists. Write a
one-page report describing the features of this
attraction that actually draw tourists.
Pop Quiz
