Introduction to
Strategy
Analysis
DEFINITION
Strategy Analysis is the practice of defining
a business’s strategy and determining how it
can achieve its goals by identifying and
analyzing the current state, desired future
state, and the necessary steps to bridge the
gap between them.
PURPOSE
1. To understand the context and objectives
of an organization to make informed
decisions that align with the overall
business strategy.
2. To identify opportunities, challenges, and
necessary actions for achieving business
objectives.
3. To ensure that initiatives, projects, and
operational changes align with the
Question:
When do you conduct a strategy
analysis?
Before Initiating a
Project or Program
To ensure alignment with strategic goals and to justify
the investment.
During Major
Organizational
Changes
Such as mergers, acquisitions, or entering new
markets, to evaluate the impacts and define the
strategic approach.
When Facing Market
Changes
To adapt to new competitive pressures, regulatory
changes, or technological advancements
Periodic Strategic
Planning
To regularly reassess and adjust strategies based on
performance metrics and changing conditions.
IDENTIFYING
STAKEHOLDERS
AND
BUSINESS NEEDS
Internal
Executives, department heads, project managers, and employees who
Stakeholders
have a direct impact on or are affected by strategic decisions.
External
Customers, suppliers, regulators, and partners whose interests and
Stakeholders
actions can influence the organization’s strategy.
ACTION PURPOSE
Clearly articulate what the
organization needs to address,
Understandi Defining the Business
Problem or Opportunity
whether it’s solving a problem, seizing
an opportunity, or improving
ng the performance.
Business Aligning with Strategic
Goals
Ensure that the business need aligns
with the organization’s long-term
objectives and strategic direction.
Need
Use stakeholder input and business
impact analysis to prioritize needs
Prioritizing Needs
based on their strategic importance
and potential benefits.
SAMPLE CASE
QuickServe Café is a chain of mid-sized, fast-casual restaurants located in urban
centers across the country. The company is known for its fresh, healthy meals and
quick service, primarily catering to office workers and urban dwellers who seek
convenient dining options. Before the COVID-19 pandemic, QuickServe Café relied
heavily on in-store dining.
In March 2020, the COVID-19 pandemic led to widespread lockdowns and
restrictions across the country. Offices closed, and people were encouraged to stay
at home, drastically reducing foot traffic to urban centers. Consequently,
QuickServe Café experienced a sharp decline in in-store sales.
What are the key challenges faced by QuickServe? SWOT? Business Needs?
Stakeholders (Internal and External)? Recommendations?
GROUP ACTIVITY
Retro Movies is a local DVD rental store that has been a staple in its community for over two
decades. The store specializes in a wide range of movies, including classic films, foreign cinema,
and rare titles that are hard to find elsewhere. Retro Movies has built a loyal customer base over
the years, primarily consisting of movie enthusiasts and collectors who appreciate the unique
selection and the personalized service provided by the store’s knowledgeable staff.
With the rise of online streaming services like Netflix, Hulu, and Amazon Prime, Retro Movies has
experienced a significant decline in foot traffic and DVD rentals. The convenience and vast
selection offered by streaming platforms have drastically changed consumer preferences and
behaviors, leading to a steep decline in sales and a challenging market environment for DVD
rental stores.
The owner of Retro Movies, Alex, realizes that to survive and thrive in this new digital era, the
business needs to adapt its strategy. Alex decides to conduct a strategy analysis to explore
potential opportunities and develop a plan to navigate the challenges posed by online
