ART 2: CREATIVE INDUSTRY

Raffy B. Edano
Teacher I
What is your insight?
• Lesson1: Introduction to Creative
Domains – Identify the Milestone
Domain
OBJECTIVE

• By the end of the lesson, students will

be able to:
a. Define creative domains and their
significance.
b.Identify key milestones in different
creative domains.
c.Analyze how creativity evolves in
various artistic and innovative fields.
Introduction to Creative Domains – Identify the Milestone Domain

• In creative fields (like art, design,

writing, technology, music, etc.), a
creative domain is a specific area or
category of creativity. For example,
painting, music composition, software
development, and fashion design are all
different creative domains.
Identifying the milestone domain means:

• Recognizing the specific

creative area where someone
shows exceptional ability,
growth, or innovation – a key
part of their development as a
creator.
• Creative Domain: Painting, drawing,
sculpture, digital illustration
• Milestone Domain Example:
• A student starts exploring different art forms.
Their digital illustrations go viral online and get
featured in a youth art exhibit.
Creative Writing

• Creative Domain: Poetry,

storytelling, screenwriting,
blogging.
• Milestone Domain Example:
• A young writer wins a national
competition for their short stories and
gets published.
Music

• Creative Domain: Songwriting,

composition, performance, music
production
• Milestone Domain Example:
• A student tries singing, guitar, and
music software. Their self-produced
track on SoundCloud gains thousands of
streams.
Technology & Innovation

Creative Domain: Coding, robotics,

app development, game design.
• Milestone Domain Example:
• A teen builds a mental health chatbot
that gets media attention and school-
wide use.
Performing Arts

• Creative Domain: Drama, dance,

theater, performance poetry.
• Milestone Domain Example:
• A student explores dance and acting.
They receive the lead role in a national
youth theater production.
Technology & Innovation
Creative Domain: Coding,
robotics, app development, game
design.
• Milestone Domain Example:
• A teen builds a mental health
chatbot that gets media attention
and school-wide use.
Performing Arts
• Creative Domain: Drama, dance,
theater, performance poetry.
• Milestone Domain Example:
• A student explores dance and acting.
They receive the lead role in a national
youth theater production.
• ➤ Milestone domain: Theater Acting
Fashion & Design
• Creative Domain: Fashion design,
interior design, product design.
• Milestone Domain Example:
• A teen designs a sustainable clothing
line that gets featured in a local fashion
show.
• ➤ Milestone domain: Fashion Design
📱 7. Media & Communication
• Creative Domain: Filmmaking,
photography, social media content
creation, podcasting
• Milestone Domain Example:
• A student starts a documentary YouTube
series about youth culture, and it gains
a wide following.
• ➤ Milestone domain: Documentary
Scientific Creativity

• Scientific Creativity
• Creative Domain: Invention,
research, scientific modeling.
• Milestone Domain Example:
• A student invents a low-cost water
purifier and wins a science fair.
• ➤ Milestone domain: Scientific Invention
Creative domains and Milestone Domains in the Philippine Culture

• In the Philippines, creative domains refer to the specific

sectors within the creative industries, while milestone
domains broadly encompass areas of cultural and
historical significance. The Philippine Creative Industries
Development Act (PCIDA) identifies nine creative
domains: audiovisual media, digital interactive media,
creative services, design, publishing and printed media,
performing arts, visual arts, traditional cultural
expressions, and cultural sites. These domains are
recognized as key drivers of the Philippine economy,
culture, and innovation.
MILESTONE DOMAIN
• Pre-colonial/Ethnic Arts:
• This era encompasses the artistic expressions of pre-
colonial Filipino societies, including pottery, weaving, and
oral traditions.
• Islamic Arts:
• This refers to the art and architecture influenced by
Islamic culture, particularly in Mindanao.
• Spanish Era:
• This period saw the introduction of European artistic
styles and religious iconography, particularly in
architecture and painting.
• American Era:
• This era brought about the influence of Western art
movements and the development of Philippine
nationalism in art.
• Modern Era:
• This period is characterized by experimentation with new
forms and styles, reflecting the search for a unique
Philippine identity.
• Contemporary Era:
• This era encompasses a wide range of artistic
expressions, including modern and postmodern art,
performance art, and digital art.
Pre-colonial/Ethnic Arts

• T'nalak Weaving:
• The T'boli people of Mindanao are renowned for their t'nalak, a
sacred cloth woven from abaca fibers. The designs, often inspired
by dreams, are believed to be imbued with spiritual significance.
• Kalinga Textile Art:
• The Kalinga people of the Cordillera region are known for their
distinctive woven textiles, often featuring geometric patterns and
vibrant colors. These textiles are used for clothing, blankets, and
other items, reflecting the Kalinga's rich cultural heritage
• T Nalak
• Kalinga Textile Art
• Pottery:
• The Manunggul Jar, an elaborately decorated
burial jar, is a prime example of the sophisticated
pottery skills of early Filipinos.
• Metalworking:
• Ancient Filipinos developed techniques like lost-
wax casting to create brass containers, betel nut
boxes, and other ornament
ISLAMIC ERA
• Mosques:
• The arrival of Islam introduced distinct
architectural styles to the Philippines, particularly
in Mindanao. Mosques became centers of worship
and community life, showcasing influences from
Islamic traditions, particularly from Borneo and
other parts of Southeast Asia.
Spanish Era
• Religious Iconography Painting:
• Spanish friars introduced Western painting techniques,
initially focusing on religious subjects like saints, the Holy
Family, and scenes from the Passion of Christ. These
paintings were used to decorate churches and spread
religious teaching
• Religious Iconography Painting:
SPANISH ERA
• Wood Carving:
• Chinese immigrants and Filipino apprentices,
under the direction of Spanish friars, created
intricate wood carvings for churches, including
statues of saints and decorative elements for
altars and furniture. The town of Betis in
Pampanga became a renowned center for this
crafting
• Embroidery (Burda):
• Spanish friars also introduced handwoven
embroidery, known as "burda," as a way for
women to earn income. Towns like Taal
became known for their fine embroidery
work, particularly on clothing and decorative
items
American Era
• Visual Arts:
• American patronage shifted focus from native ilustrados
to American tastes, leading to new art styles and the
incorporation of advertising and commercial design into
art school curricula
American Era
• Painting
• Classicism:
• Fabian dela Rosa (1869 – 1937) was the first painter of
note for the 20th century. He was noted for his realistic
portraits, genre, and landscapes in subdued colors. He
was enrolled at the Escuela de Bellas Artes y Dibujo and
took lessons from Lorenzo Guerrero.
• Literature:
• Poetry continued to flourish, with the balagtasan, a poetic
debate, gaining prominence among Tagalog
• Dominance of English:
• The introduction of the American education system led to
a rapid spread of English, making it the primary language
for literature and public discourse.
• Examples of Notable Writers and Works:
• Jose Garcia Villa: While known for his poetry, he also wrote short stories
and was a critic of Filipino literature in English.
• Manuel Arguilla: His short stories captured the landscapes and folkways of
Ilocandia.
• N.V.M. Gonzales: His novels and stories depicted the life and customs of
Mindoro, exploring themes of nostalgia and poverty.
• Maximo Kalaw: Author of "The Filipino Rebel," a novel exploring cultural
identity and nationhood.
• Juan C. Laya: Wrote "His Native Soil," another novel dealing with cultural
identity and nationhood
• "Footnote to Youth" by Jose Garcia Villa tells the story of
Dodong, a young man who marries his sweetheart,
Teang, at the age of seventeen. Despite his father's
reservations, Dodong's impulsive decision leads to a life
of hard work, numerous children, and growing
dissatisfaction. Years later, when his own son, Blas, wants
to marry at eighteen, Dodong realizes the weight of his
youthful choices and the cyclical nature of early marriage
and its consequences. The story explores themes of
youthful passion versus responsibility, and the impact of
hasty decisions on family life.
• Okkir (Ukkil):
• Definition:
• Okkir is a traditional art form characterized by curvilinear
designs, often incorporating floral and geometric motifs.
🧠 Why It's Important:
• It helps focus energy and resources on where a
person thrives creatively.
• Encourages deeper skill-building and innovation.
• Helps educators or mentors support individuals
more effectively.
• Useful for career or personal development
planning.
In Summary:

• Identifying the milestone domain

helps pinpoint where a person is
most creatively successful or
advanced. It marks a key
achievement point and guides
future growth.
Lets Trace It!

• Group discussion: Identify modern

creative milestones in the Philippine
region.

• Students create a timeline of artistic

movements in Philippine history.
MODERN ERA AND CONTEMPORARY ERA
• Influence of Western styles:
• Philippine art during this period saw the influence of
Impressionism, Fauvism, and other Western art
movements.
• Breaking away from academic tradition:
• Modern artists challenged the traditional, academic style
prevalent at the time, seeking new forms of expression.
• Key figures:
• Artists like Victorio Edades are considered pioneers of
modern Philippine painting, introducing modernist styles
and themes.
• Emphasis on individual expression:
• Modernism in the Philippines, while influenced by
Western trends, also retained a unique Filipino sensibility,
with artists exploring romanticism and a respect for
tradition.
• Diverse and experimental:
• Contemporary Philippine art is characterized by its
diversity of styles, mediums, and themes.
• Engagement with social and political issues:
• Artists address social issues, cultural identity, and current
events, reflecting the changing social and political
landscape.
• Dynamic use of mediums:
• Contemporary art utilizes various mediums, styles, and
themes, transcending traditional boundaries.
• Influence of globalization:
• Contemporary art also reflects the impact of globalization
and technology on Philippine culture.
• Emergence of collectives:
• The period also saw the rise of artist collectives that
experimented with new materials and techniques,
addressing social issues.
• Focus on collective action:
• Some contemporary artists engage in collaborative and
interactive projects, exploring the possibilities of collective
creation.
• In essence, the modern era in Philippine creative industry
marked a shift towards Western-influenced styles and
individualistic expression, while the contemporary era
represents a more diverse, experimental, and socially
conscious period in Philippine art, reflecting a dynamic
and evolving cultural identity.
Reflect On This

• Write a Reflection paper on how

creativity shapes culture and
identity.