LESSON 3:
SOFTWARE
APPLICATION:
GRAPHIC DESIGN
GRAPHIC DESIGN
- IS THE ART AND SCIENCE OF
VISUAL COMMUNICATION.
- ARRANGEMENT OF VISUAL
CONTENT TO CONVEY A CERTAIN
MESSAGE
- COMBINATION OF DIFFERENT
VISUAL ELEMENTS(COLOR, TYPE,
SHAPE, & IMAGE)
THE GRAPHIC DESIGN PROCESS
1. Briefing and understanding the
Client’s needed
2. Research and Analysis
3. Conceptualization and Ideation
4. Design Development and Refinement
Cycle
5. Final Production and Delivery
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PRINCIPLES OF DESIGN
CONTRAST COLOR
REPETITION UNITY
ALIGNMENT EMPHASIS
PROXIMITY RHYTHM
BALANCE PATTERN
SPACE MOVEMENT
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CONTRAST
- Clear distinction between
individual elements, improving the
overall legibility of the design and
emphasizing the difference between
elements.
REPETITION
- Involves the consistent use of
design elements, establishing
pattern and reinforcing a uniform
visual message.
ALIGNMENT
- Orderly arrangement of elements
that creates clean, neat, and sharp
design that guides the viewer’s eye.
PROXIMITY
- The space and distance between
each element on the overall design.
BALANCE
- Refers to how the various graphic
design elements distributed in
overall design such as shapes, text,
and image.
SPACE
- Refers to the area of negative
space around the design elements
or within an element to create
separation.
COLOR
- Color create emphasis, highlights
and contrast.
UNITY
- All elements within a design
should coexist to form a holistic
experience pleasing to the viewer’s
eye.
EMPHASIS
- Certain parts of a design are meant
to stand out.
RHYTHM
- The space between repeating
elements can cause a sense of
rhythm to the design.
PATTERN
- The pattern are repetitions of
multiple design elements working
together to create a flow.
MOVEMENT
- It refers to the path a viewer’s eye
takes when it looks over a
composition.
GRAPHIC DESIGN ELEMENTS
LINE TYPOGRAPHY
SPACE VALUE
COLOR FORM
TEXTURE SPACE
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TYPES OF GRAPHIC DESIGN
1. BRAND IDENTITY GRAPHIC 5. PACKAGING GRAPHIC DESIGN
DESIGN
2. MARKETING AND ADVERTISING 6. MOTION GRAPHIC DESIGN
GRAPHIC DESIGN
3. WEB AND UI GRAPHIC DESIGN 7. ILLUSTRATION GRAPHIC DESIGN
FOR EDITORIAL AND PUBLISHING
4. PRINT AND PUBLICATION 8. ENVIRONMENTAL OR
GRAPHIC DESIGN EXPERIENTIAL GRAPHIC DESIGN
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1. Brand Identity graphic design
- It involves designing logo, color
schemes, and visual elements that
reflect a brand’s identity.
2. Marketing and Advertising
graphic design
- It is a type of design usually
creates promotional materials like
flyers, brochures, banner, poster,
social media ads, and many more.
3. Web and UI graphic design
- It is a type of design involves
creating user-friendly and
appealing interfaces for websites
and mobile apps.
4. Print and publication graphic
design
- It is a type of design involves
designing the layout and visual
aesthetics of print materials like
books, newspaper, and magazines.
5. Packaging graphic design
- It is a type of design create an
attractive and informative
packaging design for different
kinds of products.
6. Motion graphics design
- It is a type of design includes
animation, imagery, video, audio,
and other visual effects used in
multimedia projects.
7. Illustration graphics design
for editorial and publishing
- It is a type of design focuses on
the design of books, magazines,
and brochures.
8. Environmental or
experiential graphics design
- This type of graphic design
merges interior, architectural,
industrial design and landscape.
PHOTO EDITING
- Creative journey that allows
you to enhance and transform
your images into stunning
works of art.
BASIC EDITING
TOOL
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1. CROP AND
ROTATE
- CROP is to ‘cut
off’ a part of the
image.
- ROTATE is to
reframe image
vertically or
horizontally.
2. RESIZE
- Changing the
pixel dimensions of
an image without
cutting or
removing any part
of that image.
3. HIGH DYNAMIC
RANGE (HDR)
-it is an effect which
makes your images
look sharper and
more detailed.
4. BRIGHTNESS
- Adjusting the
brightness in the
slider can help to
improve the visibility
of the darker parts
in an image.
5. VIBRANCE
- Specifically
boosts and
intensifies colors
that are more
muted in an image.
6. SHADOWS
- Dark areas in
image.
- It create depth,
mood and drama
in an image.
7. HIGHLIGHTS
- Brightest parts of
an image.
8. CONTRAST
- Difference between
the brightest and
darkest areas in an
image.
9. SATURATION
- It simply boosts
and intensifies all
the colors in an
image.
10. TEMPERATURE
-Provides and adjust
the color cast
temperature or light
temperature in an
image.
11. TINT
- Adjusting the color
balance of an image
to give it warmer,
cooler, or customized
colored cast.
12. EXPOSURE
- Targets and affects
the highlights in the
image.
13. SHARPEN
- It enhance the
image clarity.
14. MAGIC COLOR
- This tool adds
color to images that
are dull and gives it
the right amount of
color it needed.
15. SPOT
HEALING BRUSH
- Easily remove
unwanted spots,
blemishes, wrinkles,
and other
distracting elements
from an image.
16. CLONE STAMP
- This tool is perfect
for removing items
from an image.
17. FIX RED EYE
-This tool
automatically defects
and fixes red-eye
issues in any image
with people in it.
18. SOFTEN SKIN
- Get rid of any
blemishes or dirt
spots the subject in
the image.
19. BLUR
- Blur out a portion
or a majority of an
image.
20. REMOVE
STAIN
- Used to remove
unwanted objects of
an image.
ACTIVITY!
Create your own original simple graphic design poster related to anything
like a cartoon, anime, food production, life quotation design- anything, just
be creative. Then, present it in class.
Criteria
Content knowledge- 20 %
Creativity and innovation- 20%
Collaboration/teamwork– 20%
Reflection- 40%
= 100%
THANK YOU FOR
LISTENING
