UNIX-PROCESS

MANAGEMENT
 AGENDA

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 AGENDA

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 Problem

Market gap Financials Customers

Few, if any, products on the Millennials account for about a 66% of US consumers spend money
market help customers like we do quarter of the $48 billion spent on on multiple products that
other products only partially resolves their issue​
in 2018​

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 Click icon Click icon Click icon
to add to add to add
online online online
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 Solution

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to add
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Close the gap Target audience Cost savings Easy to use

Our product makes Gen Z (18-25 years old) Reduce expenses for Simple design that gives
consumer lives easier, and replacement products customers the targeted
no other product on the information they need
market offers the same
features

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 UNIX

First to market
Only product specifically dedicated First beautifully designed product
to this niche arket that's both stylish and functional

Tested Authentic
Conducted testing with college Designed with the help and input of
students in the area experts in the field

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 Company
overview

The kernel connects the system hardware to the

application software.
 Business
model
Research
We based our research on market
trends and social media

Abstract
We believe people need more products
specifically dedicated to this niche market

Design
Minimalist and easy to use

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 Market overview

$1 $2 $3
Billion Billion Billion

Few competitors Freedom to invent Opportunity to build​

​Specifically targeted market​ ​Selectively inclusive market​ Fully inclusive market

Serviceable obtainable market​ Serviceable available market​ ​Total addressable market​

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 Market comparison

$1 Billion $2 Billion $3 Billion

• Little competition • Freedom to • Opportunity to

invent build
• Obtainable
market​ • Market share​ • Revenue over
12 months​

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 Our competition

Competitors

The kernel connects the system hardware Company A

to the application software. Product is more expensive

Companies B & C
Product is expensive and inconvenient to
use

Companies D & E
Product is affordable, but inconvenient to
use

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Our competition graphic
Convenient

Contoso

The kernel connects the system hardware to the

application software.
Expensive Affordable

Company D

Company C

Company E

Inconvenient

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 Growth strategy

February May October

20XX 20XX 20XX

Roll out product to Release the product to Gather feedback and

high profile or top- the general public and adjust product design
level participants to monitor press release as necessary
help establish the and social media
product accounts

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Traction

Key metrics Revenue by year

Gross Net $50,000
Clients Orders
Revenue Revenue

20XX 10 1100 $10,000 $7,000

$40,000

20XX 20 200 $20,000 $16,000

$30,000

20XX 30 300 $30,000 $25,000

$20,000
20XX 40 400 $40,000 $30,000

$10,000
20XX 50 500 $50,000 $40,000

20XX 10 1100 $10,000 $7,000 $0

20XX 20XX 20XX 20XX 20XX

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Two-year action plan

Draft Run focus Gather

blueprints groups feedback

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Jan Feb Mar Apr Ma Jun Jul Aug Sep Oct Nov Dec
y t

Test Launch Deliver to

design design client

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Jan Feb Mar Apr Ma Jun Jul Aug Sep Oct Nov Dec
y t

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Financials
Year 1 Year 2 Year 3

Income

Detailers 5,000​ 40,000​ 160,000​

Users 50,000​ 400,000​ 1,600,000​

Sales 500,000​ 4,000,000​ 16,000,000​

Average Price per Sale 75​ 80​ 90​

Revenue @ 15% 5,625,000​ 48,000,000​ 216,000,000​

Gross Profit 5,625,000​ 48,000,000​ 216,000,000​

Expenses

Sales & Marketing 5,062,500​ 38,400,000​ 151,200,000​ 70%

Customer Service 1,687,500​ 9,600,000​ 21,600,000​ 10%

Product Development 562,500​ 2,400,000​ 10,800,000​ 5%

Research 281,250​ 2,400,000​ 4,320,000​ 2%

Total Expenses 7,593,750​ 52,800,000​ 187,920,000​

EBIT -1,968,750 -4,800,000 28,080,000 13%

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 Meet the team

Takuma Hayashi Mirjam Nilsson Flora Berggren Rajesh Santoshi

President Chief Executive Officer Chief Operations Officer VP Marketing

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 Meet the extended team

Takuma Hayashi Mirjam Nilsson Flora Berggren Rajesh Santoshi

President Chief Executive Officer Chief Operations Officer VP Marketing

Graham Barnes Rowan Murphy Elizabeth Moore Robin Kline

VP Product SEO Strategist Product Designer Content Developer

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 $12,000
Angel investments
Amount obtained through other investors

$82,000
Property
Revenue obtained from property rentals

Funding
$32,000
Shares
Number of shares converted into USD

$14,000
Cash
Liquid cash we have on hand

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 Summary
At Contoso, we believe in giving 110%. By using our next-generation data architecture,
we help organizations virtually manage agile workflows. We thrive because of our
market knowledge and great team behind our product. As our CEO says, "Efficiencies
will come from proactively transforming how we do business."

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 Thank you

Mirjam Nilsson

206-555-0146

m i r j a m @ c o n t o s o. c o m

w w w. c o n t o s o. c o m

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