INTRODUCTION TO ORGANIZATION
DEVELOPMENT
Presented by: Jori Mart S. Moreno
CBA Faculty
Objective/s:
• Understand the relevant theories and concepts of OD;
and
• Formulate a personal view on the important concepts of
Organization Development.
Definition of Organization Development
• Organizational
Development(OD)
– It is refers to the system wide
application and transfer of
behavioural science knowledge to
the planned development,
improvement and reinforcement of
the strategies, structures and
processes that lead to organization
effectiveness.(Cummings & Worley
2011)
Contributions of Some Well- known OD experts to Organization
Development
OD Experts Their Contributions
Warner Burke Organization development is a planned process of change in an organization’s
culture through the utilization of behavioural science technology, research, and
theory.
Wendell French Organization development refers to a long range effort to improve an
organization’s problem solving capabilities and its ability to cope with the changes
in its external environment with the help of external or internal behavioural
scientists consultants, or change agents as they are sometimes called.
Richard Beckhard Organization development is an effort planned, organization- wide and managed
from the top to increase organization effectiveness and health through planned
interventions in the organization process.
Contributions of Some Well- known OD experts to
Organization Development (Continuation)
Michael Beer Organization development is a system wide process of data collection, diagnosis,
action planning, intervention, and evaluation aimed at enhancing congruence
among organizational structure, process, strategy, people and culture; developing
new and creative organizational solutions; and developing the organization self
renewing capacity. It occurs through the collaboration of organizational members
working with a change agent using behavioural science theory, research and
technology.
Warner Burke and David Bradford Based on a set of values, largely humanistic; application of the behavioural
sciences; and open systems theory, organization development is a system wide
process of planned change aimed toward improving overall organization
effectiveness by way of enhanced congruence of such key organization
dimensions as external environment, mission strategy, leadership, culture.
Structure, information and reward systems and work policies and procedures.
Important Concepts where OD applies:
According to Cummings and Worley(2011), they suggests that:
• OD applies to changes in the strategy, structure and/ or
processes of an entire system such as an organization as a
whole, groups/ teams and individual jobs.
• OD is commonly based on the application and transfer of
behavioural science knowledge and practice including
microconcepts such as leadership, group dynamics and
work design and macroapproaches such as strategy,
organization design and international relations.
• OD is basically concerned with managing planned change
and is not that typically associated with management
consulting or project management which tends to comprise
programmatic and expert- driven approaches to change.
Important Concepts where OD applies:(Continuation)
• OD mainly involves the design, implementation, and the subsequent
reinforcement of change.
• OD is much oriented to improving organizational effectiveness where it really
measures dimensions such as that OD affirms that an effective organization
is adaptable which means it can solve its own problems and focus attention
and resources on achieving key goals:
– an effective organization has high financial and technical performance
including sales growth, acceptable profits, quality products and services and high
productivity; and
– effective organization has satisfied and loyal customers or other external
stakeholders and an engaged, satisfied and learning workforce.
Major Trends Shaping Change in Organization
• Globalization. It has changed the markets and other
relevantenvironments in which organizations operate well as the
way they function.
• Informational technology. It has redefined the traditional
business model by changing performance and knowledge that are
used and the costs calculationof doing business.
• Managerial innovation. It has responded to the globalization
and information technology trends and has accelerated their
impact on organizations.
Activity #1
• Objective Quiz
– Please prepare 1/4 sheet of paper and number your papers
from 1 to 10.
– The quiz is composed of identification and enumeration.
– After the conduct of the quiz, checking of papers will follow.
Assignment #1
• Directions: Using KWLF Table, discuss the importance of the different
contributions of the different OD Pioneers with examples relevant to each
contribution to domestic and international business organizations
What I Know What I Want to Find Out
Finding Out What I Learned
Thank You and God bless
