CASE
ANALYSIS
OUTLINE
Mario Verdad Bautista, MBA, CBE
• FACTS OF THE CASE
• Storyline
• Introduction
• Body
• Ending – The current state
(at least 3 pages)
(provide citation)
*VIEWPOINT
Any person who is a decision maker
or who is capable of recommending a
solution as mentioned in the case or
any consultant hired to recommend a
solution.
*TIME CONTEXT
Generally, it delineates the take-off
point of the analysis.
I - PROBLEM STATEMENT
This defines the perceived problem
presented in the case and which is
the subject of the analysis. It may be
presented in a declarative or
interrogative form.
II - STATEMENT OF THE
OBJECTIVE
These are the goals which the case
analysis hopes to achieve.
They basically satisfy the test of SMART
(Specific, Measurable, Attainable,
Realistic and Time-bound).
III - AREAS OF
CONSIDERATION
Defines the internal and external
environment of the country
discernible in the case. The
expected output of discussion should
be the Strengths and Weaknesses
(Internal Environment) and
Opportunities and Threats (External
Environment)
IV – ASSUMPTIONS
(Optional)
Defines other factors affecting
the country which may not have
been specifically stated in the
case but need to be assumed to
better understand the case and
limit or enhance the analysis.
V - ALTERNATIVE COURSES
OF ACTION (ACA)
These are the possible solutions to
the problem.
Each must achieve the objectives.
VI - ANALYSIS
Each ACA should be discussed in
the light of the Areas of
Consideration and/or Assumption.
Advantages and disadvantages of
each ACA should be identified by
way of considering the SWOT.
DECISION MATRIX
CRITERIA ACA 1 ACA 2 ACA 3
Effectiveness/
Efficiency
Sustainability
Ease of
Implementation
Total
Legend: 3 being the highest; 1 being the lowest
VII - CONCLUSION
Comparative analysis of each ACA
should be made by way of
identifying the variables and how
each variable is rated for each ACA.
Comparison is summarized by a
decision matrix which will now show
the ACA to be adopted.
VIII -PLAN OF ACTION
This plan delineates the series
of actions to be undertaken to
operationalize the adopted ACA.
The plan implements the ACA. It
would be best to program the
plan according to the current
state of the country.
PLAN OF ACTION
ACTIVITIES RESPONSIBLE TIME FRAME
PERSON
Thank You
and
Remain Humble