Business

Communication
Verbal And Non-Verbal Communication
 This presentation
explains the two major
Agenda forms of communication:
verbal and non-verbal.
Verbal communication
uses spoken or written
words, while non-verbal
communication involves
actions, expressions,
body language, and tone.
The goal of this
assignment is to
understand how both
forms work together, 2
their features,
What is Communication?
Communication is the process of exchanging information,
ideas, and emotions between people. It allows humans to
connect, collaborate, and build relationships
Two Main Types:
Verbal And
Non-Verbal

Verbal Communication Non verbal Communication

• .The first is verbal • The second is non-verbal

communication, which communication, which
uses words in spoken or relies on actions, gestures,
written form. eye contact, and body
language instead of
words.
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 PICTURE SLIDE
20XX

Click icon to add picture

Presentation Title 5
 Verbal Communication:

Talking or writing with

words:

• Verbal communication means using

language to convey a message. It is
the most common form of
communication. It includes both oral
and written communication.
• Examples of oral communication
include speeches, face-to-face
conversations, phone calls, and
classroom lectures. Written
communication includes letters,
reports, messages, and academic
 Characteristics of Verbal
Communication
• Use of Language – Relies on words, grammar, and vocabulary to share ideas.
• Two Forms – Can be oral (speech, discussions) or written (letters, emails, reports).
• Clarity and Precision – Words allow messages to be expressed clearly and directly.
• Recordable – Written communication creates a permanent record; oral can be
recorded.
• Feedback-Oriented – Allows immediate feedback in oral form; written may take time.
• Formal or Informal – Can be structured (business reports) or casual (friendly talks).
• Dependent on Language Skills – Effectiveness depends on vocabulary, fluency, and
grammar.
• Time-Bound – Oral communication is quick but short-lived, while written takes time
but lasts longer.

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 This Photo by Unknown Author is licensed u

Types of Verbal Communication:

CC BY-NC-ND

• Oral communication is spoken and includes

conversations, interviews, group discussions, speeches,
and presentations. It is fast, interactive, and allows
instant feedback..
• Written communication includes letters, emails,
academic assignments, and reports. It creates a
permanent record and is useful for official or formal
purposes. Both types are essential for students and
professionals.

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Examples of
verbal
communication:
Written
Oral Communication Communication

• Classroom teaching or lectures • Letters and applications

• Face-to-face conversations • Emails and memos
• Meetings and conferences • Business reports and proposals
• Telephonic conversations • Notices and circulars
• Public speeches or seminars • Text messages and chat
• Group discussions • Newspapers and magazines

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 Advantage And Disadvantage Of Verbal
Communication:
Advantages of Verbal
Communication Disadvantages of Verbal
Communication

• Verbal communication is quick and effective. It • Verbal communication also has limitations. If
helps explain complex ideas and allows the listener is not attentive, messages may
detailed discussions. Oral communication be misunderstood. Oral communication is
temporary, and people may forget details if
builds strong personal connections and trust
not noted down.
because of tone and interaction.
• Written communication, on the other hand,
• Written communication ensures accuracy and
may be too lengthy and boring. Language
serves as proof. For students, it helps in barriers and accents can also cause
learning, while for professionals, it supports confusion.
teamwork and problem-solving.

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 Limitations of Verbal Communication

• Language Barriers – Not effective if sender and receiver do not share a common language.
• No Guarantee of Understanding – Even clear words may not ensure the receiver interprets correctly.
• Lack of Record (Oral Form) – Spoken communication often has no permanent proof unless recorded.
• Time-Consuming (Written Form) – Drafting, reading, and replying to written communication takes time.
• Noise and Distractions – External noise or poor medium (bad call connection) can disturb oral messages.
• Emotional Influence – Tone, stress, or anger while speaking can distort the actual message.
• Requires Good Skills – Effectiveness depends on the sender’s ability to express and the receiver’s listening skills.

Presentation Title 11
Visual Learning: Understanding
Verbal Communication

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Non-Verbal Communication:

• Non-verbal communication means sharing

information without using words. It includes
facial expressions, gestures, body posture, eye 13
Characteristics 1. Wordless Communication – Messages are
of Non-Verbal conveyed without spoken or written words.

Communication: 2. Forms of Expression – Includes gestures,

facial expressions, eye contact, body
posture, appearance, tone, and silence.
3. Continuous in Nature – Unlike verbal
communication, it happens all the time,
even when we are silent.
4. Expresses Emotions – Feelings and attitudes
are shown more strongly through
expressions and actions than words.
5. Unconscious & Natural – Often happens
automatically without planning (e.g.,
smiling when happy).
6. Culturally Influenced – Meanings of gestures
or expressions can vary across cultures.
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 Types of Non-
Verbal • Facial expressions are one of
Communication: the strongest forms of non-
verbal communication.
Smiling, frowning, raising
eyebrows, or showing surprise
all reveal emotions.

TYPE 1 Posture reveals a person’s

confidence, interest, or attitude.
Standing tall shows confidence,
while slouching shows disinterest.
Touch is another form of non-
verbal communication. A
handshake shows respect, a hug
shows warmth, and a pat on the
back shows encouragement.

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 Types of Non-
• Gestures such as waving,
Verbal pointing, nodding, or giving a
Communication: thumbs-up, are also powerful
ways of communicating
without words. These are
common in everyday life and
help add clarity to spoken
messages.

TYPE 2 • Eye contact is equally important—

it shows attention, respect, and
honesty. However, too much eye
contact may appear aggressive,
while too little may appear shy or
dishonest.
• The distance or personal space
we keep also communicates
messages. Standing too close
may feel uncomfortable, while
too much distance may feel 16

unfriendly. These signals depend

 This Photo by Unknown Author is licensed under CC BY-NC

Body Language – gestures, posture, handshake

Facial Expressions – smile, frown, raised eyebrows
Eye Contact – confidence, nervousness
Paralanguage – tone, pitch, speed of voice
Proxemics – personal space, distance 17
Appearance – clothing, grooming, accessories
Silence – pause, quietness as a message
Advantages and Disadvantages of
Non –Verbal Communication:

Advantages: Disadvantages:

• Non-verbal communication has many • Non-verbal communication also has

strengths. It can express emotions drawbacks. The same gesture may
more effectively than words. mean different things in different
• For example, crying expresses cultures.
sadness more powerfully than • For example, a thumbs-up is positive
simply saying “I’m sad.” in some countries but offensive in
others. Non-verbal communication
cannot fully explain complex ideas
like instructions or technical
concepts.
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Limitations Of • Lack of Clarity – Gestures
and expressions can be
Non-Verbal •
vague or misunderstood.
No Formal Record – Cannot
Communication be stored or referred back
like written words.
• Cultural Differences – Same
gesture may mean different
things in different cultures.
• Limited Scope – Cannot
express complex ideas or
detailed information.
• Easily Misinterpreted –
Body language may send
unintended messages.
• Unconscious Nature – Often
happens without control,
leading to wrong signals.
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Visual Learning:
Understanding Non-
Verbal Communication

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Difference Between Verbal
And
Non-Verbal
Aspect
Communication :-
Verbal Communication Non-Verbal
Communication
Body language, gestures,
Medium Words (spoken/written)
expressions
Permanent record
Record Keeping No formal record
(written)
Immediate (oral), delayed
Feedback Immediate but indirect
(written)
Strongly influenced by
Cultural Impact Less affected by culture
culture
Usually Often
Intentionality
conscious/intentional unconscious/automatic
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Pace Sequential, controlled Continuous, simultaneous
How They Work
Together:
Words + Actions =
Effective?

• Verbal and non-verbal

communication usually work
together. Words provide the
meaning, while non-verbal cues
provide the emotions. If they
match, the message is powerful.
• If they contradict, the listener
often believes the non-verbal
message. For example, saying “I
am fine” with tears shows
sadness, not happiness. This
proves the importance of
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combining both types for
effective communication. This Photo by Unknown Author is licensed under
 This Photo by Unknown Author is licensed under CC BY

• In daily life, we see both types

working together. Teachers use
Daily Life Examples: words and gestures to explain
* School lessons.
* Friends
• Friends talk, laugh, and use
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facial expressions while
communicating.
 Professional
Life Examples :
- Interviews
- Teamwork
- Customer
service

• In job interviews, verbal answers are

important, but confidence, posture, and tone
are equally important.
• In teamwork, clear verbal communication
avoids confusion, while positive gestures build
trust.
• In customer service, polite words combined
with a friendly smile increase customer
satisfaction.
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 1. To improve
Tips to Improve communication, one
Communication: should speak clearly and
avoid complex words.
Listening actively is
• Speak clearly equally important, as
• Use body language communication is two-
way.
• Listen actively
2. Non-verbal skills such as
eye contact, gestures, and
posture strengthen the
message.
3. Matching words with
actions avoids confusion.
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Being aware of cultural
Conclusion:
Words + Actions = Success

• Communication is the backbone of human connection.

Verbal communication gives meaning through words, while
non-verbal communication adds emotions, truth, and depth. 26
Together, they make communication powerful and complete.
Barriers to Effective
Communication
• Physical Barriers:-
 Noise, distance, poor technology, environmental factors
 Example: Bad internet connection during online meetings
• Language Barriers:-
 Different languages, accents, jargon, technical terms
 Example: Using complex vocabulary with non-native speakers
• Cultural Barriers:-
 Different norms, values, gesture meanings across cultures
 Example: Eye contact - respectful in some cultures, rude in others
• Psychological Barriers:-
 Stress, anxiety, emotions, preconceptions, lack of confidence
 Example: Fear of speaking up in meetings due to anxiety

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 Interactive Q&A Session
Q1) Non-verbal Communication Happens Continuously, Even
When We Are Silent ?

Q2) Written Communication Always Provides Immediate

Feedback.

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 Interactive Q&A Session
Q3) The same gesture can have different meanings in different
cultures.

Q4) Non-verbal communication can create a permanent record

like written communication.

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 20XX

THANK YOU!
Presented By:
• Lakshay Bajaj
• Vanshaj Upadhyay
• Dhruva Bhanawat
• Amir khan
Submitted To :
• Prof. Bashar Akhtar