- Marketing Management - Home
- Marketing Management - Overview
- Marketing Management - Concepts
- Marketing Management - Process
- Marketing Management - Functions
- Marketing Mngmt - Environment
- Porter’s Five Forces
- Marketing Management - Planning
- Marketing Management - Research
- Research Process
- Consumer Behavior
- Marketing Management - OBB
- Marketing Mngmt - Segmentation
- Demand Forecasting
- Product Life Cycle
- Branding of a Product
- Marketing Mngmt - Brand Equity
- Marketing Mngmt - Pricing Decision
- Promotion Decisions
- Distribution Channels
- Physical Distribution
- Marketing Mngmt - Advanced Topics
Discuss Marketing Management
Marketing Management is an organizational discipline, which deals with the practical application of marketing orientation, techniques and methods in enterprises and organizations and with the management of a company's marketing resources and activities. This is a brief introductory tutorial that explains the methodologies applied in the rapidly growing area of marketing management.
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