WhatsApp Business Platform with Twilio

Send and receive WhatsApp messages using the WhatsApp Business Platform and Twilio APIs. Build any use case for your business, such as support, notifications, verification, or personalized promotions.

Get started now

Take the next steps with WhatsApp Business Platform with Twilio

Get started with WhatsApp

WhatsApp sender registration

Messaging options

Twilio servers

Your app

const accountSid = process.env.TWILIO_ACCOUNT_SID;
const authToken = process.env.TWILIO_AUTH_TOKEN;
const client = require('twilio')(accountSid, authToken);

client.messages
      .create({
        from: 'whatsapp:+14155238886',
        contentSid: 'HXb5b62575e6e4ff6129ad7c8efe1f983e',
        contentVariables: '{"1":"2025/7/15","2":"3:00p.m."}',
        to: 'whatsapp:+12345678901'
    })
    .then(message => console.log(message.sid))

Your appointment is coming up on 2025/7/15 at 3:00p.m.

Take the next steps with WhatsApp Business Platform with Twilio

Get started with WhatsApp

WhatsApp sender registration

Messaging options

Get started with WhatsApp

Build an application in minutes that sends your first WhatsApp message using the Twilio Programmable Messaging API. You can use the Twilio Sandbox for WhatsApp to prototype your application and test sending and receiving messages.

Send your first WhatsApp message

Guide to using the Twilio Sandbox for WhatsApp

WhatsApp sender registration

A WhatsApp sender is a phone number associated with a WhatsApp Business Account (WABA). To send WhatsApp messages under your own brand, you need to register a WhatsApp sender with Twilio.

If you're a direct customer, register a WhatsApp sender using WhatsApp Self Sign-up.
If you're an Independent Software Vendor (ISV), register a WhatsApp sender through the WhatsApp Tech Provider Program.

WhatsApp Self-Sign up

WhatsApp Tech Provider Program

Messaging options

One-way messaging and notifications

With the Twilio Programmable Messaging API, you can send one-way messages to your customers, such as notifications, alerts, and reminders.

Sending One-Time-Passcodes (OTP)?

WhatsApp is now a more cost-effective channel than SMS for sending OTPs in many regions. The Verify WhatsApp API delivers OTPs across WhatsApp, SMS, RCS, and other channels to maximize conversion and reduce cost. The same OTP code is sent across all channels in a single verification session, simplifying code validation.

Verify WhatsApp

Two-way conversational messaging

With the Twilio Conversations API, you can build conversational or back-and-forth messaging on WhatsApp. You can also build cross-channel customer experience across WhatsApp, SMS, MMS, and browser-based or mobile chat messages.

Find your use case