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At a Glance
Market Segments
Mid-Market (43.8% of reviews)
Small-Business (67.4% of reviews)
Entry-Level Pricing
No pricing available
Free
Workato
Star Rating
(643)4.7 out of 5
Market Segments
Mid-Market (43.8% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about WorkatoZapier
Star Rating
(1,447)4.5 out of 5
Market Segments
Small-Business (67.4% of reviews)
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Zapier excels in its ease of use, scoring 8.6, which many find intuitive for automating tasks without extensive technical knowledge. In contrast, Workato, while also user-friendly with a score of 9.0, is noted for its more complex features that may require a steeper learning curve.
- Reviewers mention that Workato shines in its quality of support, achieving a score of 9.2, with many users praising the responsiveness and helpfulness of their support team. Zapier, with a score of 8.2, has received mixed feedback regarding support, with some users feeling that response times could be improved.
- G2 users highlight Workato's superior autonomous task execution capabilities, scoring 9.4, which allows for more sophisticated automation workflows. In comparison, Zapier's score of 7.4 indicates limitations in this area, with users noting that it may not handle complex tasks as effectively.
- Users on G2 report that both platforms offer robust pre-built connectors, with Zapier scoring 9.0 and Workato at 8.8. However, reviewers mention that Zapier's extensive library of integrations makes it easier for small businesses to connect various applications quickly.
- Reviewers mention that Workato's real-time integration capabilities, scoring 9.1, are a significant advantage for businesses needing immediate data synchronization. Zapier, while still effective with a score of 8.9, may not provide the same level of immediacy in all scenarios.
- Users say that both platforms perform well in data mapping, with identical scores of 8.8. However, reviewers note that Workato's advanced features in this area allow for more complex data transformations, making it a preferred choice for mid-market users with intricate data needs.
Pricing
Entry-Level Pricing
Workato
No pricing availableZapier
Free
Free
For individuals starting out with automation.
- 1-to-1 automations
- Unlimited Zaps (Zap = automated workflow)
- Visual editor
Free Trial
Workato
Free Trial is available
Zapier
Free Trial is available
Ratings
Meets Requirements
9.1
533
9.0
1,182
Ease of Use
9.0
542
8.6
1,205
Ease of Setup
8.9
418
8.6
691
Ease of Admin
9.0
354
8.8
583
Quality of Support
9.2
527
8.2
981
Has the product been a good partner in doing business?
9.4
351
8.7
538
Product Direction (% positive)
9.5
518
8.8
1,147
Features by Category
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
7.9
113
Not enough data
8.3
119
Not enough data
Functionality
8.8
128
Not enough data
8.6
129
Not enough data
8.9
129
Not enough data
9.1
134
Not enough data
9.0
127
Not enough data
Management
7.8
20
Not enough data
8.8
19
Not enough data
8.9
20
Not enough data
8.7
20
Not enough data
Solution Provision
8.1
20
Not enough data
7.2
20
Not enough data
8.1
19
Not enough data
Development
9.3
27
Not enough data
9.3
26
Not enough data
9.7
26
Not enough data
9.3
26
Not enough data
Collaboration
8.8
26
Not enough data
8.9
26
Not enough data
9.3
26
Not enough data
Functionality
9.0
17
Not enough data
9.2
17
Not enough data
Management
9.4
16
Not enough data
9.1
17
Not enough data
9.4
16
Not enough data
Integrations
9.1
17
Not enough data
8.4
16
Not enough data
Security
9.1
16
Not enough data
8.9
16
Not enough data
Support
8.9
17
Not enough data
Development
9.1
250
8.9
411
8.4
159
|
Verified
8.3
132
|
Verified
9.0
171
|
Verified
9.0
134
|
Verified
8.8
180
|
Verified
9.1
135
|
Verified
8.5
175
|
Verified
8.6
134
|
Verified
9.0
170
8.6
119
8.5
147
8.0
114
Management
8.6
173
|
Verified
8.6
138
|
Verified
8.7
161
|
Verified
8.5
134
|
Verified
8.8
174
|
Verified
8.7
133
|
Verified
8.8
172
|
Verified
8.7
132
|
Verified
8.8
147
8.3
117
Security
8.8
154
|
Verified
8.9
126
|
Verified
8.9
160
|
Verified
8.9
129
|
Verified
9.0
157
|
Verified
8.6
124
|
Verified
Integration Options
8.6
147
|
Verified
8.7
121
|
Verified
8.5
149
|
Verified
8.4
121
|
Verified
8.0
142
|
Verified
8.2
119
|
Verified
7.9
129
|
Verified
8.1
112
|
Verified
Deployment
8.6
143
8.1
106
9.0
154
8.7
108
Management
9.3
10
Not enough data
9.2
11
Not enough data
9.0
10
Not enough data
9.0
10
Not enough data
Functionality
9.2
10
Not enough data
9.0
10
Not enough data
9.0
10
Not enough data
9.4
11
Not enough data
Security
9.1
11
Not enough data
9.2
10
Not enough data
Conversational Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Data
9.2
105
Not enough data
Development
9.1
109
Not enough data
8.9
106
Not enough data
Security
9.1
107
Not enough data
8.9
104
Not enough data
Management
8.9
102
Not enough data
8.6
94
Not enough data
9.3
100
Not enough data
9.1
88
Not enough data
8.7
91
Not enough data
8.9
91
Not enough data
Application Integration
9.0
85
Not enough data
9.2
89
Not enough data
9.5
88
Not enough data
9.2
88
Not enough data
Data Management
9.2
11
Not enough data
8.6
11
Not enough data
9.1
11
Not enough data
9.2
11
Not enough data
8.0
10
Not enough data
Functionality
9.0
10
Not enough data
9.8
11
Not enough data
9.7
11
Not enough data
9.5
11
Not enough data
9.2
11
Not enough data
9.2
10
Not enough data
8.7
10
Not enough data
Security
9.0
10
Not enough data
9.2
10
Not enough data
Generative AI
8.3
10
Not enough data
Functionality
9.0
10
Not enough data
9.3
10
Not enough data
9.2
10
Not enough data
Governance
9.2
10
Not enough data
9.3
10
Not enough data
9.2
10
Not enough data
Scalability and Performance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Cost and Efficiency - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration and Extensibility - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and Compliance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Usability and Support - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Functionality - Process Orchestration
8.4
49
Not enough data
8.9
49
Not enough data
9.2
50
Not enough data
9.4
50
Not enough data
9.0
46
Not enough data
Integration & Adaptability - Process Orchestration
9.3
46
Not enough data
9.2
47
Not enough data
8.8
49
Not enough data
8.7
49
Not enough data
8.7
47
Not enough data
8.6
47
Not enough data
8.8
47
Not enough data
8.8
46
Not enough data
Customization - AI Agent Builders
9.2
11
Not enough data
9.4
11
Not enough data
9.3
9
Not enough data
Functionality - AI Agent Builders
9.2
10
Not enough data
9.0
10
Not enough data
9.0
10
Not enough data
8.8
10
Not enough data
Data and Analytics - AI Agent Builders
9.6
8
Not enough data
9.6
8
Not enough data
9.2
8
Not enough data
Integration - AI Agent Builders
9.3
10
Not enough data
9.4
8
Not enough data
9.6
9
Not enough data
9.5
10
Not enough data
Workflow Design & Integration - AI Orchestration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance Optimization & Analytics - AI Orchestration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Governance & Compliance Controls - AI Orchestration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Productivity Bots
9.4
6
8.1
27
9.4
6
8.5
27
8.9
6
6.7
26
9.4
6
6.7
26
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
API Construction
8.8
177
Not enough data
8.9
175
Not enough data
8.9
170
Not enough data
9.0
182
Not enough data
API Management
8.7
161
Not enough data
8.4
176
Not enough data
8.7
178
Not enough data
Feature Not Available
Not enough data
8.5
161
Not enough data
Data Integration
9.2
186
Not enough data
8.7
182
Not enough data
8.5
163
Not enough data
Categories
Categories
Shared Categories
Workato and Zapier are categorized as AI Agent Builders, iPaaS, Productivity Bots, and AI Orchestration
Unique Categories
Workato is categorized as Master Data Management (MDM), API Development, Embedded Integration Platforms, Reverse ETL, Data Replication, API Management, API Generation, Electronic Data Interchange (EDI), Big Data Integration Platforms, Process Orchestration, Conversational Marketing, ETL Tools, Conversational Support, and Generative AI Infrastructure
Zapier is categorized as API Marketplace
Reviews
Reviewers' Company Size
Workato
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zapier
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
22.0%
Information Technology and Services
20.0%
Financial Services
5.7%
Retail
3.7%
Construction
3.1%
Other
45.4%
Marketing and Advertising
17.3%
Information Technology and Services
11.2%
Computer Software
9.7%
Internet
4.6%
Financial Services
3.5%
Other
53.8%
Most Helpful Reviews
Workato
Most Helpful Favorable Review
Deidre J.
Verified User in Information Technology and Services
What I like best about Workato is the ease of use. Anyone with an understanding of their business processes can build automated workflows or integrate applications quickly. Workato can be as simple or complex as you need it to be.
Most Helpful Critical Review
Verified User in Health, Wellness and Fitness
There are some limitations to some of the connections that cause you to build rather complex and non-scalable workarounds. I would love to see more control in recipe response time with customizable adjustments
Zapier
Most Helpful Favorable Review
Matthew W.
Verified User in Computer Software
I wasn't really sure what Zapier was for until I started digging around in the web application. Eventually I was able to come up with ideas to problems I didn't even know I had. There's a great interface for adding two types of software a company might use...
Most Helpful Critical Review
Andrew L.
Verified User in Legal Services
I've been a user for nearly 10 years. Twice in those 10 years we've been in a situation in which our usage has exceeded our monthly allowance. Both situations were anomilies. The first time, we were given a pass. The second time, I was told that...
Deidre J.
Verified User in Information Technology and Services
What I like best about Workato is the ease of use. Anyone with an understanding of their business processes can build automated workflows or integrate applications quickly. Workato can be as simple or complex as you need it to be.
Matthew W.
Verified User in Computer Software
I wasn't really sure what Zapier was for until I started digging around in the web application. Eventually I was able to come up with ideas to problems I didn't even know I had. There's a great interface for adding two types of software a company might use...
Verified User in Health, Wellness and Fitness
There are some limitations to some of the connections that cause you to build rather complex and non-scalable workarounds. I would love to see more control in recipe response time with customizable adjustments
Andrew L.
Verified User in Legal Services
I've been a user for nearly 10 years. Twice in those 10 years we've been in a situation in which our usage has exceeded our monthly allowance. Both situations were anomilies. The first time, we were given a pass. The second time, I was told that...
Alternatives
Discussions
What is a Workato recipe?
3 Comments
GM
The recipe is Workato's main asset which houses the step-by-step integration process. In it you can build the flows and connect multiple applications.Read more
Are on-premise applications and databases supported?
2 Comments
Official Response from Workato
Yes, we support on-premise applications, databases and even your own custom application that can be connected with REST, SOAP. To connect to on-premise...Read more
What is the best way to implement this system in a small business?
3 Comments
G2
The implementation of this tool would not be tough. We took around 2 weeks to automate using Zapier.
Read more
What is Zapier used for?
3 Comments
SB
Zapier is the information superhighway for your data. It has become the productivity tool of choice for small to large businesses. Connecting your current...Read more
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