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mFilterIt

Codestin Search App
37 reviews
  • 3 profiles
  • 6 categories
Average star rating
4.4
Serving customers since
2015
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mFilterIt

35 reviews

mFilterIt is your trusted partner in protecting digital ad investments from the rising threat of ad fraud and brand safety, across every channel and stage of the funnel. Our proprietary solutions deliver full-funnel validation and source-level transparency, helping brands eliminate wasted spend and boost performance. From impressions to conversions, we detect and flag ad fraud across Google, Meta, affiliate networks, programmatic, OTT, and CTV. Unlike surface-level tools, mFilterIt provides deep post-bid analysis to uncover both basic and sophisticated fraud tactics. Whether it’s bots, fake installs, or low-quality traffic, we give you the clarity to act and optimize results, ensure media quality, and secure your advertising with precision.

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Brand Protection Suite

2 reviews

mFilterIt’s Brand Hygiene Protection solution ensures brand equity at least cost by keeping a detailed eye across digital space using open-source intelligence. The powerful deep penetrating algorithms report any brand deviations in real-time. Our impregnable shields protect the web and app assets of a brand to enforce brand integrity. The tools ensure campaigns run in compliance with brand guidelines across the digital media landscape. • Brand Safety Monitoring – Protect your Brand reputation by keeping your assets away from high-risk digital content for both app & web. The dropdown will have these (Unsafe media content placement, Incent Fraud, Keyword Bidding Fraud, Coupon & Fake Offers Fraud) • Brand Infringement Monitoring - Our tailored and evolving solutions help prevent revenue loss and brand abuse by identifying and eliminating digital infringements and counterfeiting. The dropdown will have these (Fake sites, APK Copycat Apps, ATO, Fake Customer Interaction, Pirated Content)

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Ecommerce Competitive Intelligence

0 reviews

Our Ecommerce Competitive Intelligence solution scans marketplaces to understand your Brand’s standing by conducting need-gap analysis across your product and competition. We provide reliable and real-time market intelligence and offer intuitive dashboards for cross- department action. Our innovative solution enables you to map the Ecommerce landscape to enhance market share by providing customizable, accurate and up-to-date insights showcased in our action-oriented data visualization dashboards for seamless decision making.

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mFilterIt Reviews

Review Filters
Profile Name
Star Rating
22
14
1
0
0
Drishti V.
DV
Drishti V.
06/21/2025
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review

Powerful Tool for Ad Fraud Detection, But Needs Smoother Onboarding & UX

Robust ad fraud detection and transparency tools Real-time analytics and deep insights into media spends Helpful customer success team that explains metrics well Comprehensive dashboard once you understand it
Meena T.
MT
Meena T.
Marketing Manager at PharmEasy
06/13/2025
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review

A Game-Changer in Digital Ad Transparency

What I like best about mFilterIt is its comprehensive and real-time ad fraud detection capabilities. The platform offers deep insights into traffic quality and helps ensure that our digital campaigns reach genuine users, which significantly boosts ROI. Its intuitive dashboard and detailed reporting make it easy to identify fraudulent patterns and take action quickly. I also appreciate how responsive their customer support team is — they are always ready to help with data interpretation or custom integrations.
Namrata T.
NT
Namrata T.
Digital Marketing Expert
06/10/2025
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review

Helps Fraud Protection and Brand Safety

1.Comprehensive Ad Fraud Detection: Accurately identifies and prevents a wide range of ad fraud types (click fraud, bot traffic, install fraud, etc.) across digital channels. 2. Real-time Monitoring: Offers real-time data analysis and reporting, enabling quick decision-making and campaign optimization. 3. Brand Safety & Compliance: Ensures brand ads appear in suitable environments, reducing reputational risk. 4. Customizable Dashboards: User-friendly dashboards tailored to business needs for granular insights and KPIs. 5. Cross-platform Compatibility: Supports multiple platforms including web, mobile, and in-app environments. 6. Actionable Insights: Provides deep analytics that help marketers refine targeting, improve ROI, and reduce wastage.

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HQ Location:
Gurgaon , IN

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What is mFilterIt?

mFilterIt is a company specializing in digital marketing solutions, with a focus on combating ad fraud. Their ad fraud solution is designed to provide brands and advertisers with tools to detect and prevent fraudulent activities in digital advertising campaigns, ensuring better return on investment and enhancing campaign effectiveness. By leveraging advanced analytics and machine learning, mFilterIt helps businesses safeguard their advertising budgets and improve the accuracy of their digital marketing efforts.

Details

Year Founded
2015