From generic ad generation to editable AI motion graphics

Framlit started broad. The editor-first pivot narrows the product around a sharper workflow: generate a Remotion video, then make it editable enough to actually ship.

The problem

AI can create a first-pass video quickly, but teams still struggle with the next step: moving text, fixing composition, changing timing, and adding deliberate motion without regenerating the whole piece.

The product bet

Framlit keeps generated Remotion videos inspectable and gives the preview an editor layer. The output is not just a video clip. It is code plus a manifest of editable objects and motion tracks.

Best fit

Founders and marketers who need to polish AI-generated launch videos without becoming motion designers
Creative teams that want editable motion graphics rather than black-box AI video clips
Developers using Remotion who want an AI-assisted preview/editor loop for production handoff

What Framlit is now

Generate Remotion motion graphics from prompts, assets, and references.
Edit visible text, image, and shape layers directly in the preview.
Keep the result as inspectable code plus editable layer and motion manifests.