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Tiered pricing is EVERYWHERE now. In supermarkets, if you don’t have their app/loyalty card you have to pay higher prices. They frame it as a “discount” or “savings” for having the app, but clearly it’s just a punishment for not giving them your info and allowing them to track/advertise at you.

In restaurants/fast food places, you get “discounts” (i.e. regular prices) via the app/email list, and if you don’t have the app or give them your email address you don’t get the discount (read: you have to pay higher prices). And of course they can “tailor” personalised “deals” directly at you based on your past behaviour to optimise how much money they get out of you.

I just looked at a hotel and they’re advertising a “discount” if you give them your email address (read: a higher price if you don’t allow them to advertise at you).

I absolutely hate this behaviour. I know exactly why it’s there: some people are willing to pay more for convenience/no ads, and some are willing to go to more effort / put up with ads for a lower price. Either way they get more money out of you: the logical conclusion of capitalism and chasing higher profits.

It feels like this should be illegal. It feels like a cousin of price gouging, which is already illegal. Ofc it never will be outlawed in america - idk how much this happens across the pond though - but I hope one day this could be outlawed in europe.

  • SpaceCowboy@lemmy.ca
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    9 hours ago

    Nah… just make privacy laws instead.

    If it’s illegal to collect all of this data on people, there won’t be loyalty cards or anything like that anymore, since there’s no data they could sell. They won’t be jamming targeted ads into every goddamn thing either since there’s no way to target anyone. Of course the social media algorithms also would be able to make targeting recommendations, but I don’t think it would be a bad thing if we had the same shit recommended to us and we’d have to actually search for things or have things recommended by other people instead of algorithms.

    And we wouldn’t have creepy marketing people crunching personal data to figure out how to manipulate people into buying shit they don’t need.

    • Derpgon
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      9 hours ago

      The obvious answer is a temporary email. So far, none of the services require access to it after registration. Worst case scenario is you make a new one when they force you to use it again.

  • sem@piefed.blahaj.zone
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    10 hours ago

    I think there should be protected categories, for example, you can’t give a lower price in exchange for selling your usage data.

    Some things should just be illegal, like requiring a customer/emploee to waive their rights to a trial.

    • lichtmetzger@discuss.tchncs.de
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      14 hours ago

      What’s even shittier about this is that one major supermarket chain (LIDL) was sued by our consumer protection agency (“Verbraucherzentrale”) but the case was dismissed by the courts.

      They have at least allowed a revision, so this will go to a higher court now which has to decide about it. I really hope all of those app discounts will be stopped.

  • melsaskca@lemmy.ca
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    21 hours ago

    Yes. It should all be cost accounted, not “feelings” of value or, “whatever the rube will pay”. I want to buy something for a dollar that costs a dollar. I don’t want to pay two dollars for a one dollar item and then have fake “points” thrown at me. Whenever things get too complicated you know people are scamming.

  • SippyCup@lemmy.ml
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    21 hours ago

    I have a burner email precisely for this crap. An obviously fake name, the only time I even log in to it is when one of these fucking things wants me to click the link they sent me. It’s so heavily bloated with spam in the year I’ve been using it that I’m about to need a new one.

  • titanicx@lemmy.zip
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    10 hours ago

    I mean honestly just give it to them at this point. If you don’t think your name email address and phone number are out there for everybody to use and everybody to see then you’re crazy. I mean hell they’re not going to be able to do much with it besides send you some advertisements. Most of which you’re probably going to want to have and use anyways because they’re usually coupons to things. But beyond that you can always opt out of any emails or anything like that. It’s a small price to pay to get a discount off of their stuff which means they are actually earning less money. And if you do it at a place like Kroger or something like that that you get loyalty points towards discounts on gasoline then you save even more. For example I was just down in California this weekend and because I use Kroger points no matter where I’m at I was able to get 30 cents off a gallon which meant that I paid just over $3 a gallon whereas most people were paying near four.

  • BarneyPiccolo@lemmy.today
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    21 hours ago

    I hate it, too. It’s not a total solution, but I keep a separate email just for things like this. Send all their spammy nonsense to a dead end email. It doesn’t work for text messages though. I’m not going to pay for a separate line for that.

    I only wish I’d started the separate email earlier. I’m still inundated with spam email on my main account.

    • SanicHegehog@lemmy.world
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      10 hours ago

      I use Proton and their “email alias” feature which is sort of like Apple’s “hide my email” - generates you a receive only email address that you can hand out and turn off whenever you want.

      Of course, the trade off here is that if I ever wanted to leave Proton (or Apple if I were using Hide My Email) migrating each of these addresses one by one would be a bitch and a half.

      • Mniot
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        7 hours ago

        Get your own domain name. You can have Apple or Gmail or Proton host it, but if you ever decide to leave them all your emails still work.

    • dan1101@lemmy.world
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      21 hours ago

      You may be able to get a Google Voice number. Or if you have a friend that doesn’t mind giving their info to stores, with their permission use their number. That has the bonus of polluting the data a bit.

      • WolfLink@sh.itjust.works
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        22 hours ago

        They do want to call me. I had a significant decrease in spam calls after I started doing this instead of my actual number, including calls from companies I’ve definitely never given my number to, as well as straight up scammers.

        However, you have a good point about tracking.

    • ITGuyLevi
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      21 hours ago

      Every single time I’ve tried the local area code plus 876-5309 has worked… Been using it since the days you’d enter a phone number to print coupons from a kiosk (I didn’t have a phone at the time). Now I enter it as second nature anytime a pin pad prompts me for a number.

      • AA5B@lemmy.world
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        20 hours ago

        Then what do you do when the next step requires “verifying the number”?

        I generate a new email address for each vendor that forces me to specify one, but there’s not much I can do about phone numbers. I suppose it’s good from a security perspective that they want an additional authentication factor even if it’s only SMS, and good from a usability perspective to verify a path to resetting a password, but I can’t generate a new 🆕 hone number for every vendor