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The Community Code

The Community Code

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48:12
Community Codebreakers: Tiffany Oda on Building Community That Actually Works
What a decade across Salesforce, Talkbase, and Asana reveals about alignment, support-driven community, and building programs that last.
 • Joshua Zerkel
Person vs Persona: Resetting GTM Strategy by Focusing on Real People
When you build around a “persona” you get sanitized models; when you build around a “person” you get real engagement, retention, and community-driven…
 • Joshua Zerkel
50:34
Community Codebreakers: Jason Stone on Defining Community Value and Building Connection at Logos
What one community leader learned about turning a 20-year-old forum into a thriving space for connection, and how his lessons apply far beyond…
 • Joshua Zerkel
AI Without Community Doesn’t Work in GTM
AI can create outputs, but without community those outputs don’t build trust. GTM leaders need both to drive adoption and growth.
 • Joshua Zerkel
Why Nobody Cares About Your Community Engagement Metrics (and What to Do Instead)
Learn how to move beyond vanity stats and connect B2B and B2C community engagement to GTM strategy, customer retention, and growth.
 • Joshua Zerkel
Why Community and Customer Education Need Each Other
Community and customer education teams can unlock adoption, retention, and engagement when they work as partners instead of in silos.
 • Joshua Zerkel
Let Fans Chart Their Own Course: What KCON LA 2025 Teaches Brand Communities
At KCON LA 2025, with festival games, photo booths, multiple stages, and artist meet-ups, fans chose exactly how deeply to engage. GTM and community…
 • Joshua Zerkel
Community x GTM Playbook: What Every Chief Product Officer & Head of Product Needs to Know
A practical guide to how community drives impact across product innovation, customer-centricity, and strategic growth.
 • Joshua Zerkel
Unlocking Volunteer Passion: Lessons from Slack Chapter Leader, Kevin Cox
What drives volunteer community leaders, and how can you keep members engaged and connected over time?
 • Joshua Zerkel
46:46
How Slack Built a Thriving Community: Insights from Jacob Gross
Strategies and tactics for fostering member engagement, empowering users, and driving authentic advocacy.
 • Joshua Zerkel
51:17
Community x GTM Playbook: What Every CCO & Head of Customer Experience Needs to Know
Customer experience is your domain—but if community isn’t part of your CX playbook, you’re missing one of the strongest levers for loyalty, insight, and…
 • Joshua Zerkel
Community x GTM Playbook: What Every CRO & Head of Sales Needs to Know
If you still treat community as a side hobby, you’re leaving qualified leads, warmer deals, and renewal leverage on the table. Every. Single. Quarter.
 • Joshua Zerkel
The Community Code
The Community Code
No-BS insights, strategies, and hot takes on community-led growth—built for marketers, sales, and GTM teams who want to make community their unfair advantage (and actually drive results).
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The Community Code

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