ATP 2016 LPM PROJECT FIRM 4
PROPOSED BUSINESS PLAN
Mutai & Gatheru Advocates
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ATP 2016 LPM PROJECT FIRM 4
Firm Contact Person
Steve Hillary AbebeTel: 0724444643
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ATP 2016 LPM PROJECT FIRM 4
Email:
DECLARATION
DEDICATION
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ACKNOWLEDGEMENT
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TABLE OF CONTENTS
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CHAPTER ONE: THE EXECUTIVE SUMMARY
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CHAPTER TWO: BUSINESS DESCRIPTION
The Owners/Sponsors
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Mutai & Gatheru Advocates shall be composed of two Named Partners and four Equity
Partners who shall be the proprietors as listed hereunder:
i. Steve Omondi
ii. Charles Maina
Each of the Equity Partners shall have a 10% share in the firm while the Named Partners
share the remaining 60% equally.
The Partners shall be persons with an excellent reputation inside and outside the Firm
and shall be capable of independently discharging their professional duties.
Nature of Business
The Industry
The Firm shall provide legal services in the following categories of the legal field:
Energy and Infrastructure Law
Real Estate and Conveyancing department
Litigation and Arbitration department.
Commercial department
Taxation & Intellectual Property department
Labour & Insurance department
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Gas and Oil Exploration department
Energy and Infrastructure Law
The Firm intends to represent oil giants such as Tullow Oil Plc and in litigation, to
challenge oil and gas exploration permits including claims arising from the
Environmental Impact Assessments. The Firm also intends to advise companies on issues
relating to the operations of multinational oil companies within the regulatory
framework of Kenyan Law. To also advise on the financing and review and the drafting
of regulations concerning contracts relating to the transport and storage of petroleum
products.
Real Estate and Conveyancing
handles all forms of real estate transactions with specific expertise in drafting commercial
leases and related documents and notarizing and registering transfers, leases, charges,
mortgages, debentures and other related conveyances; acting for leading financial
institutions and preparing security documentation in their favour; structuring medium
and large scale commercial and mixed-use developments, obtaining planning and
development permissions and ensuring compliance with environmental regulations;
large scale acquisitions and dispositions of houses, flats, parcels of land, industrial,
commercial buildings and multi-storey residential complexes and real estate financing;
registration of documents and obtaining the necessary clearance documents and consents
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from the relevant state department and registries; conducting audits on security
documents held by banks and financial institutions to advise on their propriety and
suitability and property litigation.
Form of Ownership
The business will be owned on the basis of capital contribution by the six partners for the
first six months after which a bank loan shall be acquired. The start-up capital will be
Kenya Shillings Five Million. The contribution ratios will be as follows:
i. Mr. Mutai Owen -30% (1,500,000/=)
ii. Ms. Gatheru IvyEsther -30% (1,500,000/=)
iii. Mr. Kimani Kennedy -10% (500,000/=)
iv. Ms. Njeri Gitau -10% (500,000/=)
v. Ms. Janai Abigael -10% (500,000/=)
vi. Mr. Okumu Melvin -10% (500,000/=)
Justification of Opportunity
Location
The Firm shall be registered and conduct its business in Kenya.
Area of Practice
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Qualification of Partners
The Partners and Associates will be qualified according to the legal fields that the Firm
specializes in.
Business Location and Infrastructural Layout
The Firm shall be located at Upperhill in Nairobi, Kenya. The choice of location was due
to security purposes, easy accessibility from the Central Business District (CBD) and less
congestion. The Firm’s physical and postal address shall be:
MUTAI & GATHERU ADVOCATES LLP
1ST FLOOR, VICTORIA TOWERS
ELGON ROAD, UPPERHILL
P.O BOX 17111-00100
NAIROBI, KENYA
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Our Office Contacts shall be:
LANDLINE: (+254) 30 456 1234/456 1235/45
OFFICE MOBILE: (+254) 987 678 954/190 765 392
EMAIL CONTACT:
WEBSITE:
Business Vision, Mission, Goals/Objectives
Vision
a. To provide our clients with skilled legal advice in a timely and efficient
manner.
b. Strive to handle each matter with accountability and responsiveness as if we
are representing ourselves.
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c. To be the leading law firm in Kenya known for its legal services and quality
performance in client care and management.
Mission
To be a dynamic, client-focused organization oriented toward growth and recognized for
excellence in the legal services field by creating measurable value for our clients in the
accomplishment of their legal service needs through the unique application of innovative,
consistent and dependable services.
Values
a. Integrity: We work with clients and prospects openly, honestly and sincerely.
b. Excellence: We are satisfied with nothing less than the very best in everything we
do.
c. Innovation: The principles that insure our business success. We embrace the use
of technology to help us run our business and improve the quality of services we
provide our clients.
d. Respect: We treat clients, opposing counsel, Court staff and the Court as we would
like to be treated ourselves. We do not tolerate abusive or disrespectful treatment.
e. Communication: We have an obligation to communicate. Here, we take the time
to talk with one another... and to listen. We believe that information is meant to
move and that information moves people.
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Goals/Objectives
Entry and Growth Strategies
The Firm shall focus on the following
SWOT Analysis
SWOT analysis evaluates a company's competitors and identifies areas of opportunity
that can be exploited and possible commercial threats. It analyzes a business and how it
will fit into the marketplace.
Strengths
Weaknesses
Opportunity
Threats
CHAPTER THREE: MARKETING PLAN
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A marketing plan clarifies the key marketing elements of a business and maps out
directions, objectives and activities for the business and its employees. It draws on the
broader perspectives outlined in a firm's business plan.1
Principal Customers
The Firm will target principal customers such as Kenya Electricity Generating Company
LTD and construction companies such as Lee Construction LTD, petroleum companies
such as Hass Petroleum, foreign agencies and foreign investment companies. These
companies have good reputation and therefore attract a huge clientele which they will
refer to the Firm and their nature of transactions align with the Firm’s nature of business.
Principle Competitors
In identifying the Firm’s competitors, the Firm gets a competition advantage by studying
the competing Firms’ weaknesses and strengths and improving on their loopholes.
1
www.cornerstoneresults.com/RefLib/KnlgeBk/mrkt_mrktplns_importance.html -accessed on 10th July,
2016
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