Software

 Asset  Management
Always  Audit  Ready.  Optimize  License  Utilization.  Single  System  of  Action  

Manish   Srivastava
Senior  Director  of  Development,   IT  Asset   Management

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 Safe  Harbor
This  presentation   contains  “forward-­‐looking”  statements  that  are  based  on  our   management’s  beliefs  and  assumptions  and  on  information  
currently   available  to  m anagement.  We  intend  for  such  forward-­‐looking  statements  to  be  covered   by  the  safe  harbor   provisions   for
forward-­‐looking  statements  contained  in  the  U.S.  Private  S ecurities  Litigation  R eform  Act  of  1995.  F orward-­‐looking  statements include  
information  concerning   our  possible  or   assumed  strategy,  future  operations,   financing  plans,  operating  m odel,  financial  position,   future  
revenues,   projected  costs,  competitive  position,   industry   environment,  potential  growth  opportunities,   potential  m arket  opportunities,   plans  
and  objectives   of  m anagement  and  the  effects  of  competition.
Forward-­‐looking  statements  include  all  statements  that  are  not  historical  facts  and  can  be  identified  by  terms  such   as  “anticipates,”  “believes,”  
“could,”   “seeks,”  “estimates,”  “expects,”   “intends,”  “may,”  “plans,”  “potential,”  “predicts,”   “projects,”  “should,”   “will,”  “would”  or   similar  
expressions  and  the  negatives  of  those  terms,  although  not  all  forward-­‐looking  statements  contain  these  identifying  w ords.  F orward-­‐looking  
statements  involve  known   and  unknown   risks,  uncertainties  and   other  factors  that  m ay  cause  our   actual  results,  performance  or achievements  
to  be  m aterially  different  from  any  future  results,  performance  or  achievements  expressed  or  implied  by  the   forward-­‐looking  statements.  We  
cannot   guarantee  that  w e  actually  w ill  achieve  the  plans,  intentions,  or  expectations  disclosed  in  our   forward-­‐looking  statements  and  you  
should   not  place  undue   reliance  on  our   forward-­‐looking  statements.  
Forward-­‐looking  statements  represent  our  m anagement’s  beliefs  and  assumptions  only   as  of  the  date  of  this  presentation.  We  undertake   no  
obligation,  and  do  not   intend  to  update  these  forward-­‐looking  statements,  to  review  or  confirm  analysts’  expectations,  or  to  provide   interim  
reports   or  updates  on  the  progress  of  the  current   financial  quarter.  F urther   information  on  these  and  other   factors  that  could  affect  our  
financial  results  are  included   our   filings  w e  m ake  w ith  the  S ecurities  and  Exchange  Commission.  
This  presentation   includes  certain  non-­‐GAAP  financial  m easures  as  defined  by  S EC  rules.  We  have  provided   a  reconciliation  of  those  m easures  
to  the  m ost  directly   comparable  G AAP  m easures  in  the  Appendix.
The  information  in  this  presentation  on   new  products,   features,  or  functionalities  is  intended   to  outline  S erviceNow’s  general  product   direction  
and  should   not  be  included   in  m aking  a  purchasing  decision.   The  information  on   new  products,   features,  functionalities  is  for informational  
purposes   only  and   may  not  be   incorporated   into  any  contract.  The  information  on  new  products   is  not  a  commitment,  promise,  or legal  
obligation  to  deliver  any  m aterial,  code  or  functionality.   The  development,   release,  and  timing  of  any  features  or   functionality described   for  
our   products   remains  at  S erviceNow’s  sole  discretion.

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 Audits  Disrupt  Resources  and  Funding  for  Other  Projects

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 Are  you  positively  impacting  software  spend?

Optimize  License  Usage

$$$

Time

“Software licenses represent 21% of IT budgets. By 2018, 35% of organizations will have
implemented a SAM optimization tool, up from 5% in 2014”

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 Licensing  Complexity  Drives  Higher  Risk  and  Cost

Uncertain Underutilized Missed

Compliance Position License Capacity Opportunities with
Traditional Tools

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 Traditional  
Software  ASsset  
AM  MManagement
ethods  Leave  Opportunities  Untapped

ITOM Analytics Entitlements

Optimization Request
Hardware  A sset CMDB
ITBM
Analytics Entitlements
Request
CMDB Optimization CMDB

Discovery
Remediation Brittle   Integrations Remediation
Discovery Reconciliation Normalization
ITSM Reconciliation Normalization
Analytics

Orchestration SAM  Tool

ITIL  System

Platform ITOM ITBM ITSM HW Asset Orchestration Security

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 Software  Entitlements:  Define  what  you  own

Procurement  System
PO  Data

PPN Software  Model

H30-­‐05613 Microsoft Entitlements
Vendor  Statements Project
2016
PPN  Library
Professional

Resellers
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 Discovery  and  Normalization:  Identify  what  you  use

Discovery
Discovery  Data Normalized  Product
Microsoft Corporation Microsoft
Visio Visio
15.0.4841.1000 2013
Normalization

Software  Library

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 Customer  Instances Central  Data  Service
Local  Library  and  Normalization Central  Software  Library

Central  Software  Library

Library  Updates

Unrecognized  Discovery  Data

Content  Curation  Team

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 Real  Time  Effective  License  Position  Calculation

Software  
in  Use
Licenses  
and  Rights  
Owned

Reconciliation
Not  Compliant Compliant

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 Software  Asset  Management  Dashboard

License   position  at  a  glance

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 Product  Reconciliation  Results

Remediation  actions

Remediation   Actions
Reclaim  unused  licenses
Allocate  licenses
Remove  unlicensed  installations
Purchase  licenses

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 Software  Asset  Management  Dashboard

Reclaim  unused  licenses

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 Realize  Savings  from  Underutilized  Licenses

Software  Usage Reclaim  Licenses

Approvals
Orchestration

Reclamation  Rules

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 Publisher  Packs

• Discover   SQL   Servers,  Exchange   Servers,  Windows  Servers  

• Create  entitlements   with   Microsoft-­‐specific   license   metrics
• Reduce  compliance   risk  with   continuous   reconciliation,   and  dedicated   Microsoft  
dashboard  and   alerts

• Discover   Oracle   Database,   options,  and   management   packs   in   use

• Reconcile   your  software  inventory  accurately  with   built-­‐in   Oracle   licensing   policies
– Minimum  licensing  requirements,  pre-­‐multiplexing  user  counts,  processor  factors,  etc.
– Licensing  calculation  for  virtual  and  physical  servers
• Evaluate  your  licensing   position   with   the  Oracle   Dashboard
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 Compliance  Trends

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 DEMO

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 ServiceNow®  Software  Asset  Management

Always Audit Ready Optimize License Single System of

Utilization Action

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 Questions?

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 Thank  You!
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 Analytics Entitlements
Optimization Request
CMDB

Remediation Reconciliation Normalization Discovery

Platform ITOM ITBM ITSM HW Asset Orchestration Security

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 Optimization  Dashboard

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 IT SECURITY HR
CUSTOMER SERVICE HR BUSINESS APPS

BUSINESS
APPS

Platform

CUSTOMER IT SECURITY
SERVICE
Cloud Infrastructure

Create Your Lightspeed Enterprise

The Lightspeed ™ With
Enterprise™ ServiceNow

© 2017 ServiceNow All All  

Rights Reserved 23
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 IT SECURITY CUSTOMER SERVICE HR BUSINESS APPS

Single Workflow Service Service

Platform
Subscription Contextual Predictive Knowledge Developer
Database Catalog Portal & Notification Collaboration Analytics Base Tools

Cloud Infrastructure
Multi-instance Secure & Compliant Scalable

Create Your Lightspeed Enterprise™ With ServiceNow

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