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Let's Listen!: Strategic Plan of Distribution

The document outlines a strategic plan for distribution. It discusses how distribution channels are the main strategy for dealers to penetrate target markets. It also notes that a variety of factors like product nature, market, and business need to be analyzed to decide the most convenient distribution channel. Finally, it defines a market as the exchange of products where people offer goods for others to buy at a negotiated price, and explains that companies bring together people with similar goods to satisfy consumers' needs.

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27 views1 page

Let's Listen!: Strategic Plan of Distribution

The document outlines a strategic plan for distribution. It discusses how distribution channels are the main strategy for dealers to penetrate target markets. It also notes that a variety of factors like product nature, market, and business need to be analyzed to decide the most convenient distribution channel. Finally, it defines a market as the exchange of products where people offer goods for others to buy at a negotiated price, and explains that companies bring together people with similar goods to satisfy consumers' needs.

Uploaded by

Tata Rave
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Strategic plan of distribution

Mónica Monterroza Barrios Let's listen!


Ficha: 1181704
Instructora: Yolanda Torres
Noviembre de 2016

1. Distribution channel is the MAIN s t r a t e g y that helps dealers t o


penetrate t h e TARGET market.

2. A wide diversity of fact ors such as nature of the


products, m a r k e t , and BUSINESS, among o t h e r s , requires t o
be analyzed t o decide the most convenient
DISTRIBUTION channel.

3. Market is the interchange of PRODUCTS in


which some people offer an y merchandise and others buy
it , P A Y I N G a negotiated pr ice .

4. C O N S U M E R S o b t a i n services or goods to satisfy their


NEEDS

5. Companies get together people who ha v e similar


GOODS and expect them t o SATISFY the consumers’ needs.

Servicio Nacional de Aprendizaje - SENA Reservados todos los derechos 2013.

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