Fill Your Masterminds With Ease

Contents
Welcome ................................................................................................................................................................ 3
Let’s Rock! ............................................................................................................................................................. 4
Purpose of WCC’s .......................................................................................................................................... 5
The Invitation ................................................................................................................................................. 5
Who ................................................................................................................................................................ 5
How ................................................................................................................................................................ 5
Focus.............................................................................................................................................................. 6
Requirements ............................................................................................................................................. 7
Where ............................................................................................................................................................ 8
The Event .............................................................................................................................................................. 8
Setting the Stage for Success ..................................................................................................................... 8
Timing ................................................................................................................................................................ 9
Greeting .......................................................................................................................................................... 10
Guest’s Sharing ............................................................................................................................................ 11
Break ............................................................................................................................................................... 12
Host Sharing ................................................................................................................................................. 12
Wrap Up ......................................................................................................................................................... 12
Post Event .......................................................................................................................................................... 13
Conversion Strategies.................................................................................................................................... 14
Conclusion.......................................................................................................................................................... 15
Wine, Conversation and Cash Worksheet ............................................................................................. 17
Mastermind Meeting Preparation Form ................................................................................................ 20

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Welcome
Welcome to Fill Your Masterminds With Ease, or as those of us in the know like to call it,
WCC - Wine, Conversation and CASH!

I am excited that you are investing in expanding your business or practice through the
application of the principles in this book. These concepts have worked for me for decades
which is why I want to share them with you.

Overview: The WCC Local Launch Strategy is a is based 3 simple principles

1) The fastest and best way to grow your business is through RELATIONSHIPS
(emails are easy to ignore, people are not!).

2) The people that are easiest to build and maintain relationships with are usually
those closest to you.

3) Using the fundamentals of Influence (Robert Cialdini) you can create great
momentum FAST with small groups of powerful people.

My intention behind this program, as in all of my courses, products, and services, is to

empower you to make a difference in your own life and the lives of others.

Whether you are using this manual as a guide to building your own Mastermind Groups,
or selling other services and products; the simple but powerful approach outlined here
can help you do that faster and more effectively.

So once again, congratulations on being a leader who is committed to taking a stand for
others! I look forward to hearing about how you have implemented these principles to
generate your six-figure success!

Warm regards,

Jay Fiset

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Let’s Rock!
Many coaches, consultants and healers are spending inordinate time, money, energy
investing in learning online marketing, list building, funnels and automated webinars.

ALL of which I LOVE, support, and am actively engaged in. In fact I teach all of the above
and even provide Done-With-You services in my high-end Mastermind groups…

BUT…

There are times when this process actually gets in the way of
getting out with live breathing people, building relationship,
making offers, and supporting fellow entrepreneurs and your
clients. It is really not that surprising that this occurs, after all
you do not need to risk disapproval if you just send an email.
Face-to-face is an entirely different story.

This entire strategy is ALL ABOUT being face-to-face with the

right people in your community. It is about positioning you as a leader, a connector and a
partner… it’s about making you the GO-TO-PERSON! Which Harvard Business Review
stated is worth an average of an additional $60,000 to people’s annual income.

This process is one of the simplest ways I know to not only add value to the people in
your community or “tribe” (your clients or prospects), but it is also a great way to market
your services or products in a highly effective and personal way.

In its simplest form WCC – Wine Conversations and CASH, is a wine and cheese party at
your house with a very selective guest list and a communication structure that really
helps people to get to know one another.

Sounds simple enough and it is, EXCEPT that most parties do not end with you getting
new clients and making money.

EVERY SINGLE time I have done this I have gained clients, created joint venture deals,
signed people up to my Mastermind Groups, received great gifts and had a ton of fun!

You can do this. There is a strategy; there is a process, and it works!

I will lead you step-by-step through everything you need to know to become WCC
rockstar!

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Purpose of WCC’s
This is super simple: To build your business and your network in a way that is effective,
simple and profitable.

You MUST NEVER lose sight of your purpose in this process. That will direct who you
invite and what results you create for those who come, and for yourself.

Grounding: (“Grounding” means where you are coming from, your mental and emotional
state, your motivation and intention.)
 Contribution
 Connection
 Service
 Exclusivity
 Positioning
 Strategy

The Invitation
Who
 Be selective and deliberate, you want 8 – 10 people there and you want the RIGHT
8 – 10 people there. Remember this is your event, your crew and may be your
potential future clients, joint-venture partners, or sphere’s of influence for you.

 I always start with people who have asked me to “have a coffee”. These are people
who either want what I have to offer, or think they might.

How
 My favorite way is to send people to a very simple landing page with a video invite.
It is the perfect combination of personal, fun, high tech, auto responders send
address, reminders details. Super easy, set up once and simply change the dates!
Click the link below to check out a sample.
o https://creatorscode.leadpages.net/jays-jv-mastermind/

 If you are interested in creating pages like this I HIGHLY recommend Lead pages, I
am a raving fan and an affiliate. If you use this link you will buy me a Starbucks a
month and feed my one addiction.
o http://link.leadpages.net/aff_c?offer_id=6&aff_id=4032

 Hints for shooting your video invitation, emphasize the following:

o Exclusive – It is by invitation for a select group only.
o Fun – Chance to meet other fascinating and dynamic people like you.
o Intimate – It will be a small, facilitated, cocktail party—but not stuffy!
o Warm – Include your “why” – why you are doing this in terms of your
purpose (what you are ‘up to’ in the world). It makes it personal and

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inviting. Remember people buy “why” you do what you do – not “what” you
do.
o Playful – Have fun with the video, the WCC event, and this process. Your
enjoyment is contagious. Remember to smile in your video. No-one wants
to hang out with dry, serious, uptight people.
o Great business opportunities – Emphasize that it is not just a social event,
but is a focused opportunity to create business connections, meet potential
joint-venture partners, customers, or suppliers. The purpose of the event is
to support their business.

A few general tips for a successful invitation videos:

1. Shoot against a neutral or “personal” but not cluttered background. A blank wall is
fine. Your office with a bookcase is OK – but can be a bit ‘busy’. If you include
something in your background make sure it reflects who you are and is clean and
tidy.
2. Use good sound equipment and eliminate distracting background noises. Poor
sound is the bane of most online videos and it makes it hard for your viewer to
stay with you.
3. Don’t wear clothes with a busy pattern. Solid colors are usually best. Do wear
makeup if you are a woman but don’t feel you have to overdo it.
4. Be well lit. You don’t have to have professional production equipment—but they
do need to be able to see your face and especially your eyes. Often having a lamp in
front of you (just off to the side of the camera) with diffused but warm (not harsh)
light can do the trick. Do not be back lit.
5. Be relatively close up in the frame. Don’t be a spec in the distance.
6. Do speak directly to one person… or act as if you are. This is an intimate
conversation—you are inviting this individual directly—no matter how many
thousands of people watch it.
7. Write out a script. You don’t have to memorize it—but you do need to be
organized. It can help to have your key points on a piece of flip chart paper just off
to the side of the camera. Do not look down at notes or read them.
8. Open with a welcome or hello and a smile, and end with a call to action (what you
want them to do ie. Register here, or click there etc.) and thank them for watching
(smile), and let them know you look forward to seeing them soon.

Focus
What are you going to focus on and emphasize in the invitation?
Pick one of the suggestions below and use that as your theme.
You want to repeat the emphasis a couple of times to really
highlight that benefit.

 Is it them getting to connect with you? (If you are well known, or regarded, this
can be seen to be a fabulous opportunity)

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 Are you featuring who else is going to be there? (Do you have an exclusive target
market who might not get a chance to meet with one another under normal
circumstances… for example, “Our guests tonight will all be people with a net
worth of 1 Million or more.” Or “Those in attendance are all CEO’s of mid- to large
companies.” Or “Only start-up phase entrepreneurs will be invited to this special
event”

 Exclusivity? Make sure they know you have selected the 8 – 10 people who will be
in attendance personally because of the value you think each of them can bring.

 Your desire to meet and support them? Is this connected to your personal or
business mission? Why are you doing this and how is that of benefit to them?

One of the easiest ways to get a yes from the RIGHT people is to invite them to
Mastermind and Joint Venture. This is broad enough that ALMOST ANY conversation
about business fits and it is specific enough that people can justify attending because it
will help them build their business.

That said you could bring people to your event to discuss and connect over ANYTHING!
 Politics
 Charity
 Community events & issues
 Child rearing
 Wine tasting
Just make it interesting have great people and have NEXT steps for them to participate in.

Requirements
Part of exclusivity is to have a selection criterion and to ensure that those invited fit it. If
in doubt – ask.

You can also set up reciprocity and some ‘skin in the game’ if you have an Entry, or
Participation Requirement. For example – in order to come, each person has to bring
one of the following:
 A bottle of wine
 A donation for your favorite charity (amount to be left up to them)
 A donation for a local food bank (but then you have to deliver it)
 A favorite book for an ‘exchange’ (Bring one book and leave with a different one).
 A discount or special offer on their product or service for each person in
attendance

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Where
 Your home is the most powerful venue, if you can use it DO! Here’s why:

o It creates an atmosphere of intimacy – it literally takes people into your

world and allows them to ‘see’ more of who you are

o Places you in a position of power

o Have NO marketing materials, business cards in view, you would not have
them out if you old friends came over, so don’t have them out for this event

o Starts the relationship off with an act of generosity which invites, or makes
the space for, reciprocity.

o Organize yourself and your space to make a powerful and positive first
impression:
 Clean, Mow the lawn, Take the spots off the wine glasses
 Handle the details – make sure you are undisturbed. Turn off any
distractions. Ensure your house is clean and welcoming.
 You can arrange for a volunteer or even hire support. Someone to
serve, clean and handle “mechanics” for you (music, handouts etc.)
 Have great snacks, selections of wine, beer, water or juice
 Food on nice plates, no plastic deli trays! Treat these people like the
important people they are.

The Event
Setting the Stage for Success
 YOU personally go and answer the door for each of
the guests, you are the first person that guests see.

o Be warm, inviting friendly, like you are

welcoming a long time friend who you have not seen in a
while to your home even if you have never met.

 Environment
o If possible have people sit in a circle so all can see one another and hear
each other easily.

o Have food and beverages handy and if possible in the center of the circle. It
stops people “breaking space” to refill drinks and snack.

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o Never underestimate the impact of flowers and plants to liven and brighten
a space. An investment of a few dollars can add color, scent, and character
to the space.

o Upbeat background music that you can hear but that does not interfere
with talking and having meaningful conversations. Once the “Mastermind”
starts turn off the music and all distractions to the people sharing.

Timing
My preference is between 3 – 4 hours, I have had some
really great people at an event that ran 5 hours and was a
total blast, but generally what we want is to leave them
wanting more! So short and sweet!

Typically a Tuesday, Wednesday or Thursday evening

works the best—ideally Thursday. Fridays and Saturdays
are not good evenings. If it is during the day, Tuesday or
Thursday are often the best days.

I find that 6:30 – 10:30 works well with most people’s

schedules, but clearly you can adapt to any time frame that
works for you and your guests! The following is intended
to be a LOOSE guideline for your gathering—remember
that this is to be fun, inclusive, and inspiring—while also
being focused on your strategic intentions.

6:15 – 6:30 Arrival, welcome and introductions

o Welcome them, get everyone drinks, food a place to sit--be a great
host(ess)!!
o Introduce each person to everyone as they arrive. By introducing them, and
saying each person in the group’s name, others will hear the names
repeatedly and will be able to remember them more easily.
o The more you can personalize and showcase each person the better!
 Give their names, where you know them from, and a little bit about
what they do if applicable. Also include something that you like or
appreciate about them.
 Example: This is John Talbot. John is my doctor and we first met
when I was referred to him by a friend because of his specialization
in sports injury rehabilitation. In addition to helping me heal after
the marathon I just completed in May, John has become a fascinating
and trusted advisor and friend. What I really appreciate about John
is his commitment to natural wellness and treating the whole person
as well as his keen sense of humor.

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Greeting
6:30 - Greeting and setting the context for the evening

 Let them know your intention for inviting them. Even if you have already
communicated it—it helps to tell them now so that there are no “hidden agendas”

 Let them know how you selected them. What was your criteria? This reinforces
that they are part of a select and special group.

 The purpose of the evening

o I wanted to connect with each of you to find out more about who you are,
what you are creating and see if there may be some way in which we can
support one another and if we might be interested in doing so.

o I think of it like a group Joint Venture blind date. 

o I have no big agenda. I just want to find out more about you and your
business and I believe that there are some brilliant people in this room that
could totally benefit from getting to know one another at a deeper level.

o So we are going to each have some time (which I will keep track of so that
we can hear from everyone here) to get to know one another. You’ll have
10 min to answer the 4 questions and then 5 min for people to ask
clarifying questions. I’ll let you know when you have 1 minute left so
you can wrap up before the Q&A session. After people have asked what
they would like we will move on to the next person.

 NB: It is very important to monitor the time or someone can end up

getting short-changed, or it may appear you are ‘playing favorites’.

 You can have the 3 questions written on a flip chart pad, on a large piece of paper
on the wall, or on an ipad in front of whomever is talking. You can also remind
them but many people like to “see” what they are to do.

o The 4 questions:
 Brief Background & who are you?
 Who you serve and how you serve them?
 What are you creating that you are excited about?
 What support would be most significant for you right now?
When your guests fill out the Meeting Preparation form provided at the end of the
manual in advance, they will be better prepared to answer these four questions and
create value for themselves and others.

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(Note: adjust your timing based on the number of people in the room. If you have 8-10
people this should take approximately 1.5 – 2 hours.)

Guest’s Sharing
6:45 – Guests Share - Have 4 or 5 go prior to taking a break:

o It is YOUR JOB to casually facilitate this. What this means is

you must ensure the context and structure is observed while not
being domineering or controlling. In fact you must have fun, be
engaged and be entertaining – remember you are the host(ess).

o Before beginning, let them know the process that you will
be following and the “ground rules” or structure that you suggest
that everyone follow. The purpose of this is to create ‘safety’, and
allows everyone to create maximum value from the evening.

 All guests focus on the one person talking. Note: if people are engaging in
side conversations, simply ask them to hold that conversation for the break
so that everyone can focus on whomever is sharing.
 A grounding of respect for ALL people
 Help showcase guests and their gifts
 Ask great questions
 Offer support where you can (Ensure you FOLLOW THROUGH!! This is
critical to not only staying in integrity, but also supports your credibility
which impacts future referrals.)

o As you are facilitating the flow – ensure that you are also:
 Seeding further connection:
 Wow, we have to talk more about that
 I need to learn how to do that
 I have a process that will help, talk to me later
 I just helped a client do that, I LOVE IT!
 Keeping the libations flowing in ways that do not interrupt or interfere with
the conversation.
 Making note of any promises you make. (Don’t assume you will
remember—write it down and encourage others to as well if they make any
promises)
 Keep notes about what people are saying to follow-up on later (future
business discussions or opportunities for example)

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Break
8:00pm - 30 min Break
 Put the music back on. Make sure to let guests know where the washroom is and
where they can smoke.
 Eat, drink, connect, introduce and showcase people that should know one another.
Use this time to support specific connections that you think will be beneficial.
 While this is also a break for you—your number one job is still to be a connector and
host so do not leave and stay attentive to opportunities during this time.

8:30 – Complete Guest Sharing and introductions.

Host Sharing
9:45 - Host Shares – Now is your turn to answer the 4 questions. Even if many of the
people in attendance know you, they may not know what is currently going on for you.

Talk about what you have to offer. What you are passionate about (Your “Whys” – why
you do what you do. People buy why you do what you do more than they buy “what it is”).
Ensure you are clear on answering their most important question - “WIIFM?” - What’s In
It For Me? What are the benefits and value of what you have to offer?

Be clear about your requests – in other words – ask for what you want. Make it clear how
people can take you up on it (how you can/will close the deal).

Wrap Up
10:00 – Guests share “My experience of the evening”. You can frame this as: “To close out
our evening I’d like to hear what value you received and created from being here
tonight?” or “What is your experience of the event, and what was in it for you? What
value did you create?” The key is to end on a note of the value received and that they
created for themselves and others.

10:15 – Thank your guests.

 Comment on the evening, your
experience (what you personally found
valuable) and your experience of them
(positive feedback that affirms them
individually and/or as a group).

 Remind them of next steps (i.e. I look

forward to seeing you at X event on Y
date.)

 Remind them to keep any agreements they made – and to be creative about how
they can connect with one another. I encourage them to exchange contact
information as for privacy reasons you will not be providing a list of contact info.

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 End with: “Thank you for coming, for sharing yourself, and for being open to new
possibilities. I look forward to creating with you. You are welcome to hang out and
connect further until 11:00 pm.”

Post Event
In my experience this is where the real power of these events happens. So be prepared
with what you are going to do and how you are going to do it! I will outline my favorite
follow-up actions here:

 Create a private Facebook group.

o While I do not share peoples contact info I do want to make it easy for them to
connect with one another so I create a private Facebook group for the people
who attended the event. It is vital that you post questions, contribution
and community building content. Just throwing up a page will not attract
responses and involvement. Remember this is to build on the momentum that
was created at your get together. The group will not last forever but if it lasts
30 days and assists the participants to connect so that they bring the
relationships into the face-to-face world then it has fulfilled its purpose.

 Sharing the Prize You Give Away

o Your prize can be a product or service. As simple as a bottle of wine, or a
favorite book you recommend but the bigger the prize the better. Of course one
of the best things to give away is your own product or service. Describe it in
your invitation, at the event, and then do the following after the event to
continue to create ‘buzz’ about it.

o Make a big deal about this prize—here is one of my favorite ways to do it

 http://youtu.be/vNMS1W5QDA0
o Post the video to the private Facebook page
o Ask the winner of the prize to share their experience of their time with you
with the rest of the group and their entire tribe
o Post about it on your social media “I am so excited to deliver this prize to _____
we are going to have a powerful and fun
experience”
 Send individual Thank You notes with details about
how you believe you can support them with what
they are working on. BE SPECIFIC and contribute
value even in the thank you note.

 Make sure you do FAST follow up with the

connections that are a match and that you want to

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do further work with, inside of the next 10 – 14 days at the latest. In my opinion this
is perhaps the MOST significant consideration when choosing a date to hold your
event. You MUST have follow up time.

 Structure further contribution. There are unlimited ways to do this here are some
examples that have worked well for me.

o Tickets to upcoming events in your community

o Online resources that fit for their goals
o Free seats in any of your upcoming programs
o The bottom line is INVEST in them and their dreams!

Conversion Strategies
I jokingly called this process Wine Conversations and CASH! Which I thought was fun and
funny. However on a serious note for the cash to actually come you must have a
conversion strategy. This is related to, but different than, the follow up process. You can
think about this as the OUTCOME of the follow up. So the first step is to decide for each
attendee what do you believe would be the highest and best offering that you (or one of
your Joint Venture partners) could provide for them.

Think about this very strategically for both you and them.
 When is your next Mastermind intake?
 What are your upcoming events?
 Are their any joint ventures that you could direct them to?
 What skills, offerings and programs of theirs should your tribe know about?
 Consider the LIFETIME value of this relationship…
 Share with them what you what them to do, why you want them to do it and how it
will support them in meeting and exceeding their goals, this may take many
connections and interactions, sales statistics say 7 contacts…I actually think that is
low but it is a good measure and guideline.
 Finally and most importantly ASK FOR THE CASH!

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RINSE AND REPEAT!

This may sound obvious but it does bear repeating. If you
are going to do this (you are aren’t you?!) the time effort
and energy to get it all set up is too much to only do once.
Think about this as a quarterly depending how busy you
are even a bi-monthly event.

I give you my word every single one gets easier, better,

more fun and profitable. To do any live event well I
believe it needs to be done 3 - 5 time, so set your schedule for the next year and fill your
masterminds (or any other programs you are working on) with ease and joy!

Additional Resources:
People find their way to our free content in many ways and not always in the order
originally intended when I publish free content like this. So here is a list of additional
resources that I think you may be interested in. Some you may already have some may be
brand new please take a few moments to check them out.

 Interested in running Mastermind Groups these resources are the best!

o 52 pages of pure gold: https://creatorscode.leadpages.net/mastermind-
secrets
o The webinar:
http://www.breakthroughmastermindsecrets.com/webinar/webinar-
register.php
 Leadpages is the software I use for invites
o The easiest and best landing pages in the universe!

 Want a complete online dbase solution? Shopping cart/auto responder/affiliate

system/Data base all in one!
o Cartville a branded 1 shopping cart solution
 Follow me and The Creator’s Code on Facebook
 Add me to your circles on google +

The event planning worksheet will help you get organized for each of your events.

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Conclusion
On the face of it, this marketing and networking idea seems so simple… and yet very few
people A) do it, and B) do it well!

We live in an era of virtual everything where people have “friends” (FB) they have never
met and people sitting in the same room text one another. It is refreshing to actually
spend quality time with new people in a relaxed and fun environment.

Like all business development activities this requires some effort and thought on your
part, but is highly effective when it comes to conversion because of the quality and format
of the connection.

When you follow the outlined structure provided you will find that you, and your guests,
have a productive and meaningful opportunity to connect, create, and celebrate!

Remember to send me your success stories so that we can celebrate your WCC victories!

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Wine, Conversation and Cash Worksheet

Event Date: Time:
Location:

Ideal Guest List: (Remember to have extras on your list – but only invite the initial 10.
Then fill in openings as needed based on those responses)

How will you invite?

Marketing Vehicle Resources I need to get it done Deadline Done 
Lead pages

Phone call

Facebook

Snail mail

Email

Other social media

Networking events

Other

What do these guests have in common? (What is the focus of these connections?)

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What do I personally want support with?

Offering Details Dates

Upcoming Events

Joint Venture
Mailing

Guest Speakers

Speaking
Opportunities
Referrals

Personal Goal

Other

What Kind of Joint Venture Partners am I looking for?

 Specific topics

 Sponsors

 Facilities

 Sales floors

Door prize:
 What is it?
 How will you do the draw?
 Where will you publicize it afterwards?

Entry requirements: (EG: Bottle of wine)

Food Menu:

Beverages:

Other Meeting Prep ‘To Do’s”:

Support During the Event: (volunteer or hired staff)

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Follow-up / Conversion Strategies:

Touch Point To Whom (Determined at the event) Deadline

Thank You Note

Phone Call

Meeting

Facebook Page

Event offers

F/up emails or
newsletter etc.

Others

Agenda: Use my conversation points or create your own but have an agenda written out
with timing and then follow it.)

Time Task Purpose

Use the form below as a way for your guests to prepare for the evening so that they can
achieve the most value possible. Ideally you should send it out in advance with the
invitations. Here is a link for a more colorful version that you can print out.
http://s3.amazonaws.com/CreatorsCode/Microsoft%20Word%20-%20Mastermind%20Prep.docx.pdf

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Mastermind Meeting Preparation Form

What are you MOST excited about creating?

What support would be most significant to you and your business right now?
Technology, joint venture partners, list building, staff attraction/management… whatever
is true for you.

What is one win, or best practice, that you could share with the group?

Are there any other objectives or ideas that would make this SUPER valuable to you?

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