Thanks to visit codestin.com
Credit goes to www.scribd.com

Scribd
Upload
59 views2 pages

Audience

Quantitative research methods like surveys and questionnaires are useful for gathering reliable data about target audiences. The BARB agency in the UK collects television viewership data to help advertisers understand how audiences respond to different content. Advertising firms analyze consumers based on their socioeconomic class determined by factors like education and income in order to tailor advertisements. Psychographics also examines subjective qualities to help market products based on a person's beliefs and lifestyle. Common marketing strategies include using well-known brands or celebrities, alternative advertising methods in public spaces, and niche marketing targeted at specific demographics.

Uploaded by

api-483359544
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
59 views2 pages

Audience

Quantitative research methods like surveys and questionnaires are useful for gathering reliable data about target audiences. The BARB agency in the UK collects television viewership data to help advertisers understand how audiences respond to different content. Advertising firms analyze consumers based on their socioeconomic class determined by factors like education and income in order to tailor advertisements. Psychographics also examines subjective qualities to help market products based on a person's beliefs and lifestyle. Common marketing strategies include using well-known brands or celebrities, alternative advertising methods in public spaces, and niche marketing targeted at specific demographics.

Uploaded by

api-483359544
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 2

Audience research

The subject of quantitative research is frequently on


statistics and hard evidence. It is beneficial to use
methods that fall under this category when doing both
primary and secondary research to achieve a better
picture of the target audience. Surveys and
questionnaires are both a convenient and accurate way
to gather data, and they can provide reliable,
quantifiable, and easily to analyze information. The BARB
(Broadcasters Audience Research Board) is the main
agency in charge of advertising research. Their aim is to
gather information on audience estimation and television
ratings in the UK. The data they collect is used to help
advertisers better understand how viewers respond to
various forms of content, as well as what works and what
does not.

Audience classification
Advertising firms can analyze the consumer depending
on their socio-economic position. It is often calculated
using education, salaries, and occupation. They will figure
out the audiences belong to which economic class from
the data they collect, and then tailor shows or ads to that
audience.
Psychographics is a qualitative approach to assessing
consumers based on subjective qualities and traits such
as values, desires, goals, preferences, and lifestyle
decisions. The study of a person's emotions and beliefs is
done to help sell to them.
In mainstream advertisements, marketing companies
employ well-known brands or celebrities to promote
their products. The use of products that is already well-
known leads the consumer to presume that the branded
product is credible and trustworthy.
Alternative advertising makes use of outlets other than
traditional newspapers, such as billboards on public
sidewalks and retail shopping trolleys, as well as in-store
video screens.
Niche marketing is a form of advertising that targets a
certain demographic. Instead of marketing to everyone
who might benefit from a commodity, this strategy
focuses only on one demographic.

You might also like