MST02 MODULE 1 - MCMA
Assessment Task 1-1
Complete (or Match items that will be given by your Prof.) the table:
Past & Current Year/ Date/ Period Usage/ Purpose Inventor
Communication Tools
1. Carrier Pigeons 776 BC Utilized by Ancient Greeks to Ancient Greeks
Over 2,000 years ago deliver messages. Ancient Romans
Primary messengers between
military men
2. Cave Paintings 30,000 B.C. To mark a territory or to record Chauvet Cave in France
events.
3. E-mail 1975 Electronic mails John vittal
4. Internet 1973 Internet services The first internet service
provider was the telenet
5. Newspaper 16th century/1605 Printed material, information spread Johann Carolus in
Strasbourg
6. Postal System 2,400 B.C Egyptians used courier serve to send Egyptians
out decrees
7. Radio 20th century Radio broadcasting
8. Smoke Signals In 200 B.C Primarily used in sending messages Guards The Great Wall of
in China China
9. Social Media 2004 Latest mode of communication in the Mark zuckerberg
digital era is the use of social media
platforms
10. Symbols 10,000 B.C., petroglyphs Early ancestors have used different Ancient people
variations of signs and symbols to
communicate
11. Telegraph 1830 Telegraphy technology that Samuel morse
revolutionized the long-distance
communication
12. Telephone 1876 Telecommunication device that Alexander graham bell
converts human audio signals to
electronic signals which are
transmitted via cables
13. Television https://www.thoughtco.com/the Mode of indirect communication to the Efforts of various brilliant
-invention-of-television- mass audience. people.
1992531
14. Text Message December 3, 1992 SMS messaging Neil Papworth
15. ICT The time period starting in Describes types of technology that Confidentiality issues
the 1970s with the are used for communications Data breach
introduction of the personal
computer, From about 1980
on, coincidence with the
advent of the World Wide
Web.
Assessment Task 1-2
A. Complete (or Match items that will be given by your Prof.) the table:
MST02 MODULE 1 - MCMA
New Advantages Dis advantages
Paradigms
1. From ● User Centered: Users Have The Control To ● Privacy
Audience To Choose, To Decide, To Search, To Define And ● Piracy
User Configure, To Subscribe Or Unsubscribe, To
Comment And, Most Important: To Write
2. From Media ● A source of credibility and prestige for digital ● Ex. It glamorize drugs and alcohol. Some
To Content content. programs make the use of these things appear
cool’.
● Great in promoting mass consumer products. ● Misleading information
This can in turn increase sales of the product ● Some media contents are not suitable for
● https://www.importantindia.com/22940/media- children. Limiting children’s access to such
advantages-disadvantages/ content can be difficult.
●.
3. From ● Converge online (press, broadcast, movies) ● http://frndzzz.com/advantages-and-
Monomedia ● Multimedia is a new language disadvantages-of-multimedia
To
Multimedia ● Misuse of Multimedia
4. From ● real time, dynamism and conversational styles ● Reflection
Periodicity To
Real-Time
5. From Scarcity ● Readers becoming writers ● proliferation of online information without clear
To attribution of source authority and
Abundance heterogeneity of content quality
● *Information overflow
● *new skills-set and tools to manage data,
news, and opinions
● user is the new scarce resource
6. From Editor- ● Worldwide publishing without editors ● Non-mediated content
Mediated To
Non-
Mediated
7. From ● Interactive, accessible ● It leads to individualism.
Distribution ● Access means to seek, search, navigate, surf, ● Addictive/addiction to media, games
To Access decide, an active attitude, a will to connect and ● Internet as a form of media opens up
communicate, the contrary of the passive possibilities of imposters, fraud and hacking.
reception of media content.
● It helps people around the world to understand ● https://www.importantindia.com/22940/media-
each other and embrace their differences. advantages-disadvantages/
8. From One ● Interactive media is meant to engage the user ● Misuse of Multimedia
Way To and interact with them in a way non-interactive ● http://frndzzz.com/advantages-and-
Interactivity media does not. Television and radio are the disadvantages-of-multimedia
most common examples of non-interactive
media
● https://www.investopedia.com/terms/i/interactive-
media.asp
9. From Linear ● Websites, blogs and social media profiles are ● Media can be addictive, e.g. some television
To Hypertext spaces to visit. Virtual spaces where users programs and internet. This can lead to
perform activities: they meet each other, learn, decrease in people’s productivity.
gather and share news and opinions, do
shopping and gaming, entertain and create the
pathways of the info-spaces are built on links.
Creating and activating links
MST02 MODULE 1 - MCMA
10. From Data To ● Information intelligence, interpretation, filtering ● Confidentiality
Knowledge and searching combined with the challenge of ● Data Privacy
new interactive multimedia narratives and ● Data Breach
delivered by a wide range of channels
● Knowledge is the application of information to
answer a question or solve a problem.data
analysis becomes more relevant, useful, and
valuable
B. Reflection, Insights and Experiences (10 pts)
MST02 MODULE 1 - MCMA
