1.
Discovery-driven planning is the kind of change which is not necessary for an enterprise to suddenly
become a major player in a new industry or an already established enterprise. FALSE
2. A market structure which is oligopolistic has almost no strategy which could possibly achieve
competitive advantage. FALSE
3. The creation of advantage is the result of discovering what you should and can do. TRUE
4. One of the underlying aims for developing competitive advantage is to maximize economic growth.
TRUE
5. Collaborating and creating a strategic alliance does not increase a competitive advantage of a
business. FALSE
6. Focusing is the mechanism by which an enterprise concentrates on certain parts of its operations and
not others. TRUE
7. Frequent cause of failure is trying to grow too fast too quickly. TRUE
8. Focused differentiation strategy requires competing based on price to target a narrow market. FALSE
9. Enterprises can remake their internal environment. TRUE
10. Focusing can occur when an enterprise will concentrate on business units which offer the highest
return. TRUE
11. Competitive advantage is a business concept that describes the attribute of allowing an organization
to outperform its competitors. TRUE
12. A market structure with a perfect competition has a wide variety of options available for strategies in
having a competitive advantage. FALSE
13. General cost leadership refers to a strategy in which only few products have lower cost whatever
their nature, whether they are fixed or variable costs, whether they relate to labour, capital or resource
inputs, and whether they relate to design or distribution. FALSE
14. E-commerce has emerged where the process of buying and selling goods or services uses an
electronic medium such as the internet. TRUE.
15. One of the generic strategies involves producing low-cost products with differentiated features.
TRUE
16. Innovations which change radically the nature of an enterprise but also the nature of the industry in
which it is operating is called destructive innovation. FALSE
17. If the enterprise is badly positioned in an industry without good returns, then competitive advantage
is sufficient to support a continued operation in that industry. FALSE
18. Maintaining competitive advantage is not easy since it requires an enterprise to innovate. TRUE
19. A product differentiation strategy is an approach businesses develop by providing customers with
something unique, different and distinct from items their competitors may offer in the marketplace. TRUE
20. Outcompeting competitors involves a combination of a better reading and harnessing of resources
than other enterprises can. TRUE