UNIVERSITI MALAYSIA PERLIS
FAKULTI TEKNOLOGI KEJURUTERAAN ELEKTRIK
SEMESTER 4, ACADEMIC SESSION 2021/2022
EMT 20603
COLLEGIALITY INTERACTION & MANAGEMENT
ASSIGNMENT 2
STRATEGIC COMMUNICATION APPROACH IN STRATEGIC
TITLE: COMMUNICATION
(PENDEKATAN DALAM KOMUNIKASI STRATEGIK)
NAME: NUR SYAFIQAH BT MOHD SHAHIR
MATRIC NO: 201492752
COURSES: RY88 – TEKNOLOGI PENYELENGARAAN SISTEM ELEKTRIK
LECTURER NAME: DR. AYOB NAZMY BIN NANYAN
DUE DATE: 30 MEI 2022
CONTENTS
1.0 INTRODUCTION..................................................................................................................... 3
2.0 DISCUSSION ............................................................................................................................ 3
2.1 MARKETING COMMUNICATION (KOMUNIKASI PEMASARAN) ............................. 3
2.2 TECHNICAL COMMUNICATION (KOMUNIKASI TEKNIKAL) ................................... 4
2.3 INFORMATION COMMUNICATION (KOMUNIKASI INFORMASI) ........................... 4
2.4 COMMUNICATION & CAMPAIGNS (KOMUNIKASI & KEMPEN) ............................ 5
2.5 PUBLIC COMMUNICATION (KOMUNIKASI AWAM) .................................................. 5
2.6 MANAGEMENT COMMUNICATION (KOMUNIKASI PENGURUSAN)...................... 5
3.0 CONCLUSSION ............................................................................................................................. 6
4.0 REFERENCES ................................................................................................................................ 7
1.0 INTRODUCTION
Currently, a communication strategy is a plan for delivering a message through the use of a variety of
elements. Among the communication elements such as formal, content, frequency, and
communication channels, so that the message to be conveyed is easily understood and conveyed and
can demonstrate behavior and attitude consistent with the purpose of this communication.
On the other hand, according to Kulvisaechana (2001), communication strategy is also an aspect of
combined-use communication that includes communication content, communication channels,
communication frequency, and communication formality (Roberts, 2021).
Strategic communication is also defined as an indicator of a higher level of direction behind the
organization's communicative efforts to advance the mission of the organization. As such, it is
multidisciplinary in nature. It is due to the use of literature from various other subfields, such as
public relations, marketing, advertising, and management, in the field of work.
2.0 DISCUSSION
2.1 MARKETING COMMUNICATION (KOMUNIKASI PEMASARAN)
Marketing communications are the techniques or media utilized by by a firm to convince, remind, and
enlighten consumers about the items being marketed, either directly or indirectly. Several notable spe
cialists have provided their own definitions of this marketing communication. Soemanagara, for insta
nce, has stated that marketing communication could be a sort of communication created to strengthen
marketing strategies so as to attain broad segmentation, while Terence A. Shimp has stated that marke
ting communication is a vital aspect of the general marketing mission and a determinant of success. N
ext, the method of exchanging information persuasively in order that the communication process can r
un efficiently and effectively resembles the definition of William G. Nickels. Here it are often conclud
ed that marketing communication may be a communication technique or strategy employed by an org
anization to convey a message to a audience through different media (LinovHR, 2021).
Each communication pattern for the target of selling communication encompasses a specific purpose,
so does communication in marketing. There are several objectives for this communication technique,
including improving services. Where service improvements may be made by creating ads, providing
stories about events or company proposals, and creating interactive blogs. If the company can
communicate well, it’s very helpful in improving customer service. Second, communicating, which
suggests frequently exchanging information about business ideas and ensuring the corporate is often
in good touch with consumers, It can encourage businesses to maneuver further and build consumer
confidence. Furthermore, providing education, which might supply consumers with information
through products advertised through communication means are used. A procedure for a website-based
product, for instance, may be a style of communication geared toward familiarizing people with the
merchandise.
2.2 TECHNICAL COMMUNICATION (KOMUNIKASI TEKNIKAL)
Technical communication is a broad term that incorporates any sort of communication that can assist
all users in completing a certain activity or objective. The primary goal of this type of communication
is to assist users who require specialized information in order to operate items, handle equipment,
complete jobs, and so on.
Providing a background in technical communication so that employers can readily receive fresh ideas
is one of the many ways to aid a business. Second, successfully accomplish the assignment, correctly
grasp, and set goals by the employer. Third, make it more user-friendly and productive.
However, technical communication is not just about instructions and manuals. In fact, it belongs to
any form of communication. For example, give instructions on how to use the product in the form of
documentation, communicate on technical topics and communicate using technology. Use technology
to communicate where it is appropriate, such as web pages, social media, and even help files (Parker,
2019).
Furthermore, separating areas and making information available to those in need are functions of
technical communication. Medical education, for example, aids in the provision of proper treatment
by lowering the risks associated with poor care. Second, usability studies assist in identifying product
flaws and making the product more user-friendly. Finally, the product handbook assists customers in
effortlessly achieving their desired goals by giving people with new abilities via the training program.
Therefore, it can be said that this technical communication is not creative literature, journalistic
writing, or expressive writing. In fact, it doesn’t use vague literary references, so it can clearly help
people get the main idea quickly and easily.
2.3 INFORMATION COMMUNICATION (KOMUNIKASI INFORMASI)
Another word for information, notification, news, or news about something is information. While
communication is the sending and receiving of messages, it can also be interpreted as news between
two or more people in order for the intended message to be understood.
2.4 COMMUNICATION & CAMPAIGNS (KOMUNIKASI & KEMPEN)
In a campaign, communication might involve coordinating a type of communication activity. It refers
to any sort of speech, posture, action, or monetary value involved in conveying a message to a third
party. This communication campaign must be carried out using methods in order to attain specific
goals, particularly in communication activities. Furthermore, the plan for achieving the objectives of
this communication campaign employs two approaches: interpersonal and mass media (Rock, 2001).
2.5 PUBLIC COMMUNICATION (KOMUNIKASI AWAM)
The communication involvement of a communicator with a big number of listeners or other
references is referred to as public communication. It is frequently referred to as an audience. There are
two forms of public speaking: informed public speaking and persuasive public speaking. The
audience who may enjoy public speaking like this at religious discourses at mosques, skills workshops,
university campuses, and so on is the informative. This is because the audience is exposed to current
knowledge, information, or abilities—new skills that can boost an individual's ability to generate side
income, for example (2001).
It has been classified into four forms of public speaking as an extension of public speaking. First,
speech manuscripts, in which the presenter reads a previously prepared speech manuscript. This
language is usually offered to avoid manipulating some parties to the speech in order to have a
negative influence on the speaker. Second, there is no text preparation required for spontaneous
speech. As a result, while this style of speech is simple for seasoned speakers, it is extremely tough
for people who are new to public speaking. Third, extemporaneous speech, which is similar to
spontaneous speech but is prepared in advance by the speaker with the content of the speech and so on.
Having brief notes as a quick reference is common for speakers. But there are also those who are able
to plan by using their strong memory when delivering the content of speech. Fourth, memorized
speech. This type of speech is more of a hosting nature and is often heard at any event such as a
farewell party, birthday party, and so on. Thus, it aims to entertain the audience, and it is quite concise
and compact (2011).
2.6 MANAGEMENT COMMUNICATION (KOMUNIKASI PENGURUSAN)
Communication in management is a crucial part of ensuring that the company functions as planned.
This means that we must recognize that excellent communication will facilitate an organization's
planning path toward reaching its goals. Communication will connect all functions of the management
process parts.
The most significant communication requirements are as follows: attainment of objectives so that a
manager can influence employees' behaviors, interests, and collaboration to work and achieve
organizational goals using spoken, written, mechanical, and symbolic ways. The second step is
information collection and dissemination, where the organization will be able to get much of the
information required through communication. For instance, technological expertise, employment
training, finance, and so forth. It intends to make efforts to develop strategies for operating effectively
and efficiently.
Third, the control tool is a type of communication that may be used to manage the conduct of
members in a variety of ways, such as task lists, memos, and so on. Furthermore, communication-
related training, work instruction, and lectures are definitely the primary mediums used to train an
organization's staff. This will increase the exercise's effectiveness and smoothness. The hiring
procedure for new staff is then meant to include communication from start to completion. Candidates
are chosen, for example, through written messages and adverts, as well as through job application
forms.
This is so because in carrying out the functions of the elements, the elements of management need a
communication process. This means that teachers need accurate information before making any
decisions involving individuals or groups.
3.0 CONCLUSSION
We may conclude that this communication plan includes six categories of communication: marketing
communication, technical communication, information communication, communication & campaign,
public communication, and management communication. Furthermore, I discovered that there are
discrepancies in defining public speaking in commercial communication. Public speaking is classified
into two sorts. Finally, strategic communication is a communication, process, or data idea that
achieves an organization's long-term plan through meticulous planning by combining communication
operations for commercial and non-commercial business purposes.
4.0 REFERENCES
Roberts, J. (2021, 0 0). What is strategic communication? – Writing for Strategic Communication
Industries. What Is Strategic Communication? – Writing for Strategic Communication Industries;
ohiostate.pressbooks.pub. https://ohiostate.pressbooks.pub/stratcommwriting/chapter/what-is-
strategic/
LinovHR, A. (2021, March 23). Komunikasi Pemasaran: Pengertian, Tujuan dan Manfaat untuk
Perusahaan. Payroll, ESS, and Talent Management; www.linovhr.com.
https://www.linovhr.com/komunikasi-pemasaran/
Parker, K. (2019, July 12). What is Technical Communication. Let’s discuss what technical… | by Kesi
Parker | Technical Writing is Easy | Medium. Medium; medium.com. https://medium.com/technical-
writing-is-easy/what-is-technical-communication-421bf8a2206b
Rock, A. (2001, March 1). Koc 3402 nota 1 face to face ke-2. Koc 3402 Nota 1 Face to Face Ke-2;
www.slideshare.net. https://www.slideshare.net/adnanagga/koc-3402-nota-1-face-to-face-ke2
zasbaruden. (2001, March 1). Definisi & konsep komunikasi. Definisi & Konsep Komunikasi;
www.slideshare.net. https://www.slideshare.net/zasbaruden/definisi-konsep-komunikasi
unknown. (2011, December 23). Komunikasi Awam. Transformasi Diri: Komunikasi Awam;
transformasi-ummah.blogspot.com. http://transformasi-
ummah.blogspot.com/2011/12/komunikasi-awam.html
