INTERNATIONAL AND DOMESTIC TOUR “Clients satisfaction may be achieved by
PLANNING, PACKAGING AND PRICING providing the right destination which should be
selected using the right kind of tour, operated by
MODULE 1
the right type of Tour Company, for the right
OVERVIEW OF THE TRAVEL AND TOURISM departure date, at the right price.”
BUSINESS
ACTIVITIES INVOLVED IN TOUR OPERATIONS
What is travel and tourism business?
Planning - This includes the selection of
Meaningful visitor experience components and activities to be
included in the tour package.
Tourism suppliers Contracting
Organizations Casting
Tour operators Quotations and Tariff
Related services Reservations
Agents Field Operations
Tourism in the Philippinwa Economic Accounting
Contribution Evaluation
12.7% of GDP (PSTA Report, 2019)
UNIT 2
Tourism Expenditures:
THE TOUR COMPONENTS
Food and beverages
Accommodation TOUR PACKAGE – Types, Classifications,
Transportation Food and beverages
Different Attractions Accommodation
Entertainment activities Transportation
Events Different Attractions
Souvenirs Entertainment activities
TOURISM ORGANIZATIONS IN THE PHILIPPINES Events
Souvenirs
Philippine Travel Agencies Association
Experiences
(PTAA)
Hotel and Restaurant Association of the TYPES OF TOUR PACKAGE
Philippines (HRAP)
Ad hoc - contains a components that
Philippine Tour Operators Association
needed by your client. You do something
(PHILTOA)
based on what they want and need
National Association of Independent
o tour packages are “tailor-fit” to
Travel Agencies (NAITAS)
the needs of the client.
TRAVEL SERVICES AND HANDLING AGENCIES Regular – A pre-arranged tour (prepared
tour packages even there’s still no
TOUR OPERATORS (wholesalers) clients)
TRAVEL AGENTS (retailers)
BASIC COMPONENTS OF A TOUR PACKAGE
Travel Component – air transportation Destinations (may cover single or
from the origin to the destination and multiple destinations)
vice versa Activities
Ground Component – transfers, Meeting people
accommodation, sightseeing, meals,
CATEGORY OF ACCOMMODATION
entertainment, shopping and other
ancillary services DLX
CLASSIFICATIONS OF TOURS FST
STD
According to the Services ECO
Independent BUD
o Services are separately booked TYPES OF MEAL PLANS
and purchased by the tourists
Inclusive Full – board/ Full – Pension – American
o Air fare Plan (AP)
o Land arrangement (transfers, o Three meals a day
accommodation, sightseeing Bermuda Plan (BP)
and some meals o Either have breakfast/lunch or
Escorted or hosted breakfast/dinner
o Air fare Bed and breakfast (continental
o Land arrangement (transfers, breakfast (CBF) or Continental Plan
accommodation, sightseeing (CP), Oriental Breakfast Filipino
and some meals Breakfast)
o Escort or guide o consist of a roll, coffee or juice;
Fully-inclusive or all-inclusive Filipino Breakfast, fried or plain
o Air fare rice with “tapa” or “daing
o Land arrangement (transfers, A la carte/ Buffet Service
accommodation, sightseeing o Guests must go to the buffet
and some meals table for food
o Escort or guide o from the menu (buffet service)
o Complete activities, freebies Table d’hote
o Family-style service - Involves
According to Purpose bringing various food items in
Recreation and leisure sufficient quantities for tables of
Education six, eight, twelve or more
Business persons.
o by table
Religious
o Set meal - plated
Medical
European Plan (EP)
Visiting friends and relatives
o
VARIATION OF TOUR PACKAGES
Duration (number of days and nights
included in the package)
Half-Board/ Demi – Pension/ Modified 2. Competitor analysis (number of
American Plan (MAP) competitors, type of package tour
o means that two meals are offered, their existing clients, location,
included, either breakfast and business strategies, etc.)
Lunch or breakfast and dinner 3. Availability of supplies and resources
o Two meals a day required for the tour product
4. Existing market price for similar products
5. Possible constraints (permit, license,
TYPES OF FOOD SERVICES restrictions, taxes, etc)
6. Seasonality of the product
Table Service
Buffet Service FACTORS INVOLVED IN FORMULATING A TOUR
PACKAGE
TYPES OF FOOD SERVICE
“Clients’ satisfaction may be achieved by
Room service providing the right destination which should be
Quick counter service selected using the right kind of tour, operated by
Traditional Counter Service the right type of Tour Company, for the right
departure date, at the right price”
MODE OF CLASS OF TRANSPORTATION
SERVICES
Air
o Charter Client’s Profile
o Private Destination requested or proposed
o Scheduled Duration
Road Category of accommodations
o Bus Meal Plan
o Auto Sightseeing or activities requested or
o suggested
Water Mode and class of transportation
Rail Ancillary services
Number of FOC
UNIT 3 Example:
TOUR ITINERARY PLANNING REQUIREMENTS Client Profile: 25 students and 2 advisers
from NYP, Singapore
WHAT IS AN ITINERARY Destination requested: ACE (Academic
A chronological order of activities which and Cultural) Program Phil History &
include the destination, travelling time, length of Culture, Business and Finance
stay in the destination as well as travel services Duration: 2 weeks/14 days 13 nights
included in the tour program Category of Accommodation:
Dormitory, Hostels, Budget, Apartelles
PREPARING AN ITINERARY REQUIRES Meal Plan: American Plan/ Set meal/ A
MARKETING RESEARCH la carte
1. Size and type of the potential market
Sightseeing or activities requested or MODULE 2
suggested: Intramuros. Rizal Park, CCP,
UNIT 1 – ITINERARY
BSP Museum
Mode and class of transportation: Bus,
Mini-bus
TYPES OF SIGHTSEEING TOURS
Ancillary services: T-shirt, ID, souvernir
Number of FOC: 2 advisers/ tour guide/ Half-day Sightseeing
2 staff o Operated mornings or
afternoons. Normally includes a
Department of Tourism - Policies and
snack
standards of tourism industry in the
Full-day Sightseeing
Philippines is governed by its national
o 8-10 hours with lunch
tourism organization
Evening Tours
o Operated after six in the
evening. Normally includes
dinner and a drink
Optional Tours
o Tours that are not included in
the package where the client
pays extra
TYPES OF ITINERARY
Skeletal – an outline of the tour
Example:
DATE/DAY ITINERARY
DAY 01 MNL/HKG
Transfer-in
DAY 02 Hotel CP
Hong Kong Island Tour
Ocean Park
DAY O3 Hotel CP
Dinner Cruise
DAY 04 Hotel CP
Transfer-out
HKG/MNL
Technical – covers all the activities
including the duration of the tour as well
as the stay
Descriptive – has information about the
places to be visited