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Purposive Communication Chapter 5
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CHAPTERS ‘
COMMUNICATION AIDS AND STRATEGIES
USING TOOLS OF TECHNOLOGY ‘
* The problem that we have is not globalization.
The problem is a lack of global governance.
~Professor Klaus Schwab
LearNING Outcomes
This chapter is expected to facilitate student’s ability to:
1. develop a conscious consideration of audience and context in
presentations; and
2. present ideas in local and global settings using appropriate registers
and varied means.
Your Presentation Matters
In the earlier discussion, we have learned that communication is an
inseparable tool in the management of globalization. Globalization has brought
about technological advances as people connect or communicate with the others
of diverse origin and characteristics#The management of communication
involves careful planning, execution, and sustainability. All these start from
the fact that if you want to convey your thoughts to the global.communities,
you have to present these ideas as well ag you present yourself.
What makes presentation important#Presenting your ideas is like selling
yourself, When others are convinced to accept your ideas, it is like they accept
you and from there you build a connection in terms of friendship, affiliation,
partnership, and community. This may appear simple because communication
is natural in.man. However, not all aaah ae are successful. There are
‘imes that even a well-crafted presentation can never be understood because
it is poorly delivered (Pearson, et al., 2008). Therefore, it involves talent and
‘skill in trying to convey ideas and emotions. Additionally, several technological
devices have quickly surfaced around the globe, making communication and
the presentation of communication either simple or complicated.
Although technology is said to aid communication, problems can arise
especially when it is not properly used. Another problem is the reality that not
everyone has full if not no access at all to this technology. Still, if one wants
to belong to the global community, he has to embrace the advances and learn
to adopt the use of technology in order to make presentations successful.
So, how can we make a good presentation ae Elmhorst & Lucas (2013)
or
enumerate’ iderations to prepare for a good presentation namely;
the aud x , and the situation since these concepts are expected
to have been learned by college students during their high school years.
This chapter will only dwell on another factor, technology and it ‘ilizat
Audienee
Speaker —
staan mmIn the advent of technological advances, the presentation of ideas has now
come in various forms with a lot of helpful aids to choose from.
vi york appropriately for a particular and
for the p. There are several kinds of presentations, but in
this chapter, only three common categdries of presentations will be presented;
tho oral, audic-visual, and the web-based presentations,
Oral Presentations
This is the most common and the readily available type of presentation
that most people resort to. Not only in ite availability, but speaking
appears to be a habit mast people cannot do without. Unlike before, oral
presentations were confined only i the aseo the voie but as sas
becomes inseparable with communication, | presentatic
are packaged with te eal too. So, for the purpose of elrity,
et us try to consider oral presentation here as not limited to the use of
voice but a presentation primarily done by a person along with the use of
communication aids.
Check Your Presentation Style
Nov, let us check your style of presentation, Here isa list given by Chavez,
et al. (2013) in their book Creative Oral Communications for Filipino Students:
A Practical Approach.
(SERRE the experienced speaker who the audience is
familiar with. He may have good information to give but is at times
poorly delivered,
eames on the other hand is the one who makes use of
anecdotes or hilarious stories in delivering their message across. The
downside of it however is the tendency to entertain the audience too
much and forget the essence of the speech.
ic is the speaker who keeps an eye on the precision of his
presentation, These types of speakers usually follow an organized
outline and éeliver it as planned. But at times audience can find it
boring and irrelevant.
, as obvious in its name is the one who reads his script
‘word for word, This could be a product of thorough preparation but
‘can sometimes be very technical and the audience would feel bored
(GARE tn tue oe care, posener who includes all minor
jctails as if every detail can affect the whole message. Because of too
much detail, he would lose track of time and may forget to include the
‘more important points of the discussion.
6. The Gadgeteoris the person who uses every gimmick and technique in
the presentation. With too much visual sid, the speaker may lose sight,
of his message. Or the audience may find the gadgets and other material
presented to be too informative they Would not want to listen anymore,Knowing these presentation styles will gi
© , ve you an assessment of your own
style of presentation. Check which one ia most kely your sharetontne oat
vary your style for a more effective presentation,
General Rules in Giving Presentations
Here are some helpful tips when giving presentations Undergraduasé
Students Unwitingly Subjected to World's Worst Research Presentation, 5
(2012), f
‘You-ean never lose when you know exactly what to
do in your speaking presentation. Refer back to the earlier diseussion
for the preparation guidelines.
Set up all electronic devices before farting to
Ua checeeenpriate {justments while you are discussing. It will distract
listeners.
8. Know your audience and adju nt . Analyzing the
audienes ales aOR nee oa factors
that would influence the speaking activity. You do not want talking
about child rearing, for example, to audience who are still unmarried.
4. Go easy on font, logos, and colors. Colors, fonts, and logos should not be
over emphasized in the presentations. Make sure to make adjustments
and follow the principles of balance, harmony, and proportion
ny presentation without eye contact is 4 dead
presentation. No matter how articulate and knowledgeable one is
about the topic, without eye contact, there is no audience connection;
therefore, communication cannot just proceed flawlessly. Your sincerity
is reflected in your eyes and through it, you can better persuade
audience to agree or believe what you say.
| to questioners) Questions coming from the audience should be
treated with respect, even the most trivial question, Sometimes, itis given
by a participant just to build connection. In other cases; itis to clarify
doubts. Bven if you feel that the question is so simple, give the benefit of
the and im ove the question; it is the expected action.
People stayingat the back are usually the
shy type. Ifyou do not pay attention to them, all the more you will lose
their connection. So consider thom by modulating your voice and by
not forgetting to look at them once in a while.
Supa aac: Slides or any visual aid is supposed to reach
the farthest distance, In your preparation, consider bigger fonts and
colors that are clearly vieible.
ss. Cellphonos are real distractors. Try to think
what happens when you are in the middle of your discussion and your
Vv audience are go focused, then all of a sudden your phone rings.
i ‘Aside from health
issue that itean strain the eyo, jointer or being very
restless about it will give ‘the audienies ‘headache. Point and hold.
13
YP EAD Onodortg yc nee welJo not cram too much in each slide. The common problem in
presentations is that there is a tendency to place all words and phrases.
Remember to just place phrases and important key points because this
will tempt the audience and ne
“12. Do not read from your notes or from your slides: Reading takes away
the opportunity for your eye contact with the audience. Do it only for
highlighting your points but not to discuss the whole idea. Additionally,
reading crestes the idea that a apeakr may be tansed, unprepared or
“not. very knowledgeable.
“18: Do not speiejargons. Ae tis part ofthe speech preparation to know your
audience well, it follows that you are to use words commonly known by
people from ail disciplines. Do not impress audionee by high-sounding
words,
not demean eudience members. Bven in a casvl conversation, if
somebody asks and he is given the reply, “You do not know?" or worse,
“What? You do not know?” he.would feel insulted and it would affect
even those who di not ask the questions themselves
‘Make sure that you do not turn your back. Turning one’s baekis like saying
you do not eare about the audience. Moreover, when you turn your batk, your
words will not be as clear as when you are facing your audience.
Audio-Visual Presentations
Ifyou want to be an effective presenter, you must choose what visual
resource would best reinforce your message (Pearson, et al., 2008).
Audiovisual presentations include video, PowerPoint presentations, and
‘computer graphics.
Video
Video has become part of man’s daily routine (Tiland, 2014). You see
famous sayings on video through Facebook or you may look for some “How-to”
in YouTube. In schools, students prefer lectures through videos where text,
pictures, and people are alive. As Pearson, et al., (2008) agrees, videos make
presentations more attractive as long as they are used for illustration and not
asa replacement of the speaker.
Smarta (2016) suggested five steps in using video as an effective
communication tool:
1, Tell'a story. A video should tell a story. A video is used to illustrate in
order to make the audience understand better and more importantly,
remember the message well. Therefore, if it does not tell a story it is
like not giving anything at all. You will be left to giving a story yourself
in order to tell what your video conveys. When this happens, you are
wasting time.
62. Visualize. Present your ideas in symbols, especially those that are
understood at first glance, Your illustrations should be symbcls that
are simple and globally accepted. Romember, your aim for a video
+ presentation is for easy recognition and eomprehension; do not tire your
audience by giving them difficulty interpreting what your illustration
conveys. :
3, Turn up the sound. Music has stimulating effect in your clips. “Good
sound design can help your film become easier to understand and
attention to detail will further improve its impact.” (Smarta, 2016)
4, Spread the word. Decide what is your objective and think of how you
‘can present this to the audienco, Do you want to explain your servico,
communicate a milestone or attract visitors to your website? How you
host and distribute the clip will determine whether it reaches the target
audience and, ultimately, whether it will achieve the desired effect that
makes a tangible difference to your brand.
5. fin doubt, ask an expert. It is nover wrong to ask. When you feel you
‘cannot make a good video, try asking an expert to do it for you. A good
‘quality video can be a successful aid in having your ideas accepted but
poor one might make you regret as you watch your beautiful concept.
destroyed by the quality of your video presentation.
However, if you think you can follow through instructions and you
‘have ample time for preparation, you may visit some websites that give
tutorials on video making while you make videos through their sites
for free.
PowerPoint
Although many would claim that PowerPoint presentation is outdated,
survey would say that it continues to be the most accessible and utilized by
many, both in the academe and business fields. Care in using the PowerPoint
is necessary as it can ruin a presentation when not used properly,
Computer Graphics
“Computer graphics has become a widely used, convenient tool for speech
studies” as claimed by Denes (2005) who added that it has effectively improved
man-machine interaction,
As defined by Hemmendinger (2018), computer graphics are images on
computers for use in any medium, ‘Those images used in the graphic design of
printed material are frequently produced on computers, or as still and moving
images seén in comic strips and animations,Raster and vector graphics
All-compater art is digital, but there aro two very different ways of drawing
digital images on a computer screen, known a rastet and vectorigraphies. Simpl
computer graphic programs like Microceft Paint and PaintShop Pro are baso«
graphics, while more programs such as CorelDRAW,
Belch ed Ass lot wc gap Forte milan
of these programs, visit respective websites that offer trial versions)
Web-Bosed Presentations
‘These are some common web-based presentations. The use of these can be
limited by available device and storage capacity and compatibility.
L. Preci. More sophisticated than PowerPoint, Prezi allows movement
and other fects on your slides.
2. Slidebean. These presentations need internet connection. With this type
of presentation, users can add videos, charts, photas and other data,
‘The application sorts and positions the text-based on chosen format,
8. Google Slides. Googie slides have an edge over other presentations
because it can embed all types of files. It enables users to edit and
present anline Or offline. They can also be shared easily in the drive
4, Blog. Blogs are pieces of web content that are updated frequently and
allow for reader engagement in the form of blog comments and secial
media shares, likes, and follows. Its the aspect of being able to
the content being viewed by readers that really set blogs apart from
traditional websites.
5. Vlog.-A vlog is a form of blog for which the medium is video, and is a
form of web television. Viog entries often combine embedded video (or
2 video link) with supporting text, images, and other metadata, Entries
can be recorded in one take or cut into multiple parts
Multimodal Text: A Combination Of Presentation Types
‘The Vietoria State Government (2018) defines multimodal text as texts that
combine two or more modes of communication including visual, oral, audio,
gestural and spatial patterns of meaning,
The level of digital technology requirements for this presentation type
ranges from very simple options such as slide presentations through complex,
sophisticated forms requiring a higher level of technical and digital media
skills. The choice is yours depending on your skill and experience, level of
confidence, and the resources and tools available to you,
Here are applications that help create multimodal texts:
1, Comic Maker HD 2. Voice Recorder Pro3. Tellagami 4. Pie Collage
Cc
5. Kinemaster
‘The idea in any multimodal text presentation is the utilization of the
various facets of communication and metacognition. It is expected that as you
engage in the creation of a multimodal text, all senses are involved. You et
tosec and write the text or ereate visuals, you hear what they speak, you feel
tho emotion of the story and most importantly, you are thinking what you are
thinking as you create and finally present your multimodal project.
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