Age Occupation Weight
18-21 Student 45 to 50kg
22-25 Entrepreneur 51 to 55kg
26-29 White-collar Job 56 to 60kg
30-32 Blue-collar job 61 to 65kg
33-36 Unemployed 66 to 70kg
37-40 Above 70kg
41 and above
Sex Educational Level
Male Primary
Female Secondary
Prefer not to say Tertiary
Knowledge of Food Labeling and Nutritional
Information among Consumers in Lahore, Pakistan
APPENDIX-I: DEMOGRAPHIC QUESTIONNAIRE
APPENDIX II: QUESTIONNAIRE TOOL
Section B: Consumers’ use of information sources on food labeling.
Question Strongly Agree Neutral Disagree Strongly
agree disagree
I read the nutritional information
presented on labels before I purchase
a product.
I use food labels for allergen
information.
I use food labels to monitor my
weight.
I use food labels for dietary
considerations.
I look at only the ingredients when I
purchase pre-packaged food products.
I understand the information
displayed on nutritional labels.
Section C: Consumers’ knowledge of food labels.
Question Strongly Agree Neutral Disagree Strongly
agree disagree
I know about the availability of food
labels on pre-package food products.
I know where the nutritional fact
panel is located on a label.
I know how to calculate my grams
intake according to per serving
indicated on a food label.
I know what the nutrients on food
labels means.
I know that the information on food
labels is to be written in English,
before other languages.
Section D: Consumers’ attitudes towards food labels.
Question Strongly Agree Neutral Disagree Strongly
agree disagree
I consciously search for nutritional
information before I purchase a food
product.
I seek to understand content on
nutritional labels.
Section E: Consumers’ practice towards food labels.
Question Strongly Agree Neutral Disagree Strongly
agree disagree
My buying decisions are influenced
by nutritional information on
products.
I look at the dietary guidelines before
making purchase.