NO MATTER WHAT SCRIPT YOU CHOOSE, your TONE is most important.
You want
to come across as 3 things.
1. Enthusiastic as Hell
2. Sharp as a Tack
3. An Expert in Your Field
For more info on tone watch Jordan Belfort’s Straighline Persuasion Clips on YouTube
NEW LOCAL BUSINESS OWNER SCRIPT (Free Trial)
Example Used in Action: https://youtu.be/DiPuC9c6pzk
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Hi my name is _______, I was hoping you could help me out.
I am a local digital marketing business owner trying to build my case studies,
And I was wondering if I would be able to volunteer a weeks worth of my time to
bring you in some new clients.
All I require is a case study and testimonial. There is no obligation to work with
me after this.
Once they say yes (They usually do)
Here are a couple other things you may want to mention, based on what they ask or the
situation.
1. You are going to be bringing them new customers via Facebook Ads
2. They just need to be willing to invest $100 into Facebook Ad spend
3. You may mention that you hope to work together if the trial goes well, but there is
otherwise no obligation to.
4. You may mention that you have experience working with other businesses - And if
you don't - That you have mentors working with you. This is so they know their $100
investment is in safe hands.
5. Last and most importantly - Ask for a meeting. Let them know it will only take 20
minutes or less.
EXPERT MARKETER SCRIPT
Adapted from Ollie Chapman
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“Hi there, I hope your day is going well! Is [Name] (the owner) currently
available?”
“I have been helping out other local (insert your niche) to increase the number of
clients they get per month through Social Media Marketing”
Double check if they gave the phone to the owner.
“Is this [Name] (the owner) I am speaking to?”
If Yes, say the following with no pauses. (Slow Down & Lower Voice at “So the reason
for the call”
"Hi My Name Is _____. I know You're Really Busy, So Am I, so I’ll Be Quick"
"I’ve Been Helping Other (insert niche) In The Local Area To Increase The Number
Of Clients They Get Per Month Through Social Media Marketing"
And After Recent Success I am Looking To Take On 2 New Clients This Month"
"So The Reason For The Call Is To See If We Can Book In 20-30 Minutes In Which
I Can Come In And Share Some Ideas With You?"
"Sound Good?"
STRONG CASE STUDY SCRIPT
Credit: Myles Murphy
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“Hey hows it goin?”
“I’m not sure if you can help me, but I’m hoping you can”
“My name is ..., I’m a local business owner and my company found you online and saw a
potential fit between our businesses...but I’m not sure who I should speak with. Typically
I speak with the director of marketing or the business owner. Would that be you?
“...look we just ran an offer on Facebook for another (x service) business that returned
them X $$ on y $$ ad spend...do you have 30 seconds for me to tell you what that
campaign was?”
IF THEY HAVE TIME THEN QUICKLY EXPLAIN ABOUT HOW YOU DID IT..WHO YOU
TARGETED, WHAT THE OFFER WAS, THEN GO FOR THE APPOINTMENT
IF THEY DON’T HAVE TIME THEN SAY THIS…
“Hey that's all I ask, I just wanted to email that to you...but let me ask, are you currently
doing any Facebook advertising?”
“Let me email that over to you and if it makes sense and you want to know a little more in
depth of how we do it , let's get together later/hop on a call and discuss it. Fair enough?
CURIOUSITY DRAWING SCRIPT
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“Hi there, I hope your day is going well!”
"The reason I'm calling is because I have 10-20 people in your area looking for [a
New Gym] and I want the best in the area that I can direct that traffic too.”
“Is that something we can set up?”
Assuming they will ask questions, explain.
"We use Facebook’s data which tells us people in the area who interested in a
particular service.
Then you can offer to test it for them free to show them how great it works.
Then ask for a meeting.
You can explain more if you want but it’s best if you keep them curious so they set a
meeting
BALLSY NON-LOCAL CASE-STUDY SCRIPT
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Hey! I was just wondering If I could bring you 5 new clients this week, each worth
$1000 to you. Would you be okay with paying me a referral fee of $375?
($375 x 4 weeks = $1,500, your monthly fee)
Okay awesome! So the reason for the call is because just last week i brought a
local yoga studio 6 new clients, and I wanted to make sure you guys would be the
best in the area to bring new clients to.
Does that Sounds like you?
Okay great, Well We just had a couple of questions to run through with you which
would take about 15 minutes to make sure you would be the right fit.
When would be a good time this week to schedule in that call for you?
I wanted to know if you would be able to get on a phone call for 15 minutes…
