1.

Potential Market: The total number of customers or consumers who have the willingness and
ability to purchase a particular product or service.
2. Target Market: A specific group of customers or consumers that a business aims to reach with
its products or services.
3. Market Potential: The total demand or sales opportunities that exist within a particular market
for a specific product or service.
4. Unique Selling Proposition: A marketing concept that highlights the unique features or
benefits of a product or service that sets it apart from competitors.
5. Unique Market Proposition: This term is not commonly used in business terminology.
6. Unique Target Proposition: This term is not commonly used in business terminology.
7. Market Wants: The desires, preferences, and needs of customers or consumers in a particular
market.
8. Market Need: A specific problem or requirement that customers or consumers have, which can
be addressed by a product or service.
9. Market: The group of potential customers or consumers who have an interest in a particular
product or service and are willing to make a purchase.
10. Statement of Assets and Liabilities: A financial statement that provides a snapshot of a
company’s financial position, listing its assets and liabilities.
11. Cash Flow: The movement of money in and out of a business over a specific period of time.
12. Business Plan: A written document that outlines the goals, strategies, and financial
projections of a business.
13. Business Proposal: A document presenting a specific product or service offering to a potential
client or partner.
14. Business Concept: The underlying idea or concept behind a business venture.
15. Product Development: The process of creating and improving products or services.
16. Product Opportunity: A gap or unmet need in the market that can be addressed by a new or
improved product.
17. Product Proposal: A document outlining the details of a proposed product, including features,
benefits, and pricing.
18. Design Thinking: A problem-solving approach that focuses on understanding user needs and
creating innovative solutions.
19. Logical Thinking: The ability to reason and make decisions based on rational and coherent
thinking processes.
20. Mental Thinking: The cognitive processes involved in understanding and interpreting
information.
21. Inspiration: A feeling of motivation or enthusiasm that stimulates creativity or action.
22. Ideation: The process of generating ideas or concepts.
23. Implementation: Putting plans or ideas into action.
24. Silent Needs: Unexpressed or unrecognized needs of customers that can be identified through
observation or research.
25. Sure Needs: This term is not commonly used in business terminology.
26. Stated Needs: Explicit needs or requirements that customers express or communicate
verbally.
27. Existing Customers: Individuals or businesses that have already purchased from a company
and have an ongoing relationship.
28. Target Market Users: The specific individuals or groups intended to be the consumers or
users of a product or service.
29. Prospects: Potential customers or clients who have shown interest but have not made a
purchase.
30. Business Opportunity: A favorable circumstance for creating or expanding a business.
31. Business Sources: Channels or means through which a business obtains necessary resources.
32. Liabilities: Financial obligations or debts owed by a business to external parties.
33. Debt: Money borrowed by a business with the agreement to repay it over time.
34. Assets: Resources or properties owned and controlled by a business.
35. Ownership Equity: The value of a business that belongs to the owners or shareholders.
36. Accounting: Recording, analyzing, and reporting financial transactions and information.
37. Bookkeeping: Recording and organizing financial transactions in a business.
38. Auditing: Examining and evaluating financial records and processes for accuracy and
compliance.
39. Sales Chart: A visual representation of sales data over a specific period.
40. Sales Pie: This term is not commonly used in business terminology.
41. Sales Journal: A record of all sales transactions made by a business.
42. Expenses Record: A document or system used to record and track business expenses.
43. Expenses Journal: A record of all expenses incurred by a business.
44. Expenses Chart: A visual representation of expense data.
45. Financial Chart: A visual representation of financial data, such as revenue, expenses, and
profits.
46. Financial Statement: A formal record of a business’s financial activities, including the
balance sheet, income statement, and cash flow statement.
47. Financial Records: Documents and records related to a business’s financial activities.
48. Sole Proprietorship: A business owned and operated by a single individual.
49. Partnership: A business owned and operated by two or more individuals.
50. Corporation: A legal entity that is separate from its owners and has its own rights and
liabilities.
51. Porter’s Five Forces: A framework for analyzing the competitive forces in an industry.
52. Porter’s Five Analysis: This term is not commonly used in business terminology.
53. Porter’s Five Forces Analysis: An analysis of the competitive forces in an industry using
Porter’s Five Forces framework.
54. Introduction: The opening section of a document or presentation that provides an overview of
the content.
55. Executive Summary: A concise summary of the key points and highlights of a document or
report.
56. Organizational Plan: A plan that outlines the structure and management of a business or
organization.
57. Marketing Plan: A plan that outlines the marketing strategies and tactics for promoting a
product or service.
58. Operational Plan: A plan that outlines the day-to-day operations and processes of a business.
59. Introduction: The opening section of a document or presentation that provides an overview of
the content.
60. Market Analysis: An assessment of the market conditions, trends, and competition for a
product or service.
61. Product Description: A detailed description of a product, including its features, specifications,
and benefits.
62. Industry Analysis: An assessment of the industry conditions, trends, and competition.
63. Financial Plan: A plan that outlines the financial goals, projections, and strategies of a
business.
64. Business Records: Documents and records related to the operations and activities of a
business.
65. Business Contract: A legally binding agreement between two or more parties.
66. Business Documents: Documents related to the operations, transactions, and legal aspects of
a business.
67. Accountant: A professional who specializes in accounting and financial management.
68. Actuary: A professional who assesses and manages financial risks, particularly in insurance
and pensions.
69. Bookkeeper: A person responsible for maintaining financial records and transactions in a
business.
70. Business Model: The framework or plan that describes how a business creates, delivers, and
captures value.
71. Business Script: A written document or plan that outlines the steps and dialogue for a
business presentation or interaction.
72. Appendices: Supplementary materials or documents attached to a main document.
73. Seek Additional Funding: To actively search for and secure additional financial resources for
a business.
74. Cut Marketing Expenses: To reduce or decrease the amount spent on marketing activities.
75. Reduce Employees’ Salaries: To lower the salaries or wages of employees.
76. Lower Product Prices: To decrease the prices of products or services offered by a business.
77. Reduce Advertising Efforts: To decrease the amount or intensity of advertising and
promotional activities.
78. Invest in Quality Customer Service: To allocate resources and efforts towards providing
excellent customer service, ensuring customer satisfaction, and building strong relationships with
customers.