Models of Communication
❖1. Lasswell’s Communication Model
❖2.Berlo’s Model of Communication
❖3. Shannon and Weaver’s Model of Communication
❖4. Schramm’s Model of Communication
❖5.Aristotle’s Model of Communication
Lasswell’s Communication Model
Features: 1. developed by communication
theorist Harold D. Lasswell in 1948
2. also known as action model, linear
model , or one way model of
communication
3. regarded as one of the most influential
communication models
Advantages:
2. suits almost 3. has the
1. easy and
all type of concept of
simple
communication effect
Aristotle’s Model
of
Communication
(Message) (Listener)
SPEAKER SPEECH AUDIENCE EFFECT
Occasion
Aristotle’s Model of Communication
There is no concept
of feedback, it is one way from
speaker to audience.
Criticisms on 2. There is no concept
Aristotle’s of communication failure like
noise and barriers.
Model
3.This model can only be used
in public speaking.
Berlo’s Model
of
Communication
Features:
In 1960, David Berlo postulated the
Sender-Message-Channel Receiver
(SMCR) Model of Communication
from Shannon Weaver's Model of
Communication (1949).
This model also focuses on encoding
and decoding which happens before the
sender sends the message and before
the receiver receives the message
respectively.
Criticisms on
Berlo’s SMCR Model:
1. There is no concept of feedback, so the
effect is not considered.
2. There is no concept of noise or any kind of
barriers in communication.
3.It is a linear model of communication,
there is no two way communication
Shannon- Weaver’s Model of
Communication
Shannon and Warren Weaver (1948)
gave the concept of “NOISE”.
This is often called Telephone Model
because it is based on the experience of
having the message interfered by “noise”
from the telephone switchboard back in
1940s.
Shannon-Weaver’s Model of Communication
Advantages:
1. The concept of noise helps in making the
communication effective by removing the
noise or problem that may cause
miscommunication.
2. This model takes communication as a two way
process. It makes the model applicable in general.
Schramm’s Model of
Communication
Features:
❑Wilbur Schramm is considered the Father of
Mass Communication.
❑Schramm asserts that communication can
take place if and only if there is an overlap
between the Field of Experience of the
Speaker and the Field of Experience of the
Listener
Schramm’s Model of Communication
Advantages:
1. gives opportunity for both
parties to give their opinion (both
are generally active)
2. inclusion of semantic noise as
a concept helps in understanding
problems that can occur during
interpretation of message
1. Cannot deal with multiple levels of
communication and complex communication
processes;
Disadvantages:
2. Message sent and received might be
interpreted differently than intended.
