COLLEGE DEPARTMENT
COURSE TITLE : GEC 1—PURPOSIVE COMMUNICATION
SEMESTER/ SCHOOL YEAR : 1st Semester, S/Y 2021-2022
WEEK NUMBER : 1
TOPIC(S) : Communication Processes,
Principles and Ethics
Communication and
Globalization
STUDY
LEARNING OUTCOMES:GUIDE
At the end of the lesson, you should be able to:
1. identify the principles, processes, and ethics of communication.
2. describe the elements of verbal and non-verbal communication in various multicultural
contexts;
3. explain the impact of globalization on communication, and vice versa; and
4. write a reaction paper about your chosen video on communication and globalization.
COMMUNICATION PRINCIPLES
Communication is a process of exchanging verbal and/or non-verbal
information between two or more people who can be either the speaker or
the receiver of the message.
Communication is used to meet the purpose of a person. The purpose could be
to inform, to persuade or to entertain.
Communication can be in the form of written, verbal, non-verbal and visuals.
Written communication involves texts or words encoded and transmitted
through memos, letters, reports, online chat, short message service (SMS), e-
mail, journals and other written documents.
Verbal communication involves an exchange of information, through face-
to-face, audio or video call or conferencing, lectures, meetings, radio,
and television.
Non-verbal communication involves the use of the following to convey or
emphasize a message or information.
Voice – this includes the tone, speech rate, pitch, pauses and
volume.
Body language – this includes facial expressions, gestures,
postures, and eye contact.
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COLLEGE DEPARTMENT
Personal space or distance – this refers to an area of space and
distance that a person from a different culture, personality, age,
sex, and status adopts and puts for another person.
Personal appearance – this refers how a person presents
himself/herself to a particular situation, whether formal or informal.
Visuals involve the use of images, graphs, charts, logos, and
maps.
Communication can be intended or unintended.
Intended communication refers to planning what and how you
communicate your ideas to other people who are older than you are or who
occupy a higher social or professional position such as your parents, 6eachers,
and supervisors, among others.
Unintended communication happens when you unintentionally send non-
verbal messages to people you are communicating with, or when you suddenly
make negative remarks out of frustration or anger.
Communication is a complex process that requires you to
know your audience;
determine your purpose;
identify your topic;
expect objections;
establish credibility with your target audience;
present information clearly and objectively; and
develop a practical, useful way to seek for feedback.
COMMUNICATION PROCESSES
Source – the speaker or sender of a message
Message – the information or ideas from the source or speaker
Encoding – the process of transferring the message
Channel – the means to deliver a message such as face-to-face conversations,
phone calls, e-mails, and memos, among others.
Decoding – the process of interpreting an encoded message
Receiver – the recipient of the message
Feedback –the reactions or responses of the receiver to the message from the
sender
Context – the situation or environment in which communication takes place
Barriers – the factors which may affect the communication process
Culture
Individual differences
Language use
Noise
Past experiences
Status
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COLLEGE DEPARTMENT
Communication as a one-way process:
Communication as a two-way process:
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COLLEGE DEPARTMENT
COMMUNICATION ETHICS
Uphold integrity.
Respect diversity of perspective and privacy.
Observe freedom of expression effectively.
Promote access to communication.
Be open-minded.
Develop your sense of accountability.
COMMUNICATION AND GLOBALIZATION
Communication is essential for personal and professional effectiveness.
Further, it helps establish good relationships, creates a better working
environment, strengthens collaboration and cooperation, and unifies
conflicting ideas.
Globalization on the other hand, is the expansion and integration of the
cultural, political, economic, and technological domains of countries. This reflects
that the world is borderless, and the countries are or interconnected and
interdependent. For example, the United States of America (General Electric,
Chevron, Starbucks, and McDonalds), Japan (Toyota and Honda) and the
Philippines (Jollibee and Bench) have local companies that have become
transnational or multinational.
HOW TO COMMUNICATE EFFECTIVELY IN A GLOBAL
SOCIETY
Express your ideas effectively.
Use effective listening skills.
Communicate with purpose.
Promote collaboration and cooperation with others.
SOURCES:
Ambida, Roger S. et al. Purposive Communication. C & E Publishing, Inc. 2019.
Barrot, Jessie S. & Sipacio, Philippe John F. Purposive Communication in the 21st Century. C & E
Publishing, Inc. 2018.
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COLLEGE DEPARTMENT
ACTIVITIES/EXERCISES:
ACTIVITY 1:
Check the column that best describes your ability to communicate. Answer this
section as objectively as possible. Bear in mind that there are no wrong answers. After
accomplishing the activity, compute your score by adding your points per item.
Usually Sometimes Seldo Never
(3) (2) m (0)
(1)
1. I acknowledge the barriers to
communication and address them
effectively.
2. I adjust to my audience’s needs,
interest, values, and beliefs.
3. I am clear with my purpose.
4. I am confident.
5. I give a timely and specific
feedback.
6. I keep an open mind.
7. I keep my message short but
complete.
8. I listen attentively.
9. I observe verbal and non-verbal
messages effectively.
10. I support my message with facts.
TOTAL
INTERPRETATION
INTERPRETATION:
Score Level of Proficiency
28-30 Advanced
25-27 Proficient
23-24 Approaching Proficiency
21-22 Developing
20 and below Beginning
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COLLEGE DEPARTMENT
ACTIVITY 2:
How do you feel about your score? Write a short reflection in 3-5 sentences only.
ACTIVITY 3:
Comprehension Check
Write T on the blank if the statement is true and F if it is false.
_______ 1. A competent communicator knows how to overcome the barriers of
communication.
_______ 2. Communication is an on-going process.
_______ 3. Communication is unintentional.
_______ 4. Communication may not be possible in some situations.
_______ 5. Context is a crucial component of communication.
_______ 6. Efficient reading is required in decoding a message effectively.
_______ 7. Feedback can be verbal or non-verbal.
_______ 8. In order to be a good source, one has to deliver a clear message to
his/her receiver.
_______ 9. Noise affects the communication process.
_______ 10. One disadvantage of a written communication is that it provides
records and references.
_______ 11. Oral communication is an essential element for the success of an
organization or a team.
_______ 12. People communicate to meet their needs.
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COLLEGE DEPARTMENT
_______ 13. The message is a key idea that the sender wants to communicate.
_______ 14. The type of message determines the channel that the sender
should
use.
_______ 15. Without the message, there is no point of communicating.
ACTIVITY 4:
Choose and watch closely ONE of the following videos:
o “Connected but alone?” by Sherry Turkle
https://www.youtube.com/watch?v=t7Xr3AsBEK4
o “How social media can make history” by Clay Shirky
https://www.youtube.com/watch?v=ASZJE15E0SY
o “Wiring a web for global good” by Gordon brown
https://www.youtube.com/watch?v=y7rrJAC84FA
Write a reaction paper about the message conveyed in your chosen video.
Your paper should have the following components:
o The summary
o Two to three major points from the video that you want to discuss.
These major points could be lessons learned, specific idea you agreed
on, or specific idea you disagreed on.
o Provide each point with a real-life example as a support.
o Relate your points to your chosen field of study or career.
Write your reaction paper on a short-sized coupon bond.
Prepared by:
MYLENE B. MORALES, MAEd
Associate Professor I
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COLLEGE DEPARTMENT
COURSE TITLE : GEC 1—PURPOSIVE COMMUNICATION
SEMESTER/ SCHOOL YEAR : 1st Semester, S/Y 2021-2022
WEEK NUMBER : 1
TOPIC(S) : Communication Processes,
Principles and Ethics
Communication and
Globalization
ACTIVITY
ACTIVITY 1: SHEET
Check the column that best describes your ability to communicate. Answer this
section as objectively as possible. Bear in mind that there are no wrong answers. After
accomplishing the activity, compute your score by adding your points per item.
Usually Sometimes Seldo Never
(3) (2) m (0)
(1)
1. I acknowledge the barriers to
communication and address them
effectively.
2. I adjust to my audience’s needs,
interest, values, and beliefs.
3. I am clear with my purpose.
4. I am confident.
5. I give a timely and specific
feedback.
6. I keep an open mind.
7. I keep my message short but
complete.
8. I listen attentively.
9. I observe verbal and non-verbal
messages effectively.
10. I support my message with facts.
TOTAL
INTERPRETATION
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COLLEGE DEPARTMENT
ACTIVITY 2:
How do you feel about your score? Write a short reflection in 3-5 sentences only.
ACTIVITY 3:
Comprehension Check
Write T on the blank if the statement is true and F if it is false.
_______ 1. A competent communicator knows how to overcome the barriers of
communication.
_______ 2. Communication is an on-going process.
_______ 3. Communication is unintentional.
_______ 4. Communication may not be possible in some situations.
_______ 5. Context is a crucial component of communication.
_______ 6. Efficient reading is required in decoding a message effectively.
_______ 7. Feedback can be verbal or non-verbal.
_______ 8. In order to be a good source, one has to deliver a clear message to
his/her receiver.
_______ 9. Noise affects the communication process.
_______ 10. One disadvantage of a written communication is that it provides
records and references.
_______ 11. Oral communication is an essential element for the success of an
organization or a team.
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COLLEGE DEPARTMENT
_______ 12. People communicate to meet their needs.
_______ 13. The message is a key idea that the sender wants to communicate.
_______ 14. The type of message determines the channel that the sender
should
use.
_______ 15. Without the message, there is no point of communicating.
ACTIVITY 4:
Choose and watch closely ONE of the following videos:
o “Connected but alone?” by Sherry Turkle
https://www.youtube.com/watch?v=t7Xr3AsBEK4
o “How social media can make history” by Clay Shirky
https://www.youtube.com/watch?v=ASZJE15E0SY
o “Wiring a web for global good” by Gordon brown
https://www.youtube.com/watch?v=y7rrJAC84FA
Write a reaction paper about the message conveyed in your chosen video.
Your paper should have the following components:
o The summary
o Two to three major points from the video that you want to discuss.
These major points could be lessons learned, specific idea you agreed
on, or specific idea you disagreed on.
o Provide each point with a real-life example as a support.
o Relate your points to your chosen field of study or career.
Write your reaction paper on a short-sized coupon bond.
SOURCES:
Ambida, Roger S. et al. Purposive Communication. C & E Publishing, Inc. 2019.
Barrot, Jessie S. & Sipacio, Philippe John F. Purposive Communication in the 21st Century. C & E
Publishing, Inc. 2018.
Student’s Signature:
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COLLEGE DEPARTMENT
MYLENE B. MORALES, MAEd
Associate Professor I
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