Business Analytics
Texas Full-Time MBA Concentrations
The Business Analytics concentration is designed to cater to the growing demand for talent for
managing, analyzing, predicting, and discovering insights from massive amounts of complex data (e.g.,
transactions, social networks, sensors, etc.) to solve business, social, and economic problems. According
to many industry studies (e.g., McKinsey Global Institute), there is a need for 140,000 – 190,000
professionals with deep business analytics skills and a shortfall of 1.5 million data savvy business
managers. This Business Analytics concentration provides a foundation in analytics by bringing together
deep expertise in applied statistics, optimization, and decision theory to apply in different contexts,
including market basket analysis, consumer behavior, social networks, recommendation systems, fraud
and crime detection, healthcare fraud, supply chain, finance, security threats, etc.
Curriculum Requirements
MKT 282 – Analysis of Markets (flex core)
STA 287 – Business Analytics and Decision Modeling (flex core)
Choose four (4) courses from the list below:
MIS 382N.9 – Data Mining for Business Intelligence (Spring of 1st or 2nd year)
MIS 382N.12 – Social Media Analytics (Fall of 2nd year)
RM392 – Financial Modeling and Optimization (Fall of 2nd year)
OM 380.17 – Supply Chain Analytics (Fall of 2nd year)
OM 386 (04640) / MKT 282 – Data Analytics and Dynamic Pricing (Fall of 2nd year)
OM 386 (04645) – Supply Chain Management (Fall of 2nd year)
MIS 383N – Decision Support Modeling (Spring of 2nd year – either STA 287 or MIS383N)
MKT 382 – Marketing Analytics and Information (Spring of 2nd year)
Recommended Electives:
FIN 397.1 – Investment Theory and Practice
FIN 394.1 – Advanced topics in Corporate finance
Total credit hours: 16
Career Opportunities
Corporate Finance Analyst
Financial Analyst
Insurance and Brokerage Operations
Manager
Risk Manager
Treasury Analyst
