Complete the sentence stem below. Write your answers on a separate sheet of paper.
1. Traditional Media has been the _________________________________
On the other side, New Media is considered as ________________________________
2. Roles of both media has shaped our democratic society today through _____________________
One it of its benefits, is the emergence of the Internet of Things which is _____________________
Make an essay for the given topic.
1. Explain the statement of Marshall McLuhan that “The Medium is the Message”.
2. Does technology shaped us or is it us who shaped technology?
Type of Media
Promotional poster uploaded in Facebook
Media and Information Literacy textbook
24- Oras news program uploaded on YouTube
One Punch-man manga uploaded in MyManga website
Jason Bourne movie shown in theaters
Philippine Daily Inquirer news paper
7 Years by Lukas Graham played on 90.7 Love Radio
Memeography
Books
Bawal Lumabas (The Classroom Song) by Kim Chui in Spotify
In a separate sheet of paper, write “TRUE” if the statement is TRUE and “FALSE”
if not.
1. Harry Potter Complete Series Boxed Set Collection is a print media.
2. Don’t Let Me Down by The Chainsmokers in Spotify is a broadcast media.
3. Broadcast media requires internet connection as medium of transmission to reach
the target audiences.
4. Print media are media consisting of paper and ink, reproduced in a printing process
that is traditionally mechanical. For instance, Manila Times, Sunstar, Bandera and
many others.
5. Media personality can have power to direct or challenge society.
6. Media content producers should follow a code of ethics that prohibits the use of
abusive or discriminatory material based on race, ethnicity, age, gender, physical
ability or marital status.
7. Digital media make people create new kinds of media forms, like mash-ups.
8. One of the consequences of convergence is that types of media such as radio or film
are losing their meanings as distinct, separate media types that are defined by their
technologies.
9. In the future, Internet magazines will expand publications' readerships.
10. The second information communications revolution began with the invention of paper
• Pre-Industrial Age
• Cave paintings (35,000 BC)
• Clay tablets in Mesopotamia (2400 BC)
• Papyrus in Egypt (2500 BC)
• Acta Diurna in Rome (130 BC)
• Dibao in China (2nd Century)
• Codex in the Mayan region (5th Century)
• Printing press using wood blocks (220 AD)
• Industrial Age
• Printing press for mass production (19th century)
• Newspaper- The London Gazette (1640)
• Typewriter (1800)Telephone (1876)
• Commercial motion pictures (1913)
• Motion picture photography/projection (1890)
• Telegraph
• Motion picture with sound (1926)
• Punch cards
• Electronic Age
• Transistor Radio
• Television (1941)
• Large electronic computers- i.e. EDSAC (1949) and UNIVAC 1 (1951)
• Mainframe computers - i.e. IBM 704(1960)
• Personal computers - i.e. Hewlett- Packard 9100A (1968), Apple 1 (1976)
• OHP, LCD projectors
• Information Age
• Web browsers: Mosaic (1993), Wordpress (2003), Internet Explorer (1995)
• Blogs: Blogspot (1999), LiveJournal (1999),
• Social networks: Friendster (2002), Multiply (2003), Facebook (2004), Video: YouTube (2005)
• Video chat: Skype (2003), Google Hangouts (2013)
• Search Engines: Google (1996), Yahoo (1995)
• Smart phones
• Cloud and Big Data
• Microblogs: Twitter (2006), Tumblr (2007)
• Wearable technology
• Augmented Reality / Virtual Reality
• Portable computers- laptops (1980), netbooks (2008), tablets (1993)
