1.
The _____ is a famous example of a 20th century product that utilized design
thinking by focusing on the physical limitations that people face.
a. Eames chair
b. IBM computer
c. steam train
d. polio vaccine
Answer: a
2. Radha runs a marketing firm. In order to use design thinking, she should focus on
the _____.
a. prospective customer's needs
b. product's benefits
c. competitor's weaknesses
d. previous ad campaigns
Answer: a
3. What is the main goal of Design Thinking?
a) To maximize profits
b) To create innovative solutions for complex problems
c) To reduce product development time
d) To increase customer satisfaction
Answer: b
4.Design Thinking is an iterative process that consists of how many stages?
a) 2
b) 4
c) 5
d) 7
Answer: c
5.Which stage of Design Thinking involves understanding the needs and wants of the
end-users?
a) Ideation
b) Prototyping
c) Empathize
d) Define
Answer: c
6.Which design thinking technique involves generating a large number of ideas in a short
amount of time?
a) Brainstorming
b) Mind mapping
c) SWOT analysis
d) Six Thinking Hats
Answer: a
7.In Design Thinking, the process of creating a tangible representation of ideas is known
as:
a) Ideation
b) Prototyping
c) Testing
d) Refinement
Answer: b
8.What is the primary purpose of the “Empathize” stage in Design Thinking?
a) To identify potential risks
b) To analyze data and research
c) To understand the users and their needs
d) To finalize the design concept
Answer: c
9.Which of the following is not a characteristic of Design Thinking?
a) Linear process
b) Human-centered
c) Collaborative
d) Iterative
Answer: a
10. Which stage in the Design Thinking process involves defining the problem statement
based on the user’s needs?
a) Empathize
b) Ideate
c) Prototype
d) Define
Answer: d
11.What is the purpose of user personas in Design Thinking?
a) To identify potential flaws in the product
b) To define the project timeline
c) To represent the needs and behaviors of the target users
d) To prioritize features for development
Answer: c
12.The “Diverge” phase in Design Thinking is related to:
a) Analyzing data
b) Narrowing down ideas
c) Generating multiple ideas
d) Testing prototypes
Answer: c
13. In Design Thinking, what does the “Prototype” stage involve?
a) Finalizing the design for production
b) Developing a working model of the solution
c) Conducting user testing
d) Collecting feedback from stakeholders
Answer: b
14.What is the purpose of conducting user testing during the Design Thinking process?
a) To identify potential risks
b) To refine and improve the prototype
c) To finalize the design concept
d) To document the design decisions
Answer: b
15.Which of the following is a core principle of Design Thinking?
a) Analysis paralysis
b) Focusing on the solution, not the problem
c) Emphasizing the status quo
d) Focusing on technology, not human needs
Answer: d
16.During the “Test” stage in Design Thinking, what should be evaluated?
a) The efficiency of the team
b) The project’s timeline and budget
c) The feasibility of the prototype
d) The performance of the product in the market
Answer: c
17.Which of the following is an essential characteristic of a Design Thinker?
a) Rigid thinking
b) Fear of failure
c) Bias towards action
d) Resistance to change
Answer: c
Exercise:
18.What is the role of the Define stage of design thinking?
a. To define the parameters for a prototype.
b. To define the audience, you're trying to reach.
c. To define the problem that needs to be solved.
d. To define all of the ideas for solving a problem.
19. Where does the information for defining the problem in the Define phase come
from?
a. The Testing Stage
b. The Prototype Stage
c. The Ideate Stage
d. The Empathize Stage
20. What is a problem statement in design thinking?
a. A written expression of problems from the prototype.
b. A written expression of the problem to be solved.
c. A written expression of problems inside the group.
d. A written expression of problems with the target market.
