Module 1 and 2
INNOVATION AND DESIGN AND THINKING
1. What is the role of the Define stage of design thinking?
a. To define the parameters for a prototype
b. To define the audience, you're trying to reach
c. To define the problem that needs to be solved
d. To define all of the ideas for solving a problem
2. User Journey Map helps you to
a. Understand the touch points and pain points of the user
b. Iterate, iterate, iterate
c. Identify the users’ credibility, expertise and skills
d. To sympathize with the user.
3. Empathy is –
a. to understand people and the context of their use of a product
b. to know the way the product works
c. to imagine people’s behaviour in different contexts
d. to think and act in the employer side of view.
4. Design Thinking Approach leads to –
a. Technology centric designs
b. Marketing centric designs
c. People centric designs
d. All of the above
5. Which of the following is arranged in correct chronology in the context of applying Design
Thinking?
a. Empathize, Ideate, Define, Prototype, Test.
b. Empathize, Define, Ideate, Prototype, Test.
c. Empathize, Prototype, Define, Ideate, Test.
d. Empathize, Ideate, Prototype, Define, Test
6. Which of the following is true?
a. By empathizing one can define a problem well, conceive a creative solution
resulting in breakthrough innovation.
b. Empathy makes you a better human, but innovation requires out of the box thinking and
not empathy.
c. Inventions are sudden eureka moments and is not really part of long –term research or
exploration.
d. You become an innovator by questioning the status quo
7. During which stage would you: Gain feedback from others on how the solution meets the
needs of the problems or concerns they shared with you in interviews.
a. Prototype
b. Define
c. Ideate
d. Test
8. During which stage would you: Want users to be able to try out your solutions for
themselves.
a. Prototype
b. Define
c. Ideate
d. Test
9. During which stage would you: Create a model of your solution.
a. Prototype
b. Define
c. Ideate
d. Test
10. During which stage would you: Want to try to “think outside of the box’.
a. Prototype
b. Define
c. Ideate
d. Empathize
11. During which stage would you: Start looking for alternative ways of viewing the problem.
a. Prototype
b. Define
c. Ideate
d. Empathize
12. During which stage would you: Brainstorm ideas based on your observations.
a. Prototype
b. Define
c. Ideate
d. Empathize
13. During which stage would you: Write a problem statement focused on a specific need or
goal
a. Prototype
b. Define
c. Ideate
d. Empathize
14. During which stage would you: Analyse observations and data collected in order to
identify the core problem
a. Prototype
b. Define
c. Ideate
d. Empathize
15. When defining a problem, your problem statement should include a solution.
a. True
b. False
16. During which stage would you: Consult experts to learn more about the areas of concern
and to gain an understanding other people’s experience.
a. Prototype
b. Define
c. Ideate
d. Empathize
17. You would interview people to gain an understanding of how they feel during the
.........stage of Design Thinking.
a. Prototype
b. Define
c. Ideate
d. Empathize
18. The final step in the design Process is to ......
a. Test
b. Ideate
c. Define
d. Empathize
19. After you ideate, the next step is to ......
a. Test
b. Prototype
c. Define
d. Empathize
20. After you define the problem, the next step is to ......
a. Test
b. Prototype
c. Ideate
d. Empathize
21. What is the first step in the Design Thinking
a. Empathize
b. Define
c. Ideate
d. Prototype
22. The final step in the Design Process is to ____.
a. Test
b. Define
c. Ideate
d. Empathize
23. Design thinking is:
a. process of creative problem solving
b. design new project
c. thinks about new design
d. a process to teach design
24. Ideate stage is
a. Think of idea to make a project
b. How can you solve the problem
c. Think of idea to fix the problem
d. What can you use to fix the problem
25. Design Thinking is an approach to come up with new solutions to -----problems.
a. Easy b. Difficult c. Interactive d. Hands-on
26. Test stage is NOT to
a. Test your problem b. test your idea c. tests your model d. test your project
27. Prototype stage is:
a. design you project
b. design your model
c. makes your model
d. make a model of your idea
28. Shravana sits down to interview Tanya about her experiences. Which step of the design
process is this?
a. Empathize
b. Define Problem Statement
c. Ideate
d. Prototype
29. Anthony is building a model of his new desk design for a school to try out. Which step is
he on?
a. Defining Problem Statement
b. Ideate
c. Prototype
d. Test
30. Malini is in the ideate phase. What is her goal?
a. To come up with one or two great ideas.
b. To come up with as many ideas as possible, good and bad.
c. To test his best idea.
d. To figure out which problem he's going to solve
31. David is testing his prototype. What should his next move be?
a. Ideate and come up with more ideas.
b. Research the people he is designing for.
c. Collect feedback from the testers to evaluate his idea.
d. Change his problem statement
32. Anand and Mahesh work together to create a list of twenty things they could do to
improve school lunches. Which stage are they on?
a. Define Problem Statement
b. Ideate
c. Prototype
d. Test
33. Nagendra tries a new desk design out and writes down a list of suggestions for his design.
Which stage is he in?
a. empathize b. Define c. test d. prototype
34. Robert researches statistics about the average age of school dropouts. Which stage is he
in?
a. empathize b. Define c. ideate d. prototype
35. Which of the below is incorrect?
a. PepsiCo has turned Design Thinking into its strategy
b. GE Healthcare has built a MR scanner for children using Design Thinking
c. Google has a 3-step process to bring about new innovations
e. All of the above are correct
36. Which of the following well known consulting firms are offering Design Thinking as a
solution?
a. McKinsey & Co
b. BCG
c Bain & Co
d.All of above
37. Which of the below firm is associated the most with Design Thinking?
a. Ikea
b. Ideo
c. Idea
d. Ikei
38. Design Thinking typically helps in ____
a. Innovation b. Financial Planning c. Data Analytics d. Finances
39. A college is redesigning it website. Current students are the main users of the website.
Which one of the below elements should definitely be on the website?
a. College rules and regulations
b. Information on faculty members
c. Information about courses
d. Alumni details
40. What are the steps of Design Thinking Process?
a. Understand > Draw > Ideate > Create > Test
b. Empathise > Define > Ideate > Prototype > Test
c. Empathise > Design > Implement > Produce > Test
d. Understand > Define > Ideate > Produce > Try
41. Design Thinking is:
a. Thinking about design
b. Designing ways in which people think
c. Asking users to solve problems
d. Defining, framing and solving problems from users' perspectives
42. Design Thinking is sometimes visualized as a linear process, but it is actually:
a. Impactful
b. Incapacitating
c. International
d. Iterative
43. The goal of the prototype phase is?
a. To understand what component of your idea didn't work
b. To understand what component of your idea work
c. Both of them
d. None of them
44. What is the key in any design thinking process?
a. Empathy
b. Defining the problem
c. Designing the solution
d. None of these
45. Majority of the top executives regarded ............ as one of the top 3 leadership qualities?
a. Empathy b. Creativity c. Humility d. Qualifications
46. ____________ story telling is the most compelling type of story
a. Oral b. Visual c. Textual d. All of them
47. Journey mapping is also called -------------- mapping
a. Path
b. experience
c. conduct
d. feedback
48. Which of the following are not tools of Design thinking.
a. co-creation
b. prototyping
c. mind mapping
d. online marketing
49. Learning launches are designed to test the key underlying value-generating assumptions
of a potential new-growth initiative in the marketplace.
a. True b. False
50. Design thinker in an organization is
a. People
b. Employees
c. Managers
d. All of the above
51. The word Design Thinking is defined by
a. Tim Brown b. Rober McKin c. Peter Rowes d. Balter Moore
52. Which famous Design School had become most vital in framing DT as a core subject
a. Trinity College
b. Business School, Ahmedabad
c. Massachusetts University
d. Standford School
53. What is common to these companies, Airbnb, UberEATS, Oral B
a. Innovation b. Design Thinking c. Both a and b d. None of the above
54. Big ideas and concepts are broken down into simpler ones in this mode of DT
a. analytical
b. synthetic
c. judicial
d. All of the above
55. The ------mode of DT includes comparing and making judgements based on in-
depth analysis.
a. analytical
b. synthetic
c. judicial
d. All of the above
1. The first tools to support creative collaboration of spatially separated teams are
a) VideoDraw ,Video Whiteboard
b) Adobe Acrobat, Cisco2
c) Polycom ,VideoWhiteboard
d) Adobe Acrobat
2. ------------user-friendly software allows you to gather feedback via forms and
questionnaires
a) Typeform b) Join.me c) Smaply d) MakeMyPersona
3.---------- Video conferencing software simplifies and streamlines video calls to ensure a
seamless experience.
a) Typeform b) Join.me c) Smaply d) MakeMyPersona
4.------is a user-friendly platform that allows you to manage and map the customer
experience and Create a customer journey
a) Typeform b) Join.me c) Smaply d) MakeMyPersona
5.-----------is an intuitive service that helps you to structure customer data in a simple,
accessible way
a) Typeform b) Join.me c) Smaply d) MakeMyPersona
6.-----------is a digital way to brainstorm using virtual sticky notes, Organizing and
prioritizing ideas from various contributors is easy with this software.
a) Stormboard b) Coggle c) UserTesting d) Miro
7.--------------is used to create and share mind maps and highly visual collaboration on the
screen.
a) Stormboard b) Coggle c) UserTesting d) Miro
8.-------- is one of the world’s most popular and respected testing applications
a) Stormboard b) Coggle c) UserTesting d) Miro
9 is a simple online whiteboard tool for collaboration and creation
a) Stormboard b) Coggle c) UserTesting d) Miro
10. ---------------is a visual, collaborative space to build, test, and refine your ideas
from design thinking influencers IDEO
a)Shape b) FigJam c) Google Jamboard d)Smaply
11.---------is a robust whiteboard tool that allows you to use sticky notes and shapes, freehand
draw, react with stickers and stamps, and copy and paste between the tool.
a)Shape b) FigJam c) Google Jamboard d)Smaply
13. ----------------- is exactly how it sounds: weaving together a story rather than just making
a series of points.
a) Rapid concept development b) Assumption testing c) prototype d) Storytelling
14. ----------is a simple experimental model of a proposed solution used to test or validate
ideas, design assumptions and other aspects of its conceptualization.
a) Rapid concept development b) Assumption testing c) prototype d) Storytelling
15. ---------are designed to test the key underlying value-generating assumptions of a potential
new-growth initiative in the marketplace.
a) Rapid concept development b) Assumption testing c) prototype d) Learning launches
16. ____________ storytelling is the most compelling type of story
a. Aural
b. Visual
c. Textual
d. All of the above
17.Which of the following are NOT tools of Design Thinking?
a. Co-creation
b. Prototyping
c. Mind Mapping
d. Online Marketing
18.Journey mapping maps which phase of activity of service for a customer?
a.Before a service
b.During a service
c.After a service
d.All of the above
19.Journey mapping is also called mapping
a. Path
b. Experience
c. Conduct
d. Feedback
20.Which of the following are NOT tools of visualization?
a. Maps
b. Images
c. Stories
d. Videos
21. is used with the objective of identifying needs that customers are often unable to
articulate.
a. Mind mapping
b. Experience mapping
c. Story telling
d. Rapid Concept Development
22.Value chain analysis examines how an organization interacts with value chain partners to
new offerings.
a. Produce
b. Market
c. Distribute
d. All of the above
23.A hypothesis is .
a. a wished-for result that the researcher concludes the research
b. a complicated set of sentences that pulls variables into proposed complex relationships
c. a conjecture(Guess) that is grounded in support background originating from
secondary research
d. None of the above
24.A prototype is a simple experimental model of a proposed solution used to
a. test ideas
b. validate ideas
c. Both
d. None of the above
25. storytelling is the most compelling type of story
a. Aural (hearing)
b. Visual
c. Textual
d. All of the above
26.Collaborative teamwork is essential in design thinking for
a. Equal Importance to all members
b. Solving multifaceted problems
c. Unbiased Selection of ideas
d. Better failure management
27. ______is an analysis of persons, groups, events, decisions, periods, policies, institutions
or other systems that are studied holistically by one or more methods.
a. Literature Study
b. Case Study
c. Co-creation
d. Prototyping
28.Design Thinking is best suited to addressing problems at the intersection of
a. business and society
b. logic and emotion
c. human needs and economic demands
d. All of the above
29.Design team interactions can be
a. non chronological modelled and represented in computer processable form
b. chronological modelled and represented in computer non processable form
c. chronological modelled and represented in computer processable form
d. non chronological modelled and represented in computer non processable form
30.Different working modes of analyzing design thinking are
a. Clustering sticky notes
b. Presenting a physical prototype
c. Intense discussion of a design topic
d. All of the above
31.Design thinking working modes can be identified using
a. Digital hardware device
b. Analog hardware device
c. Analog software device
d. Digital software device
32.Tele Board Software consists four components such as
a. Whiteboard client, sticky note pad, server component and physical prototype
b. Whiteboard client, a sticky note pad, a server component, and a web application.
c. Hand drawings, a sticky note pad, a server component, and a web application.
d. Hand drawings, a sticky note pad, a server component, and physical Prototype
33. To empathize, one has to
a. Observe
b. Engage
c. Listen
d. All of the above
34. is an increasingly common phenomenon in professional practice and the ongoing
emergence of new collaboration tools in design practice.
a. Concentrated Engineering Design
b. Distributed Engineering Design
c. Collaborated Engineering Design
d. None of the above
