Innovation and Design Thinking

1. What is the primary goal of design thinking?

A. Maximizing profits
B. Solving complex problems
C. Following a predefined process
D. Minimizing risk
2. Which phase in the design thinking process involves defining the problem and understanding
the user's needs?
A. ldeation
B. Prototyping
C Empathize
D. Test
3. What is a persona in the context of design thinking?
A. A fictional character representing a user group
B. A project timeline
C. The final product design
D. A team leader
4. Which design thinking principle emphasizes the importance of generating a large quantity of
ideas before selecting one?
A. ldeation
B. Empathize
C Prototype
D. Test
5. What does the term “prototype” mean in design thinking?
A The final product
B.A preliminary model or version
C Project documentation
D User feedback
6 In the context of design thinking, what does the acronym MVP stand for?
A. Most Valuable Player
B. Minimum Viable Product
C. Maximum Value Proposition

1
 Innovation and Design Thinking

D. Main Validation Process

7. Which of the following is NOT a stage in the design thinking process?
A. Empathize
B. Analyze
C. Prototype
D. Execute
8. What is the purpose of the "Test" phase in design thinking?
A. Finalizing the design
B. Gathering user feedback
C. Generating ideas
D. Defining the problem
9. During the "ideation" phase of design thinking, what technique is commonly used to
encourage a free flow of ideas?
A. Mind mapping
B. User interviews
C. Prototyping
D. Data analysis
10. What role does empathy play in the design thinking process?
A. ldentifying market trends
B. Understanding user needs and feelings
C. Creating the final product
D, Conducting financial analysis
11. Which design thinking principle involves quickly building a low-fidelity representation of
the solution to gather feedback?
A. Prototype
B. Empathize
C. Test
D. Ideation
12. What does the term "Design Sprint" refer to in the context of design thinking?
A.A marathon for graphic designers
B. A focused, time-boxed innovation process

2
 Innovation and Design Thinking

C.A design competition

D. A design thinking conference
13. Which design thinking phase involves analyzing the gathered information to define the core
problems?
A. ldeation
B. Empathize
C. Define
D. Prototype
14. What is a key characteristic of a well-defined problem statement in design thinking?
A. Broad and vague
B. Detailed and specific
C. Ignoring user needs
D. Unrelated to the project scope
15. In design thinking, what is the purpose of the "Diverge" phase during ideation?
A. Narrowing down ideas
B. Expanding and exploring various ideas
C. Testing prototypes
D. Finalizing the solution
16. What does the acronym "Crazy 8s" refer to in a design thinking workshop?
A. Eight design principles
B. Eight minutes of silence
C. Eight brainstorming sketches in eight minutes
D. Eight-step design process
17. Which of the following is a common obstacle to the successful implementation of design
thinking in organizations?
A. Rigidity and resistance to change
B. Lack of user empathy
C. Overemphasis on prototypes
D. Quick decision-making
18. What is the primary purpose of conducting user interviews in the design thinking process?
A. To gather statistical data

3
 Innovation and Design Thinking

B. To validate the existing solution

C. To understand user needs and experiences
D. To finalize the project budget
19. Which design thinking phase involves creating detailed and tangible representations of ideas
to test and iterate?
A. ideation
B. Prototype
C. Empathize
D. Define
20. What role does iteration play in the design thinking process?
A. Completing the project faster
B. Repeating the same steps
C. Refining and improving solutions based on feedback
D. Ignoring user feedback
21. What is the significance of the "Point of View'" (POV) statement in design thinking?
A. It represents the project timeline
B. It defines the core problem from the user's perspective
C. It outlines the final product features
D. It summarizes the team's point of view
22. Which of the following is a key characteristic of a successful design thinking team?
A. Homogeneous skills and perspectives
B. Limited collaboration
C. Lack of empathy
D. Diverse skills and perspectives
23. What is the purpose of the "Empathize" phase in design thinking?
A. To define the problem statement
B. To generate a large quantity of ideas
C. To understand and empathize with users
D. To finalize the design solution
24. Which design thinking principle involves challenging assumptions and reframing problems
to uncover innovative solutions?

4
 Innovation and Design Thinking

A. Empathize
B. Ideation
C. Define
D. Prototype
25. What is the purpose of conducting a "Pilot Test" in the design thinking process?
A. To launch the final product
B. To gather initial user feedback on a small scale
C. To create the first prototype
D. To analyze market trends
26. Which design thinking phase involves creating a visual representation of the user's journey
and experiences?
A. Empathize
B. Define
C. Prototype
D. Test
27. What is the primary focus of the "Define" phase in design thinking?
A. Generating ideas
B. Creating prototypes
C. Analyzing user feedback
D. Clearly defining the problem
28. Which design thinking principle emphasizes the importance of generating solutions that are
feasible, viable, and desirable?
A. Human-Centered Design
B. Divergent Thinking
C. Convergent Thinking
D. Triple Bottom Line
29. What is the purpose of the "Storyboarding" technique in the design thinking process?
A. Creating a timeline for the project
B. Generating a sequence of visual representations of the user experience
C. Conducting user interviews
D. Finalizing the budget

5
 Innovation and Design Thinking

30. In design thinking, what does the term "Mindful Empathy" refer to?
A. Understanding user needs without emotional involvement
B. Being fully present and engaged while understanding user experiences
C. Ignoring user feedback during the empathize phase
D. Following a rigid design process
31. Which design thinking phase involves selecting the most promising ideas and developing
them further?
A. Define
B. ldeation
C. Prototype
D. Test
32. What is the role of a "Design Thinking Facilitator" in a team?
A. Leading the team with a strict agenda
B. Providing technical expertise
C. Guiding the team through the design thinking process
D. Ignoring user feedback
33. What does the acronym "SCAMPER" represent in the context of design thinking?
A. A brainstorming technique
B. Project management principles
C. Design thinking software
D. Design thinking conferences
34. Which design thinking principle encourages embracing failure as a part of the learning
process?
A. Fail Fast, Fail Cheap
B. Risk Aversion
C. Linear Thinking
D. Waterfall Model
35. What is the significance of the "How Might We" (HMW) technique in design thinking?
A. Defining user persohas
B. Generating creative problem-solving questions
C. Creating detailed prototypes

6
 Innovation and Design Thinking

D. Finalizing the project timeline

36. In design thinking, what does the term "Rapid Prototyping" involves?
A. Creating a single, detailed prototype
B. Developing prototypes slowly over time
C. Quickly building and testing multiple iterations
D. Ignoring the prototyping phase
37. What is the primary objective of the "User Persona" in design thinking?
A. Representing the project timeline
B. Creating a detailed prototype
C. Providing a fictional representation of a target user
D. Finalizing the project budget
38. Which design thinking phase involves converting ideas into tangible representations, often
using materials like paper and cardboard?
A. ldeation
B, Prototype
C. Define
D, Test
39. What role does "Collaboration" play in the design thinking process?
A. Minimizing team communication
B. Limiting diverse perspectives
C. Enhancing creativity and problem-solving through teamwork
D. Avoiding user feedback
40. In design thinking, what is the purpose?
A. Defining the problemn statement of the '"How-How-How" technique?
B. Generating a detailed prototype
C. Exploring multiple layers of a problem for innovative solutions
D. Conducting user interviews
41. Which design thinking principle involves stepping back to gain a broader perspective
during the problem-solving process?
A. Divergent Thinking
B. Convergent Thinking

7
 Innovation and Design Thinking

C. ldeation
D. Reflection
42. What is the purpose of the "Five Whys" technique in design thinking?
A. Generating ideas
B. Root cause analysis to identify the source of a problem
C. Creating prototypes
D. Testing the final product
43. Which design thinking phase involves putting the prototypes into the hands of users and
collecting feedback?
A. ideation
B. Test
C. Define
D. Empathize
44. What is the importance of "Bias for Action" in design thinking?
A. Avoiding any action until the final solution is determined
B. Taking quick and decisive steps to move the process forward
C. Ignoring user feedback
D. Relying solely on theoretical concepts
45. In design thinking, what is the role of "Prototyping Culture"?
A. Avoiding the use of prototypes
B. Embracing a mindset of continuous experimentation and learning
C. Ignoring user feedback
D. Developing only one prototype
46. What is the purpose of the "Cognitive Walkthrough" technique in the design thinking process?
A. Evaluating the user's thought processes during interaction with a product
B. Conducting user interviews
C. Creating detailed prototypes
D. Analyzing market trends
47. Which design thinking principle emphasizes the importance of understanding the context
in which a problem exists?
A. Contextual Inquiry

8
 Innovation and Design Thinking

B. Convergent Thinking
C. Ideation
D. Reflection
48. What does the term "Minimum Marketable Feature" (MME) refer to in design thinking?
A. The smallest set of features that make a product viable in the market
B. A detailed prototype
C. User interviews
D. Finalizing the project budget
49. In design thinking, what is the purpose of the "Silent Critique" technique?
A. ignoring user feedback
B. Critiquing ideas without verbal communication
C. Creating detailed prototypes
D. Finalizing the project timeline
50. What is the significance of the term "Fail-Forward" in design thinking?
A. Avoiding failure at all costs
B. Embracing failure as a learning opportunity and iterating for improvement
C. Ignoring user feedback
D. Developing a single prototype
51. What is the main goal of empathy for design?
a) To create a product or service that meets the need of the target audience.
b) To create a product or service that is aesthetically pleasing
c) To make a product or service that is easy to use
d) To create product or service that is unique
52. What is an example of a method for conducting user research?
a) Surveys
b) A/B testing
c) Usability testing
d) Design sprints
53. What empathy is:
a) To experience a person’s situation so you can teli others what it was like
b) To understand a person's situation and to pity them

9
 Innovation and Design Thinking

c) To have a deeper appreciation and understanding of people’s needs

d) To listen to their problems and then give them advice
54. Empathy allows designers to do all of the following except.
a) Focus on the practicalities of designing
b) Understand the way users do things
c) Figure out how users do things
d) Investigate users emotional needs
55. Which of the following is are characteristics of empathy?
a) People often tell you at about their problems
b) Other people come to you for their advice
c) You often think about how other people feel
d) All of the above
56. A good approach to empathy should not have the following
a) Judgment of others opinion
b) Curiosity
c) Optimism
d) Respect for
57. What should we do during empathy, engage?
a) Introduce yourself and make the user feel comfortable.
b) Talk to the users at the same time to maximize our time
c) Simplify the interview questions to “Yes and No types to ease the users understanding
d) None of the above
58. Which of the following are the ways to build empathy?
a) Surveys
b) Observation
c) In-depth interviews
d) All of the above
59. The term empathy was first introduced by
a) David Kelley
b) Larry Leifer
c) Edward B Titchener

10
 Innovation and Design Thinking

d) Tim Brown
60. Which are the components of empathy?
a) Cognitive
b) Emotional
c) Compassionate
d) All of the above
61. Empathy is crucial because it allows design thinkers to set aside their assumptions about the
world to gain insight into users and their needs
a) True
b) False
62. You would interview people to gain an understanding of how they feel during the stage of
design thinking
a) Test
b) Define
c) Ideate
d) Empathize

11