OUTBOUND SALES by

CHEAT SHEET
Jan
Van
Musscher

EMAIL OUTREACH METRICS OUTBOUND OFFER CREATION COLD EMAIL TEMPLATE DEAL METRICS
Number of Prospects Reached “We help [persona] with [outcome] in
{greeting} Average Deal Size
[timeframe] with/within/without [angle]” {relevance}
Email Open Rate {Pain question} Number of Deals Closed
1. Straightforward and to the point
{Offer sentence with social proof}
2. Easy to grasp
Email Click-through Rate 3. Have one clear, quantifiable outcome
{Hard/Soft CTA} Win Rate

Email Bounce Rate Lost Deal Reasons

Email Response Rate COLD EMAIL DELIVERABILITY RELEVANCY Number of Deals in Pipeline

Email Interested Rate CHECKLIST Average Time To Deal

Reaching out since you are {job title} at
Buy secondary domains {companyname}
Reaching out since your recent growth/funding
CALL OUTREACH METRICS SPF, DKIM, DMARC
Reaching out since hiring for {position} PERFORMANCE V. GOALS
Warm your email domains for 14 days Reaching out because I read on your website that
Was looking at your website and thought {x}
Low volume per inbox (50/day)
Number of Outbound Calls Made Quota Attainment Rate
Only send to business emails

Call Answer Rate Personalization % of Sales Team Meeting Quota

Call Demo Conversion Rate

Spintax COLD EMAIL CTAS Sales Target Overachievement
No spam words

Call Duration No links/images/attachments

If {X} - would that be worth a chat? Sales Forecast Accuracy
Validated lead list We created a doc showing you how that
would look for {{companyName}} - mind if I Year-over-Year Growth
SOCIAL MEDIA OUTREACH send it over?
If we could do the same for {{companyName}}

METRICS INBOX SET-UP - would that be worth a chat?

Mind if I send over a video on how
{{companyName}} could achieve the same? SALES TURNOVER RATE
Here's what a cold email master If we could help {{companyName}} increase X
inbox looks like: by X%, would that be worth exploring further?
Number Connections Made
- 10 domains
Training Hours per Sales Rep
- 30 unique sub-domain emails
Number of Sent Messages - 1 master inbox for easy
management of your campaign
Sales Rep Ramp-up Time
Positive reply rate
responses.
COLD EMAIL SEQUENCE Sales Rep Performance Variance
Here’s how it works:
You buy a domain, for instance
Number of Inbound Messages “[email protected]” Time To First Deal
And on each of these domains
you’d make 2-3 different users.
Opener
EX: [email protected] &
[email protected]

LEAD QUALIFICATION METRICS You buying all the subdomains &

Bump (+3) REVENUE METRICS
repeat until you have 30 unique
emails.
More information (+7)
Percentage of Qualified Leads I like to create all my sending Total Revenue Generated
domains from Zoho & forward
them to a Google Workspace
Qualified Lead Meeting Set Rate Master domain Referral (+3) Revenue per Sales Rep

Revenue per Lead

Break up (+10)
CONVERSION EFFICIENCY Revenue Growth Rate
COLD EMAIL SENDING TOOLS
Deals-to-prospects-reached rate
Instantly Woodpecker DEAL SCORING SYSTEM PRODUCTIVITY METRICS
Lead-to-meeting Conversion Rate Quickmail
Smartlead

Meeting-to-closed Rate Lemlist

Deal Size Number of Calls per Sales Rep
Decision Maker Involvement
Cost per Lead Number of Emails per Sales Rep
CRM TOOLS Urgency
Cost per Close Fit to Ideal Customer Profile Number of Meetings per Sales Rep
Hubspot Close.io Competitive Environment

Pipedrive HighLevel
SALES CYCLE METRICS
FOLLOW ME!
Average Sales Cycle Length SALES VELOCITY FORMULA

# x$ x%
Deal Stage Conversion Rates
Jan
Time Spent at Each Deal Stage Van

V =
"HOW FAST ARE WE
Musscher
Opportunities Average deal size Win rate
Number of Interactions per Cycle MAKING MONEY?"

Drop-off Rate at Each Deal Stage Sales Velocity

L Sakes Cycle Length