Marketing and Communication at CogniTensor Technology Private

Limited
A Summer Training Project Report
Submitted in partial fulfillment of the requirements
for the Award of degree of BBA
2022 – 2025

Submitted By:

Name: Kartik Garg

Enrolment No.: 36414701722
Semester: 5
Class: 5C

Submitted To:
Ms. Riya Sharma

Department of Business Administration

Maharaja Agrasen Institute of Management Studies
Affiliated to Guru Gobind Singh Indraprastha University, Delhi
Sector -22, Rohini, Delhi -110086, India; www.maims.ac.in

1
2
 Certificate of Originality

This is to certify that the project report entitled “ Marketing and Communication at
CogniTensor
Technology Private Limited” submitted to MAHARAJA AGARSEN INSTITUTE OF
MANAGEMENT STUDIES, Delhi, in partial fulfilment of the requirement for the award of the
degree of Bachelor of Business Administration (BBA), is an original work carried out by me under
the guidance of Ms. Riya Sharma. The matter embodied in this project is a genuine work done by me
& has neither been submitted to this University nor to any other University for the fulfilment of the
requirement of the course of study.

Kartik Garg

3
4
 Certificate from Guide

This is to certify that the Summer Training Project Report Titled “ Marketing and
Communication at CogniTensor Private Limited” submitted to Maharaja Agarsen Institute of
Management Studies, New Delhi in partial fulfilment of the requirement for the award of the
degree of Bachelor of Business Administration (BBA) is an original work carried out by “Aryan
Aggarwal” under my guidance. To the best of my knowledge and belief the matter embodied in this
project is completed by the student and has neither been submitted to this University nor to any
other University for the fulfilment of the requirement of the course of study.

MS. Riya Sharma

5
 Acknowledgements

The Present work is an effort to throw some light on COGNITENSOR TECHNOLOGIES

PVT LTD. The work would not have been possible to come to the present shape without the
able guidance, supervision and help to me by number of people.

With deep sense of gratitude, I acknowledge the encouragement and guidance received by my
project guide MS Riya Sharma and the other staff members of COGNITENSOR
TECHNOLOGIES PVT LTD.

I convey my heartfelt affection to all those people who helped and supported me during the
course, for completion of my Project Report

Kartik Garg

6
 Table of Contents
S.NO TITLE PAGE NO.

CHAPTER 1 Company & Industry 8-20

Description
1.1 INTRODUCTION
a) Top AI Companies
b) Leading Countries in
AI Research
c) Challenges
d) About CogniTensor
e) Our Vision
f) Our Mission
g) Companies History
h) Competitors
i) Timeline
Job Description
CHAPTER 2 2.1 Introduction to Job 21-26
Description
2.2 Uses of Job Description
2.3 Components of Job
Description

CHAPTER 3 Analysis of Job Done 27-36

3.1 Introduction to Job
Analysis
3.2 Job Responsibility
3.3 Challenges
3.4 Detailed Job Description
Observation and Learning
CHAPTER 4 Outcome 37-40

CHAPTER 5 Research Methadalogy 41-45

CHAPTER Suggestions 46-52

6 4.1 Biblography

7
4.2 Annexure

8
 CHAPTER 1:
COMPANY DESCRIPTION

9
INTRODUCTION

OVERVIEW OF INDUSTRY (AI-INDUSTRY)

In January 2022, the AI industry was experiencing rapid growth and transformative changes
across various sectors. However, please note that the information might have evolved since
then. Here's a general overview of the AI industry.

• AI IS EVERYWHERE: Diverse Applications

AI is being applied across a wide range of industries, including healthcare, finance,
manufacturing, retail, transportation, and more.
AI is like a super-smart helper that's used in many areas, like your phone, the internet, and
even cars.
Applications vary from natural language processing (NLP), computer vision, and speech
recognition to more complex tasks like autonomous vehicles and robotic process automation.

• MACHINE LEARNING AND DEEP LEARNING: Smart learning machine

Machine learning (ML) and deep learning are at the forefront of AI development. Deep
learning, a subset of ML, involves neural networks with many layers (deep neural networks)
and has shown remarkable success in various tasks such as image and speech recognition.
Machines are learning on their own, getting better at tasks like recognizing pictures,
understanding speech, and making decisions.

• NATURAL LEARNING PROCESSING (NLP)

Advances in NLP have led to improvements in language translation, sentiment analysis,
chatbots, and virtual assistants. GPT-3, the model I'm based on, is an example of a powerful
NLP model.
AI helps computers understand and talk like humans. Think of voice assistants like Siri or
Alexa.

• ROBOTICS
AI is playing a crucial role in the field of robotics, enabling robots to perform tasks in diverse
environments, from manufacturing plants to healthcare settings.
AI is helping robots do all sorts of things, from building stuff to helping in hospitals

• AUTONOMOUS VEHICLES: Self Driving Cars

10
The development of self-driving cars and autonomous vehicles continues to be a major focus.
AI is used for real-time decision-making, object recognition, and navigation.
People are working on cars that can drive themselves using AI. It's like having a really smart
driver in the car!

• HEALTHCARE: Helping doctors and discovering medicines

AI is making strides in healthcare for tasks such as medical imaging analysis, drug discovery,
personalized medicine, and patient care.
AI is helping doctors look at medical images better and even finding new medicines

• FINANCE
In the financial industry, AI is used for fraud detection, algorithmic trading, risk management,
and customer service.
In banks and money stuff, AI helps catch bad things (like fraud) and makes decisions about
investments.

• ETHICAL AND REGULATORY CONSIDERATION: Thinking about Ethics

The AI industry is grappling with ethical considerations, including bias in AI algorithms,
privacy concerns, and the impact of AI on employment. Governments and organizations are
working on regulations to address these issues.
People are thinking a lot about making sure AI is fair and doesn't do anything bad. It's like
making sure everyone plays by the rules.

• STARTUPS AND INVESTMENTS: New Companies and Lots of Money

The AI startup ecosystem is vibrant, with numerous companies working on innovative
solutions. Investments in AI continue to grow, indicating strong confidence in the industry's
future.
There are new companies doing exciting things with AI, and lots of people are investing
money in them.
• COLLABORATION AND OPEN SOURCE: Sharing Open Secrets
Collaboration is common in the AI community, with many organizations and researchers
contributing to open-source projects. This fosters knowledge sharing and accelerates progress
in the field
Smart people are working together and sharing their smart ideas. Some of these ideas are
open for everyone to use and make things even better.
.

• CHALLENGES

11
Despite the rapid advancements, challenges such as the explain ability of AI decisions, data
privacy concerns, and the potential misuse of AI technologies are being actively discussed
and addressed.
It's essential to stay updated on the latest developments in the AI industry, as the landscape is
dynamic and continually evolving.
Even though AI is getting smarter, there are still things to figure out, like how to explain what
it's doing and making sure it doesn't cause problems.

So, AI is like a really smart friend helping out in many areas, but people are also being
careful to make sure it's used in the right way.

TOP AI COMPANIES
Here are some of the top AI Companies: -

• GOOGLE
Known for its deep learning and AI research, Google applies AI across its
products and services, including search, advertising, and cloud computing.
Google's DeepMind is a prominent player in AI research.
Google is a major player in AI, using it in various products and services like Google Search,
Google Assistant, and TensorFlow.

• MICROSOFT
Microsoft is actively involved in AI development, with applications in
areas such as Azure AI, natural language processing, and computer
vision. Microsoft's Azure platform offers various AI services.
Microsoft is heavily invested in AI, with applications in products such as Azure AI, Microsoft
365, and Cortana.

• IBM:

IBM has a long history in AI and continues to be a major player

with Watson, its AI platform. IBM focuses on AI applications
in business, healthcare, and finance.
IBM is known for its Watson AI platform, which is used for data analysis and machine
learning.

• AMAZON

12
Amazon is a leader in AI through its cloud computing platform,
Amazon Web Services (AWS). AWS provides various AI and
machine learning services, making it a key player in the industry.
Amazon utilizes AI extensively in its e-commerce platform, cloud
services (AWS), and smart devices like Alexa.

• FACEBOOK
Facebook uses AI extensively for content recommendation, image recognition, and other
applications. The company invests in AI research and
development through its Facebook AI Research (FAIR) division.
Facebook employs AI for content filtering, image recognition, and
personalized content recommendations.

• TESLA
Tesla, led by Elon Musk, is known for its advancements in
autonomous driving technology. The company heavily relies on AI
for its self-driving cars.

• NVIDEA
NVIDIA is a key player in providing hardware solutions for AI, particularly in the field of
graphics processing units (GPUs) that are widely used in deep
learning applications. NVIDIA is a leader in AI hardware, providing
GPUs (Graphics Processing Units) that are widely used for machine learning tasks.
• APPLE
Apple integrates AI into its products, including Siri (its virtual
assistant) and features like facial recognition. The company invests in
AI research and development.
Apple integrates AI into products like Siri, facial recognition in photos, and other aspects of
its ecosystem.

• OPENAI
OpenAI, a research organization, has made significant
contributions to the field of AI. GPT-3, developed by
OpenAI, is one of the largest language models and is
used for various natural language processing tasks.
OpenAI focuses on cutting-edge AI research and has developed advanced language models
like GPT-3.

• INTEL
13
Intel is a major player in providing hardware solutions for AI,
including processors and chips optimized for machine learning
tasks.
Intel is involved in AI through the development of processors optimized for machine learning
and AI applications

Remember that the AI industry is dynamic, and new companies can emerge, while
existing ones may shift their focus or dominance. It's a good idea to check the latest
developments to get the most up-to-date information on the top AI companies.

➢ SOME OF THE LEADING COUNTRIES IN AI RESEARCH, DEVELOPMENT AND

IMPLEMENTATION INCLUDE:

• United States
They're like the big player in the world of AI, with lots of companies and smart people
working on it, especially in places like Silicon Valley.
• China
China is really putting a lot of effort into AI, with the government supporting it, and their
companies are doing a lot of cool stuff with it.

• Canada
Canada has some really smart people too, especially in cities like Toronto and Montreal.
They're doing important work in AI.

• United Kingdom
The UK is doing some cool things in AI. They have smart folks in universities and
companies working on making things better with AI.

• Germany
Germany is using AI in its strong manufacturing industry. They're putting smart tech into
how they make things.

• France

14
 France is also investing in AI, especially in Paris. The French government wants to use AI in
different parts of life.

CHALLENGES FACED IN AN AI INDUSTRY

• UNFAIR DECISION
Sometimes, AI systems can make unfair decisions because they learn from biased data. This
means they might treat different people or groups unfairly.

• PRIVACY CONCERNS
AI often needs a lot of data to work well, and this can lead to worries about personal
information being used without permission. Also, things like facial recognition can be seen as
invading people's privacy.

• NO CLEAR RULES
There aren't clear and agreed-upon rules for how AI should be used. This lack of rules makes
it hard to make sure AI is used responsibly and ethically.
• JOB WORRIES
Some people are concerned that as AI and robots become more common, jobs might be lost
because machines can do some tasks faster and more efficiently than people.

• SECURITY PROBLEMS
AI systems can be tricked or hacked, and there are worries about bad people using AI for
harmful things like creating fake videos or spreading false information.

• NOT FAIR FOR EVERYONE

Some companies and countries have more money and resources to develop powerful AI. This
can create a gap between the places that have a lot of AI and those that don't.

• NOT ENOUGH DIFFERENT VIEWS

The people who create AI systems are not very diverse. This lack of diversity can lead to
biases in AI, meaning it might not work well for everyone.

• HURTING THE ENVIRONMENT

Training big AI models requires a lot of energy, and some people worry that this could harm
the environment.

15
To make AI better and safer for everyone, we need to work together to create clear rules,
make sure AI treats everyone fairly, and use it responsibly.

ABOUT COGNITENSOR- AN AI COMPANY

CogniTensor is an AI company that uses advanced technology to help businesses make

smarter decisions and solve problems. They're based in Noida, India, and have become
a significant player in the field of artificial intelligence. Their expertise lies in using AI
to analyse data and provide solutions for various business challenges. In simple terms,
CogniTensor is a company that uses AI to assist other companies in making better
choices and improving their operations.

Ashish Airon, one of the co-founders of CogniTensor, got the idea for the company when he
was studying computer science in the UK. He was doing his master's degree at Oxford
University in 2018, and what you see as CogniTensor today was originally his thesis project.
This idea became a real company, and they've been growing and improving ever since. Airon
is an expert in deep learning, which is a type of computer technology. So, in simple terms, the
company started when Airon was in school, and it's all about using computer smarts to make
businesses work better.

OUR VISION
CogniTensor's big dream is to use super-smart computer stuff to help companies make
better choices and fix their issues. They want to be really good at this and help all sorts of
companies work better with the help of smart technology. Simply put, they want to make
businesses smarter and more efficient using fancy computer skills.

OUR MISSION
CogniTensor's mission is like their job description. They want to help businesses make
good choices and solve problems by using high-tech computer smarts. They aim to be the
top choice for companies that want to do better with the help of AI. In simple words, their
mission is to make businesses better with smart computer skills.
16
COMPANY’S HISTORY
The co-founder of this company, Ashish Airon, got the idea for the company while he was
studying for his master's degree in computer science in the UK. He worked on a project
during his studies at Oxford in 2018, and that project eventually became the basis for the
company. His expertise is in deep learning, and he's been working on developing and
expanding the idea ever since. So, in simple terms, the company was born from a project he
did in school and has been growing and changing ever since.

Before Airon started CogniTensor, he had another project called Meta Tensor in London,
which began around 2016-17. The goal of Meta Tensor was to bring together researchers
from all around the world to work on creating artificial intelligence (AI) models that
could effectively use a lot of data. To get Meta Tensor off the ground, Airon's dad
provided the initial funding
Two years later, in January 2018, Airon came back to India and started a company called
CogniTensor with two experienced individuals, Arun Aggarwal and Pankaj Mathur, who are
also the company's directors. Arun Aggarwal, who is 59 years old, is currently the CEO of
the company, while Pankaj Mathur, also 59, serves as the President. Airon, on the other
hand, is in charge of the product and strategy division of the company.

17
 COMPETITORS

➢ FINLINK
• Kowloon City, Kowloon, Hong Kong
• Contact 1-10 employees
• Analytics
• Artificial Intelligence
• Data Mining
• Enterprise Software
• Finance
• Financial Services
• Machine Learning
• Payments
• Fin Link brings innovation to industries and
enterprises through the use of data science and
artificial intelligence technologies.

➢ ZOOMI LOGO
• Zoomi
• Malvern, Pennsylvania, United States11-50
employees
• Analytics
• Artificial Intelligence
• E-Learning
• Information Services
• Information Technology
• Machine Learning
• Zoomi is a machine intelligence analytics company
that offers machine learning research to commercial
clients.
➢ POWER ARENA

• Taipei,
Taiwan11-50 employees
• Analytics
• Artificial Intelligence
• Computer Vision
• Machine Learning
18
• Manufacturing
• Software
• Power Arena uses deep learning video analysis to identify problems in
manufacturing assembly line operations.

19
Timeline

20
 CHAPTER 2:
JOB DESCRIPTION

In simple terms, a job description is like a detailed document that explains everything about a
particular job. It includes the job title, what the person in that job does, their responsibilities,

21
who they report to, and even things like the tools they use or the conditions they work in. It's
a kind of written guide that helps both the employer and the employee understand what's
expected in that role. Sometimes, it's a list of skills or qualifications needed for the job. Job
descriptions aren't just about what you're doing now; they can also talk about what you might
do in the future and how you can move up in the company.

Job descriptions are crucial for both employers and employees. They help employers attract
qualified candidates by providing a clear picture of the role and its expectations. For job
seekers, a well-written job description serves as a guide for understanding the requirements
of the position and determining if they are a good fit for the role.

Importantly, job descriptions are no longer limited to describing the current responsibilities
and tasks; they may also establish expectations for future achievements, including
pathways and conditions for promotions.

JOB TITLE: MARKETING AND COMMUNICATION INTERN

TYPE OF JOB: INTERNSHIP

JOB LOCATION: MIND MILL CORPORATE TOWER, 6TH FLOOR, 24-A, SECTOR 16A,
FILMCITY, NOIDA

MENTOR: MR. GAURAV AGARWAL

I worked in CogniTensor as a Business development Intern for a period of 60 days (18 th

May 2023 to 18th July 2023)
USES OF JOB DESCRIPTION

A job description is like a super helpful tool for the company. It gives all the info a person
needs to decide if they're a good match for a job. It helps the hiring team figure out if
someone is right for the job, and it tells the employee what the company expects from them.
It's like a map that guides everyone so they know what to expect.

22
COMPONENTS OF JOB DESCRIPTION

Generally, job descriptions should include the following sections:

o Job title
o Summary
o Duties and responsibilities o Required qualifications o Experience o Skills and
abilities
o Working conditions

A job description is complicated or doesn't make much sense, most folks will only spend
about 50 seconds trying to figure it out. If it seems confusing or not a good fit, they might
decide it's not the job for them. So, making sure the job description is easy to understand
is super important to get the right people interested.
HARD AND SOFT SKILLS REQUIRED TO PERFORM THE JOB

Hard Skills:

• SALES AND NEGOTIATION SKILLS:

Knowing how to convince people to buy things and negotiate good deals.

• MARKET RESEARCH:
Understanding what people want to buy, keeping an eye on trends, and finding chances to do
more business.

• FINANCIAL ANALYSIS:
Knowing basic money stuff and figuring out if a deal makes financial sense.

• MAKING PLANS:
Coming up with smart plans to reach business goals.

23
• DATA ANALYSIS:
Using information to make good decisions and see if business ideas are working.

• PRODUCT KNOWLEDGE:
Understanding what your company sells really well.

• CUSTOMER RELATIONSHIP MANAGEMENT:

Being good with tools that help keep track of customer info and interactions.

• PRESENTATION SKILLS:
Being able to talk about ideas and plans in a way that makes sense to others.
• PROJECT MANAGEMENT:
Being organized and making sure big tasks get done.

• NETWORKING:
Making and keeping good connections with possible customers and partners.

Soft Skills:

• COMMUNICATION SKILLS:
Saying things in a way that everyone understands.

• RELATIONSHIP BUILDING:
Being good at getting along with others and building good relationships.

• ADAPTABILITY:
Being able to handle changes and go along with what's happening.

• PROBLEM SOLVING:
Finding clever solutions when things go wrong.

24
• TEAMWORK:
Working well with others to get things done.

• EMOTIONAL INTELLIGENCE:
Knowing how to handle feelings, both yours and other people's.

• TIME MANAGEMENT:
Being good at planning your time and getting stuff done on time.
• BEING TOUGH:
Not giving up when things get hard.

• LEADERSHIP:
Helping others do well and keeping them motivated.

• STRATEGIC THINKING:
Seeing the overall plan for making the business grow.

25
 CHAPTER 3:
JOB ANALYSIS

26
Job analysis is a systematic process used to gather, document, and analyse information about
a job. The goal of job analysis is to provide a comprehensive understanding of the duties,
responsibilities, tasks, and qualifications associated with a particular job. This information is
valuable for various human resource management activities, such as recruitment, selection,
training, performance appraisal, and job design.

PURPOSE
Why do we do this? There are a few reasons. One is to make sure the right person is doing the
right job. Another is to figure out how well someone is doing in their job. We can also use
this information to understand how important a certain job is, and to see what kind of training
and development might help people do their jobs even better.

OBJECTIVE
The objective of a Business Development Intern can vary depending on the specific goals and
structure of the company. However, here are some common objectives that a Business
Development Intern might aim to achieve:

• Learn About the Market:

Understand what's happening in the industry, what customers want, and what other companies
are doing.

• Find Potential Customers:

Look for new opportunities for the company to do business, like finding new clients or
partners.

• Build Relationships:
Make friends for the company by talking to people who might be interested in what the
company offers.

• Help Sales Teams:

Support the people who sell the company's products or services by creating presentations,
writing proposals, and maybe even talking to clients.
• Plan for the Future:
Think about where the company should go next and come up with ideas to make it happen.

27
• Understand the Products/Services:
Really get to know what the company sells so they can tell others why it's great.

• Use Data to See What's Working:

Look at numbers and information to figure out what's going well and what needs to improve.

• Keep Learning:
Take every chance to learn new things that will help the company, like going to events or
training sessions.

• Work with Different Teams:

Team up with other parts of the company, like marketing or product development, to make
sure everyone is working together.

• Give Suggestions to Make Things Better:

Share thoughts on how the company can do things better and grow more.

So, in a nutshell, a Business Development Intern helps a company find new

opportunities, make friends in the business world, and come up with ideas to make the
company better and bigger.

JOB RESPONSIBILITIES

Below mentioned are a few points as could be gathered from analysis of the job performed:

• Updating Documents
• Uploading Bills on Sap Software and Sale Record
• Observing and Carrying Out Payment Process and Working with the Accountants
• Identifying Potential Weaknesses and Offering Improvement Suggestions
• GST Filling Monthly and Quarterly
• TDS & TCS Filling
• Income Tax Filling and Deed Maintaining
• GST Reconciliation and Matching
• Assist Sales Team in Solving Problems that the Customers Face Answering their Requests
to Ensure Customer Satisfaction
28
• Working Closely with the Manager or Assigned Staff Members and Completing all the
Allocated Task.
• Conducting Desktop Research or Gathering Information through Surveys or by Speaking
to Clients and Staff.
• Complete Requested Sales/Marketing Intern Training.
• Attending and Participating in Meetings, sitting with the Staff, asking them what they do,
what Specific Task they are doing and all.

CHALLENGES

1. UNDERSTANDING OFFICE CULTURE

Absolutely, understanding the culture of an organization can be a bit like figuring out the
unwritten rules of a new group. Every workplace has its own unique way of doing things,
and it can vary a lot. Some places are very structured, like everything has a specific order,
while others are more laid-back and flexible.

2. TIMELINE
It sounds like one of the main challenges during your internship was the long office
hours from 10 AM to 7 PM. This made it difficult for you to manage other aspects of
your life, such as going to the gym, sticking to your routine, and spending time with
friends.
Additionally, having your day off on Monday while your friends were free on Sunday
made it challenging to coordinate and spend time with them during the two months of
your internship.

3. ENDLESS DOUBTS
Whenever you have been assigned some work, it takes time to process how to proceed
further. There are several ways to do a job but you are not sure if there is any
particular way your supervisor expects you to do the task. Enough guidelines or
directions are not provided.
A common Intern problem is asking questions. The biggest hesitation lies in asking
questions because there is fear that it will create an impression that you don’t know
anything. It is also not easy to figure out which colleagues to ask for help or proper
guidance.
4. INFORMATION ABSORPTION

• Take Notes:
Bring a notebook or use your phone to jot down key points. This can help you
remember important details later on.

• Ask Questions:
Don't hesitate to ask for clarification if something is unclear. It's okay to seek more
information, especially when you're new.
29
• Break It Down:
Try to break the information into smaller chunks. Focus on understanding one aspect
before moving on to the next.

• Review Later:
Take sometime after the orientation to review the information. This can help
reinforce what you've learned.

• Find a Buddy:
If possible, connect with a colleague who can help guide you and answer questions
as you settle in.

5. COMMUNICATING WITH COLLEGUES AND STAFF

This is one of the major intern challenges for some. Not sure how to socialize with your
colleagues/supervisor is a makes you uneasy. If other interns are joining with you, you
tend to adjust to the office environment more easily than if you’re the only intern joining.
This is more of a challenge for introverts out there than extroverts. More or less, everyone
takes time for the ice-breaking sessions during the first step of their career.
DETAILED JOB DESCRIPTION

I have worked as the Business development intern at CogniTensor Private Ltd.

WEEK 1

30
In the first week of my internship, I was oriented and introduced with the people within our
department. On a very first day I worked with Gaurav sir. he explained me that my Primary
responsibilities will be to identify potential clients, establish new prospective client
relationships and drive new revenue for the company. Understanding the company’s mission,
values and goals while getting to know the various departments and their function was
another objective to be fulfilled in the first week.
I gained insight about how to approach client interactions, conduct market research and
develop proposals. I immersed myself in the company culture while understanding the
values that guide decision-making and behaviour within the organizations.
I even use to have a scheduled feedback session with my supervisors to discuss my initial
impressions, any question I may have, and areas where I might need additional support.
My first week was about absorbing as much information as possible, building relationships,
and laying the groundwork for the weeks ahead
WEEK 2

In the second week I build on the foundation laid during the first week. I continued to deepen
my understanding of the services offered by the company, it also included additional training
sessions and discussion with experienced team members. I observed their interactions with
the clients, their sales techniques, and how they navigate the business development process.
Another important thing that I got to know was the CRM system utilization i.e., Basically
training on customer relationship management (CRM) systems used by the company. I gained
proficiency in updating and managing client information, tracking leads, and usage of the
system to streamline the business development activities. I began actively participating in
lead generation activities that might involve the usage of CRM system.

I use to participate in any team-building activities or workshops organized by the company

in order to build strong relationship with my colleagues as it is essential for effective
collaboration.

WEEK 3

31
In the 3rd week I got engage in more advanced training session related to AI technology,
industry trends, and the specific solutions that the company offers (workshops, webinars and
internal training programs). I conducted some independent research on AI industry,
competitors, and emerging technologies and also stayed updated on the latest advancements
and news, and the compile relevant information for the business development team. I
collaborated with team members to contribute to the development of proposals for potential
clients, it included creating sections related to AI solutions, value propositions, and
customization options.

I even practiced delivering a sales pitch and presentation related to AI products and
services. Seeking feedback from more experienced colleagues abetted me to enhance my
communication skills and refine the pitch.

WEEK 4

32
At the end of the 1st Month, my role became even more hands-on and integrated into the
business development process. It involved client meetings, proposal refinement, market
analysis, feedback implementation, collaborative projects, industry webinars and
workshops, networking events, sales funnel understanding, presentation skills and goal
setting for the coming weeks.
To be briefer one can say that I actively participated in client meetings under the guidance of
experienced team member. It involved presenting information about AI solutions, addressing
client questions and understanding client needs. While moving forward in the work I
continued to refine my skills in proposal development and worked on enhancing the AI-
specific sections of proposals, ensuring they are compelling, technically accurate, and client
requirement.
I contributed to a more in- depth market analysis. This involved identifying key trends in the
AI industry and understanding the unique selling points of the company’s offering.
Engaging in collaborative projects with other interns and team members that involved
working on specific aspect of a larger business development initiative and conducting
joint market research was another factor a
I participated in industry webinars and workshops to further engine my understanding of AI, I
used all these opportunities to expand my knowledge base.
By the end of the fourth week, I worked with my supervisors to set new goals for the
upcoming weeks, these goals were more challenging as I gain confidence and experience in
my role. Also, I implemented the feedbacks received from previous weeks into my daily
activities, to show an ability to learn and adapt quickly based on the guidance provided by
my supervisors.

WEEK 5

33
In the fifth week, I learnt about cross-functional collaboration that is strengthening my
collaborations with other departments, especially those involved in AI products development
and technical aspects. I learnt how to effectively communicate technical details to clients and
bridge the gap between technical team and potential customers. If there were any strategy
meetings or discussions happening, I use to actively participate and share my ideas and
opinions. Apart from all this communication and market research were another two factors
which I use to work on.
WEEK 6
In week 6, sales process and customer persona development were the important aspects.
To be briefer, I basically outlined the company’s sales cycle and learnt about the various
stages of the sales process.
I also got guidance in creating detailed customer personas to better understand the targeted
market or audience.

WEEK 7
In week 7, my focus was on networking and information gathering.
I used this time to gather my remaining information pieces that I required for my role in the
company which included market analysis. There were specific people with whom I haven’t
got chance to interact with, I tried to talk to them, in a manner improve my communication
skills.

WEEK 8
Week 8 was like a blend of all the weeks. I redid all the jobs once again for better
understanding and revision. I also got my hands on few projects so that I have better on
field experience.
Under the guidance of Gaurav Agrawal, I have learned so many things about how a company
runs.

34
 CHAPTER 4:
LEARNING OUTCOME

35
Having the opportunity to intern at KC Garments Private Limited was a stroke of luck for me.
Spending time with the individuals who shape this industry was incredibly enriching and
provided a perfect window into the world of artificial intelligence.

During this internship duration I have learn about following things:

• Learn about the Market:

Understand what's happening in the business world, what people want, and what other
companies are doing.

• Find Potential Customers:

Figure out how to discover new people or companies who might be interested in what your
company is selling.

• Sales Basics:
Understand the basics of selling, like how to talk to people, address concerns they might
have, and close deals.

• Use Software for Customer Management:

Get familiar with tools that help keep track of all your interactions with customers and make
it easier to manage them.

• Meet People:
Learn how to meet and connect with others in your industry at events or online.

• Communication Skills:
Get good at talking and writing in a way that makes sense to others.

• Make Good Presentations:

Learn how to make and give presentations that show off what your company does in a clear
and interesting way.
• Understand Sales Steps:
Know the steps from finding a potential customer to actually making a sale, and learn how to
make each step work better.

36
• Negotiate Deals:
Learn how to talk with customers to find a deal that works well for both them and your
company.

• Know Your Product/Service:

Understand exactly what your company sells and why it's better than what other companies
offer.

• Look at Data:
Learn to use simple tools to look at information about sales and customers to find out what's
working and what can be improved.

• Manage Your Time:

Figure out how to get your work done on time and do the most important things first.

• Keep Customers Happy:

Learn how to build good relationships with customers so they keep coming back.

• Be Ready for Change:

Know how to handle new things that come up and be ready to adjust to changes.

• Work with Others:

Understand how different parts of your company work together and be good at working with
your teammates.

• Listen to Feedback:
Pay attention when people give you advice, and use it to get better at your job.
• Know Your Industry:
Stay up-to-date on what's happening in the business world and your specific industry.

• Learn About Online Marketing:

Understand the basics of how companies use the internet to promote their products or
services.

37
By focusing on these things, you'll be on your way to becoming really good at helping
your company grow!

38
 CHAPTER- 5
RESEARCH METHADALOGY

39
ANALYSIES

INTERPRETATION
The above pie shart shows that the creating brand awareness and promoting AI products and
services is the best option

40
INTERPRETATION
The above pie chart shows that yes the effective communication is crucial for an AI
organization

INTERPRETATION
The above pie chart shows that yes marketing strategies benefit an AI company in their growth

41
INTERPRETATION
The above scale is clearly showing that the yes a market strategy can effective in a very effective manner to
an
AI organization

INTERPRETATION
The above pie chart shows that people are confused weither neglecting marketing and communication can
effect an AI company or not

42
INTERPRETATION
The above scale shows that a company can be affected by negligence of marketing and communication in
the company

INTERPRETATION
The above pie chart shows that yes there is an relationship between an AI organization and marketing

43
 CHAPTER 6:
SUGGESTIONS

44
During 60 days’ internship period at CogniTensor Pvt. Ltd., I observed some areas with
a scope for improvement. Based on my observations, following are some suggestions
for improvements

• Train and Support Your Team:

Make sure your employees have the right training and support to do their jobs well.

• Talk to Each Other:

Make communication easy between different parts of the company so everyone knows what's
going on.

• Use Helpful Technology:

If there's new technology that can make things easier, check it out and use it.

• Make Customers Happy:

Ask customers what they think and try to make them happy. Train your team to be good with
customers.

• Think of New Ideas:

Encourage your team to think of new and better ways to do things.

• Make Sure Things Are Good Quality:

Check that what you're making or doing is really good. If it's not, figure out how to make it
better.

• Include Everyone:
Treat everyone at work fairly and make sure everyone feels included.

• Save Money Where You Can:

Look at you’re spending and see if there are ways to spend less without making things worse.
• Learn About Your Market:
Keep an eye on what's happening in your industry and what your customers want.

• Be Ready for Problems:

45
Have plans for when things go wrong, so you can fix them quickly.

• Care About Your Community:

Do things that help the community and show that your company cares.

• Keep an Eye on How You're Doing:

Figure out how to measure if your company is doing well and keep checking.

• Make Decisions Quickly:

Decide things fast so your company can keep up with changes.

• Listen and Improve:

Ask your team for their thoughts, and when they have good ideas, use them to make things
better.

Remember, the key is to make things simpler, better, and happier for everyone involved
—your team, your customers, and your community.

46
 BIBLOGRAPHY

⚫ www.google.com
⚫ www.cognitensor.com ⚫ www.crunchbase.com
⚫ www.wikipedia.com
⚫ https://www.linkedin.com
⚫ www.chat.openai.com

47
ANNEXURE

48
What role does marketing play in an AI organization?
Creating brand awareness and promoting AI products/services
b. Identifying bugs in AI algorithms
c. Managing internal operations

Is effective communication crucial for an AI organization?

Yes
No
Maybe
Can marketing strategies benefit an AI company's growth?
Yes
No
Maybe
On a scale of 1-5, how much do you think the marketing strategies affect an AI
organization?
1
2
3
4
5
Does the Negligence of marketing and communication affect an AI organization?

Yes
No
Maybe
ON a scale of 1-5 rate how much would be an AI organization Affected due to
negligence of marketing and communication.
1
2
3
4
5
Is there any relationship between marketing and AI in an organization?

Yes
No

49
Maybe

50