PROFESSIONAL DIPLOMA
IN GRAPHIC DESIGN
MODULE 1
LESSON 1:
WHAT IS GRAPHIC DESIGN?
WHAT IS GRAPHIC DESIGN?
DO YOU REALLY KNOW THE IMPACT
DESIGN HAS ON SOCIETY?
GRAPHIC DESIGN IS
VISUAL COMMUNICATION
Graphic design…
• Is a form of visual communication
• Illustrations
• Typography (text)
• Photographs
Graphic design…
• Helps to solve a problem
• Communicates effectively
• Good design is transparent
The role of design
• It’s more than simply being artistic
• Communicates a message effectively
• It is universal and thus can be
understood by almost anyone
WHAT IS GRAPHIC DESIGN?
DO YOU REALLY KNOW THE IMPACT
DESIGN HAS ON SOCIETY?
THE ELEMENTS OF DESIGN
Graphic design is a form of visual communication consisting of illustrations, typography and photography.
Graphic design
is a form of visual communication consisting of
Illustrations
Typography
Photography
Graphic design
is a form of visual communication consisting of
Illustrations
Typography
Photography
Graphic design
is a form of visual communication consisting of
Illustrations
Typography
Photography
Graphic design
is a form of visual communication consisting of
Illustrations
Typography
Photography
Graphic design is a form of visual communication consisting of illustrations, typography and photography.
VS
Visuals:
• Illustrations
• Text
Elements:
• Space
• Line
• Shape
• Size
• Texture
• Colour
Visuals:
• Photography
• Illustrations
• Text
Elements:
• Space
• Line
• Shape
• Size
• Texture
• Value
• Colour doohickeycreative.com
Visuals:
• Text
• Illustration
Elements:
• Space
• Line
• Shape
• Colour
Google “elgoog”
Visuals:
• Photograph
• Illustrations
• Text
Elements:
• Space
• Line
• Shape
• Size
• Texture
• Value
• Colour
WHAT IS GRAPHIC DESIGN?
DO YOU REALLY KNOW THE IMPACT
DESIGN HAS ON SOCIETY?
A BRIEF HISTORY
Why is history
so important?
• Helps you to make connections
• Creates awareness & understanding
• Gain insight into other cultures
DID • The printing press was invented
in 1450 by Johannes Gutenberg
YOU • The printing press allowed for
KNOW? society to become literate
• It removed the gap between
upper and lower class by
creating a middle class
Professional Diploma in Graphic Design
PROFESSIONAL DIPLOMA IN GRAPHIC DESIGN
PROFESSIONAL DIPLOMA IN GRAPHIC DESIGN
PROFESSIONAL DIPLOMA IN GRAPHIC DESIGN
PROFESSIONAL DIPLOMA IN GRAPHIC DESIGN
PROFESSIONAL DIPLOMA IN GRAPHIC DESIGN
PROFESSIONAL DIPLOMA IN GRAPHIC DESIGN
WHY DID YOU ENROLL FOR THIS COURSE?
a) Self employment
b) Career change
c) Hobbyist
d) Promotion
e) Other
WHAT DO YOU NEED IN ORDER TO
BECOME A GRAPHIC DESIGNER?
• Vector-based
• Creates digital illustrations
• Vectors don’t lose quality
• Small file size
• Photo-manipulation
• Enhance or manipulate photos
• Raster-based images
• Consisting of pixels
• Layout-based features
• Combines Illustrator &
Photoshop artwork
• Interactive documents
• Creating user-friendly
documents & pdf’s
WHAT IS GRAPHIC DESIGN?
DO YOU REALLY KNOW THE IMPACT
DESIGN HAS ON SOCIETY?
GRAPHIC DESIGN CAREERS
Graphic Design
Careers
• Advertising designer
• Environmental designer
• Publication designer
• Motion designer
• Corporate designer
• Web designer
• Packaging designer
Inspired by types of designers by Emily Goorewich
Advertising
designer
• Magazines & newspapers
• Brochure design
• Email newsletters
• Social media graphics
• Infographics
Environmental
designer
• Exhibition and event spaces
• Mural artwork
• Signage
• Office branding
• Stadium & concert branding
Publication
designer
• Books
• E publications
• Magazines & newspapers
• Catalogues
• Menus
Motion
designer
• TV Adverts
• Movie intros
• Text animation
• Apps
• Video games
Corporate
designer
• Logo design
• Business card design
• Letterhead design
• Stationery
Web
designer
• Websites
• Mobile apps
Packaging
designer
• Canned food
• Wrappers & labels
• Take away containers
• Most grocery items
WHAT IS GRAPHIC DESIGN?
DO YOU REALLY KNOW THE IMPACT
DESIGN HAS ON SOCIETY?
BONUS:
GRAPHIC DESIGN TIPS
Too many typefaces
• Use only two typefaces
• One interesting, related typeface
for headings
• The second typeface should be transparent
Don’t be scared
of white space
• Don’t fill empty spaces
• Make your empty spaces part of
your design
• It helps create emphasis
Warped photos
• Don’t warp your images!
• Use the SHIFT key to
avoid distortion
Pixellation
• Low quality image
• Use an alternative high
quality image instead
• Use free stock image websites
like Pixabay or Freepik
Contrast is key
• Create contrast through size
• Create contrast through colour
• Or both!
