E

M ANUAL

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 General Information

GENERAL INFORMATION

All rights reserved. No part of this book may be

reproduced, stored in a database or retrieval system,
or published in any way, shape or form, electronically,
mechanically, by print, photo print, microfilm or any other
means without prior written permission from the publisher.

All correspondence regarding copyrights, translations or

any other matters can be directed to the publisher:

Keune Haircosmetics
P.O. Box 88
NL-3760 AB Soest
The Netherlands

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 Index

INDEX
INTRODUCTION 5
PART 1 6
1. KEUNE CARE. WITH GREAT CARE COMES GREAT HAIR 7
1.1 Our scientific heritage 7
1.2 Essential Mineral Complex 7
1.3 The right regimen 8
1.4 Range 8
2. SCALP AND HAIR GUIDE 9
2.1 Scalp: the science 9
2.2 Hair texture: the science 9
2.3 Healthy hair 12
2.4 Most common scalp concerns 13
2.4.1 Dandruff 13
2.4.2 Thinning hair 13
2.4.3 Oily hair 14
2.5 Most common hair concerns 14
2.5.1 Dull hair 14
2.5.2 Dry, porous or damaged hair 14
2.5.3 Sun–exposed hair 15
2.5.4 Color fading 15
2.5.5 Limp hair 15
2.5.6 Frizzy hair 15
2.5.7 Coarse and/or undefined curls 15
3. CONDUCTING KEUNE CARE CONSULTATION 16
3.1 How to create a memorable customer experience 16
3.1.1 Care advice tailored to your client’s concerns 16
3.1.2 Care advice suitable to your client’s lifestyle 16
3.2 How to diagnose any scalp and hair concerns 17
3.3 How to design a custom Keune Care regimen 17
3.4 Confidently advising your client 18
PART 2 19
4. OVERVIEW KEUNE CARE 20
5. SCALP 21
5.1 Derma Exfoliate 22
5.1.1 Technology 22
5.1.2 Shampoo 23
5.1.3 Client-oriented communication 24
5.2 Derma Regulate 25
5.2.1 Technology 25
5.2.2 Shampoo 26
5.2.3 Client-oriented communication 27
5.3 Derma Activate 28
5.3.1 Technology 28
5.3.2 Shampoo 29
5.3.3 Thickening Spray 30
5.3.4 Lotion 31
5.3.5 Client-oriented communication 32
6. CONDITIONING 33
6.1 Satin Oil 34
6.1.1 Technology 34

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 Index

6.1.2 Shampoo 35
6.1.3 Conditioner 36
6.1.4 Mask 37
6.1.5 Treatment 38
6.1.6 Oil Milk 39
6.1.7 Client-oriented communication 40
6.2 Vital Nutrition 41
6.2.1 Technology 41
6.2.2 Shampoo 42
6.2.3 Conditioner 43
6.2.4 Mask 44
6.2.5 Porosity Filler 45
6.2.6 Thermal Cream 46
6.2.7 Protein Spray 47
6.2.8 Client-oriented communication 48
6.3 Sun Shield 49
6.3.1 Technology 49
6.3.2 Shampoo 50
6.3.3 Conditioner 51
6.3.4 Oil 52
6.3.5 Client-oriented communication 53
7. COLOR 54
7.1 Color Brillianz 55
7.1.1 Technology 55
7.1.2 Shampoo 56
7.1.3 Conditioner 57
7.1.4 Mask 58
7.1.5 Conditioning Spray 59
7.1.6 Client-oriented communication 60
8. SHAPE 61
8.1 Absolute Volume 62
8.1.1 Technology 62
8.1.2 Shampoo 63
8.1.3 Conditioner 64
8.1.4 Volume Mousse 65
8.1.5 Thermal Protector 66
8.1.6 Client-oriented communication 67
8.2 Keratin Smooth 68
8.2.1 Technology 68
8.2.2 Shampoo 69
8.2.3 Conditioner 70
8.2.4 Mask 71
8.2.5 Silkening Polish 72
8.2.6 2-Phase Spray 73
8.2.7 Smoothing Serum 74
8.2.8 Client-oriented communication 75
8.3 Curl Control 76
8.3.1 Technology 76
8.3.2 Shampoo 77
8.3.3 Conditioner 78
8.3.4 Mask 79
8.3.5 Boost Spray 80
8.3.6 Defining Cream 81
8.3.7 Client-oriented communication 82
9. SHELF PLAN 83

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 INTRODU CTION
As a professional hairstylist, you know that every great creation starts with a healthy scalp and beautiful, shiny hair.
That’s why you always give your client the best salon scalp and hair treatment possible, while taking her desires into
account. And when your client knows how to maintain her beautiful, healthy hair at home, she’ll be the all happier for it.
This means you should empower your client with all the knowledge she needs to keep shining, day after day.

Keune Care is created to fully support you in this endeavor, not just with our fabulous renewed Care product range,
but also by sharing our knowledge, tools and client-oriented communication. That way, you can be a credible,
trustworthy hair care expert your clients will come back to. To that end, we've created this manual for you.

Here’s how it works:

Part 1 contains all the information about the Keune Care philosophy, scalp and hair science,
the most common scalp and hair concerns and finally techniques and tools for a professional diagnosis and consultation.
This allows you to combine our and your expertise to give your
client maximum care in the salon, and send her home with the best possible hair care advice.

In Part 2 you’ll find all the information about our renewed Keune Care range and for which concern or desire each
Care line is best suited. Every line description concludes with advisory client-oriented communication that enhances your
credibility when professionally advising your clients.

With this complete Keune Care Manual, we offer you the opportunity to become a True Keune Care expert.
Together we let clients shine, in your salon as well as at home.

It’s true: with great care comes great hair. With our Care products, the right professional advice and a fitting hair care
regimen, each client can enjoy the healthiest hair imaginable.

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 PART 1:

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 1. KEUNE CARE
WITH GREAT CARE COMES GREAT HAIR

Everyone is unique. And every person's hair is unique, The complex also has a soothing effect on the cuticle,
even in its concerns. Whether it’s dull, frizzy or color- protecting the hair and improving its condition while
treated hair that's faded. No matter the issue, as a adding shine and strength. Silicium
hairdresser you know that healthy hair starts with
a healthy scalp. Zinc

Keune Care is the key to giving your clients the healthiest Copper
hair imaginable. This extensive professional care
treatment program features top-notch products enriched
with Essential Minerals that intensely nourish the scalp. Magnesium Iron

And in turn, a soothed, healthy scalp ensures healthy hair.

1.1 OUR SCIENTIFIC HERITAGE

Every single Keune Care product is rooted in our scientific
heritage - we’ve been changing hair for the better since
1922. We’ve only ever trusted ingredients and formulas
The complex is made up of five different minerals that
with a proven track record of safety and efficiency.
work together, treating the hair and nourishing the scalp
Our extensive, professional care treatment program
for unparalleled results.
represents the science-backed way to healthy hair. No
matter the hair concern, the best way to deal with it is
• Zinc is an antioxidant that stimulates the development
at the roots – literally. We discovered long ago that a
of new cells.
healthy scalp is crucial to healthy locks. That’s why all
• Copper promotes hair growth by boosting the
Keune Care products are enriched with Keune Essential
formation of disulfide cross linkages.
Mineral Complex.
• Silicium ensures the formation of collagen and
connective tissues, which make up hair.
1.2 ESSENTIAL MINERAL COMPLEX
• Iron is absolutely vital for protein formulation and
Our Essential Mineral Complex is developed according acts as a carrier of oxygen throughout the body,
to long-established scientific practices and principles. It’s energizing the scalp and making hair gorgeously
proven to boost not only the scalp health, but the hair glossy.
health as well. • Magnesium sustains energy production and ensures a
Here’s what the Essential Mineral Complex does. In the healthy mineral balance.
scalp, Essential Minerals function as the building blocks
of the inner body cells. Scalp health depends on the cells The scalp and hair absorb a small amount of minerals at
functioning as they should. When the cells do their job, a time. Therefore, results will be best after repeated use.
the scalp thrives and the hair quality improves. So, first Rest assured – patience will be rewarded with beautiful,
and foremost, the Essential Mineral Complex nourishes healthy hair.
the scalp. Secondly, it regulates the hair’s moisture
balance, making it shinier, more voluminous and flexible.

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 1.3 THE RIGHT REGIMEN 2. Conditioning
Most people have more than one type of hair concern. • Satin Oil: Makes hair incredibly silky, soft and shiny
What can we do to help them? First, offer your clients a • Vital Nutrition: Nourishes dry, damaged and brittle hair
personal Care consultation to give them a professional • Sun Shield: Revitalizes dry, brittle, sun-damaged hair
diagnosis and recommendation. If your client is one of and offers UV protection
those people with more than one hair or scalp concern – 3. Color
no problem. Combine different Care products to design a • Color Brillianz: Prevents color-treated hair from fading
unique, custom regimen.
4. Shape
Keune Care offers long-lasting results. The products work • Absolute Volume: Gives body and volume to fine
better together, so mix and match them for an enhanced and normal hair
effect. Whatever products you decide to mix, these four • Keratin Smooth: Makes hair manageable, smooth
steps put healthy hair at your fingertips. and strong
• Curl Control: Creates soft, bouncy and frizz-free curls
4 STEPS TO A HEALTHY SCALP AND HAPPY,
HEALTHY HAIR Each line is enriched with our Essential Mineral Complex
and its own unique technology - see Part 2 of this
Step 1 CONSULTATION Offer your client a Keune Care regimen manual. There is a fitting treatment for most hair and scalp
by diagnosing the scalp and hair.
conditions.
Step 2 CLEANSE Gently cleanse the hair to prepare it for
the conditioning and rebalancing of the
scalp (primary concern). For an overview of all Keune Care products, see chapter
Step 3 CONDITION Deeply nourish the hair (primary or, if 4 of this manual.
applicable, secondary concern).
Step 4 COMPLETE Style the hair using products infused with
caring ingredients.

The right regimen is different for each client. Design a

unique, custom regime for each of your clients by first
diagnosing their scalp and hair. To support you in this,
we will provide you with an overview of scalp and hair
science and concerns in the next chapter.

1.4 RANGE
With Keune Care in your salon, you’ll have a complete
program on your hands to give your clients the gift of a
healthy scalp and happy, healthy hair. The Keune Care
range consists of no less than 10 product lines, divided
into 4 categories:

1. Scalp
• Derma Exfoliate: Combats dandruff and calms the scalp
• Derma Regulate: Balances oily hair and scalp
• Derma Activate: Rejuvenates thinning hair and
stimulates growth

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 2. SCALP AND HAIR GUIDE
The right treatments for the scalp differ from hair treatments. The terminal hair follicles produce thick and pigmented
Scalp and hair regimens each have very specific benefits: hair during the growth phase. This process is headed
by the papilla in the dermis. Active matrix cells from
• Scalp regimens focus on balancing the function of the matrix surrounding the papilla produce the major
the scalp by using ingredients to stimulate the cell structures of the hair shaft and root sheath by cell
metabolism and calm overactive and irritated scalps. division. Shortly after they are generated, these cells
Liposomes are used to gradually add Essential Minerals undergo a pre-arranged cell death, resulting in strong
to the scalp cells. proteins: keratin. Because cells in the matrix grow fast,
• Hair regimens focus on maintaining and improving hair is very susceptible to chemotherapy or radiotherapy.
the quality of the hair with the help of the Essential These harsh medical treatments kill dividing cells and
Mineral Complex, proteins, moisturizers and often result in hair loss.
protective layers.
The pigment-producing cells, melanocytes, can also be
2.1 SCALP: THE SCIENCE found in the matrix. They inject melanin into the hair shaft
producing cells, which is essential for healthy hair.
HAIR FOLLICLE
The root sheath is the coating in which the follicle grows
towards the surface. In the upper part, the sebaceous
gland empties lipids around the hair shaft.

Stem cells are believed to be found just below the

arrector pili muscle. Under influence of the papilla, stem
Sebaceous
glands
cells go downwards to the matrix.
Muscle
Papilla
2.2 HAIR TEXTURE: THE SCIENCE

The follicle is the skin organ that produces hair and naturally HAIR CYCLE
has an effect on the health of the hairs. It’s made up of a Anagen Catagen Telogen Anagen
complex biological system and functions as a reservoir of
stem cells, which can produce either hairs or skin.

As a child, your body hair is generally short and thin, but

on the scalp, significant hairs are already produced. After
puberty, some follicles enlarge and develop sebaceous
glands (sebum-producing organ) on other body areas.
These hairs are called terminal hairs and are large and
heavily pigmented.
Human hair does not grow continuously, but has growth,
The majority of the scalp follicles produce terminal hairs. rest and shedding moments, followed by growth again.
The related sebaceous glands produce sebum with scalp- This hair cycle is influenced by many factors, such as
protecting and heat-regulating qualities. Sebum is a mixture individual genetics and age. Typically, each hair follicle
of triglycerides, wax esters, fatty acids and squalene. will produce some 20 separate hairs throughout a lifetime.

The remaining scalp follicles, less than a quarter in combined In early childhood, hair growth is synchronous, meaning
size, produce fine vellus hairs. Terminal hairs turn into vellus that all hairs shed at the same time. At a later age, each
hairs in case of (male and female) pattern hair loss. group of follicles cycles independently, preventing mass

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 shedding. This results in steady, daily hair loss. Scalp REDUCTION IN HAIR DENSITY, DIAMETER
follicles are mostly arranged in groups of two, three AND MASS
or four. • Hair density decreases from mid-thirties to seventies.
• Hair diameter increases from twenties to forties but
When the follicle enters a period of active growth, a gradually declines after this age. As hair thins, the
part of the stem cell moves down to bind to the papilla, tensile strength decreases and hair is more prone
forming the matrix. Next, the hair shaft and root sheaths to breakage.
are produced. The hair bulb containing the papilla • The hair cycle shortens. The number of hairs in the
and matrix is located 4-5 mm deep in the dermis. This anagen phase decreases. The number of ‘empty’
period is called anagen. The papilla is the manager follicles increases (kenogen).
of hair production as it controls the start of anagen by
communicating to the cells. All these factors contribute to thinning, weaker and less
healthy hair.
The length of the anagen phase is normally between 2-6
years. Afterwards, there is a short pause called catagen. PATTERNED AND DIFFUSE HAIR LOSS
In this phase, the follicle curls up and creates a resting
Each day, an average of 30 to 80 hairs are lost.
hair. Then, the cycle pauses for about three months. This
We speak of significant hair loss if more than 100 hairs
pause is called telogen.
are lost per day. We call the decrease in hair density
It’s not completely clear how shedding happens. It could alopecia, and there are many types.
be caused by hair removal, grooming, a new hair
growing behind it or a specific shedding mechanism. Hair loss can be patterned or diffuse. Patterned hair
loss is the most recognizable type. It’s seen worldwide
There is a latency period called kenogen between the affecting people of all ethnicities. Patterns generally
development pause of one hair and the resumption of differ between the sexes. Androgens (a hormone type)
a new hair growth. This latency period gets longer with drive these differences. Patterned hair loss appears to
age, resulting in less hair volume over time. rise sharply after the menopause, because the
androgen-estrogen ratio increases.
HAIR DIAMETER
• Fine hair has a diameter of less than 60 micrometers Follicle size is driven by androgens. During pregnancy, a
• Medium hair has a diameter between 60 and 80 delayed resting (telogen) phase results in shedding after
micrometers birth. During pregnancy, the androgen-estrogen ratio is
• Thick hair has a diameter greater than 80 micrometers lower.

HAIR AGING Hair loss can have several different causes: (1)
Hair is always changing with age. In time, there is change in: hormones (Male pattern baldness, menopause, aging and
• Hair growth by male pattern baldness pregnancy), (2) genetics, (3) disease, (4) chemotherapy
(androgenetic alopecia) and (5) stress (psychological, dietary, physical).
• Hair density, diameter and mass • Androgenetic Alopecia is the most common form of hair
• Hair luster loss and affects 80% of men (male pattern) and 50%
• Dryness due to less sebum and internal lipids. of women (female pattern) during their lifetime. Hairs
We have fewer lipids in our hair when we age. reduce in thickness, length and pigmentation. Male and
• Hair greying by gene expression. Furthermore, reactive female pattern hair loss have similarities in that they are
oxygen molecules damage active cells. The effects of both genetically linked, have the same miniaturization
this manifest in greying hair. process and progress with age. Differences are that
• Weathering of the hair shaft due to external factors such male pattern hair loss begins at puberty and is linked
as environmental (e.g. ultraviolet radiation), chemical, to androgen levels. Patterns of hair loss are different.
and physical impact.

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 Female pattern hair loss produces a diffuse thinning The hair growth cycle results in a terminal hair shaft.
and rarely proceeds to baldness. An individual hair is comprised of a bundle of proteins,
• Acute Telogen Effluvium is increased hair shedding which contains small quantities of fats, vitamins and
with almost normal density. However, it can get more minerals. The terminal hair is composed of three
severe if more than 200 hairs are shed daily.This major parts:
condition develops 2 to 3 months after a triggering 1. The cuticle, the outer protecting layer
occurrence. A shift in the proportion of hairs in the
2. The cortex, the strong core
growing (anagen) phase to the resting (telogen) phase
results in more shed telogen hairs. The most common 3. The medulla, the central soft section
causes of acute telogen effluvium are post-partum,
severe illnesses, drugs, fever, weight loss, iron 1. The cuticle
deficiency and an inflammatory scalp. One can The cuticle consists of special flat cells overlapping like
develop this condition after crash dieting with rapid roof tiles. At its root are seven to ten layers with their free
reduction in Body Mass Index, for example. Chronic edge directing to the hair end.
Telogen Effluvium affects middle-aged women.
It has genetic and unknown origins. In some cases, Epicuticle
Chronic Telogen Effluvium is related to iron and vitamin A-layer
D deficiencies..
• Anagen Effluvium is a type of anagen hair loss with Exocuticle

diffuse alopecia. It’s a typical side effect of cancer

chemotherapy and scalp radiation. Endocuticle
• Alopecia Areata is caused by the immune system
Cell membrane (including epicuticle)
attacking hair follicles as if they were invaders. It is a
Intercellular cement
common form of non-scarring hair loss affecting up to Epicuticle (of the underneath cell)
2% of the population.
Each cuticle cell is covered by a thin membrane, the
epicuticle (F-layer). This is a protein layer covalently
bound by thioester linkages to a water-resistant lipid
layer of 18-methyleicosanoic acids (MEA). This layer is
important for hair health, particularly protecting strands
against water penetration. Below and adjacent to the
HAIR SHAFT AND ITS COSMETIC PROPERTIES epicuticle, you’ll find the A-layer, Exocuticle, Endocuticle,
Cell membrane/intercellular cement (contains lipids like
Medulla
Cuticle ceramide and cholesterol), followed by the epicuticle of
Cortex
the cell directly below.
Emerging from the scalp, the flat cuticle cells have smooth
and well-defined edges and they are tightly glued to
each other. A normal cuticle is smooth, allows light to
reflect and has minimal friction between the hair shafts. A
smooth cuticle gives hair its luster and texture.
A cuticle can be damaged in different ways: by chemical
and mechanical processes, the environment (e.g. air
pollution and UV rays) and heat styling tools. Almost
immediately after emerging from the scalp, cuticle
degradation happens (erosion, breakage of cell edges
and cuticle lifting) seen as toothed edges. The main
culprits here are brushing and sunlight. The F-layer can
be chemically removed, particularly by bleaching or
perming, leaving the hair more porous and susceptible
to fraying and breaking.

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 2. The cortex Intermediate Filaments are embedded in a matrix of high
sulfur proteins. The keratin chains are rich in cystine bonds
Protein in which two sulfurs of neighboring chains are linked,
chain
so-called disulfide bonds. These bonds are important for
the elasticity, shape and integrity of the hair shaft and can
only be broken by chemical treatments. Other types of
bonds are weaker: hydrogen and salt bonds are easily
Microfibril mastered by water.

3. The medulla
The medulla is the central soft section of the hair. It is not
always present, especially not in thin hair. It has negligible
cosmetic properties.

HAIR SHAFT SHAPES

Microfibril
Terminal hairs have different hair shaft shapes that are
determined by genetic roots. Because of ethnic mixing
of societies, different shapes on one head become more
common.

The three most common hair shaft shape types are:

1. East Asian: typically thick, straight and black
Cortex
cell 2. Sub-Saharan African: typically flattened, prone
to curl, vulnerable to physical damage and
requires moisturizing
3. Indo-European: varies from darkly pigmented straight
hair to thinner lighter hair and has a smaller diameter
than East Asian hair. Indian hair is classically straight.
European hair could be straight, wavy or curly. In the
Northwestern Europe, blonde hair is more common.

HAIR COLOR AND GREY HAIR

Cortex More than 90 % of all humans have a natural black or
dark brown hair color, containing a high quantity of the
dark pigment Eumelanin. Less than 2 % of humans have
a natural blonde hair color. Blonde hair contains low
levels of Eumelanin and high levels of the light pigment
Pheomelanin, which is abundant in natural red hair.
Grey hair occurs when the melanin production slows
down or ends.

2.3 HEALTHY HAIR

The cortex represents 80 % of the hair and is almost solely
Healthy hair is a broad term that includes a plethora of
responsible for the resilience and strength of the hair.
aspects. It is related to a hair shaft that is not dry.
The cortex also contains melanine granules, which color the
Hair health is also affected by afflictions to the scalp
fiber.
and age-related phenomena such as greying and
The cortex consists of closely packed cells rich in keratin. androgenetic alopecia. Healthy hair is related to the
The cortical cells consist of macrofibrils that contain overall look and feel of the hair and its manageability.
Intermediate Filaments (microfibrils). The Intermediate The scalp should be itch-free and there should be minimal
Filaments consist of Protofibrils and Protofibrils consist of hair shedding. Mood and hormone status may also affect
Protofilaments. Each Protofilament consists of dimers that the day-to-day experience of healthy hair.
are two coiled protein chains.

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 Because there are different hair types and shapes The free fatty acids penetrate in the top layer of the scalp
worldwide, women's perception of healthy hair will differ, and trigger the rapid turnover of skin cells. This is called
however there are a lot of similarities. The most common dandruff.
healthy hair characteristics are shine, smoothness,
softness, no damaged tips, frizz-free, The Malassezia type fungus, naturally present on the
body/volume and no broken fibers. scalp, is a strong contributor to dandruff formation, but
on a healthy scalp, Malassezia alone is not a sufficient
LINK BETWEEN SCALP HEALTH AND HAIR cause. It is believed that a healthy scalp top layer is
It is believed that there is a link between scalp health beneficial for protection against dandruff formation as
and hair. Both male and female pattern hair loss are well as an effective antifungal activity.
associated with microinflammation. Disturbance of
Products that combat the fungus and improve the integrity
the scalp skin often involve the follicle leading to hair
of the scalp top layer will effectively treat dandruff.
change or alopecia. Antimicrobial and anti-inflammatory
Furthermore, it's important to reduce the itchy feeling and
treatments do seem to help restore certain parameters of
reach normal cell turnover.
hair growth.

In some cases, scalp concerns like hair loss and dandruff

2.4.2 THINNING HAIR
are also interrelated. Relieving itching could help
Thinning hair or hair loss can be divided into two groups:
sebborheic dermatitis patients who are dealing with hair
loss (Dandruff is a mild form of seborrheic dermatitis).
1. Incidental hair loss (curable)
Targeting scalp microflora (Malassezia) can relieve
symptoms of Androgenetic Alopecia. Dandruff can also These types of hair loss have good restoration possibilities.
influence telogen effluvium. Anti-dandruff formulations Possible causes for incidental hair loss can be:
wich are anti-inflammatory improve both dandruff and its - Slight disturbances of the hormone balance
subsequent hair cycle disturbance. - Shortage of vitamins, minerals or other essential nutrients
- Disturbance of the metabolism
For healthy hair, a healthy scalp is essential. Products that - Damage by radiation or chemicals
provide anti-inflammatory effects control the microbial
balance and enhance the skin barrier function to help 2. Chronic hair loss
maintain a healthy scalp. Ingredients like Essential These types of hair loss have little or no possibility of
Minerals are able to provide anti-inflammatory effects and restoration. This is the case with extreme damage of the
enhance the skin barrier function. follicle. Possible causes can be:
- Large changes of the hormone balance
2.4 MOST COMMON SCALP CONCERNS
- Chronic diseases
- Hereditary aspects
2.4.1 DANDRUFF
Dandruff is marked by a flaky, and often itchy scalp and Hair loss in these causes is mostly due to the loss of
affects half of the world’s population. Asian people have the hair follicle. The possibility of restoration is minimal.
less dandruff and less severe dandruff. Decrease of hair loss can be realized in most cases by
regular treatment. Products that restore the scalp’s natural
The difference of Dandruff with Seborrheic Dermatitis is function make the hair and scalp vital again.
that Seborrheic Dermatitis gives visible irritation and has
often bigger and more yellowish flakes.
The major and dependent factors contributing to dandruff 2.4.3 OILY HAIR
development are: Hair is naturally lubricated by sebum produced by the
sebaceous glands. These are connected to the hair
1. Sebum secreted by sebaceous glands follicle and produce sebum which is an oily mixture of
2. Malassezia type fungus converts sebum triglycerides triglycerides, wax esters, fatty acids and squalene. Sebum
into irritating free fatty acids has scalp protecting and heat regulating properties.
3. The individual susceptibility to these irritating free
fatty acids

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 In a normal state, the scalp is naturally greasy. The 2.5.2 DRY, POROUS OR DAMAGED HAIR
sebaceous glands constantly deliver large amounts of Hair damage can be categorized in four different fields:
sebum that spread onto the scalp surface, which then 1. Chemical treatments like perming, straightening,
come into contact with the hair, making it greasier and bleaching and coloring
greasier. Sebum does not move spontaneously to hair. 2. Heat processes like straightening or blow-drying
Combing, brushing, contact with a pillows or touching 3. Mechanical processes like combing and brushing
with hands often does this. 4. Environmental processes like UV light and water

There are factors affecting the sebum excretion, such Chemical treatments are typically the most damaging
as hormonal and age influences. Sebaceous excretion followed by heat, mechanical and environmental
increases once puberty hits. During the menstrual cycle, processes.
sebum excretion increases and remains pretty stable
until the menopause, after which the excretion slowly Over-porous hair is dry, has a fragile cuticle and is prone
decreases. In men, it remains unchanged until the age of to develop split ends. Porosity refers to the hair’s ability
80. to absorb water or ingredients through the cuticle into
the cortex. Hair is naturally porous and slightly water
Whether it is from normal excretion or excessive permeable. The penetration rate is especially enhanced
production, the perception of oily hair is that hair looks in perm treatments because the f-layer is removed. This
dull, becomes rapidly greasy, sticks in clumps, is difficult leaves the cuticle wide open resulting in compromised
to comb, has short lasting hair styles because of weigh cortex keratins. If the damage is large, the cortex will
down, accumulates dust and gives disagreeable odors. swell more with water and also loses more water when
These perceptions differ from person to person. drying. In wet conditions more water is absorbed and the
cuticle scales lift resulting in more friction in wet hair. The
A shampoo that diminishes the excessive production
hair also collapses as there is more moisture inside and
of sebum or limits its distribution to the hair is able to
less static charge. In dry conditions there is less moisture in
regulate lipid levels. In a normal state of the scalp, the
over-porous hair resulting in more static charge and more
sebum reaches normal levels within 2 or 3 days after a
flyaways, which neighboring hairs will push off.
shampoo.
Elasticity is affected by chemical treatments like perming
2.5 MOST COMMON HAIR CONCERNS and bleaching. They may change the cortex after
repeated use, which results in less elasticity, the hair's
natural property to return to its original shape after applying
2.5.1 DULL HAIR forces.
Shine is an important indicator for hair health. Shine is
the light reflection from a smooth and healthy hair surface The texture or feel of damaged hair is different. Women
into your eyes. The shine perception depends on different tend to use the term “dry damaged hair” to describe
components, such as, the mirror-like reflection, the diffuse a coarse, rough texture. The texture could be strongly
reflection and the quality of the color, as well as the hair affected by repeated chemical processing and also blow-
alignment. drying and straightening too hot, resulting in permanently
lifted cuticles. The texture also depends
Chemical and mechanical damage will affect shine. on the diameter of the hair. Generally, thick hair feels
Ends will be less shiny than roots, because of weathering. more coarse.

Shampoos give shine by removing dirt and sebum from Products that are able to condition the surface, reduce
the hair surface. Conditioners give shine by lubricating flyaways, restore elasticity, improve dry hair feeling,
the hair which makes it more easy to align the fibers. increase manageability and restore split ends will tackle
Specific oils are able to enhance light reflection. dry, porous and damaged hair concerns.

— 14 —

20160027_CARE_MANUAL_V10.indd 14 29/09/16 11:20

 2.5.3 SUN–EXPOSED HAIR Physical influences on the volume of hair are:
The hair structure is subject to many environmental influences • Diameter, as mentioned before for (very) fine hair.
that damage it, causing the hair to lose strength and shine: • Density: an adult has an average of 100,000 to
- Sunlight breaks down the natural or artificial hair color 150,000 hairs. Less hair equals less volume
- Salt water and sand dry out the hair and damage • Curve: curly hair takes up more space, resulting in
the cuticle more volume.
• Friction: friction between hairs results in more volume.
• UV radiation • Cohesion: too much sebum makes hair stick together,
Both UVA and UVB rays are responsible for damaging hair. resulting in less volume.
UV rays create free radicals that break down the hair.
UVB rays are mainly responsible for the degradation of the Products that influence diameter, density, curve, friction,
hair fiber, the keratin structure. cohesion and strength are able to tackle the volume concerns.

Products that protect against the influences of sunlight, salt

water and sand help to maintain a healthy hair structure 2.5.6 FRIZZY HAIR
and scalp. Hair is seen as healthy if there is no frizz.

For women with straight hair, frizzy hair appears as small

2.5.4 COLOR FADING fibers attached to the main body of hair. These small fibers
Natural and artificial hair colors are subject to many lack shine. Also, tip hair is not aligned. Cuticle loss and
chemical and environmental influences causing the hair split ends can cause the hair to appear frizzy as well.
color to fade:
For women with curly or wavy hair, frizz is caused by a loss
- Shampoo ingredients draw artificial pigment from the
of alignment. Each fiber has its own shape and there is no
cortex through the cuticle.
controlled curl. This leads to less curl definition and more frizz.
- Sunlight decomposes the natural and artificial pigment.
Frizz is often related to high humidity and high temperature
• UV radiation and free radicals damage hair color conditions. When it’s excessively humid and warm, the
As already mentioned above, both UVA and UVB are hair can absorb more water particles. The diffusion of
responsible for damaging the hair. UVA is responsible for water vapor inside the hair then causes frizz. Temporary
the fading of pigments and UVB for the degradation of hydrogen bonds are broken and the alignment pattern will
the hair fiber. be changed.

Products that reduce the influences of sunlight are Hair without frizz feels smoother, softer and more nourished.
enriched with a color stabilizer to extend the longevity Products that protect against humidity and control frizz in
of the hair color. all hair shapes are able to tackle these concerns.

2.5.5 LIMP HAIR 2.5.7 COARSE AND/OR UNDEFINED CURLS

Hair volume usually determines a hairstyle. Reasons why How the hair curls depends on factors like twists, crimps,
hair can lack volume are: waves, and kinks in the hair. Curl types differ a lot
1. A natural absence of volume, especially when the around the world, varying from slightly wavy to extremely
hair structure is very fine. Fine hair is smaller in curly. People with wavy to curly hair often have issues
diameter, delicate, sensitive and difficult to shape. with frizz. People with extremely curly hair often have
2. Fine hair is also weaker and weakens further due problems with manageability, because the tighter the curl,
to natural aging and external influences such as the harder it is to work through the hair.. Spirals are the
shampooing, blow-drying and brushing. most compact curl types and have the most fragile and
dry texture.

Products that add elasticity, bounce and nourishment to

the hair while controlling frizz and defining the curls are
especially suitable for all curly hair types.

— 15 —

20160027_CARE_MANUAL_V10.indd 15 29/09/16 11:20

 3.CONDUCTING
KEUNE CARE
CONSULTATION
Your credibility as a Keune Care expert depends on your Because every great hair creation starts with a healthy
knowledge and communication skills. That’s why we would scalp and beautiful, shiny hair, your advice on salon care
like to share the following insights and tools, so you can and home care is an important part of your consultation.
communicate like a pro and give the right diagnosis every
time.
3.1.1 CARE ADVICE TAILORED TO YOUR CLIENT’S
3.1 HOW TO CREATE A MEMORABLE CONCERNS
CUSTOMER EXPERIENCE A client can share her scalp and/or hair concerns with
you in three ways:
YOUR CLIENT IS THE EXPERT OF HER DESIRE, YOU ARE 1. By sharing her experiences for instance: ‘my hair feels
THE EXPERT OF THE SOLUTION. very dry’ or ‘my hair looks so dull’.
2. By sharing her desires for instance: ‘I wish I had more
As a hairstylist, you’re not just selling a nice haircut. You’re volume’ or ‘I would like my color to last longer’.
also selling an experience. That’s what makes you a true 3.By sharing her ideas of the right solution, for instance:
salon professional! The way you open your consultation sets ‘my hair needs more hydration’.
the tone for the true beauty experience your client wants.
If your client starts her conversation with you in the first or
It makes sense to start a consultation by asking your third way, first try to find out what she desires, instead of
client how she wants her hair done. However, it gives going along with her diagnosis. Again, your client is the
the client a signal to start telling you what to do. Answers expert of the desire and you are the expert of the solution.
like: ‘just a little bit shorter’ or ‘I want some more layers’
are common. But it’s not the client who should speak
in solutions. You’re the expert! Your knowledge of hair 3.1.2 CARE ADVICE SUITABLE TO YOUR CLIENT’S
concerns and how to alleviate them is much wider than LIFESTYLE
your client can even imagine. Therefore, we’d like to If your client has no specific scalp or hair concerns, you
offer you some opening questions to start a professional can still provide her with personal care advice. In this
consultation by talking about your customer’s desires. This situation you can focus more on her lifestyle and look for
will be the start of a great customer experience. care solutions that match her daily routine. Some specific
questions to ask your client are, for example:
The following questions set the right mood: • What kind of daily activities do you want me to take
• How can I make you happy today? into account?
• What kind of appearance would you like? • What does your morning ritual look like?
• What would you like to achieve with your new look? • How do you style your hair at home and does it last
during the day?
It gives you the opportunity to find out what your client is
really looking for. After listening to her desires you have This way, you’ll get to know more about your client’s lifestyle,
all the necessary knowledge, (taking any time constraints like how often she washes her hair, if she works out, how
and physical limitations into account) to give your client much time she spends styling her hair in the morning, et
the best hair advice. Talking about your client’s desires cetera. This allows you to provide each client with custom
also makes her more receptive to your advice. care advice which suits her lifestyle perfectly. The right
custom care advice will make your client feel heard and
appreciated, which adds to a positive salon experience.

— 16 —

20160027_CARE_MANUAL_V10.indd 16 29/09/16 11:20

 3.2 HOW TO DIAGNOSE ANY SCALP AND Below you’ll find an overview of possible concerns,
HAIR CONCERNS corresponding desires and proper care solutions.
To help you assess your client's scalp and hair condition,
we've designed a set of questions to perform a diagnosis.
CONCERN DESIRE KEUNE CARE
The answers to these questions will help you discover
SOLUTION
her primary and secondary concerns.
(primary/secondary)

SCALP
QUESTIONS ABOUT THE SCALP:
Indicating thinning hair: Dandruff Cleanse dandruff and DERMA EXFOLIATE
calm the scalp
• Is your client losing hair (more than normal)?
Oily hair A well-balanced hair DERMA REGULATE
• Is the scalp visible? and scalp
Indication oily scalp and or hair: Thinning hair Thicker and fuller hair DERMA ACTIVATE
• How often does she wash her hair?
CONDITIONING
• After washing, how soon does it become oily again?
Dull hair Silky, soft and shiny hair SATIN OIL
Indicating dandruff:
• Does she suffer from an itchy scalp? Dry hair Nourished, moisturized VITAL NUTRITION
hair
• Do you see dandruff in her hair, on the shoulders,
Sun-damaged Revitalized hair and UV SUN SHIELD
clothes? hair protection
Should your client have a scalp concern you may regard COLOR
this concern as her primairy hair concern, as healthy hair
Color-treated Long-lasting color COLOR BRILLIANZ
begins with a healthy scalp. hair that’s faded

SHAPE
QUESTIONS ABOUT THE HAIR: Limp hair More body and volume ABSOLUTE VOLUME
Indicating dry, porous, damaged hair or Frizzy hair Manageable, smooth KERATIN SMOOTH
sun-exposed hair: and strong hair
1. What’s the condition of your client’s hair? You may Coarse / Soft, bouncy and frizz- CURL CONTROL
undefined curls free curls
execute a hair stress test by pulling out one
hair carefully and pull it in half. If the hair breaks easily
this may indicate dry, porous or damaged hair. If the
hair stretches and bounces back into shape after Attached to this manual is a care product advice form,
breaking, the hair appears healthy. This test isn't which you can fill out together with your client after your
conclusive, but it is a starting point. diagnosis. Using this form will give you at least three benefits:
Indicating color fading:
2. Color: Is your client’s hair color-treated and does it 1. It gives you an overview of all possible care solutions
need to be protected against color fading? you can mix and match to design a custom regimen
tailored to each client’s unique needs and desires.
Indicating frizz, dull or limp hair:
2. If you entrust your client to a colleague at the
3. Shape: Does your client have any desires regarding
washing unit, they know exactly what primary and,
how her hair flows and moves?
if applicable, secondary desires that client has.
o Perhaps more volume?
This also helps them explain how each different
o Perhaps more manageable hair?
care treatment benefits your client’s hair.
o Or perhaps frizz-free curls?
3. This form is also of great symbolic value. Your client
3.3 HOW TO DESIGN A CUSTOM KEUNE will see the extensive professional care treatment
CARE REGIMEN programs you offer in your salon and by designing
Your next step is to choose the right Keune Care regimen a personalized custom regimen for her, she will feel
based on your client’s scalp and hair condition, her extra special.
desires and her lifestyle. Define your client’s primary
and, if applicable, secondary care need. By mixing and
matching between the product lines you can design a
unique, custom regimen for your client. That’s what makes
Keune Care so great, especially for clients who have
more then one concern or desire. That’s probably most of
your clients! — 17 —

20160027_CARE_MANUAL_V10.indd 17 29/09/16 11:20

 3.4 CONFIDENTLY ADVISING YOUR CLIENT It is the combination of TA + R that makes your advice
Credible. Here’s an example:
As a Keune Care hair expert you want to point out the
importance of using the right hair products. Of course
“To color hair, you need to open its cuticles. So you
your enthusiasm will have an effect on your client’s
open the cuticles and the color penetrates each hair
willingness to purchase care treatments for her home
strand. Then, to close the cuticles again, we treat your
use. Keune Care also has an excellent quality-price ratio.
hair with Keune After Color Balsam. To extend the
Credibility, however, plays an important role, because
longevity of your hair (R), we use products that have a
your advice happens within a commercial environment,
UV filter and a color stabilizer (TA). The Keune Color
one in which everyone knows that you are trying to
Brillianz products are enriched with both of these things,
make a sale. Therefore, it’s vital that your advice is
which makes them the best suitable at-home care regime
also credible. For this purpose, you can use a specially
to prevent your color from fading (R). And because the
developed communication technique. Yes, it’s a formula,
cuticles stay closed (TA), the hair reflects more light, so
but don’t let this put you off. It is easy to learn and it will
your hair is shinier (R).”
raise your credibility in no time:
Or:
TA + R = C
“Hair is made up of keratin (TA) that gives the hair its
TA stands for Technical Aspect. This is what makes the
strength (R). Keune Keratin Smooth contains natural
advised Keune Care product(s) so effective, for example
Keratin, (TA) which your hair will accept as its own. This
a UV filter or added Keratin.
means your hair absorbs this Keratin, making it smoother
and stronger (R). It’s basically liquid hair in a bottle.”
R stands for Result. This is what your client will experience
Enthusiastically communicating with your client in this way
when using the advised Keune Care product(s), for
makes her more willing to purchase the products you
example more shine or manageable, strong hair.
recommend she uses, instead of you just pushing a sale.
Now she understands how and why your choice of the
C stands for your Credibility. It’s the result of effective
proper Keune Care products works for her.
client communication skills and can only be reached by
As you will now understand, product knowledge is
combining TA and R.
indispensable to give your clients a professional, credible
When you only communicate in Results, your client consultation. In the second part of this Manual, we offer
can feel like you’re not advising her, but that you want further support. As well as detailed information about
to make a sale. She will hear statements such as: the ten Keune Care lines, you’ll also find suggestions for
‘this shampoo keeps your color from fading’ or ‘ this client-oriented communication according to the formula
conditioner gives your hair more strength’. Even though TA + R = C. With this formula and our tips, you’ll have
it’s true, it won’t sound convincing. No one likes a sales the tools you need for creating suitable communication
pitch when they’re getting their hair done. for every situation.
Getting your clients enthusiastic about their at-home
Only communicating in Technical Aspects won’t give your care routine means that they can continue to enjoy
client the feeling that you’re listening to her concerns or beautiful, shiny hair. And always remember,
desires, but that your only focus lies with the products. practice makes perfect!
When she hears things like ‘this shampoo is enriched with
Keratin’ or ‘this mask contains a UV filter’, she’ll probably
just end up confused. By themselves, these things will
mean nothing to her.

— 18 —

20160027_CARE_MANUAL_V10.indd 18 29/09/16 11:20

 PART 2:

— 19 —

20160027_CARE_MANUAL_V10.indd 19 29/09/16 11:20

 4.OVERVIEW KEUNE CARE
WITH GREAT CARE COMES GREAT HAIR!

SCALP

DERMA EXFOLIATE DERMA REGULATE DERMA ACTIVATE

combats dandruff and calms balances oily hair rejuvenates thinning hair
the scalp and scalp and stimulates growth

CONDITIONING

SATIN OIL VITAL NUTRITION SUN SHIELD

makes hair incredibly silky, soft nourishes dry, brittle and revitalizes dry, brittle, sun-damages
and shiny damaged hair hair and offers UV protection

COLOR

COLOR BRILLIANZ
prevents color-treated hair
from fading

SHAPE

ABSOLUTE VOLUME KERATIN SMOOTH CURL CONTROL

gives body and volume to fine makes hair manageable, creates soft, bouncy,
and normal hair smooth and strong and frizz-free curls

20160027_CARE_MANUAL_V10.indd 20 29/09/16 11:20

 5. SCALP

— 21 —

20160027_CARE_MANUAL_V10.indd 21 29/09/16 11:20

 CARE 5. Care Products | Scalp | 5.1 Derma Exfoliate

5.1 DERMA EXFOLIATE

AN EXFOLIATING TREATMENT FOR OILY,

DANDRUFF-PRONE SCALPS

5.1.1 TECHNOLOGY
Octopirox soothes, clears dandruff and prevents new
dandruff from forming. Bio-Sulfur relaxes the sebaceous
glands, relieving itching and irritation. The result: a clear,
calm scalp and shiny, healthy hair.

— 22 —

20160027_CARE_MANUAL_V10.indd 22 29/09/16 11:20

 CARE 5. Care Products | Scalp | 5.1 Derma Exfoliate | 5.1.2 Shampoo

DER M A EXFOLIATE SHA MPOO

Article number Content Description

21300 300ml / 10.1 FL.OZ Derma Exfoliate Shampoo
21302 1000ml / 33.8 FL.OZ Derma Exfoliate Shampoo

DESCRIPTION RESULT INGREDIENTS

This scalp-clearing shampoo deflakes, • No more itchy scalp Aqua (Water), Sodium Laureth Sulfate,
Cocamidopropyl Betaine, Disodium
refines and rebalances the scalp’s natural • Dandruff vanishes Cocoamphodiacetate, Sodium Chloride,
function. It has mild cleansing and Undecylenamidopropyl Betaine, Propylene
• Regular use prevents the reoccurrence
clearing properties and is especially Glycol, PEG-200 Hydrogenated Glyceryl
of dandruff
suited to those with oily or dry hair and Palmate, Lauryl Pyrrolidone, Piroctone
itchy, irritated or dandruff-prone scalps. Olamine, PEG-40 Hydrogenated Castor Oil,
RECOM MENDED FOR Glyceryl Laurate, PEG-7 Glyceryl Cocoate,
Parfum (Fragrance), Citric Acid, Diazolidinyl
QUALITIES
Dandruff + oily scalp Urea, Tetrasodium EDTA, Methylparaben,
Sodium Cocoyl Hydrolyzed Wheat Protein,
• Octopirox stops the fermentation Dandruff + dry scalp Propylparaben, Hydrolyzed Soy Protein,
of Pityrosporum Ovale, the cause of Saccharomyces/Magnesium Ferment, Glycerin,
dandruff DIRECTIONS FOR USE CI 19140 (Yellow 5), Phenoxyethanol, CI
42090 (Blue 1), Saccharomyces/Iron Ferment,
• Betaines have a cleansing and 3-Aminopropane Sulfonic Acid, Sodium
balancing effect • Work through the hair and scalp and
Chondroitin Sulfate, Saccharomyces/Zinc
gently massage with the palm of Ferment, Ethylparaben, Saccharomyces/Copper
• Bio-Sulfur relaxes the scalp and
the hands Ferment, Saccharomyces/Silicon Ferment,
regulates the sebaceous glands
• Rinse thoroughly with lukewarm water Benzyl Salicylate, Butylphenyl Methylpropional,
• Repeat if necessary Hexyl Cinnamal, Linalool.
• Towel dry

IMPORTANT
RECOM MENDATIONS

For optimum results, use at least twice a week

— 23 —

20160027_CARE_MANUAL_V10.indd 23 29/09/16 11:20

 CARE 5. Care Products | Scalp | 5.1.3 Derma Exfoliate

5.1.3 CLIENT-ORIENTED COMMUNICATION

(SEE ALSO CHAPTER 3.4)

Dandruff is caused by an excessive acceleration of

the cell renewal process. This, in turn, is caused by
abnormally high quantities of a naturally present fungus
on the scalp.. Derma Exfoliate contains Octopirox (TA),
an active substance that stops the excessive formation
of the fungus, removes the visible results of dandruff and
reduces itchiness (R).

— 24 —

20160027_CARE_MANUAL_V10.indd 24 29/09/16 11:20

 CARE 5. Care Products | Scalp | 5.2 Derma Regulate

5.2 DERMA REGULATE

BALANCES OILY HAIR AND SCALP

5.2.1 TECHNOLOGY
The Derma Control complex consists of Bio-Sulfur
and Betaines that regulate the secretion of sebum
on the scalp.

— 25 —

20160027_CARE_MANUAL_V10.indd 25 29/09/16 11:20

 CARE 5. Care Products | Scalp | 5.2 Derma Regulate | 5.2.2 Shampoo

DER M A REGUL ATE SHA MPOO

Article number Content Description

21390 300ml / 10.1 FL.OZ Derma Regulate Shampoo
21391 1000ml / 33.8 FL.OZ Derma Regulate Shampoo

DESCRIPTION RESULT INGREDIENTS

This deep-cleansing shampoo with • More volume and control of the Aqua (Water), Sodium Laureth Sulfate,
Undecylenamidopropyl Betaine, Disodium
its Derma Control Complex is perfect spreading of sebum over the hair
Cocoamphodiacetate, Cocamidopropyl
for those with an oily scalp and hair. • Clear hair and scalp Betaine, Sodium Chloride, Propylene Glycol,
Essential Minerals, Bio-Sulfur and Parfum (Fragrance), PEG-200 Hydrogenated
Betaines calm the scalp and regulate RECOM MENDED FOR Glyceryl Palmate, PEG-40 Hydrogenated
its sebum level, slowing excess Castor Oil, Diazolidinyl Urea, Glyceryl Laurate,
PEG-7 Glyceryl Cocoate, Tetrasodium EDTA,
sebum production. Oily scalp Citric Acid, Methylparaben, Polysorbate 80,
Oily hair Sodium Cocoyl Hydrolyzed Wheat Protein,
QUALITIES Propylparaben, Gentiana Lutea (Root) Extract,
Saccharomyces/Magnesium Ferment, Arnica
• Essential Minerals balance the function DIRECTIONS FOR USE Montana (Flower) Extract, Hayflower Extract,
of the scalp Hypericum Perforatum Extract, Juniperus
• Work through the hair and scalp and Communis (Fruit) Extract, Lactic Acid, Melissa
• Bio-Sulfur and Betaines regulate the
gently massage with the palm of Officinalis (Leaf) Extract, Picea Abies Leaf
secretion of sebum Extract, Saccharomyces/Iron Ferment, Sulfur,
the hands
• Extracts of Alpine herbs have a Phenoxyethanol, Saccharomyces/Zinc Ferment,
• Rinse thoroughly with lukewarm water
Saccharomyces/Copper Ferment, CI 19140
relaxing effect on the scalp • Repeat if necessary (Yellow 5), CI 42090 (Blue 1), Saccharomyces/
• Towel dry Silicon Ferment, Ethylparaben.

IMPORTANT
RECOM MENDATIONS

Do not use water that is too warm and

avoid an intense massage. Irritation of the
scalp stimulates the sebaceous glands.

— 26 —

20160027_CARE_MANUAL_V10.indd 26 29/09/16 11:20

 CARE 5. Care Products | Scalp | 5.2 Derma Regulate | 5.2.3 Client-oriented communication

5.2.3 CLIENT-ORIENTED COMMUNICATION

(SEE ALSO CHAPTER 3.4)

An excessive secretion of sebum lies at the root of an oily

scalp and hair. Derma Regulate contains Bio-Sulfur (TA).
This is an absorbable form of Sulfur that regulates the
secretion of sebum and clears your hair and scalp (R).

— 27 —

20160027_CARE_MANUAL_V10.indd 27 29/09/16 11:20

 CARE 5. Care Products | Scalp | 5.3 Derma Activate

5.3 DERMA ACTIVATE

A REVITALIZING TREATMENT FOR FINE, DELICATE

AND THINNING HAIR

5.3.1 TECHNOLOGY
Derma Activate is a lasting solution for temporary
hair loss. In many cases, hair loss can be prevented,
slowed down or even stopped by stimulating the scalp’s
metabolism. Rejuvenator Technology penetrates the scalp
cells, ensuring that liposomes gradually transfer Essential
Minerals, Biotin and hair growth stimulants like Takanal
and Caffeine. Liposomes distribute the hair growth
stimulant gradually to the scalp. As a result, the hair
will have more body, volume and shine and
the scalp’s natural function is restored.

— 28 —

20160027_CARE_MANUAL_V10.indd 28 29/09/16 11:20

 CARE 5. Care Products | Scalp | 5.3 Derma Activate | 5.3.2 Shampoo

DER M A ACTIVATE SHA MPOO

Article number Content Description

21304 300ml / 10.1 FL.OZ Derma Activate Shampoo
21305 1000ml / 33.8 FL.OZ Derma Activate Shampoo

DESCRIPTION RESULT INGREDIENTS

This rejuvenating shampoo is best • Vital and stronger hair with improved Aqua (Water), Sodium Laureth Sulfate, Sodium
Chloride, Disodium Cocoamphodiacetate,
suited to those with sensitive scalps and elasticity
Cocamidopropyl Betaine, Glycol Distearate,
fine, thinning hair. Essential Minerals in • Prevents excessive loss of hair Hydrolyzed Wheat Protein, Propylene Glycol,
combination with Vitamin H prevent the Panthenol, PEG-200 Hydrogenated Glyceryl
• More resistant to negative external
early stages of hair loss. Palmate, PEG-40 Hydrogenated Castor
influences Oil, Cocamide MEA, Parfum (Fragrance),
QUALITIES Diazolidinyl Urea, Glyceryl Laurate, PEG-
RECOM MENDED FOR 7 Glyceryl Cocoate, Tetrasodium EDTA,
Methylparaben, Laureth-10, Citric Acid,
• Vitamin H improves the Keratin resulting
Preventive care against hair loss Polyquaternium-7, Sodium Cocoyl Hydrolyzed
in stronger hair and a decrease in the Wheat Protein, Propylparaben, Formic Acid,
number of hairs falling out Delicate, fine and dull hair Sodium Benzoate, Saccharomyces/Magnesium
• Provitamin B5 regulates the moisture Ferment, Phenoxyethanol, Saccharomyces/
DIRECTIONS FOR USE Iron Ferment, Biotin, Saccharomyces/Zinc
balance of the hair Ferment, Saccharomyces/Copper Ferment,
• Proteins give the body and volume to Saccharomyces/Silicon Ferment, Ethylparaben,
• Work through the hair and scalp and Hexyl Cinnamal, Limonene, Linalool.
the hair
gently massage with the palm of
• Polymers improve the combability the hands
• Rinse thoroughly with lukewarm water
• Repeat if necessary
• Towel dry

IMPORTANT
RECOM MENDATIONS

Avoid intensive massaging of the scalp

— 29 —

20160027_CARE_MANUAL_V10.indd 29 29/09/16 11:20

 CARE 5. Care Products | Scalp | 5.3 Derma Activate | 5.3.3 Thickening Spray

DER M A ACTIVATE THICKENING SPR AY

Article number Content Description

21308 200ml / 6.8 FL.OZ Derma Activate Thickening Spray

DESCRIPTION RESULT INGREDIENTS

A leave-in spray for fine hair that does as Vital and stronger hair Aqua (Water), Alcohol Denat., PVP, Propylene
Glycol, Panthenol, PEG-40 Hydrogenated
its name suggests: it thickens and adds
Castor Oil, Sodium Benzoate, Parfum
body. Vitamin H improves the Keratin RECOM MENDED FOR (Fragrance), Citric Acid, Hydrolyzed Wheat
resulting in stronger hair and a decrease Protein, Sodium Cocoyl Hydrolyzed Wheat
in the number of hairs falling out. Delicate, fine and dull hair Protein, Saccharomyces/Magnesium
Provitamin B5 strengthens the hair and Ferment, Saccharomyces/Iron Ferment,
Biotin, Saccharomyces/Zinc Ferment,
thickens the hair structure. DIRECTIONS FOR USE Phenoxyethanol, Saccharomyces/Copper
Ferment, Saccharomyces/Silicon Ferment,
QUALITIES Apply section by section to damp hair. Blow- Methylparaben, Ethylparaben, Benzyl Salicylate,
dry and style. Butylphenyl Methylpropional, Hexyl Cinnamal,
• Provitamin B5 strengthens the hair and Limonene, Linalool.
thickens the hair structure
• Vitamin H improves the Keratin resulting
in stronger hair and a decrease in the
number of hairs falling out
• Proteins give body and volume to
the hair

— 30 —

20160027_CARE_MANUAL_V10.indd 30 29/09/16 11:20

 CARE 5. Care Products | Scalp | 5.3 Derma Activate | 5.3.4 Lotion

DER M A ACTIVATE LOTION

Article number Content Description

21306 75ml / 2.5 FL.OZ Derma Activate Lotion

DESCRIPTION RESULT INGREDIENTS

This intense healing treatment helps • More vital hair and scalp Aqua (Water), Alcohol Denat., Butylene Glycol,
Glycerin, Lecithin, Hydrolyzed Soy Protein, PEG-
reduce temporary hair loss and thinning • Very effective against incidental hair loss 40 Hydrogenated Castor Oil, Sodium Benzoate,
hair. Rejuvenator Technology penetrates Caffeine, Parfum (Fragrance), 3-Aminopropane
• Delays chronic hair loss
the scalp cells, ensuring that liposomes Sulfonic Acid, Sodium Chondroitin Sulfate,
gradually transfer Essential Minerals, • Gives body, volume and shine to the hair Propylene Glycol, Saccharomyces/Magnesium
Biotin and hair growth stimulants like Ferment, Citric Acid, Panax Ginseng (Root)
Takanal and Caffeine. RECOM MENDED FOR Extract, Saccharomyces/Iron Ferment, Biotin,
Quaternium-51, Saccharomyces/Zinc Ferment,
Quartz, Saccharomyces/Copper Ferment,
QUALITIES • Preventive and effective care against
Saccharomyces/Silicon Ferment, Potassium
hair loss Sorbate, Sorbic Acid, Benzyl Salicylate,
• Liposomes transport and deliver the • Delicate, fine and dull hair Butylphenyl Methylpropional, Hexyl Cinnamal,
active ingredients io the scalp Limonene, Linalool.

• Vitamin H improves the Keratin resulting DIRECTIONS FOR USE

in stronger hair and a decrease in the
number of hairs falling out • Shampoo with Derma Activating
• Caffeine stimulates the blood circulation, Shampoo and towel dry.
to nourish the scalp, resulting in a • Apply to the scalp and massage into
longer growth phase of the hair the scalp with circular movements of
the fingers.
• Takanal activates the cell metabolism
• Do not rinse.
which stimulates hair growth
• Style as desired.

IMPORTANT
RECOM MENDATIONS

for preventive use: 1 - 2 times a week

for intensive use: 3 - 4 times a week for 11 weeks
for maintenance: 2 - 3 times a week

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20160027_CARE_MANUAL_V10.indd 31 29/09/16 11:20

 CARE 5. Care Products | Scalp | 5.3 Derma Activate | 5.3.5 Client-oriented communication

5.3.5 CLIENT-ORIENTED COMMUNICATION

(SEE ALSO CHAPTER 3.4)

Temporary hair loss is mostly caused when the

scalp’s natural function is distorted. Vitamin H (TA) in
the Derma Activate Shampoo and Thickening Spray
improves Keratin (TA) quality, which strengthens the hair,
decreasing the number of hairs falling out.

The Caffeine (TA) in Derma Activate Lotion stimulates the

blood circulation to renourish the scalp (R) and Takanal
(TA), a molecule in the lotion, stimulates hair growth (R).

By using the full range, your hair and scalp will be

revitalized (R).

— 32 —

20160027_CARE_MANUAL_V10.indd 32 29/09/16 11:20

 6. CONDITIONING

— 33 —

20160027_CARE_MANUAL_V10.indd 33 29/09/16 11:20

 CARE 5. Care Products | Conditioning | 6.1 Satin Oil

6.1 SATIN OIL

INTENSELY NOURISHING FOR INCREDIBLY SOFT,

SILKY HAIR

6.1.1 TECHNOLOGY
Satin Oil is the beauty phenomenon that notably
improves the quality of the hair, making it stronger and
shinier without adding grease or weight. The unique
Dual Technology nourishes each individual strand
from the inside out.

— 34 —

20160027_CARE_MANUAL_V10.indd 34 29/09/16 11:21

 CARE 6. Care Products | Conditioning | 6.1 Satin Oil | 6.1.2 Shampoo

SATIN OIL SHA MPOO

Article number Content Description

21309 80ml / 2.7 FL.OZ Satin Oil Shampoo
21310 300ml / 10.1 FL.OZ Satin Oil Shampoo
21311 1000ml / 33.8 FL.OZ Satin Oil Shampoo

DESCRIPTION RESULT INGREDIENTS

This mild shampoo is perfect for those • Gives brilliant outer shine and Aqua (Water), Sodium Laureth Sulfate,
Cocamidopropyl Betaine, Decyl Glucoside,
with dry, dull hair. The innovative, light nourishes the hair from the inside out
PEG-200 Hydrogenated Glyceryl Palmate,
formula leaves hair refreshed, healthy and • Hair is fortified, conditioned and it Glycol Distearate, PEG-40 Hydrogenated
gorgeously shiny. shines brilliantly Castor Oil, Glyceryl Laurate, Sodium Chloride,
Cetrimonium Chloride, Sodium Benzoate, Citric
QUALITIES Acid, PEG-7 Glyceryl Cocoate, Cocamide
RECOM MENDED FOR MEA, Propylene Glycol, Methoxy PEG/PPG-7/3
• Mild cleansing shampoo Aminopropyl Dimethicone, Polyquaternium-10,
Dry and dull hair Panthenol, Laureth-2, Polyquaternium-7, Parfum
• Maracuja-, Baobab- and Monoï Oil (Fragrance), Laureth-10, Cocos Nucifera
work on different levels within the hair DIRECTIONS FOR USE (Coconut) Oil, Formic Acid, Hydrolyzed
Wheat Protein, Passiflora Incarnata (Seed) Oil,
• Provides the hair with nourishment,
Saccharomyces/Magnesium Ferment, Gardenia
softness and shine • Work through the hair and gently Tahitensis Flower Extract, Adansonia Digitata
massage with the palm of the hands (Seed) Oil, Saccharomyces/Iron Ferment,
• Rinse thoroughly with lukewarm water CI 19140 (Yellow 5), Saccharomyces/Zinc
• Repeat if necessary Ferment, Tocopherol, Saccharomyces/Copper
Ferment, Saccharomyces/Silicon Ferment,
• Towel dry
CI 14700 (Red 4).

— 35 —

20160027_CARE_MANUAL_V10.indd 35 29/09/16 11:21

 CARE 6. Care Products | Conditioning | 6.1 Satin Oil | 6.1.3 Conditioner

SATIN OIL CONDITIONER

Article number Content Description

21312 80ml / 2.7 FL.OZ Satin Oil Conditioner
21313 250ml / 8.5 FL.OZ Satin Oil Conditioner
21314 1000ml / 33.8 FL.OZ Satin Oil Conditioner

DESCRIPTION RESULT INGREDIENTS

A deeply hydrating conditioner for those • Gives brilliant outer shine and Aqua (Water), Cetearyl Alcohol, Decyl
Oleate, Cetrimonium Chloride, Behentrimonium
with lackluster, dry hair. The hair is nourished nourishes the hair from the inside out
Chloride, Butyrospermum Parkii (Shea)
from the inside out, leaving you with silky, • Hair is fortified, conditioned and it Butter, Polyquaternium-37, Propylene Glycol
shiny, soft strands. shines brilliantly Dicaprylate/Dicaprate, Sodium Benzoate,
Propylene Glycol, Lactic Acid, Silicone
• Easy to comb
QUALITIES Quaternium-22, Oleyl Erucate, Hydrolyzed
Wheat Protein, Panthenol, Cocos Nucifera
• Nourishing conditioner RECOM MENDED FOR (Coconut) Oil, PPG-3 Myristyl Ether, Isopropyl
Alcohol, Parfum (Fragrance), Polyquaternium-10,
• Maracuja-, Baobab- and Monoï Oil PPG-1 Trideceth-6, Passiflora Incarnata (Seed)
Dry and dull hair
work on different levels within the hair. Oil, Gardenia Tahitensis Flower Extract,
Saccharomyces/Magnesium Ferment, CI
• Provides the hair with shine and DIRECTIONS FOR USE 19140 (Yellow 5), Adansonia Digitata (Seed)
softness Oil, Saccharomyces/Iron Ferment, Tocopherol,
• Apply to shampooed hair. CI 14700 (Red 4), Saccharomyces/Zinc
• Work through the hair and process for Ferment, Saccharomyces/Copper Ferment,
Saccharomyces/Silicon Ferment.
1 – 3 minutes.
• Add a small amount of warm water to
emulsify the conditioner
• Rinse thoroughly
• Towel dry

— 36 —

20160027_CARE_MANUAL_V10.indd 36 29/09/16 11:21

 CARE 6. Care Products | Conditioning | 6.1 Satin Oil | 6.1.4 Mask

SATIN OIL M ASK

Article number Content Description

21316 200ml / 6.8 FL.OZ Satin Oil Mask
21317 500ml / 16.9 FL.OZ Satin Oil Mask

DESCRIPTION RESULT INGREDIENTS

This pampering mask intensely hydrates, • Intensive nourishment of the hair from Aqua (Water), Cetearyl Alcohol, Behentrimonium
Chloride, Stearamidopropyl Dimethylamine,
nourishes and treats each individual the inside out
Cetyl Esters, Glycerin, Helianthus Annuus Hybrid
strand from the inside out. After rinsing, • Hair is fortified, conditioned and (Sunflower Seed) Oil, Hydrogenated Castor
hair is left irresistibly soft, silky and shiny. shines brilliantly Oil/Sebacic Acid Copolymer, Quaternium-87,
Isopropyl Alcohol, Propylene Glycol, Citric Acid,
• Easy to comb
QUALITIES Candelilla Cera (Euphorbia Cerifera (Candelilla)
Wax), Caprylyl Glycol, Panthenol, Sodium
• Oil-enriched intensive treatment RECOM MENDED FOR Benzoate, Cocos Nucifera (Coconut) Oil, Parfum
(Fragrance), Passiflora Incarnata (Seed) Oil,
• Maracuja-, Baobab- and Monoï Oil Hydrolyzed Wheat Protein, Gardenia Tahitensis
Dry and dull hair
work on different levels within the hair Flower Extract, Saccharomyces/Magnesium
Ferment, CI 19140 (Yellow 5), Adansonia
• Provides the hair with shine and DIRECTIONS FOR USE Digitata (Seed) Oil, Saccharomyces/Iron Ferment,
softness Tocopherol, CI 14700 (Red 4), Saccharomyces/
• Apply to towel-dried hair and Zinc Ferment, Saccharomyces/Copper Ferment,
massage gently Saccharomyces/Silicon Ferment.
• Leave in for 3 minutes
• Rinse thoroughly

— 37 —

20160027_CARE_MANUAL_V10.indd 37 29/09/16 11:21

 CARE 6. Care Products | Conditioning | 6.1 Satin Oil | 6.1.5 Treatment

SATIN OIL TREATMENT

Article number Content Description

21315 95ml / 3.2 FL.OZ Satin Oil Treatment

DESCRIPTION RESULT INGREDIENTS

A luxurious oil treatment for healthy, Healthy, smooth, shiny hair Cyclopentasiloxane, Dimethiconol, Adansonia
Digitata (Seed) Oil, Cocos Nucifera
smooth, shiny tresses. Gently work a few
(Coconut) Oil, Passiflora Incarnata (Seed)
drops through damp or dry hair or add a RECOM MENDED FOR Oil, Propylene Glycol, Parfum (Fragrance),
little to the Satin Oil conditioner or mask Ethylhexyl Methoxycinnamate, Diethylamino
to amp up their nourishing prowess for Dry and dull hair Hydroxybenzoyl Hexyl Benzoate, Gardenia
extra shiny results. Tahitensis Flower Extract, Tocopherol,
CI 47000 (Yellow 11), Butylphenyl
DIRECTIONS FOR USE Methylpropional, Geraniol.
QUALITIES
• Add to other Satin Oil products for
• Luxurious oil treatment more intense nourishment and shine
• Maracuja-, Baobab- and Monoï Oil • Use as an intense shine treatment,
work on different levels in the hair work a few drops through damp or
• Lightweight versatile oil dry hair, do not rinse

— 38 —

20160027_CARE_MANUAL_V10.indd 38 29/09/16 11:21

 CARE 6. Care Products | Conditioning | 6.1 Satin Oil | 6.1.6 Oil Milk

SATIN OIL - OIL M ILK

Article number Content Description

21318 140ml / 4.7 FL.OZ Satin Oil Oil Milk

DESCRIPTION RESULT INGREDIENTS

This luxurious spray is so light it's instantly Healthy, smooth, shiny hair Aqua (Water), Polyquaternium-37, Paraffinum
Liquidum (Mineral Oil), Quaternium-87,
absorbed into the hair. The weightless
Propylene Glycol, Sodium Benzoate, PEG-40
formula boosts the hair’s moisture level RECOM MENDED FOR Hydrogenated Castor Oil, Stearyl Alcohol, PPG-
without adding grease. The hair is left 1 Trideceth-6, Amodimethicone, Glycolic Acid,
wonderfully soft and shiny. Dry and dull hair Parfum (Fragrance), Adansonia Digitata (Seed)
Oil, Cetrimonium Chloride, Passiflora Incarnata
QUALITIES (Seed) Oil, Trideceth-12, Cocos Nucifera
DIRECTIONS FOR USE (Coconut) Oil, Saccharomyces/Magnesium
Ferment, Saccharomyces/Iron Ferment,
• Oil-infused milky mist for all hair types Spray on damp or dry hair. Do not rinse. Saccharomyces/Zinc Ferment, Gardenia
• Maracuja, Baobab and Monoï Oil Style as desired. Tahitensis Flower Extract, Saccharomyces/
work on different levels in the hair Copper Ferment, Saccharomyces/Silicon
Ferment, Tocopherol, Alpha-Isomethyl Ionone,
• Quats improve combability Butylphenyl Methylpropional, Geraniol.

— 39 —

20160027_CARE_MANUAL_V10.indd 39 29/09/16 11:21

 CARE 5. Care Products | Conditioning | 6.1 Satin Oil | 6.1.7 Client-oriented communication

6.1.7 CLIENT-ORIENTED COMMUNICATION

(SEE ALSO CHAPTER 3.4)

When the hair is dull, all levels of the hair need to be

nourished. Therefore, Satin Oil containsf 3 different kinds
of oil (TA), each with a specific benefit for the relevant
level. That makes it possible to nourish the hair from the
inside out and gives the hair that brilliant outer shine (R).

— 40 —

20160027_CARE_MANUAL_V10.indd 40 29/09/16 11:21

 CARE 6. Care Products | Conditioning | 6.2 Vital Nutrition

6.2 VITAL NUTRITION

A SOOTHING, RESTORATIVE AND PROTECTIVE

TREATMENT FOR DRY, DAMAGED AND BRITTLE HAIR

6.2.1 TECHNOLOGY
Essential Minerals greatly improve the condition of dry,
damaged and brittle hair. The Vital Nutrition products
moisturize the inner hair structure, while Nutri-Injection
Technology forms a protective shield in and around
damaged areas, restoring and revitalizing stressed
strands. Hair is also protected from dehydration and
environmental damages. Vital Nutrition leaves hair
smooth, soft, shiny, and easy to detangle.

— 41 —

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 CARE 6. Care Products | Conditioning | 6.2 Vital Nutrition | 6.2.2 Shampoo

VITAL NUTRITION SHA MPOO

Article number Content Description

21319 80ml / 2.7 FL.OZ Vital Nutrition Shampoo
21320 300ml / 10.1 FL.OZ Vital Nutrition Shampoo
21321 1000ml / 33.8 FL.OZ Vital Nutrition Shampoo

DESCRIPTION RESULT INGREDIENTS

This shampoo is enriched with Nutri- • Stronger, healthier hair Aqua (Water), Sodium Laureth Sulfate, Sodium
Chloride, Disodium Cocoamphodiacetate,
Injection Technology, which restores • Flexible, silky and shiny hair Cocamidopropyl Betaine, Hydrolyzed Wheat
the moisture balance of the hair while Protein, Glycol Distearate, Propylene Glycol,
• Improved combability
intensely nourishing it. Panthenol, PEG-200 Hydrogenated Glyceryl
Palmate, PEG-40 Hydrogenated Castor Oil,
QUALITIES RECOM MENDED FOR Cocamide MEA, Polyquaternium-10, Parfum
(Fragrance), Diazolidinyl Urea, Glyceryl Laurate,
• Proteins nourish inner damaged • Dry hair and scalp PEG-7 Glyceryl Cocoate, Tetrasodium EDTA,
Polyquaternium-7, Methylparaben, Laureth-10,
structures of the hair • Brittle hair
Citric Acid, Sodium Cocoyl Hydrolyzed Wheat
• Provitamin B5 penetrates deeply • Damaged hair Protein, Propylparaben, Sodium Benzoate,
into the hair shaft and regulates Formic Acid, Phenoxyethanol, Saccharomyces/
Magnesium Ferment, Saccharomyces/Iron
the moisture balance DIRECTIONS FOR USE
Ferment, Saccharomyces/Zinc Ferment, CI
• Cationactive polymers improve the 19140 (Yellow 5), Saccharomyces/Copper
combability • Work through the hair and scalp and Ferment, Saccharomyces/Silicon Ferment,
gently massage with the palm of Ethylparaben, Butylphenyl Methylpropional,
the hands Hexyl Cinnamal, Hydroxyisohexyl 3-Cyclohexene
• Rinse thoroughly with lukewarm water Carboxaldehyde, Limonene, Linalool.
• Repeat if necessary
• Towel dry

— 42 —

20160027_CARE_MANUAL_V10.indd 42 29/09/16 11:21

 CARE 6. Care Products | Conditioning | 6.2 Vital Nutrition | 6.2.3 Conditioner

VITAL NUTRITION CONDITIONER

Article number Content Description

21322 80ml / 2.7 FL.OZ Vital Nutrition Conditioner
21323 250ml / 8.5 FL.OZ Vital Nutrition Conditioner
21324 1000ml / 33.8 FL.OZ Vital Nutrition Conditioner

DESCRIPTION RESULT INGREDIENTS

Nutri-Injection Technology re-energizes • Improved strength and shine Aqua (Water), Cetearyl Alcohol, Glycerin,
Cetrimonium Chloride, Ceteareth-20,
dull, lifeless hair. The smoothing formula • Soft and smooth hair Behentrimonium Methosulfate, Butyrospermum
detangles and adds shine. Parkii (Shea) Butter, Distearyldimonium Chloride,
• Easy to comb
Panthenol, Polyquaternium-37, Paraffinum Liquidum
QUALITIES (Mineral Oil), PEG-60 Hydrogenated Castor Oil,
RECOM MENDED FOR Parfum (Fragrance), Diazolidinyl Urea, Propylene
• Provitamin B5 penetrates deeply into Glycol, Methylparaben, PPG-1 Trideceth-6,
the hair shaft and restores the moisture Intensive care of dry, damaged and brittle Citric Acid, Saccharomyces/Magnesium
balance hair Ferment, Saccharomyces/Iron Ferment,
Saccharomyces/Zinc Ferment, Saccharomyces/
• Cationic polymers improve combability Copper Ferment, Saccharomyces/Silicon
DIRECTIONS FOR USE Ferment, Butylphenyl Methylpropional, Hexyl
• Shea Butter conditions and adds shine
Cinnamal, Hydroxyisohexyl 3-Cyclohexene
• Apply the conditioner to shampooed Carboxaldehyde, Limonene, Linalool.
hair and work through for 1-3 minutes.
• Add a small amount of warm water
and emulsify the conditioner
• Rinse thoroughly
• Towel dry

— 43 —

20160027_CARE_MANUAL_V10.indd 43 29/09/16 11:21

 CARE 6. Care Products | Conditioning | 6.2 Vital Nutrition | 6.2.4 Mask

VITAL NUTRITION M ASK

Article number Content Description

21325 200ml / 6.8 FL.OZ Vital Nutrition Mask
21326 500ml / 16.9 FL.OZ Vital Nutrition Mask

DESCRIPTION RESULT INGREDIENTS

A luxurious treatment that improves • Stronger, healthier hair Aqua (Water), Cetearyl Alcohol, Behentrimonium
Methosulfate, Glycerin, Octyldodecanol,
elasticity, soothes damaged strands, • More resistant hair with added volume Cetrimonium Chloride, Amodimethicone,
strengthens and adds shine. Hydrolyzed Wheat Protein, Methylparaben,
• Protection against external influences
Hydrolyzed Vegetable Protein PG-Propyl
QUALITIES • Better combability Silanetriol, Parfum (Fragrance), Diazolidinyl
Urea, Lactic Acid, Propylene Glycol, 2-Bromo-
• Wheat Micro Protein penetrates deep RECOM MENDED FOR 2-Nitropropane-1,3-Diol, Propylparaben,
Trideceth-12, Sodium Benzoate, Phenoxyethanol,
into the hair, restoring the inner structure Potassium Sorbate, Saccharomyces/Magnesium
Fragile, extremely dry and damaged hair
• Keravis, a hair strengthening complex, Ferment, Saccharomyces/Iron Ferment, CI
strengthens the outer and inner layers 19140 (Yellow 5), Saccharomyces/Zinc
of the hair
DIRECTIONS FOR USE Ferment, Saccharomyces/Copper Ferment,
Saccharomyces/Silicon Ferment, CI 14700 (Red
• Polymers add volume, thicken the • Apply to towel-dried hair and 4), Butylphenyl Methylpropional, Hexyl Cinnamal,
strands and soothe the hair by massage gently Limonene, Linalool.
encapsulation • Leave in for 3 minutes
• Does not weigh the hair down • Rinse thoroughly
• Short processing time

— 44 —

20160027_CARE_MANUAL_V10.indd 44 29/09/16 11:21

 CARE 6. Care Products | Conditioning | 6.2 Vital Nutrition | 6.2.5 Porosity Filler

VITAL NUTRITION POROSIT Y FILLER

Article number Content Description

21327 25ml / 0.8 FL.OZ Vital Nutrition Porosity Filler

DESCRIPTION RESULT INGREDIENTS

This concentrated cream is enriched • Healthier hair Aqua (Water), Cyclopentasiloxane, Cetearyl
Alcohol, Hydroxypropyl Guar, Dimethiconol,
with Ceramide and Wheat Proteins, that • Protection against external influences Panthenol, Phenoxyethanol, Behentrimonium
actively work to strengthen the hair fiber, Chloride, Sodium Benzoate, Guar
• Better combability
restoring and revitalizing damaged hair. Hydroxypropyltrimonium Chloride, Lactic Acid,
Hydrolyzed Wheat Protein, Behenyl/Stearyl
QUALITIES RECOM MENDED FOR Aminopropanediol Esters, Methoxy PEG/PPG-7/3
Aminopropyl Dimethicone, PEG-40 Hydrogenated
• Ceramides help to restore the intercellular Fragile, extremely dry and damaged hair Castor Oil, Mica, Parfum (Fragrance), CI
77891/Titanium Dioxide, Isopropyl Alcohol,
cement
Propylene Glycol, Dipropylene Glycol,
• 18-MEA helps to restore the protective
DIRECTIONS FOR USE DimethylPABAmidopropyl Laurdimonium Tosylate,
layer of the cuticle cells C10-40 Isoalkylamidopropyl ethyldimonium
Apply a few drops on damp or dry hair, Ethosulfate, Saccharomyces/Magnesium Ferment,
• Wheat Proteins strengthen the hair fiber do not rinse. Style as desired. Ceramide NP, Saccharomyces/Iron Ferment,
Saccharomyces/Zinc Ferment, Saccharomyces/
Copper Ferment, Saccharomyces/Silicon
Ferment, Butylphenyl Methylpropional, Coumarin,
Hexyl Cinnamal, Hydroxyisohexyl 3-Cyclohexene
Carboxaldehyde, Limonene, Linalool.

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 CARE 6. Care Products | Conditioning | 6.2 Vital Nutrition | 6.2.6 Thermal Cream

VITAL NUTRITION THER M AL CREA M

Article number Content Description

21328 140ml / 4.7 FL.OZ Vital Nutrition Thermal Cream

DESCRIPTION RESULT INGREDIENTS

A revitalizing cream that protects brittle, • Healthier hair Aqua (Water), Cyclopentasiloxane, Propylene
Glycol, Dimethiconol, PEG-12 Dimethicone,
damaged hair against heat. Use it before • Protection during heat styling Triethanolamine, Phenoxyethanol, Carbomer,
heat styling with straightening irons, Hydroxypropyl Guar, Behentrimonium Chloride,
• Better combability
curling irons, and hairdryers. Polyquaternium-4, PEG-40 Hydrogenated Castor
Oil, Parfum (Fragrance), Amodimethicone,
QUALITIES RECOM MENDED FOR Methylparaben, Panthenol, Isopropyl Alcohol,
Cetearyl Alcohol, Quaternium-87, Behentrimonium
• Heat protective layer • Fragile, extremely dry and damaged Methosulfate, Cetrimonium Chloride, Trideceth-12,
hair Saccharomyces/Magnesium Ferment,
• Quats improve combability Saccharomyces/Iron Ferment, Saccharomyces/
• Thermal protection during heat styling Zinc Ferment, Saccharomyces/Copper
(blow-drying and ironing) Ferment, Saccharomyces/Silicon Ferment,
Butylphenyl Methylpropional, Coumarin, Hexyl
DIRECTIONS FOR USE Cinnamal, Hydroxyisohexyl 3-Cyclohexene
Carboxaldehyde, Limonene, Linalool.

Apply to damp hair, do not rinse. Style as

desired.

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 CARE 6. Care Products | Conditioning | 6.2 Vital Nutrition | 6.2.7 Protein Spray

VITAL NUTRITION PROTEIN SPR AY

Article number Content Description

21329 200ml / 6.8 FL.OZ Vital Nutrition Protein Spray

DESCRIPTION RESULT INGREDIENTS

This multi-purpose conditioning spray is • Healthier hair Aqua (Water), Distearyldimonium Chloride,
Citric Acid, PEG-60 Hydrogenated Castor
especially suited for those with dry and • Protection during chemical treatment Oil, Glycerin, Panthenol, Phenoxyethanol,
damaged hair. It protects the scalp and Propylene Glycol, Hydroxypropyltrimonium
• Better combability
hair before, during and after coloring Honey, PEG-35 Castor Oil, Hydrolyzed Corn
or forming treatments. This spray also Protein, Hydrolyzed Soy Protein, Hydrolyzed
moisturizes, adds shine and makes the
RECOM MENDED FOR Wheat Protein, Parfum (Fragrance), Aesculus
Hippocastanum (Horse Chestnut Seed)
hair easy to comb through.
Fragile, extremely dry and damaged hair Extract, Alcohol Denat., Methylparaben,
Butylparaben, Ethylparaben, Polysorbate 20,
QUALITIES Tocopherol, Camellia Sinensis (Leaf) Extract,
DIRECTIONS FOR USE Propylparaben, Bisabolol, Saccharomyces/
• Protects hair before, during and after Magnesium Ferment, Calcium Pantothenate,
coloring or perming Spray on the hair and leave in or rinse Inositol, Retinyl Palmitate, Linoleic Acid, Sorbic
out, as desired. Acid, Saccharomyces/Iron Ferment, Biotin,
• Provitamin B5 penetrates deeply into Saccharomyces/Zinc Ferment, Saccharomyces/
the hair shaft and restores the moisture Copper Ferment, Saccharomyces/Silicon
balance Ferment, Butylphenyl Methylpropional, Coumarin,
Hexyl Cinnamal, Hydroxyisohexyl 3-Cyclohexene
• Quats improve combability
Carboxaldehyde, Limonene, Linalool.

— 47 —

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 CARE 6. Care Products | Conditioning | 6.2 Vital Nutrition | 6.2.8 Client-oriented communication

6.2.8 CLIENT-ORIENTED COMMUNICATION

(SEE ALSO CHAPTER 3.4)

The hair is surrounded by a thin layer of oil to protect

the hair shaft from external influences. Absence of this
protective outer layer will disturb the moisture balance of
the hair. Vital Nutrition Conditioner and Thermal Cream
contain Provitamin B5 (TA) that can penetrate deeply into
the hair shaft to restore the moisture balance (R).

Vital Nutrition Mask contains proteins (TA) that restores

the inner structure of the hair to make it stronger (R).

The remaining 3 products of this Vital Nutrition range

(Shampoo, Porosity Filter and Protein Spray) contain
both Provitamin B5 and proteins (TA). That's why they'll
restore and revitalize stressed strands and make your hair
stronger and healthier again (R).

— 48 —

20160027_CARE_MANUAL_V10.indd 48 29/09/16 11:21

 CARE 6. Care Products | Conditioning | 6.3 Sun Shield

6.3 SUN SHIELD

PROTECTS AND SOOTHES SUN-DAMAGED, DRY

AND BRITTLE HAIR

6.3.1 TECHNOLOGY
The Sun Shield line protects your hair from the elements:
the sun, salt water, rain, you name it. Essential Minerals,
UV protectors and active proteins protect and restore the
hair. The result: supremely silky, shiny hair that’s easy to
detangle and style.

— 49 —

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 CARE 6. Care Products | Conditioning | 6.3 Sun Shield | 6.3.2 Shampoo

SUN SHIELD SHA MPOO

Article number Content Description

21331 300ml / 10.1 FL.OZ Sun Shield Shampoo

DESCRIPTION RESULT INGREDIENTS

This shampoo is enriched with Essential • Clean and conditioned hair Aqua (Water), Sodium Laureth Sulfate, Disodium
Cocoamphodiacetate, Cocamidopropyl Betaine,
Minerals, Provitamin B5 and the unique • Moisture balanced hair Sodium Chloride, Sodium Thiosulfate, Hydrolyzed
Anti-Chlorine Complex. It mildly cleanses Wheat Protein, Glycol Distearate, Panthenol,
• Improved combability
the hair, removing traces of sunscreen, PEG-200 Hydrogenated Glyceryl Palmate,
chlorine and salt water, while gently PEG-40 Hydrogenated Castor Oil, Parfum
moisturizing each individual strand.
RECOM MENDED FOR (Fragrance), Cocamide MEA, Polyquaternium-10,
Diazolidinyl Urea, PEG-7 Glyceryl Cocoate,
Hair that has been exposed to sun, Tetrasodium EDTA, Citric Acid, Propylene
QUALITIES
chlorine and sea Glycol, Polyquaternium-7, Methylparaben,
Laureth-10, Sodium Styrene/Acrylates
• Provitamin B5 has moisturizing abilities Copolymer, Glyceryl Laurate, Sodium Cocoyl
to prevent the hair from drying out DIRECTIONS FOR USE Hydrolyzed Wheat Protein, Propylparaben,
during sun exposure Sodium Benzoate, Formic Acid, Phenoxyethanol,
• Work through the hair and scalp and Saccharomyces/Magnesium Ferment,
• Anti-Chlorine removes the odor of
gently massage with the palm of the Saccharomyces/Iron Ferment, Saccharomyces/
chlorine Zinc Ferment, Saccharomyces/Copper Ferment,
hands
• Polymers improve combability Saccharomyces/Silicon Ferment, Ethylparaben,
• Rinse thoroughly with lukewarm water
Alpha-Isomethyl Ionone, Benzyl Salicylate, Hexyl
• Repeat if necessary Cinnamal, Limonene, Linalool.
• Towel dry

— 50 —

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 CARE 6. Care Products | Conditioning | 6.3 Sun Shield | 6.3.3 Conditioner

SUN SHIELD CONDITIONER

Article number Content Description

21333 250ml / 8.5 FL.OZ Sun Shield Conditioner

DESCRIPTION RESULT INGREDIENTS

An intensely hydrating and soothing • Voluminous shiny hair Aqua (Water), Cetearyl Alcohol, Glycerin,
Polyquaternium-37, Ceteareth-20, Paraffinum
conditioner for sun-damaged, dry and • UV-protection Liquidum (Mineral Oil), Cetrimonium
frail hair. Essential Minerals and Shea Chloride, Butyrospermum Parkii (Shea)
• Improved combability
Butter pamper, nourish and treat, restoring Butter, Distearyldimonium Chloride,
the moisture balance and adding shine. DimethylPABAmidopropyl Laurdimonium
RECOM MENDED FOR Tosylate, PPG-1 Trideceth-6, PEG-60
QUALITIES Hydrogenated Castor Oil, Parfum (Fragrance),
Sun-stressed, dry and porous hair Methylparaben, Propylene Glycol, Citric
Acid, Saccharomyces/Magnesium Ferment,
• Shea Butter conditions and adds shine
Saccharomyces/Iron Ferment, Saccharomyces/
to the hair DIRECTIONS FOR USE Zinc Ferment, Saccharomyces/Copper Ferment,
• UV-filter protects the hair from sun Saccharomyces/Silicon Ferment, Hexyl Cinnamal,
• Apply to shampooed hair Limonene, Linalool.
damage
• Work through the hair and process for
• Polymers and Quats improve combability 1-3 minutes
• Add a small amount warm water to
emulsify the conditioner
• Rinse thoroughly
• Towel dry

— 51 —

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 CARE 6. Care Products | Conditioning | 6.3 Sun Shield | 6.3.4 Oil

SUN SHIELD OIL

Article number Content Description

21334 140ml / 4.7 FL.OZ Sun Shield Oil

DESCRIPTION RESULT INGREDIENTS

This luscious hair oil spray protects • Water-resistant UV protection of hair Alcohol Denat., Dimethicone, Octyldodecanol,
Trisiloxane, Ethylhexyl Methoxycinnamate, Aqua
tresses from harmful UV rays and forms • Incredible shine and moisture control (Water), Squalane, Tocopheryl Acetate, Parfum
a moisture-locking barrier around each (Fragrance), Propylene Glycol, Diethylamino
strand to prevent hair from drying out. RECOM MENDED FOR Hydroxybenzoyl Hexyl Benzoate, Glycerin,
Butylene Glycol, Saccharomyces/Magnesium
QUALITIES Hair exposed to the sun Ferment, Saccharomyces/Iron Ferment,
Saccharomyces/Zinc Ferment, Saccharomyces/
• Squalane Oil forms a minuscule film Copper Ferment, Ginkgo Biloba Leaf Extract,
over the hair to keep the hair water-
DIRECTIONS FOR USE Saccharomyces/Silicon Ferment, Alpha-Isomethyl
Ionone, Benzyl Salicylate, Citronellol, Hexyl
resistant and protects it from drying out Cinnamal, Limonene, Linalool.
• Spray on damp or dry hair, before
• Vitamin E protects the hair from and during sun exposure
external influences • Style the hair as desired
• Preserves Color
• UV filter protects the hair from
damaging UV rays

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 CARE 6. Care Products | Conditioning | 6.3 Sun Shield | 6.3.5 Client-oriented communication

6.3.5 CLIENT-ORIENTED COMMUNICATION

(SEE ALSO CHAPTER 3.4)

Sunlight decomposes natural and artificial hair color,

while salt water and sand dry out the hair and damage
the cuticle. Sun Shield with UV-protectors and
antioxidants (TA) reduce these influences so healthy hair
structure and scalp will be maintained (R).

— 53 —

20160027_CARE_MANUAL_V10.indd 53 29/09/16 11:21

 7. COLOR

— 54 —

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 CARE 7. Care Products | Color | 7.1 Color Brillianz

7.1 COLOR BRILLIANZ

PROTECTS AND PRESERVES THE VIBRANT LUSTER OF

COLOR-TREATED HAIR

7.1.1 TECHNOLOGY
Color-treated hair needs extra protection and nutrition.
The unique Color Sealing Complex creates a protective
barrier around the strands, which prevents the color from
fading. UVA and UVB filters provide protection from
the sun. Herbal sunflower seed extracts strengthen the
barriers and nourish the hair.

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 CARE 7. Care Products | Color | 7.1 Color Brillianz | 7.1.2 Shampoo

COLOR BRILLIANZ SHA MPOO

Article number Content Description

21335 80ml / 2.7 FL.OZ Color Brillianz Shampoo
21336 300ml / 10.1 FL.OZ Color Brillianz Shampoo
21337 1000ml / 33.8 FL.OZ Color Brillianz Shampoo

DESCRIPTION RESULT INGREDIENTS

This shampoo is especially engineered • Long-lasting color brilliance Aqua (Water), Sodium Laureth Sulfate, Propylene
Glycol, Cocamidopropyl Betaine, Glyceryl
for color-treated hair. The Color Sealing • Vibrant and silky color-treated hair Laurate, Cetrimonium Chloride, Lauryl Pyrrolidone,
Complex ensures long-lasting color PEG-200 Hydrogenated Glyceryl Palmate,
• Improved shine and combability
brilliance. Glycol Distearate, Parfum (Fragrance), PEG-40
Hydrogenated Castor Oil, Polyquaternium-10,
QUALITIES RECOM MENDED FOR Polyamide-2, Sodium Benzoate, Sodium Chloride,
Citric Acid, Polyquaternium-7, Cocamide MEA,
• Mild cleansing shampoo Hair treated with any type of artificial PEG-7 Glyceryl Cocoate, Butylene Glycol,
pigment Laureth-10, Formic Acid, Saccharomyces/
• Solamer gives the hair a wide Magnesium Ferment, Hydrolyzed Silk,
spectrum of UVA and UVB protection Helianthus Annuus (Sunflower) Seed Extract,
DIRECTIONS FOR USE Saccharomyces/Iron Ferment, Saccharomyces/
• Sunflower Seed extract protects
Zinc Ferment, Saccharomyces/Copper Ferment,
color-treated hair from color loss by • Work through the hair and scalp and Saccharomyces/Silicon Ferment, Potassium
neutralizing free radicals gently massage with the palm of the Sorbate, Alpha-Isomethyl Ionone, Benzyl
• LP300 is a color stabilizer hands Salicylate, Butylphenyl Methylpropional,
Citronellol, Hexyl Cinnamal, Linalool.
• Polymers improve combability • Rinse thoroughly with lukewarm water
• Repeat if necessary
• Silk Proteins leave the hair silky, smooth
• Towel dry
and shiny

— 56 —

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 CARE 7. Care Products | Color | 7.1 Color Brillianz | 7.1.3 Conditioner

COLOR BRILLIANZ CONDITIONER

Article number Content Description

21338 80ml / 2.7 FL.OZ Color Brillianz Conditioner
21339 250ml / 8.5 FL.OZ Color Brillianz Conditioner
21340 1000ml / 33.8 FL.OZ Color Brillianz Conditioner

DESCRIPTION RESULT INGREDIENTS

A conditioner that gives color-treated • Long-lasting color brilliance Aqua (Water), Cetearyl Alcohol, Paraffinum
Liquidum (Mineral Oil), Cetrimonium Chloride,
hair what it needs. The Color Sealing • Vibrant and silky color-treated hair Behentrimonium Chloride, Lauryl Pyrrolidone,
Complex ensures long-lasting color Polyamide-2, Polyquaternium-37, Lactic Acid,
• Improved shine and combability
brilliance. The deeply conditioning Parfum (Fragrance), Butyrospermum Parkii
elements also lock in the color and leave (Shea) Butter, Oleyl Erucate, Diazolidinyl Urea,
the hair smooth and silky.
RECOM MENDED FOR Panthenol, Isopropyl Alcohol, Sodium Hydroxide,
Methylparaben, Polyquaternium-10, Squalane,
Hair treated with any type of artificial PPG-1 Trideceth-6, Oryzanol, Tocopheryl
QUALITIES
pigment Acetate, Butylene Glycol, Hydrolyzed Wheat
Protein, Saccharomyces/Magnesium Ferment,
• Nourishing and protecting conditioner Hydrolyzed Silk, Saccharomyces/Iron Ferment,
that regulates the moisture balance DIRECTIONS FOR USE Helianthus Annuus (Sunflower) Seed Extract,
• Solamer gives the hair a wide spectrum Saccharomyces/Zinc Ferment, Saccharomyces/
• Apply to shampooed hair Copper Ferment, Saccharomyces/Silicon
of UVA and UVB protection
• Work through the hair and process Ferment, Sodium Benzoate, Phenoxyethanol,
• Sunflower Seed extract protects for 1-3 minutes Potassium Sorbate, Benzyl Salicylate, Butylphenyl
color-treated hair from color loss by Methylpropional, Hexyl Cinnamal.
• Add a small amount of warm water to
neutralizing free radicals emulsify the conditioner
• LP300 is a color stabilizer • Rinse thoroughly
• Polymers improve combability • Towel dry

• Silk Proteins leave the hair silky,

smooth, and shiny

— 57 —

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 CARE 7. Care Products | Color | 7.1 Color Brillianz | 7.1.4 Mask

COLOR BRILLIANZ M ASK

Article number Content Description

21341 200ml / 6.8 FL.OZ Color Brillianz Mask
21342 500ml / 16.9 FL.OZ Color Brillianz Mask

DESCRIPTION RESULT INGREDIENTS

An intensive caring mask for color-treated • Long-lasting color brilliance Aqua (Water), Cetearyl Alcohol, Behentrimonium
Chloride, Glycerin, Octyldodecanol, Cetrimonium
tresses. The Color Sealing Complex • Vibrant and silky color-treated hair Chloride, Amodimethicone, Isopropyl Alcohol,
ensures long-lasting color brilliance, while Hydrolyzed Wheat Protein, Methylparaben,
• Improved strength, elasticity, shine and
the moisturizing, restoring formula repairs, Parfum (Fragrance), Hydrolyzed Vegetable Protein
combability
protects and strengthens the hair. PG-Propyl Silanetriol, Diazolidinyl Urea, Lauryl
Pyrrolidone, 2-Bromo-2-Nitropropane-1,3-Diol,
QUALITIES RECOM MENDED FOR Propylparaben, Trideceth-12, Butylene Glycol,
Polyamide-2, Sodium Benzoate, Phenoxyethanol,
• Deep penetrating Wheat Micro Proteins Damaged hair treated with any type of Lactic Acid, Saccharomyces/Magnesium Ferment,
artificial pigment Potassium Sorbate, Helianthus Annuus (Sunflower)
regenerate and protect damaged hair Seed Extract, Saccharomyces/Iron Ferment,
• Keravis strengthens inside and out Saccharomyces/Zinc Ferment, Saccharomyces/
DIRECTIONS FOR USE Copper Ferment, Saccharomyces/Silicon
• Solamer gives the hair a wide spectrum Ferment, Benzyl Salicylate, Butylphenyl
of UVA and UVB protection • Apply to towel-dried hair and Methylpropional, Hexyl Cinnamal.
• Sunflower Seed extract protects massage gently
color-treated hair from color loss • Leave in for 3 minutes
by neutralizing free radicals • Rinse thoroughly
• LP300 is a color stabilizer
• Polymers improve combability

— 58 —

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 CARE 7. Care Products | Color | 7.1 Color Brillianz | 7.1.5 Conditioning Spray

COLOR BRILLIANZ CONDITIONING SPR AY

Article number Content Description

21343 140ml / 4.7 FL.OZ Color Brillianz Conditioning Spray

DESCRIPTION RESULT INGREDIENTS

This leave-in conditioning spray is • Long-lasting color brilliance Aqua (Water), Cyclopentasiloxane, Cetearyl
Alcohol, Behentrimonium Methosulfate,
tailor-made for colored hair. The Color • Vibrant and silky color-treated hair Dicocoylethyl Hydroxyethylmonium Methosulfate,
Sealing Complex ensures maximum Phenoxyethanol, Panthenol, Polyamide-2,
• Improved strength, elasticity, shine and
color protection, while also shielding hair Propylene Glycol, Methylparaben, Lauryl
combability
from harmful UVA and UVB rays. Deep Pyrrolidone, Parfum (Fragrance), PEG-40
conditioning ingredients add shine and Hydrogenated Castor Oil, Tocopheryl Acetate,
softness to the hair.
RECOM MENDED FOR Butylene Glycol, Hydroxypropyl Oxidized Starch
PG-Trimonium Chloride, Ethylhexylglycerin,
Damaged hair treated with any type of Lactic Acid, Sodium Chloride, Saccharomyces/
QUALITIES Magnesium Ferment, Hydrolyzed Silk,
artificial pigment
Helianthus Annuus (Sunflower) Seed Extract,
• Panthenol and Vitamin E protect Saccharomyces/Iron Ferment, Sodium Benzoate,
damaged hair DIRECTIONS FOR USE Saccharomyces/Zinc Ferment, Saccharomyces/
Copper Ferment, Saccharomyces/Silicon
• Solamer gives the hair a wide spectrum
• Apply to dry or towel-dried hair. Ferment, Potassium Sorbate, Alpha-Isomethyl
of UVA and UVB protection Ionone, Benzyl Salicylate, Butylphenyl
• Spray on the hair from 25cm away.
• Sunflower Seed extract protects Methylpropional, Citronellol, Hexyl Cinnamal,
• Work through the hair with the fingers.
Linalool.
color-treated hair from color loss by • Style as desired.
neutralizing free radicals
• LP300 is a color stabilizer
• Quats improve combability
• Silk Proteins leave the hair silky, smooth
and shiny
• Natural Polymers condition the hair

— 59 —

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 CARE 7. Care Products | Color | 7.1 Color Brillianz | 7.1.6 Client-oriented communica-

7.1.6 CLIENT-ORIENTED COMMUNICATION

(SEE ALSO CHAPTER 3.4)

To color the hair, we've opened the cuticles. Afterwards,

we treated your colored hair with Keune After Color
Balsam to close the cuticles again. The Balsam also
extends the longevity (R) of your color thanks to its UV-
filter and color stabilizer (TA). The Color Brillianz range
also has these benefits, making it the best home care
range to protect your new color from fading (R). And
because the cuticles stay closed (TA),
the hair reflects light, giving your colored hair
that beautiful shine (R).

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 8. SHAPE

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 CARE 8. Care Products | Shape | 8.1 Absolute Volume

8.1 ABSOLUTE VOLUME

GIVES BODY AND VOLUME TO FINE

AND NORMAL HAIR

8.1.1 TECHNOLOGY
Absolute Volume is perfect for those with fine, dull hair
seeking body and luster. Wheat Proteins penetrate and
thicken the hair, adding volume and shine. Provitamin
B5 increases the diameter of each strand, creating
voluptuous volume and incredible shine.

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 CARE 8. Care Products | Shape | 8.1 Absolute Volume | 8.1.2 Shampoo

ABSOLUTE VOLUME SHA MPOO

Article number Content Description

21345 300ml / 10.1 FL.OZ Absolute Volume Shampoo
21346 1000ml / 33.8 FL.OZ Absolute Volume Shampoo

DESCRIPTION RESULT INGREDIENTS

A gentle cleansing shampoo that builds • Hair with volume, body and shine Aqua (Water), Sodium Laureth Sulfate, Decyl
Glucoside, Hydrolyzed Wheat Protein,
volume without making the hair heavy. • Improved combability Laureth-2, Cocamidopropyl Betaine, Sodium
Provitamin B5 and Wheat Proteins Chloride, Panthenol, PEG-200 Hydrogenated
strengthen and thicken the hair structure. RECOM MENDED FOR Glyceryl Palmate, PEG-40 Hydrogenated
Castor Oil, Propylene Glycol, Diazolidinyl Urea,
QUALITIES Normal to fine hair Glyceryl Laurate, PEG-7 Glyceryl Cocoate,
Polyquaternium-10, Tetrasodium EDTA, Parfum
• Essential Minerals revitalize the hair (Fragrance), Methylparaben, Sodium Cocoyl
and scalp
DIRECTIONS FOR USE Hydrolyzed Wheat Protein, Sodium Benzoate,
Propylparaben, Phenoxyethanol, Sodium
• Wheat Proteins strengthen the hair • Work through the hair and scalp Hydroxide, Saccharomyces/Magnesium
structure and give the hair volume Ferment, Saccharomyces/Iron Ferment,
and gently massage with the palm
Saccharomyces/Zinc Ferment, CI 14700 (Red
• Provitamin B5 penetrates deep into of the hands 4), CI 19140 (Yellow 5), Saccharomyces/
the hair shaft, regulates the moisture • Rinse thoroughly with lukewarm water Copper Ferment, Saccharomyces/Silicon
balance and thickens the hair structure • Repeat if necessary Ferment, Ethylparaben, Limonene.
• Towel dry

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 CARE 8. Care Products | Shape | 8.1 Absolute Volume | 8.1.3 Conditioner

ABSOLUTE VOLUME CONDITIONER

Article number Content Description

21348 250ml / 8.5 FL.OZ Absolute Volume Conditioner
21349 1000ml / 33.8 FL.OZ Absolute Volume Conditioner

DESCRIPTION RESULT INGREDIENTS

This caring, nourishing conditioner is • Hair with volume, body and shine Aqua (Water), Cetearyl Alcohol, Glycerin,
Stearamidopropyl Dimethylamine,
enriched with Provitamin B5 and Wheat • Improved combability Polyquaternium-37, Distearoylethyl Dimonium
Proteins to give fine, dull hair what it Chloride, Propylene Glycol Dicaprylate/
needs. The active ingredients plump up RECOM MENDED FOR Dicaprate, Amodimethicone, Sodium Benzoate,
the strands and build volume without Lactic Acid, Propylene Glycol, Panthenol,
making the hair heavy. Parfum (Fragrance), Tocopheryl Acetate, PPG-1
Normal to fine hair
Trideceth-6, Hydrolyzed Wheat Protein, Sodium
Cocoyl Hydrolyzed Wheat Protein, Cetrimonium
QUALITIES DIRECTIONS FOR USE Chloride, Trideceth-12, Saccharomyces/
Magnesium Ferment, Phenoxyethanol,
• Essential Minerals revitalize the hair Saccharomyces/Iron Ferment, Saccharomyces/
• Apply to shampooed hair
and scalp Zinc Ferment, Methylparaben, Saccharomyces/
• Work through the hair and process
• Wheat Proteins strengthen the hair Copper Ferment, Ethylparaben, Saccharomyces/
for 1-3 minutes Silicon Ferment, Limonene.
structure and give the hair volume • Add a small amount of warm water to
• Provitamin B5 penetrates deep into emulsify the conditioner
the hair shaft, regulates the moisture • Rinse thoroughly
balance and thickens the hair structure • Towel dry
• Quats improve combability

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 CARE 8. Care Products | Shape | 8.1 Absolute Volume | 8.1.4 Volume Mousse

ABSOLUTE VOLUME - VOLUME MOUSSE

Article number Content Description

21350 200ml / 6.7 OZ / 191g Absolute Volume Volume Mousse

DESCRIPTION RESULT INGREDIENTS

A volumizing, thickening mousse that • Volume and shine Aqua (Water), Butane, VP/VA Copolymer,
Propane, Polyquaternium-4, Isobutane,
adds body and shine while protecting • Conditioned and moisturized hair Trideceth-9, PEG-12 Dimethicone,
the hair from heat styling tools. At the PEG-5 Ethylhexanoate, Parfum (Fragrance),
• Strong hold
same time, Provitamin B5 regulates the Phenoxyethanol, Panthenol, PEG-40
moisture balance and thickens the hair Hydrogenated Castor Oil, Hydrolyzed
structure.
RECOM MENDED FOR Wheat Protein, Sodium Cocoyl Hydrolyzed
Wheat Protein, Methylparaben, Butylparaben,
Normal to fine hair Ethylparaben, Propylparaben, Saccharomyces/
QUALITIES Magnesium Ferment, Saccharomyces/Iron
Ferment, Sodium Benzoate, Saccharomyces/
• Essential Minerals revitalize the hair DIRECTIONS FOR USE Zinc Ferment, Saccharomyces/Copper Ferment,
and scalp Saccharomyces/Silicon Ferment, Limonene.
• Shake well, then dispense into palm
• Wheat Proteins strengthen the hair
and spread through fingers
structure and give the hair volume
• Work through towel-dried hair, from the
• Provitamin B5 penetrates deep into roots to the tips, before heat styling
the hair shaft, regulates the moisture
balance and thickens the hair structure

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 CARE 8. Care Products | Shape | 8.1 Absolute Volume | 8.1.5 Thermal Protector

ABSOLUTE VOLUME THER M AL PROTECTOR

Article number Content Description

21351 200ml / 6.8 FL.OZ Absolute Volume Thermal Protector

DESCRIPTION RESULT INGREDIENTS

This spray protects hair from thermal • Volume and shine Aqua (Water), Alcohol Denat., Hydrolyzed
Wheat Protein, Panthenol, Citric Acid,
and heat styling tools like straightening • Natural flexible hold Sodium Hydroxide, Quaternium-52,
irons, curling irons and hairdryers. Added Hydroxypropyltrimonium Corn/Wheat/Soy
• Regulated moisture balance
Proteins ensure a flexible hold while Amino Acids, PEG-40 Hydrogenated Castor
Provitamin B5 regulates the hair’s Oil, Polyquaternium-46, Phenoxyethanol,
moisture balance.
RECOM MENDED FOR Propylene Glycol, Parfum (Fragrance), Sodium
Benzoate, Methylparaben, Butylparaben,
Normal to fine hair Ethylparaben, Saccharomyces/Magnesium
QUALITIES Ferment, Propylparaben, Phenylpropanol,
Saccharomyces/Iron Ferment, Propanediol,
• Wheat Proteins protect the cuticle from DIRECTIONS FOR USE Caprylyl Glycol, Saccharomyces/Zinc
heat influences Ferment, Saccharomyces/Copper Ferment,
Spray generously on towel-dried hair and Saccharomyces/Silicon Ferment, Limonene.
• Provitamin B5 prevents hair from
style as desired.
dehydration during heat styling
• Quats improve the combability
• Thermal protection

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 CARE 8. Care Products | Shape | 8.1 Absolute Volume | 8.1.6 Client-oriented communication

8.1.6 CLIENT-ORIENTED COMMUNICATION

(SEE ALSO CHAPTER 3.4)

Absolute Volume contains Provitamin B5 (TA), which

penetrates deeply into the hair shaft, thickening the hair
structure and making it strong and healthy from the inside
out. It builds volume without adding weight (R).

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 CARE 8. Care Products | Shape | 8.2 Keratin Smooth

8.2 KERATIN SMOOTH

FOR IRRESISTIBLY SMOOTH, IMMENSELY STRONG

AND INCREDIBLY MANAGEABLE HAIR

8.2.1 TECHNOLOGY
Keratin is a fibrous protein and a major component
of the hair. It’s depleted when hair is damaged, and
Keratin loss makes hair extra vulnerable. The Keratin
Smooth products restore the hair and replenish Keratin by
injecting it into the outside of the strands as well as deep
inside. In addition, Silsoft protects and repairs frizzy
and unmanageable flyaways. That’s why this treatment
is especially suited to those with damaged tresses or
normal to dry hair. After diligent use, hair is left silky
smooth, stronger, healthier and easier to manage.

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 CARE 8. Care Products | Shape | 8.2 Keratin Smooth | 8.2.2 Shampoo

KER ATIN SMOOTH SHA MPOO

Article number Content Description

21352 80ml / 2.7 FL.OZ Keratin Smooth Shampoo
21353 300ml / 10.1 FL.OZ Keratin Smooth Shampoo
21354 1000ml / 33.8 FL.OZ Keratin Smooth Shampoo

DESCRIPTION RESULT INGREDIENTS

A shampoo infused with Keratin and • Smooth, straight hair Aqua (Water), Sodium Laureth Sulfate,
Cocamidopropyl Betaine, Decyl Glucoside,
Provitamin B5, that nourishes, moisturizes • Stronger, protected hair PEG-200 Hydrogenated Glyceryl Palmate,
and adds shine to the hair. The unique Sodium Chloride, Glycol Distearate, Glyceryl
• Improved shine
Quat Complex strengthens strands and Laurate, Panthenol, PEG-120 Methyl Glucose
protects them against breakage. • Smooth wet combing Dioleate, PEG-60 Hydrogenated Castor Oil,
Polysilicone-18 Cetyl Phosphate, PEG-7 Glyceryl
QUALITIES RECOM MENDED FOR Cocoate, Polyquaternium-10, Sodium Benzoate,
Cocamide MEA, Citric Acid, Methoxy PEG/
PPG-7/3 Aminopropyl Dimethicone, Parfum
• The Quat Complex protects against Normal to dry hair
(Fragrance), Propylene Glycol, Laureth-10,
Hair Fiber Breakage and ensures Damaged hair through chemical services Hydroxypropyltrimonium Corn/Wheat/Soy
smooth wet combing Amino Acids, Formic Acid, Hydrolyzed Keratin,
Keratin, Oxidized Keratin, Saccharomyces/
• Keratin repairs and protects the DIRECTIONS FOR USE
Magnesium Ferment, Phenoxyethanol,
hair structure Saccharomyces/Iron Ferment, Saccharomyces/
• Provitamin B5 penetrates deeply • Work through the hair and scalp Zinc Ferment, Saccharomyces/Copper Ferment,
into the hair shaft and regulates the and gently massage with the palm Saccharomyces/Silicon Ferment, Hexyl
moisture balance of the hands Cinnamal, Limonene, Linalool.
• Rinse thoroughly with lukewarm water
• Repeat if necessary
• Towel dry

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 CARE 8. Care Products | Shape | 8.2 Keratin Smooth | 8.2.3 Conditioner

KER ATIN SMOOTH CONDITIONER

Article number Content Description

21355 80ml / 2.7 FL.OZ Keratin Smooth Conditioner
21356 250ml / 8.5 FL.OZ Keratin Smooth Conditioner
21357 1000ml / 33.8 FL.OZ Keratin Smooth Conditioner

DESCRIPTION RESULT INGREDIENTS

A rich conditioner with Keratin, Provitamin • Stronger, protected hair Aqua (Water), Cetearyl Alcohol, Paraffinum
Liquidum (Mineral Oil), Cetrimonium Chloride,
B5 and Shea Butter that thoroughly • Soft, smooth and shiny hair Behentrimonium Chloride, Butyrospermum
moisturizes, detangles and leaves hair Parkii (Shea) Butter, Lactic Acid, Sodium
• Easy to comb
shiny and easy to manage. The unique Benzoate, Silicone Quaternium-22, Oleyl
Quat Complex protects the hair during Erucate, Polyquaternium-37, Isopropyl Alcohol,
heat styling and prevents breakage.
RECOM MENDED FOR Panthenol, Polysilicone-18 Cetyl Phosphate,
PPG-3 Myristyl Ether, Parfum (Fragrance),
Normal to dry hair Propylene Glycol, Polyquaternium-10,
QUALITIES PPG-1 Trideceth-6, Hydrolyzed Keratin,
Damaged hair through chemical services
Keratin, Oxidized Keratin, Phenoxyethanol,
• The Quat Complex protects against Hydrolyzed Silk, Saccharomyces/Magnesium
Hair Fiber Breakage and ensures DIRECTIONS FOR USE Ferment, Saccharomyces/Iron Ferment,
smooth wet combing Saccharomyces/Zinc Ferment, Potassium
• Apply to shampooed hair Sorbate, Saccharomyces/Copper Ferment,
• Keratin repairs and protects the Saccharomyces/Silicon Ferment, Hexyl
hair structure • Work through the hair and process for
Cinnamal, Limonene.
1-3 minutes
• Provitamin B5 penetrates deeply into
• Add a small amount of warm water to
the hair shaft and regulates the
emulsify the conditioner
moisture balance
• Rinse thoroughly
• Shea Butter conditions and adds shine • Towel dry
to lackluster hair

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 CARE 8. Care Products | Shape | 8.2 Keratin Smooth | 8.2.4 Mask

KER ATIN SMOOTH M ASK

Article number Content Description

21358 200ml / 6.8 FL.OZ Keratin Smooth Mask
21359 500ml / 16.9 FL.OZ Keratin Smooth Mask

DESCRIPTION RESULT INGREDIENTS

This luxurious treatment enriches the • Stronger, protected hair Aqua (Water), Cetearyl Alcohol, Behentrimonium
Chloride, Glycerin, Octyldodecanol,
hair with Keratin and Keravis, greatly • Soft, smooth and shiny hair Cyclopentasiloxane, Cetrimonium Chloride,
improving its strength and adding Amodimethicone, Isopropyl Alcohol, Hydrolyzed
• Easy to detangle
beautiful shine. Wheat Protein, Polysilicone-18 Cetyl Phosphate,
Sodium Benzoate, Hydrolyzed Vegetable
QUALITIES RECOM MENDED FOR Protein PG-Propyl Silanetriol, Dimethiconol, Lactic
Acid, Parfum (Fragrance), Propylene Glycol,
• Rebuilds the hair's healthy structure Resistant and damaged hair Hydrolyzed Keratin, Keratin, Oxidized Keratin,
Trideceth-12, Phenoxyethanol, Hydrolyzed Silk,
• Keratin rebuilds, repairs and protects Damaged hair through chemical services
Potassium Sorbate, Saccharomyces/Magnesium
the hair structure Ferment, Saccharomyces/Iron Ferment,
• Enriches every strand with intense
DIRECTIONS FOR USE Saccharomyces/Zinc Ferment, Saccharomyces/
Copper Ferment, Saccharomyces/Silicon
moisture and shine. Ferment, Hexyl Cinnamal, Limonene.
• Apply to towel-dried hair and
• Peptides get to the core of the hair to massage gently
restore damage • Leave in for 3 minutes
• Protects during flat ironing • Rinse thoroughly
• Keratin, Keravis and Peptides improve
the strength of the hair

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 CARE 8. Care Products | Shape | 8.2 Keratin Smooth | 8.2.5 Silkening Polish

KER ATIN SMOOTH SILKENING POLISH

Article number Content Description

21362 50ml / 1.7 FL.OZ Keratin Smooth Silkening Polish

DESCRIPTION RESULT INGREDIENTS

This silky cream fights frizz, ensuring clean • Touchable frizz-free hair Aqua (Water), Cyclopentasiloxane, Propylene
Glycol, Dimethiconol, Polyacrylamide, C13-
definition and a super shiny finish. • Conditioned and shiny hair 14 Isoparaffin, Polyquaternium-69, Sodium
Benzoate, VP/VA Copolymer, Alcohol
QUALITIES
RECOM MENDED FOR Denat., Laureth-7, PEG-40 Hydrogenated
Castor Oil, Mica, Parfum (Fragrance),
• Silk Protein and Emollients protect the Polysilicone-18 Cetyl Phosphate, CI 77891/
Resistant and damaged hair
hair from heat and external influences Titanium Dioxide, Citric Acid, Hydrolyzed
Silk, Saccharomyces/Magnesium Ferment,
• Essential Minerals condition the hair DIRECTIONS FOR USE Hydrolyzed Keratin, Keratin, Oxidized Keratin,
• Keratin rebuilds, repairs and protects Phenoxyethanol, Saccharomyces/Iron Ferment,
the hair structure Dispense a small amount into palm and Potassium Sorbate, Saccharomyces/Zinc
Ferment, Saccharomyces/Copper Ferment,
spread through fingers. Apply and style
Saccharomyces/Silicon Ferment, Alpha-Isomethyl
as desired. Ionone, Benzyl Alcohol, Citronellol, Coumarin,
Hexyl Cinnamal, Limonene, Linalool.

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 CARE 8. Care Products | Shape | 8.2 Keratin Smooth | 8.2.6 2-Phase Spray

KER ATIN SMOOTH 2- PHASE SPR AY

Article number Content Description

21361 200ml / 6.8 FL.OZ Keratin Smooth 2-Phase Spray

DESCRIPTION RESULT INGREDIENTS

This instant conditioning and detangling • Silky soft manageable hair Aqua (Water), Cyclopentasiloxane, PEG-
12 Dimethicone, Lactic Acid, Cetrimonium
spray is enriched with Keratin and Silsoft, • Frizz-free Chloride, Phenyl Trimethicone, Sodium
that work to regulate the moisture balance Benzoate, Polyquaternium-4, Hydrolyzed
• Extra shine
while strengthening and smoothing the Keratin, Dimethiconol, Benzophenone-4, Parfum
hair. The low pH level soothes the cuticle (Fragrance), Propylene Glycol, Polysilicone-18
and enhances the hair’s shine without
RECOM MENDED FOR Cetyl Phosphate, Phenoxyethanol, Potassium
Sorbate, Saccharomyces/Magnesium
weighing it down.
Resistant and damaged hair Ferment, CI 42090 (Blue 1), Saccharomyces/
Iron Ferment, Saccharomyces/Zinc
QUALITIES Ferment, Saccharomyces/Copper Ferment,
DIRECTIONS FOR USE Saccharomyces/Silicon Ferment, Hexyl
• Quats improve combability Cinnamal, Limonene, Linalool.
Shake before use. Spray on damp or dry
• Keratin rebuilds, repairs and protects
hair. Style as desired.
the hair structure
• Low pH level soothes the cuticle
• Silsoft encapsulates the hair locking out
humidity and controlling the moisture
balance

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 CARE 8. Care Products | Shape | 8.2 Keratin Smooth | 8.2.7 Smoothing Serum

KER ATIN SMOOTH SMOOTHING SERUM

Article number Content Description

21360 25ml / 0.8 FL.OZ Keratin Smooth Smoothing Serum

DESCRIPTION RESULT INGREDIENTS

A caring serum infused with active • Smooth, straight hair Cyclopentasiloxane, Dimethiconol, Parfum
(Fragrance), Propylene Glycol, Aqua (Water),
Keratin, Argan Oil and Essential Minerals. • Stronger, protected hair Argania Spinosa (Kernel) Oil, Polysilicone-18
Smoothes and strengthens frizzy hair Cetyl Phosphate, Saccharomyces/
• Improved shine
and protects against damage from Magnesium Ferment, Hydrolyzed Keratin,
heat styling. Keratin, Oxidized Keratin, Phenoxyethanol,
RECOM MENDED FOR Saccharomyces/Iron Ferment, Saccharomyces/
QUALITIES Zinc Ferment, Saccharomyces/Copper
Normal to dry hair Ferment, Saccharomyces/Silicon Ferment,
Citronellol, Hydroxyisohexyl 3-Cyclohexene
• Heat protection serum with active Keratin, Damaged hair through chemical services
Carboxaldehyde, Limonene, Linalool.
Argan oil and Essential Minerals
• With conditioning, strengthening DIRECTIONS FOR USE
balanced Keratin mix
• Apply a small amount to the hair
• Makes frizzy hair silky smooth
• Style as desired

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 CARE 8. Care Products | Shape | 8.2 Keratin Smooth | 8.2.8 Client-oriented communication

8.2.8 CLIENT-ORIENTED COMMUNICATION

(SEE ALSO CHAPTER 3.4)

Hair is made of Keratin (TA) that gives strands their

strength (R). Keratin Smooth contains Keratin from a
natural origin (sheep wool) (TA). Your hair will recognize
this kind of Keratin as its own building material.
Therefore, easily absorbs this kind of Keratin, giving it
the strength and smoothness (R) you're looking for. It's
basically liquid hair in a bottle!

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 CARE 8. Care Products | Shape | 8.3 Curl Control

8.3 CURL CONTROL

CURL CONTROL CREATES SOFT, BOUNCY AND

FRIZZ-FREE CURLS

8.3.1 TECHNOLOGY
Curl Control is engineered for those blessed with gorgeous, Raspberry Seed Oil moisturizes and softens the curls.
curly hair. The Keratin Curl Defining complex beautifies This oil is rich in vitamin E and the fatty acids Omega 3,
both natural and chemically treated curls, keeping them 6 and 9, which thoroughly hydrate and pamper while
moisturized and frizz-free. reducing frizz.

Keratin Proteins rejuvenate the hair fiber, boosting the The innovative Curl Bounce System contains wood-
curls’ strength, protecting the hair structure and deeply derived ingredients, which intensify curls and reactivate
conditioning the strands. Curls are left nourished and their pattern.
more manageable. The result: strong, shiny, elastic, and bouncy curls.

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 CARE 8. Care Products | Shape | 8.3 Curl Control | 8.3.2 Shampoo

CURL CONTROL SHA MPOO

Article number Content Description

21365 300ml / 10.1 FL.OZ Curl Control Shampoo
21366 1000ml / 33.8 FL.OZ Curl Control Shampoo

DESCRIPTION RESULT INGREDIENTS

A mild cleansing shampoo that gives Soft, bouncy and frizz-free curls Aqua (Water), Sodium Laureth Sulfate,
Cocamidopropyl Betaine, Decyl Glucoside,
curls more definition and makes them soft,
PEG-200 Hydrogenated Glyceryl Palmate,
shiny and bouncy. RECOM MENDED FOR Glyceryl Laurate, PEG-40 Hydrogenated Castor
Oil, Sodium Chloride, Sodium Benzoate,
QUALITIES Wavy to curly hair PEG-7 Glyceryl Cocoate, Parfum (Fragrance),
Laureth-2, Citric Acid, Methoxy PEG/PPG-
• Curl bounce system with wood-derived DIRECTIONS FOR USE 7/3 Aminopropyl Dimethicone, Cetrimonium
ingredients intensifies curls and Chloride, Polyquaternium-10, Polyquaternium-7,
Propylene Glycol, Benzophenone-4,
reactivates their pattern • Work through the hair and scalp and Polyquaternium-72, Rubus Idaeus (Raspberry)
• Keratin strengthens curls and makes gently massage with the palm of Seed Oil, Phenoxyethanol, Saccharomyces/
them soft and bouncy the hands Magnesium Ferment, Hydrolyzed Keratin,
• Rinse thoroughly with lukewarm water Keratin, Oxidized Keratin, Saccharomyces/
• Protein and Raspberry Seed Oil work Iron Ferment, Saccharomyces/Zinc
on different levels within the hair • Repeat if necessary
Ferment, Saccharomyces/Copper Ferment,
• Towel dry Saccharomyces/Silicon Ferment.

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 CARE 8. Care Products | Shape | 8.3 Curl Control | 8.3.3 Conditioner

CURL CONTROL CONDITIONER

Article number Content Description

21368 250ml / 8.5 FL.OZ Curl Control Conditioner
21369 1000ml / 33.8 FL.OZ Curl Control Conditioner

DESCRIPTION RESULT INGREDIENTS

This lovely conditioner moisturizes deeply Soft, bouncy and frizz-free curls Aqua (Water), Cetearyl Alcohol, Paraffinum
Liquidum (Mineral Oil), Glycerin, Behentrimonium
and adds softness, shine and elasticity to
Chloride, Amodimethicone, Butyrospermum
curls, while also reducing frizz. RECOM MENDED FOR Parkii (Shea) Butter, Citric Acid, Helianthus
Annuus Hybrid (Sunflower Seed) Oil,
QUALITIES Wavy to curly hair Isopropyl Alcohol, Polyquaternium-37, Sodium
Benzoate, Oleyl Erucate, Parfum (Fragrance),
• Nourishing conditioner DIRECTIONS FOR USE Benzophenone-4, Polyquaternium-72, PPG-1
Trideceth-6, Propylene Glycol, Cetrimonium
• Curl bounce system with wood-derived Chloride, Trideceth-12, Rubus Idaeus (Raspberry)
ingredients intensifies curls and • Apply to shampooed hair Seed Oil, Phenoxyethanol, Saccharomyces/
reactivates their pattern • Work through the hair and leave in for Magnesium Ferment, Hydrolyzed Keratin,
• Shea Butter conditions and adds shine 1 - 3 minutes Keratin, Oxidized Keratin, Saccharomyces/
• Add a small amount of warm water to Iron Ferment, Saccharomyces/Zinc
to curls Ferment, Saccharomyces/Copper Ferment,
emulsify the conditioner
• Nourishes curls, making them soft, Saccharomyces/Silicon Ferment.
• Rinse thoroughly
shiny and elastic
• Towel dry

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 CARE 8. Care Products | Shape | 8.3 Curl Control | 8.3.4 Mask

CURL CONTROL M ASK

Article number Content Description

21370 200ml / 6.8 FL.OZ Curl Control Mask
21371 500ml / 16.9 FL.OZ Curl Control Mask

DESCRIPTION RESULT INGREDIENTS

A luxurious mask that deeply moisturizes Soft, bouncy and frizz-free curls Aqua (Water), Cetearyl Alcohol,
Behentrimonium Chloride, Helianthus Annuus
dry, curly hair. It adds shine, softness and
Hybrid (Sunflower Seed) Oil, Cetyl Esters,
bounce without adding weight to the hair. RECOM MENDED FOR Glycerin, Stearamidopropyl Dimethylamine,
It also reduces frizz. Isopropyl Alcohol, Citric Acid, Quaternium-87,
Dry, curly hair Phenoxyethanol, Candelilla Cera (Euphorbia
QUALITIES Cerifera (Candelilla) Wax), Caprylyl Glycol,
Hydroxyethylcellulose, Panthenol, Sodium
DIRECTIONS FOR USE Benzoate, Propylene Glycol, Parfum (Fragrance),
• Intense nourishment defines curls and
Polyquaternium-10, Benzophenone-4,
makes them soft, shiny and elastic • Apply to towel-dried hair and Polyquaternium-72, Rubus Idaeus (Raspberry)
• Curl bounce system with wood-derived massage gently Seed Oil, Saccharomyces/Magnesium Ferment,
ingredients intensifies curls and • Leave in for 3 minutes Hydrolyzed Keratin, Keratin, Oxidized Keratin,
reactivates their pattern • Rinse thoroughly Saccharomyces/Iron Ferment, Saccharomyces/
Zinc Ferment, Saccharomyces/Copper Ferment,
• Provitamin B5 for optimal moisture Saccharomyces/Silicon Ferment.
control of the curls

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 CARE 8. Care Products | Shape | 8.3 Curl Control | 8.3.5 Boost Spray

CURL CONTROL BOOST SPR AY

Article number Content Description

21373 140ml / 4.7 FL.OZ Curl Control Boost Spray

DESCRIPTION RESULT INGREDIENTS

This activating anti-frizz spray adds Soft, bouncy and frizz-free curls Aqua (Water), Propylene Glycol, VP/
VA Copolymer, Polyurethane-14, PEG-40
moisture and bounce to curly hair. It has
Hydrogenated Castor Oil, Phenoxyethanol,
slight hold for beautifully defined curls that RECOM MENDED FOR Glycerin, AMP-Acrylates Copolymer,
last all day. Citric Acid, Polyquaternium-72, Sodium
Wavy to curly hair Benzoate, Parfum (Fragrance), Aminomethyl
QUALITIES Propanol, Cocodimonium Hydroxypropyl
Hydrolyzed Keratin, Benzophenone-4,
DIRECTIONS FOR USE Ethylhexylglycerin, Rubus Idaeus (Raspberry)
• Curl bounce system with wood-derived
Seed Oil, Saccharomyces/Magnesium Ferment,
ingredients intensifies curls and • Spray on damp or dry hair Saccharomyces/Iron Ferment, Saccharomyces/
reactivates their pattern • Spray from 25 cm away Zinc Ferment, Saccharomyces/Copper Ferment,
• Keratin strengthens curls and Raspberry • Work the Curl Boost Spray through the Saccharomyces/Silicon Ferment.
Seed Oil gives them ultimate shine hair with the fingers
• Makes curls soft, shiny and elastic • Leave in
• Style as desired

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 CARE 8. Care Products | Shape | 8.3 Curl Control | 8.3.6 Defining Cream

CURL CONTROL DEFINING CREA M

Article number Content Description

21372 140ml / 4.7 FL.OZ Curl Control Defining Cream

DESCRIPTION RESULT INGREDIENTS

Like its name says, this rich cream defines Soft, bouncy and frizz-free curls Aqua (Water), Cyclopentasiloxane, Propylene
Glycol, Polyacrylamide, Dimethiconol,
curls, making them soft and shiny. It also
Polyquaternium-4, C13-14 Isoparaffin, Phenyl
reduces frizz and has a slight hold factor RECOM MENDED FOR Trimethicone, Polyquaternium-72, Sodium
so the curls stay beautiful all day. Benzoate, Mica, PEG-40 Hydrogenated
Wavy to curly hair Castor Oil, CI 77891/Titanium Dioxide,
QUALITIES Laureth-7, Parfum (Fragrance), Benzophenone-4,
Polyquaternium-11, Citric Acid, Phenoxyethanol,
DIRECTIONS FOR USE Hydrolyzed Keratin, Keratin, Oxidized
• Curl bounce system with wood-derived
Keratin, Rubus Idaeus (Raspberry) Seed
ingredients intensifies curls and • Apply to dry or towel-dried hair Oil, Saccharomyces/Magnesium Ferment,
reactivates their pattern • Diffuse or air dry Saccharomyces/Iron Ferment, Methylparaben,
• Emollients provide heat protection and • Leave in Saccharomyces/Zinc Ferment, Saccharomyces/
define curls Copper Ferment, Butylparaben, Ethylparaben,
Propylparaben, Saccharomyces/Silicon Ferment.
• Makes curls soft, shiny and elastic

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 CARE 8. Care Products | Shape | 8.3 Curl Control | 8.3.7 Client-oriented communication

8.3.7 CLIENT-ORIENTED COMMUNICATION

(SEE ALSO CHAPTER 3.4)

Wavy or curly hair, whether natural or chemical, has a

more elastic kind of pattern than straight hair. That's why
Curl Control is enriched with a natural wood pulp (TA)
with elastic qualities. These natural, elastic ingredients
intensify curls and reactivate their pattern with soft,
bouncy and frizz-free curls as a result (R).

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 9. SHELF PLAN
The Keune Care display is especially designed to expose the complete Care range.
By using the shelf plan as described below, sales and profit will be maximized.

Top Shelf: Vital Nutrition

Shampoo Conditioner Mask Protein Spray Thermal Cream Porosity Filler

2nd Shelf: Satin Oil

Shampoo Shampoo Conditioner Mask Oil Milk Treatment

3rd Shelf: Color Brillianz

Shampoo Shampoo Conditioner Conditioner Mask Conditioning

Spray

4th Shelf: Absolute Volume Sun Shield

Shampoo Conditioner Volume Mousse Thermal Protector Shampoo Conditioner Oil

5th Shelf: Keratin Smooth

Shampoo Conditioner Mask 2-Phase Spray Silkening Polish Smoothing Serum

6th Shelf: Curl Control

Shampoo Shampoo Conditioner Mask Defining Cream Boost Spray

Bottom Shelf: Derma Exfoliate - Derma Regulate - Derma Activate

Shampoo Shampoo Shampoo Thickening Spray Thickening Spray Lotion

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 Printed in Holland 0916

KEUNE.COM
E

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