*types of research *steps in research process
1.basic research 1.identifying the research problem
2.applied res 2.formulating research design
3. quantitative res 3. Data collection
4.qulitative res 4.data analysis
5. descriptive res 5.interpreting results
6. explanatory res 6.communicating the finding
7. case study res
*sources of secondary data *objectives of research
a.internal source 1.advancing kwonledge
1.company records 2.problem solving
2. pervious research study 3.theory of development
3.internal reports and memo 4.improve existing practice
b.external resources *sources of primary data
1.govt. data base 1.survive 2. interview
2 publicly available data 3. Observation 4. experiment
3 published literatures 5. Focus grp 6. questionary
4 online data base
*Advant of primary data *secondary data advat
1. relevance 2 control 1. Cost and time efficency
3. freshnace 4 accuracy 2.widel scope 3. comprative analysis
*Disadvnt 4. Useful for contextual understanding
1 cost and time intensity * disadvant
2 resources intensive 1. Lacks of control 2. out dated info.
3 potential buyers 3. Quality concerns
4. unavailabilty of specific data
* descriptive res
1.observation and description * method of descritive res desgin
2.quantative and qualitative data 1.survey 2. observational studies
3.cross section nature 3.case studies 4. secondary analysis
4.population represtation * types of research design
* explorratory res 1. Experimental design
a. Purpose. B. flexibility 2. Descriptve design 3. correlational-/-
c. methodology d. itrative nature 4. Ex post facto -\\- 5 qualitative -\-
Methods= 1. literature review 6. Quantiva -/-
2. in- depth interview * sampling desigin process
3. focus group 4. case studies 1. Defi population 2. slect the samling fra
5. ppilot studys 6. secondary data 3. Determing sample size 4. selct sample
Types of sampling types of scales
1.Probability a. satisfy random 1. Nominal scale
b. simple random sapling 2. Ordinal scale
c. systimetic sampling 3. Interval scale
d. cluster sampling 4. Ratio-/- 5. likert 6. visual analog
2. non probability *single item
a. purposive sampling 1. Indvidual unti
b. snow ball sampling 2. Retail and e commerce
c. quata sampling 3. Diverse industries
* process of designing questionnaire 4. Upselling opportunities
1. research objective 5.custumer exprience focus
2. determine the types of question 6. Customer centric approach
3. draft initial questions
4. sequence the -/- *tyoes of research report
5. ensure clarity 6. include response 1. Tecgnical report
7. pilot test the questionnaire 2. Popular report
*z test 3. Interim report
1. assumption of normality 4. Summary report
2. known population varuance 5. Algorithmic research report
3. large sample size * types of hypothness test
4. hoypothesis testing 1. parametic test a. T-test. B. z-test
5. standard normal distruibution c. F-test. 2. non parametic a. u-test
b. K.w test
Criteria for good mesurement
1. Validity 2. reliability
3. senstivity 4. practicality
5. sensitivity
