NOTRE DAME

GRADE LEVEL: 12 MODULES: 2

SUBJECT: MEDLIT WEEK: 2
TOPIC: MEDIA LITERACY, INFORMATION LITERACY, AND TECHNOLOGY LITERACY: SIMILARITIES AND DIFFERENCES
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OBJECTIVES: At the end of the lesson, the learners should able to:
1. Define the difference of media, information, and technology literacy.
2. Identify the importance of Information and Media Literacy.
3. Read and participate actively.
LESSON PROPER: MEDIA LITERACY, INFORMATION LITERACY, AND TECHNOLOGY LITERACY:
SIMILARITIES AND DIFFERENCES
MEDIA, INFORMATION AND TECHNOLOGY LITERACY: SIMILARITIES AND DIFFERENCES
Information is a combination of information literacy and media literacy. The purpose of being information and
media literate is to engage in a digital society or technology literacy. One needs to be able to use, understand,
inquire, create, and communicate and think critically. It is important to have capacity to effectively access,
organize, analyze, evaluate and create messages in a variety of forms.
The transformative nature of Information and Media literacy (IML) includes creative works and creating new
knowledge to publish and collaborate responsibly requires ethical, cultural and social understanding.
DEFINITION OF TERMS
 INFORMATION LITERACY: The ability to know when there is a need for information, to be able to identify,
locate, evaluate, and effectively use that information for the issue or problem at hand.
 MEDIA LITERACY: Media literacy is an informed, critical understanding of the mass media.
 TECHNOLOGY LITERACY: The ability to use new media such as the internet to access and communicate
information effectively.
 GLOBAL LITERACY: Understanding the interdependence among people and nations and having the
ability to interact and collaborate successfully across cultures.
 VISUAL LITERACY: Based on the idea that visual images are a language, visual literacy can be defined
as the ability to understand and produce visual messages.
 COMPUTER LITERACY: the ability to use a computer and its software to accomplish practical tasks.
 NEW MEDIA LITERACIES: Particularly literacy’s in digital mediums and on the Internet, involving the new
tools of hypertext, multimedia and electronic forms of synchronous and asynchronous communication.
CONCEPT ABOUT MEDIA LITERACY
Media literacy is concerned with helping students develop an informed and critical understanding of
the nature of the mass media, the techniques used by them, and the impact of these techniques.
Media literacy also aims to provide students with the ability to create media products.
The eight key concepts (theoretical base for media literacy)
1. All media are constructions. This is the most important concept. The media do not simply reflect
external reality. Rather they present carefully crafted constructions that reflect many decisions and
are the result of many determining factors.
2. The media construct versions of reality. The media are responsible for the majority of the
observations and experiences from which we build up our personal understandings of the world and
how it works. Much of our view of reality is based on media messages that have been reconstructed
and have attitudes, interpretations, and conclusion already built in.
3. Audiences negotiate meaning in media. If the media provides us with much of the material upon
which we build our picture of reality, each of us finds or “negotiates” meaning according to
individual factors: personal needs, pleasures, racial and sexual attitudes, family and cultural
background and moral standpoint.
4. Media messages have commercial implications. Media literacy aims to encourage awareness of
how the media are influenced by commercial considerations, and how they impinge on content,
technique, and distribution.
5. Media messages contain ideological and value messages. All media products are advertising in
some sense proclaiming values and ways of life. The mainstream media convey, explicitly and
implicitly, ideological messages about such issues as the nature of the good life and the virtue of
consumerism.
6. Media messages contain social and political implications. The media have great influence in
politics and in forming social change example in Television, Radio and in social media.
7. Form and content are closely related in media messages. Each medium has its own grammar and
codifies reality in its own particular way. Different media will report the same event, but create
different impressions and messages.” Marshall McLuhan”
 8. Each medium has a unique aesthetic form. Notice the pleasing rhythms of certain pieces of poetry
or prose, we able to enjoy the pleasing forms and effects of the different media.
The importance of INFORMATION LITERACY
Information literacy is important for today’s learners, it promotes problem solving approaches and
thinking skills- asking questions and seeking answers, finding information, forming opinions, evaluating
sources and making decisions fostering successful learners, effective contributors, confident individuals
and responsible citizens.
FINDING AND USING INFORMATION
Finding and using information is a key component of excellence literacy across learning experiences
and outcomes it also includes, reading and critical literacy skills.
Where to find information
A common assumption is that everything can be found on the internet/ Web. In today’s society we are
surrounded by information- everywhere we look it is presented in the form of words and images.
Although the web (World Wide Web)/ Internet is a great place to find information, it does not contain
everything and it is not always the best place to find the required best information.
It is better to:
 Learn about the web and the advantages and disadvantages of using it
 Learn about the other types of information resources available and the advantages and
disadvantages of using them
 Explore the different types of information resources and then decide on the best resource to use
for each piece of information needed.
TECHNOLOGY LITERACY
A term used to describe an individual’s ability to assess, acquire and communicate information in a fully digital
environment. Students who possess technology literacy are able to easily utilize a variety of digital devices such
as (e g., computers, smart phones, tablets) and interfaces (e. g., e-mail, internet, social media, cloud
computing) to communicate, troubleshoot and problem solve in both academic and non- academic
surroundings.
The importance of DIGITAL LITERACY/TECHNOLOGY LITERACY
We all know what traditional literacy means. Literacy is the ability to read and write. But in today’s digital world,
being literate isn’t enough anymore. It is important for children to become digitally literate as well. Digital
literacy means being able to understand and use technology. It relates to the ability to find, use and create
information online in a beneficial and useful way. Digital literacy also means knowing the limitations of
technology and understanding the dangers and precautions that the use of technology requires. Several
important topics within digital literacy include understanding:
 Internet safety
 Digital Footprints
 Cyberbullying

Reference: Curriculum Guide/https://www.medialiteracygas.wordpress.com