Chapter 2 OB
Chapter 2 OB
Individual Behaviour
Individual Behaviour:
Individual behaviour refers to the way a person acts, reacts, and interacts
with their environment, other people, and situations. It encompasses a wide
range of personal actions, emotions, attitudes, and decisions influenced by
internal and external factors.
Internal factors include a person’s personality, values, emotions, beliefs,
and motivations, while external factors might involve social influences,
cultural norms, environmental conditions, and organizational settings.
Factors affecting Individual Behaviour:
Heredity: Genetic inheritance from parents influences physical traits (e.g.,
height, appearance) and psychological traits (e.g., intelligence,
temperament). These innate characteristics form the foundation of
behaviour. While heredity provides potential, external factors shape how
these traits manifest.
Environment: The social, cultural, and physical environment significantly
affects behaviour. Family upbringing, peer influence, and societal
expectations shape attitudes, values, and habits. A supportive environment
encourages positive behaviour, while adverse conditions may hinder
development.
Education: Education builds knowledge, skills, and critical thinking
abilities. It influences decision-making, problem-solving, and
interpersonal skills. Formal and informal education also shape an
individual’s values, ethics, and adaptability to different situations.
Culture: Cultural norms and values define acceptable and unacceptable
behaviour. They guide communication styles, decision-making, and
interpersonal interactions. For example, individualist cultures emphasize
self-reliance, while collectivist cultures prioritize community.
Personality: Personality traits, such as extroversion, openness, and
emotional stability, determine how individuals respond to situations. These
traits are shaped by genetic and environmental factors. Personality
influences social interactions, coping strategies, and decision-making.
Perception: Perception is how individuals interpret and make sense of
their environment. It varies based on personal experiences, emotions, and
biases. Perception influences how people react to events, form judgments,
and interact with others.
Motivation: Motivation drives behaviour toward achieving goals. Intrinsic
motivation arises from personal satisfaction, while extrinsic motivation is
influenced by external rewards. A motivated person tends to show more
effort, persistence, and productivity.
Attitude: Attitudes are formed by beliefs, emotions, and past experiences,
influencing how individuals approach situations. Positive attitudes
encourage enthusiasm and cooperation, while negative attitudes can hinder
progress and relationships.
Life Experiences: Experiences, such as achievements, failures, and
challenges, shape behaviour and decision-making. Positive experiences
build confidence, while adverse ones can foster resilience or caution. These
shape long-term patterns in behaviour.
Health: Physical and mental health impact energy levels, mood, and
decision-making. Good health promotes focus and positivity, while poor
health may result in irritability and reduced performance. Emotional well-
being is essential for maintaining productive behaviour.
Reasons for Understanding Individual Behaviour:
Improved Communication: Understanding how people perceive and
express information helps tailor messages to their preferences. This
reduces misunderstandings and enhances clarity. Effective communication
builds trust and fosters collaboration. It is essential for success in personal
and professional interactions.
Better Relationships: Recognizing behavioural traits improves empathy
and emotional intelligence. It enables stronger connections and reduces the
likelihood of conflicts. Healthy relationships contribute to mutual respect
and teamwork. This enhances satisfaction and cohesion in all
environments.
Increased Motivation: Knowing individual needs and drivers allows for
personalized motivation strategies. These might include rewards,
recognition, or growth opportunities. Motivated individuals are more
engaged and perform better. Understanding motivation creates a positive
and productive environment.
Enhanced Leadership: Leaders who understand individual behaviour can
better manage and inspire their teams. Tailored approaches in delegation
and support improve team performance. This builds trust and loyalty
among team members. Effective leadership drives overall success and
innovation.
Conflict Resolution: Behavioural insights help identify the root causes of
disputes. Understanding perspectives enables constructive problem-
solving and compromise. This reduces tension and prevents future
conflicts. Effective conflict resolution fosters harmony and collaboration.
Tailored Learning and Development: People have unique learning styles
and preferences. Understanding these helps in designing effective training
programs. Personalized approaches improve knowledge retention and skill
acquisition. This supports individual growth and professional success.
Boosted Productivity: Matching tasks with individual strengths enhance
efficiency and output. Understanding behaviour helps optimize roles and
responsibilities. This reduces stress and increases job satisfaction. Boosted
productivity benefits both individuals and organizations.
Adaptation to Change: People respond to change differently based on
their personalities. Understanding these responses helps manage
transitions smoothly and reduce resistance. This fosters adaptability and
resilience in dynamic environments. Effective change management ensures
cooperation and success.
Cultural Sensitivity: Recognizing behavioural differences across cultures
promotes inclusivity and respect. It helps in bridging gaps and avoiding
miscommunication. This enhances teamwork and collaboration in diverse
settings. Cultural sensitivity is critical in today’s globalized world.
Personality
The term personality refers to the unique combination of characteristics,
traits, behaviours, and thought patterns that define how a person interacts
with the world and others. It encompasses consistent tendencies in how
individuals think, feel, and act over time and across situations.
Types of Personality
Introverted: Introverts tend to feel more comfortable in quiet or solitary
settings. They often prefer deep one-on-one conversations rather than large
group events. Introverts find energy and rejuvenation in time alone, such
as reading or walking in nature. They may seem shy or reserved but have
rich inner worlds.
Example: Albert Einstein, who preferred solitude to think deeply about his
theories, was an introvert.
Example: Steve Jobs, known for his intense focus on detail and high
standards for product design, was a perfectionist.
The Thinker: Thinkers rely on logic and reason to make decisions rather
than emotions. They value facts, data, and intellectual pursuits. Thinkers
are often analytical, preferring to analyse situations from all angles before
acting.
Example: Bill Gates, with his logical and analytical approach to business
and technology, embodies the thinker personality.
The Feeler: Feelers make decisions based on emotions and the well-being
of others. They are empathetic and sensitive, often going out of their way
to help others. Feelers prioritize relationships and harmony over objective
logic.
Example: Princess Diana, known for her compassion and charity work,
was often guided by her feelings and empathy.
The Leader: Leaders are confident, assertive, and take charge in any
situation. They have a clear vision and inspire others to follow them.
Leaders are decisive and goal-oriented, often making important decisions
under pressure.
Example: Winston Churchill, the British Prime Minister during World War
II, demonstrated strong leadership through his speeches and decision-
making.
The Creative: Creative individuals are imaginative and innovative, often
coming up with new ideas and concepts. They are highly artistic and enjoy
expressing themselves in unique ways, whether through art, music, or
writing. Creatives often challenge the status quo.
Example: Leonardo da Vinci, known for his artistic genius and inventive
ideas, was a quintessential creative personality.
The Pragmatist: Pragmatists are practical, realistic, and focused on
achieving tangible results. They prefer solutions that are grounded in
reality and effective in the long term. Pragmatists are often reliable and
good at handling everyday challenges.
Example: Amelia Earhart, the famous aviator who embraced the thrill of
flying and exploration, was an adventurer at heart.
Attitude:
Attitude refers to a person's way of thinking, feeling, or behaving toward someone
or something, which reflects their disposition or outlook. It often involves how
someone reacts to situations or people, and can be positive, negative, or neutral.
Example1: Renuka has a positive attitude toward challenges, always eager to
tackle difficult tasks with enthusiasm.
Example2: 2: Sushma has a negative attitude toward school made it hard for him
to succeed in his studies.
Characteristics of Attitude:
Mental and Emotional State: Attitude is shaped by both mental and
emotional factors. It represents how a person thinks and feels about
situations or people, affecting their behaviours. Positive emotions lead to
constructive attitudes, while negative emotions often lead to destructive
behaviours.
Learned Behaviour: Attitudes are learned through experiences, social
interactions, and observation. From childhood through adulthood,
individuals form their attitudes based on the influence of family, peers,
media, and personal experiences, which evolve over time.
Influences Behaviour: Attitudes have a strong impact on how a person
behaves. For example, someone with a positive attitude toward teamwork
is more likely to collaborate well in group settings. Conversely, a negative
attitude may lead to reluctance in participating or cooperating.
Dynamic and Changeable: Attitudes are not fixed; they can change over
time due to new experiences or shifts in beliefs. For instance, a person who
initially dislikes a certain food may develop a liking for it after trying it
several times, changing their attitude toward it.
Cognitive, Affective, and Behavioural Components: Attitude consists of
three components: cognitive (beliefs), affective (emotions), and
behavioural (actions). For instance, if someone believes a subject is
important (cognitive), feels positive about it (affective), and actively
engages in it (behavioural), all three components align to form their
attitude.
Positive or Negative: Attitudes can be positive, negative, or neutral. A
positive attitude involves an optimistic outlook and openness, while a
negative attitude leads to pessimism or avoidance. A neutral attitude shows
indifference or lack of strong feelings toward something.
Consistency: People tend to have consistent attitudes across different
situations and environments. However, this consistency can vary
depending on personal values or the influence of external factors, such as
the people around them or current emotional states.
Components of Attitude:
Affective Component (Feelings):
The affective component involves the emotional reactions or feelings a
person has towards an object, person, event, or issue. This component
reflects how much a person likes or dislikes something.
For example, someone may feel happy and excited about spending time
with family. Emotions like anger, fear, or love are part of this component.
The affective component is often the strongest driver of attitude. It can
strongly influence how a person reacts to situations and decisions.
Behavioural Component (Actions):
The behavioural component refers to the way an individual acts or intends
to act based on their attitudes. It is the outward expression of a person's
attitudes through their actions or behaviours.
For instance, if someone has a negative attitude towards a food item, they
may avoid eating it. This component shows how attitudes can influence
behaviour in real-life situations. The behavioural aspect can sometimes
conflict with a person’s beliefs or feelings but usually aligns with them
over time.
Cognitive Component (Beliefs):
The cognitive component is related to the beliefs, thoughts, and knowledge
a person has about an object, person, or situation. This component involves
how a person thinks about something, which often forms the basis for their
attitude.
For example, believing that exercise improves health contributes to a
positive attitude towards physical activity. Cognitive elements shape how
a person interprets and evaluates information. This component can be
influenced by education, experience, and exposure to new ideas.
Formation of Attitude/Sources of Attitude:
Personal Experience: Our own experiences with people, places, or things
shape how we feel about them. Positive experiences lead to positive
attitudes, and negative ones create negative attitudes.
Social Influence: The opinions of family, friends, and society influence
our attitudes. We often adopt attitudes based on those around us or what is
considered normal in our culture.
Learning and Conditioning: We can develop attitudes through learning,
like associating good things with positive feelings (classical conditioning)
or being rewarded for certain behaviours (operant conditioning).
Cognitive Dissonance: When our actions don’t match our beliefs, we feel
uncomfortable. To fix this, we may change our attitude to make our beliefs
and behaviours align.
Media Influence: TV, movies, advertisements, and social media affect
how we see the world. These sources often shape our attitudes toward
people, brands, and trends.
Observational Learning: We can form attitudes by watching others and
copying their behaviours. If we see someone succeed or enjoy something,
we might develop a similar attitude toward it.
Cultural Values: Our attitudes are influenced by the values and norms of
the culture we live in. Cultural expectations can shape how we think about
things like family, work, and relationships.
Emotional Responses: Strong emotional reactions, like fear or joy, can
form or change our attitudes. For example, a scary experience with dogs
can create a negative attitude toward them.
Social Comparison: We often form attitudes by comparing ourselves to
others. If we see others with similar opinions or behaviours, we may adopt
similar attitudes to fit in.
Peer Pressure: Peer pressure from friends or groups can strongly influence
attitudes. We may change our views to avoid conflict or to be accepted by
others in our social circle.
Perception:
Perception in organizational behaviour refers to how individuals interpret and
make sense of information, situations, and people within the workplace. It
influences how employees view their roles, colleagues, and the organization as a
whole, affecting their attitudes and behaviour.
Example 1: A manager may perceive an employee's lateness as a sign of poor
commitment, while the employee might be dealing with personal issues.
Example 2: Two employees may perceive the same promotion opportunity
differently one sees it as a chance for growth, while the other views it as
favouritism.
Importance of Perception:
Influences Decision-Making: Perception shapes how we evaluate
situations, people, and events, thus guiding our decisions. In organizations,
accurate perception helps leaders make informed choices about policies,
resource allocation, and employee development.
Affects Communication: How people perceive messages influences how
they interpret and respond to them. Effective communication in the
workplace relies on understanding different perspectives to avoid
misunderstandings and improve collaboration.
Shapes Interpersonal Relationships: Perception impacts how we view
our colleagues and how they view us. Positive perceptions foster trust and
cooperation, while negative perceptions can lead to conflicts or hinder
teamwork.
Impacts Motivation: Employees' perceptions of fairness, recognition, and
opportunities affect their motivation. If they perceive their efforts are
valued, they are more likely to be engaged and productive.
Affects Job Satisfaction: Perception of the work environment, leadership,
and job roles heavily influences job satisfaction. Employees who perceive
a supportive and fair workplace are more likely to be content and
committed.
Guides Conflict Resolution: Understanding the different perceptions
involved in a conflict helps in finding a resolution. Recognizing and
addressing misperceptions can prevent escalation and promote
constructive solutions.
Influences Organizational Culture: The collective perceptions of
employees shape the overall culture of an organization. A positive shared
perception fosters a strong, cohesive culture, while negative perceptions
can lead to toxic work environments.
Determines Leadership Effectiveness: How employees perceive their
leaders influences their respect, trust, and willingness to follow. Effective
leadership hinges on managing perceptions and building credibility
through consistent actions and communication.
Impacts Performance Appraisals: Managers' perceptions of employees'
performance can affect evaluation outcomes. Biased or inaccurate
perceptions can lead to unfair appraisals, affecting employee morale and
development opportunities.
Shapes Organizational Change: Perceptions of change initiatives can
determine their success. Employees who perceive change as necessary and
beneficial are more likely to support it, while those who view it negatively
may resist or undermine the process.
Interpersonal Perception:
Interpersonal perception refers to how individuals interpret and understand each
other in social interactions. It involves observing and interpreting others'
behaviours, emotions, attitudes, and intentions to form impressions or judgments
about them.
Example 1: In a team meeting, Sarah perceives her manager’s direct feedback as
critical, but her manager intended it to be constructive. This difference in
perception affects Sarah’s motivation.
Example 2: Tom notices that his colleague, Jane, frequently leaves early, leading
him to perceive her as lazy. However, Jane may have personal commitments or
flexible working hours, which Tom is unaware of.
Importance of Interpersonal Perception:
Enhances Communication: Effective communication relies on
understanding how others perceive messages. When we recognize and
consider others' perspectives, we can avoid misunderstandings and convey
our thoughts more clearly. This fosters smoother interactions in both
personal and professional settings.
Builds Stronger Relationships: Interpersonal perception helps us
recognize emotions, motivations, and reactions in others. By understanding
people’s feelings and thoughts, we can respond appropriately, leading to
deeper trust and stronger relationships in teams and personal connections.
Facilitates Conflict Resolution: Perception allows us to understand why
conflicts arise by recognizing differences in viewpoints. When we
comprehend how others interpret a situation, we can resolve disagreements
more effectively, finding solutions that consider all parties involved.
Promotes Empathy: By accurately perceiving the experiences and
feelings of others, we can develop empathy. This fosters compassion and
support, which strengthens teamwork, collaboration, and overall group
harmony.
Improves Decision-Making: Understanding how different people
perceive information helps in making more inclusive and well-rounded
decisions. Recognizing diverse viewpoints ensures that decisions are based
on a broad understanding of the situation.
Boosts Self-Awareness: Interpersonal perception not only helps us
understand others but also enhances our own self-awareness. By observing
how others react to us, we can adjust our behaviour and improve our
interpersonal skills.
Encourages Open-Mindedness: When we acknowledge that others may
perceive the same situation differently, it opens our minds to new
perspectives. This promotes flexibility in thinking and helps avoid rigid or
biased judgments.
Supports Effective Leadership: Leaders with strong interpersonal
perception can better motivate and guide their teams. By understanding the
individual needs and emotions of team members, leaders can create a more
positive, productive work environment.
Helps in Emotional Intelligence: Perceiving the emotional states of
others accurately is a key aspect of emotional intelligence. This allows
individuals to manage their own emotions and respond appropriately to the
emotions of others, leading to better interpersonal interactions.
Enhances Social Skills: Being aware of how we are perceived by others
helps us develop appropriate social skills. This can improve our ability to
navigate social settings, build rapport, and maintain effective working
relationships with a variety of individuals.
Impression Management:
Impression Management in organizational behaviour refers to the process
by which individuals attempt to influence the perceptions others have of
them. It involves controlling the image or impression they present in social
or professional situations to create a Favorable or desired image.
Example, an employee might dress professionally, speak confidently, or
highlight their achievements to appear competent and capable to their
manager or colleagues. The goal of impression management is to shape
others' opinions in a way that benefits one's career, reputation, or social
standing within the organization.
While it can be used positively to showcase skills and professionalism, it
can also be misused if people create false or misleading impressions.
Importance of Impression Management:
Enhances Professional Image: Impression management helps individuals
create a positive professional image. By controlling how they are
perceived, employees can build credibility and project competence, leading
to more career opportunities and advancement.
Improves Career Prospects: By presenting themselves in a Favorable
light, individuals can increase their chances of promotions, raises, or being
selected for important projects. A strong impression can demonstrate their
potential and value to the organization.
Facilitates Social Acceptance: In social and work environments, making
a good impression helps individuals gain acceptance and build
relationships. People are more likely to trust and collaborate with someone
they perceive positively, contributing to stronger teamwork.
Influences Leadership Opportunities: Leaders with strong impression
management skills are able to shape how they are viewed by their team,
peers, and superiors. This can result in better leadership roles, as people are
more likely to follow and respect leaders they view as confident and
capable.
Reduces Conflicts and Misunderstandings: Effective impression
management can help in avoiding misunderstandings and conflicts by
presenting a clear and well-understood image. When others perceive you
as approachable and respectful, they are less likely to misinterpret your
intentions.
Improves Communication: By carefully managing their impressions,
individuals can communicate more effectively and assertively. This can
lead to better interactions with colleagues, clients, and stakeholders, as
their messages are more likely to be received positively.
Promotes Self-Confidence: By consciously presenting oneself in a
positive manner, individuals may feel more confident in their interactions.
A Favorable self-image can increase motivation, job satisfaction, and
overall performance.
Supports Organizational Reputation: When employees manage their
impressions well, they reflect positively on the organization. Individuals
who project professionalism and competence contribute to the company’s
overall reputation, enhancing its image in the industry.
Helps in Negotiations: Impression management can be crucial in
negotiations, as how you are perceived can influence the outcomes. By
managing impressions effectively, individuals can gain trust and establish
a Favorable position, leading to better negotiation results.
Facilitates Change and Influence: People who are adept at impression
management are more likely to influence others and bring about change.
By presenting themselves as knowledgeable, trustworthy, and capable,
they can inspire others to support new ideas and initiatives.