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BA Set B

The document outlines the model examination details for the Business Analytics course at Madha Engineering College, scheduled for March 15, 2025. It includes course objectives, outcomes mapped to Bloom's Taxonomy, and examination structure with Part A and Part B questions. The exam aims to assess students' understanding and application of business analytics concepts and processes.

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8 views2 pages

BA Set B

The document outlines the model examination details for the Business Analytics course at Madha Engineering College, scheduled for March 15, 2025. It includes course objectives, outcomes mapped to Bloom's Taxonomy, and examination structure with Part A and Part B questions. The exam aims to assess students' understanding and application of business analytics concepts and processes.

Uploaded by

kalai mugill
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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BReg. No.

Madha Engineering College


Madha Nagar, Kundrathur, Chennai– 600 069.
Model Examination March 2025
Date / Time 15-03-2025 Max. Marks 50 Marks
Subject with Code CW3601 Business Analytics Time 11/2 Hours
Branch CSBS Year/Semester III / 06

Course Objectives
The student should be made
1 To understand the Analytics Life Cycle.
2 To comprehend the process of acquiring Business Intelligence.
3 To understand various types of analytics for Business Forecasting.
4 To model the supply chain management for Analytics.
5 To apply analytics for different functions of a business.
Course Outcomes BT
Upon completion of the course, students will be able to: Level
CO1 Explain the real world business problems and model with analytical solutions. K2
CO2 Identify the business processes for extracting Business Intelligence. K3
CO3 Apply predictive analytics for business fore-casting. K2
CO4 Apply analytics for supply chain and logistics management. K5
CO5 Use analytics for marketing and sales. K6

Blooms Taxonomy(BT) Level


K1-Remembering; K2-Understanding; K3-Applying; K4-Analyzing; K5-Evaluating; K6-Creating
Year of
Part A-(10x2=20 marks) BT CO
Univ.
(Answer all the questions) level Mapping
Exam
1 Elucidate the steps involved in business analytics. K4 CO1
2 Importance of data manipulation? K2 CO1
3 What are the three types of analytics? K1 CO1
4 What do you mean by data collection? K1 CO1
5 What are the types of hypothesis? K1 CO1
Year of
Part B-(2x13=26 marks) Mark BT CO
Univ.
(Answer all the questions) Allotted Level Mapping
Exam
Explain in detail about business analytics lifecycle?
6 A (13) K1 CO1

Or
B Briefly explain about the types of data interpretation? (13) K CO1 A/M 24
2

List out the steps involved in data preparation process and


7 A i (8) K3 CO1
explain?
Write short notes on:
ii (5) K1 CO1
1. Modelling
2. Validation and Evaluation
Or
A/M 24
B How would you validate and evaluate the data for effective (13) K CO3
interpretation? 2

Part C-(1x14=14 marks)


List out the steps involved in data preparation process and
8 A explain in detail? (14) K4 CO1
Or
What are the distiguishing features of hypothesis generation?
B (14) K1 CO1
explain in detail?

Prepared Verified by Approved by

~* All the Best*~

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