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MCE Open Programmes Guide

Management Centre Europe (MCE) offers over 50 open training programmes focused on leadership, management, and business skills, available both online and in-person across the EMEA region. MCE emphasizes a practical, hands-on approach to learning, utilizing experienced faculty to deliver customized solutions tailored to organizational needs. The organization aims to enhance communication, strategy implementation, and leadership effectiveness in a changing business environment.

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Liviu Avram
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0% found this document useful (0 votes)
53 views105 pages

MCE Open Programmes Guide

Management Centre Europe (MCE) offers over 50 open training programmes focused on leadership, management, and business skills, available both online and in-person across the EMEA region. MCE emphasizes a practical, hands-on approach to learning, utilizing experienced faculty to deliver customized solutions tailored to organizational needs. The organization aims to enhance communication, strategy implementation, and leadership effectiveness in a changing business environment.

Uploaded by

Liviu Avram
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Open Training

Programmes Guide
Table of Contents
Who is Management Centre Europe? 4 Women in
MCE's International Management Development Services
Practical, Hands-on and Business Focussed Programmes
5
6 Business
MCE's International Management Development 7 Women in Business: Training Programmes List
IThe Voice of Experience 8
Customized Learning Solutions 9 Women in Business
MCE's 6 steps approach 10 MCE Women’s Leadership Certificate Programme 35
MCE Programmes Delivery Countries 12 Leadership Development for Women 36
Mini MBA 13 Women Leading with Impact: Resilience and Strategic Risk-taking 37
3 Leadership Areas 14 Assertiveness Training for Women in Business 38
Executive Presence for Women 39

Leading
Self Leading

Leading Self: Training Programmes List


Others
Leading Others: Training Programmes List
Communication Skills
Communicating Up, Down and Across the Organization 16 New Management Skills
How to Communicate with Diplomacy, Tact and Credibility 17 Essentials of Management 41
Communicating to Your Senior Management and Key Stakeholders 18
Essentials of Conflict Management 19 People Management Skills
Successfully Managing People 42
Presentation Skills Managing Hybrid Teams 43
Effective Presentation Skills 20 Managing People in an International Environment 44
Effective Executive Speaking 21
Giving Great Virtual Presentations 22 In-Company Training 45

Influencing Skills Leadership Skills


Developing Personal Influence and Impact 23 Preparing for Leadership 46

Expanding Your Influence 24 Developing Executive Leadership 47

Getting Results without Authority 25 The Voice of Leadership 48

Essentials of Negotiation 26 Leading in a VUCA World 49


Leading with Emotional Intelligence 50
Leading Virtual Teams 51
New Ways of Thinking
Agile Leadership 52
Developing Your Analytical Skills 27
Strategic Leadership for Senior Managers 53
Critical Thinking 28
Advanced Leadership Programme 54
Strategic Thinking 29
Design Thinking: A Customer-Centric Process for Rapid Innovation 30
Change Management
Change Management Workshop for Senior Executives 55
The Virtual Business World
The Successful Virtual Team Member 31
The Virtual Trainer 32
Diversity & Inclusion
Finding Common Ground 56
Diversity & Inclusion 57
Time Management Developing a Culture of Respect 58
Essentials of Time Management 33 Leadership Strategies for Creating a Respectful Workplace 59
Leading in a Diverse and Inclusive Culture 60

2
Agility, Innovation and Change Finance and Controlling
Strategic Agility and Resilience 61 Essentials of Business Finance: For Non-Financial Managers 87

Managing Chaos 62 Essentials of Cost Accounting 88

Leading Disruptive Change and Innovation 63 Essentials of Purchasing for the New Buyer 89

Innovation in a VUCA World 64 The Strategic Controller: Adding Value to Your Organization 90
Financial Excellence: Create Value in Your Organization 91

Coaching Skills
Coaching from a Distance 65 OnDemand Courses 92

Marketing
Essentials of Marketing 93
Leading
Essentials of Digital Marketing: for Non-Digital Marketeers 94
Business Essentials of Product Management 95
B2B Marketing Strategy 96
Leading Business: Training Programmes List
Sales
Mini MBA Essentials of Selling: for New Salespeople 97
MCE Mini MBA 67
Key Account Management in B2B Markets 98
Mini MBA for the Pharmaceutical and Biotech Industries 68
Essentials of Sales Management 99
Mini MBA for the Medical Devices Industry 69
Mini MBA for the Chemical Industry 70
Mini MBA for the Mining Industry 71 Customer Service
Customer Service Excellence 100
Mini MBA for the Oil & Gas Industry 72

Certification Executive Assistants


The Professional Executive Assistant 101
AMA Certified Professional in Management® Exam Prep Course 74
Partnering with Your Boss 102
AMA Certified Professional in Management® Exam Prep Express 75
Communication and Influence for Executive Assistants 103
Management Skills for Administrative Professionals 104
HR and Talent Management
Talent Management Goes Agile 76 MCE Open Programmes Calendar 105

Business Strategy & Planning


Essentials of Strategic Planning 77
Business Strategy & Planning for Managers 78

Project Management
Essentials of Project Management for Non-Project Managers 79
Improving Your Project Management Skills 80
Project Management Excellence 81
Agile Project Management 82

Digital Transformation
An introduction to Business Transformation and Digital Strategies 83
Business Strategies in New Digital Times 84
Customer Experience in New Digital Times 85
Value Propositions in New Digital Times 86

3
Who is
Management
Centre Europe?
Management Centre Europe (MCE) is the leading provider of International
Management Development in Europe, Middle East and Africa. Founded in 1961,
MCE is part of the American Management Association’s (AMA) Global Network.
So, MCE’s training and development solutions are available wherever you are.

Europe-Middle East-Africa Asia-Pacific Latin America USA Canada


Headoffice in Brussels

4
What does MCE do?
MCE’s International
Management Development
Services
Open Training Programmes
For Individuals throughout the organization or company:
50+ programmes covering essential leadership, management and business
acumen skills
Available online or face-to-face across the EMEA region
Faculty with extensive international business experience across industries
Pragmatic, hands-on and practical approach to learning
Online or face-to-face classrooms with real case studies
International focus
Savings passes available to make your training go even further

Customized Learning Solutions


For Teams, Departments, Divisions, Companies or
International Groups:
1,700 clients across EMEA and across all industries since 1961
From lightly tailored to highly customized
Focused on your company’s needs
MCE Faculty with extensive international business experience across industries
Pragmatic, hands-on and practical approach
Combining the best of classroom and digital learning
Delivered regionally or globally and always with an
international focus

Learn more about MCE on mce.eu


MCE’s Programmes are
Practical, Hands-On
& Business Focussed
Your people play a key role in getting Telling people what to do proposition (CVP) –and fully back it
the business results you need in this doesn't work anymore with their actions. That’s what
changing world. Your strategy and When faced with the speed and strategy alignment means. The
focus are probably changing complexity of modern business life, MCE Leadership Model will help
constantly and today, companies it can be tempting to stick to the old you understand the basic
need their employees to be able to ways of telling people what and how behaviours of your organization, so
make decisions that support it all the to do it. Successful organizations you can align it to any CVP or
time. So, whether it is an open have left behind command-and- strategy. The model includes six
training programme, an off-the-shelf control styles of leadership and dimensions that drive the attitudes
solution or a customized learning instead, organizations foster and behaviours of people in any
solution, all of MCE’s programmes intellectual capital and expect their organization. These dimensions
focus on business. Our programmes employees to come up with form a system in which they are
are practical, with real case studies, innovative solutions (knowledge interdependent and interact with
role plays and feedback from peers economy). To respond to customer each other. With strategy,
and from MCE’s Faculty. needs, people increasingly must plan everything is interconnected. Your
their own work and make their own strategy needs to be clear and so
How does MCE get results? decisions. Leaders should encourage you need to understand how it
MCE takes a solid and practical this behaviour ensuring that it impacts every part of your
approach to helping you cope with remains focused on the right company as well as which skills and
change, implement your strategy objectives. behaviours each employee needs
and develop yourself or your to carry out their role and back up
managers. We talk straight, we don’t The MCE Leadership Model your strategy.
try to re-think your business strategy People need to make their own
and instead, we fully tap on your decisions. But they must also
market experience and corporate understand and buy into the
knowledge. strategy and customer value

Customer Value Proposition


Why should customers buy from us?

Strategy Commitment Culture Behaviour of Leaders


What does the strategy mean for me and What are our values, and How do my leaders enable and support
my job? What am I committing to? how do we do things around here? me to do the job they expect from me?

Performance Metrics Processes & Structure


Will I be evaluated and rewarded in Do the processes / structure support
function of our customer value proposition? our strategy / customer value proposition?

6
MCE’s International
Management Development
MCE helps you get results by:

Challenging We Do
It's about you: You are the most important part of
Work to improve communications across
the solution. We work with you and leverage your
boundaries
experience to find the answers and develop the
skills you need. Use our experience and expertise to help you
implement your strategy
It's in your face: We don’t leave you in your
comfort zone, avoid awkward issues or give up Challenge – and event confront – you to get
when it gets difficult. We know business is the best results for you
difficult and we are business people, just like you.
Recognize your experience and combine it
with the latest management thinking to find
the best solution for you

Connecting Our faculty members have all worked at


senior management and board levels – they
Across traditional boundaries: We help break
work with you
down management barriers to facilitate
communication and increase levels of true We help you create your own best practices
customer satisfaction and help you (or your
teams) get ready for change in your organization.
With experienced faculty: MCE’s faculty are
successful and senior business executives who
understand your challenges and your business.

We Don’t
Creating Support management silos
What works for you: We don’t pump you full of Tell you what your strategy should be
academic theories and irrelevant case studies, we
Leave you in your comfort zone
focus on you and your needs. You won’t have to
listen to a professor or consultant tell you about Pump you full of academic theories and old
case studies
standard theories. MCE’s Faculty works with you to
create the right solution for you. Lecture at you
YOUR best practice: One size doesn’t fit all.
Force other people’s best practices on you
Someone else’s “best practice” is unlikely to be your
competitive advantage.

7
MCE’s Internationally Experienced Faculty:
The Voice
of Experience
In business, the voice of experience know what works and what doesn’t Working with people from
counts for more than the latest work in the real world of business. other countries and cultures:
management theories. MCE is not All of them have practiced what When the members of your team
a business school, so we don’t they preach. They know from their come from more than one
have “lecturers”. We are not a experience about the need for country, you may find an extra level
strategy definition consulting alignment between people and of challenge in working with them.
company, so we don’t have lots of processes in implementing Based on their experience working in
junior consultants on our books. strategy. They know how to break
countries around the world, MCE’s
through the barriers that
international faculty can help you:
We are a business experience and management silos create in many
insights-based company. We focus companies.
Create positive working relations
on the people issues related to
with people from other countries
change and getting the strategy
Many different industries and cultures.
done. We have a core team of and sectors:
successful managers and leaders Work toward your goals in
Professionally, MCE Faculty come foreign and unfamiliar settings.
from the real world of business.
from a wide range of industries
Our business professionals are Become more aware of risks and
and business sectors. Their deep
great facilitators. They are skilled opportunities in working with
knowledge of business comes
at sharing their knowledge in a many nationalities.
from years of experience in all
group learning experience. They
parts of the economy. Some come
also know how to listen to your MCE’s Faculty invite everyone to
from the pharmaceutical and
business needs and include them share their experiences and learn
healthcare industries. There are
in your international management from each other. This exchange
experts in B2B and B2C Markets.
development. of ideas is a key aspect of MCE’s
Others are from basic industries
such as mining, metals and approach to developing global
How does MCE get results? manufacturing. Still others have executives.
Each MCE faculty has more than decades of experience in banking,
20 years of recent senior-level telecommunications and energy
business experience. Some of them exploration and production
come from top leadership positions including oil and gas. There are
in global companies. Others are former executives from marketing,
from senior positions in functional sales, finance, ICT, supply chain,
areas such as Finance, Supply production, HR and many other
Chain Management or IT. They all business specialties.

8
MCE’s
Customized Learning
Solutions
At MCE we develop your people to get your strategy done in a time of change. We
do not tell you what your strategy should be or what processes you should use.
Instead, we work with you to “make things happen” in your company. We believe
that international management development in the three key areas of leadership,
management and business skills are crucial to making things happen.

How MCE works with


Our Clients
MCE's 6-step approach to customizing training
solutions to meet your company's needs

Results & Benefits


6 for your Company

5 Implementation

4 Developing

3 Deciding

2 Analysing

1 Understanding

9
MCE's 6-step approach

Understanding the situation at your company


Before we begin to work with you on the right solution for you and your company, we talk to your senior
management and line management. To put the right solution together we try to fully understand:
The business environment in which your company operates. What is happening in the market? What are the

1 key trends? How is change effecting you daily, weekly, monthly….


Your organization itself and its particular strategy. How is your company set up? What is your customer value
proposition, and do you deliver it?
The processes and procedures currently in place. How does each department work? How does one
department work with another, and how do they communicate?
The people issues related to implementing your strategy. Does everyone understand and “buy-in” to the
strategy? What works and what doesn’t work, and why is that the case?

Analysing what your Company needs


Once we understand who you are and the environment in which you operate, we:
Interview key people in your company, in particular line managers, to find out what is really happening
2 and what change means for them.
Look outside of your company for external advice from people who have dealt with challenges just
like yours and understand your business.
Use measurement tools that show how willing and able your people are to implement your chosen
strategy and to adapt to change.

Deciding on the right Customized Learning Solution for


your Company
Based on our interactions, calls and meetings to understand and analyse your needs, we then suggest:

3 The type of management development that we think would benefit your company, and who we think should
take part.
Other activities to expand the knowledge and develop the skills of your people.
We then discuss the proposal with you to make sure that it is really right for you. We review it together and
adjust it if necessary. We want to be sure that all stakeholders are on the “same page”, and that our proposed
customized learning solution will help your organization move forward in the right direction to get results.

10
MCE's 6-step approach

Development of the solution for your Company


4 We work with you to develop a Customized Learning Solution just for you. Your input is vital as a key part
of the solution deals with the challenges that you face as a company and how these challenges can be
overcome. In many cases, the solution involves a management development programme.

Implementation of the Solution for your Company


MCE’s activities and programmes are very interactive and practical. They are hands-on, and results
5 driven. Small groups mean that each participant receives individual attention. MCE’s Customized
Learning Solutions are highly customized to the needs of the client company. They incorporate relevant
case studies and deal with issues and challenges that you face in the workplace every day.

Results & Benefits for your Company


MCE’s activities and programmes produce clear results and benefits. These include:
Development of new skills and behaviours to get results you need.

6 Clear follow up goals, KPIs and specific tasks for teams and individuals.
A practical methodology that you can implement immediately on your return to work.
A “guidebook” of best practices specific to your company and role.
A road map of key areas for improvement.
Better teamwork and communication.

Learn more about our 6 steps approach on: mce.eu/sixsteps/


11
Management Training Programmes
Delivered Near You
Helsinki
Oslo Stockholm

Available in

London
Brussels
Amsterdam

Paris Frankfurt
Basel
Berlin

Prague
Munich Vienna
Zurich
Warsaw
30+
countries
Geneva Milan
Belgrade

Barcelona Istanbul
Madrid

Athens

Marrakesh
Cairo

Managers and business professionals need to get Dubai


equipped with new skills, competencies & behaviours to
cope with the ever-changing business environment.
To support your international management
development:
MCE's Open Training Programmes available online or face-to-
face all over the EMEA region
Intensive and practical for maximum impact
Business oriented, what you learn you will be able to apply the
next day at your work
Competitive pricing for companies to maximize your
company’s budget - talk to us about savings passes.

Nairobi
MCE Mini MBA
Get equipped with practical operational and
managerial skills that will support the development
of your management career.

More than

1 million
participants globally

Boost your career and become a great


“all-round manager” with the Mini MBA.
The programme includes the key areas of
Leadership, Strategy, Finance, Marketing,
Sales and Supply Chain Management in
just 5-Days (or 12 online sessions)

Also available for different industries:


Pharmaceutical, Oil & Gas, Medical
Devices, Mining, Chemicals and others.
Management Centre Europe's
3 Leadership Areas
MCE believes that in order to become a well-rounded manager and leader, based on
our experience helping more than 10 million professionals develop their skills,
managers and leaders need to understand and develop their personal skills (Leading
Self), they also need the competencies to manage people in all its aspects (Leading
Others), and they also need solid business knowledge and skills (Leading Business).
These 3 dimensions, around which 360° leadership should be built and developed,
are critical to succeed and grow as a manager and leader.

Self
Build and improve your skills in the areas of
assertiveness, communication, personal
influence, conflict resolution, negotiation and
time management.

Others
Gain the skills that will help you evolve from
being a competent new manager to
successfully managing and leading people
with a vision, strategy and the competency to
engage people towards common business and
organizational goals.

Business
Drive performance and achieve your goals in
your specialized area such as General
Management, Marketing, Sales, Finance,
Project Management, Strategy, and
Sustainability.

14
Leading Self:
Training Programmes List

Communication Skills
Communicating Up, Down and Across the Organization 16
How to Communicate with Diplomacy, Tact and Credibility 17
Communicating to Your Senior Management and Key Stakeholders 18
Essentials of Conflict Management 19

Presentation Skills
Effective Presentation Skills 20
Effective Executive Speaking 21
Giving Great Virtual Presentations 22

Influencing Skills
Developing Personal Influence and Impact 23
Expanding Your Influence 24
Getting Results without Authority 25
Essentials of Negotiation 26

New Ways of Thinking


Developing Your Analytical Skills 27
Critical Thinking 28
Strategic Thinking 29
Design Thinking: A Customer-Centric Process for Rapid Innovation 30

The Virtual Business World


The Successful Virtual Team Member 31
The Virtual Trainer 32

Time Management
Essentials of Time Management 33
Communication Skills
Communicating Up, Down
and Across the Organization
Become a strong, passionate, and effective communicator
with your colleagues, managers and senior management
Highlights
A practical, hands-on and business focused programme with
lots of role plays and real business situations
Learn to communicate with all levels of the organization
including senior management and peers

Key Competences
Communication skills Influencing skills
Motivating your team Developing your message
Building self-confidence Building trust & credibility

The Right Programme for You


You want and need to be a professional,
clear and effective communicator with your Managers
colleagues, boss and senior management.
This programme gives you the skills you Business Professionals
need in today's business world.

Learn, Practice and Use


Analyse your audiences and different possible situations in advance
Create simple processes to adapt your message to specific audiences
Apply clear strategies to influence and motivate others throughout the organization
Understand how communication can impact how much influence you have
Exhibit a strong sense of self-confidence with your peers, direct reports and managers
Practice skills for delivering messages that are clear, professional and effective
Use different presentation formats to motivate, influence and inform
Identify the best uses of communication technologies available today
Develop messages that speak both to the mind and the heart
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
PMI Certified
Face-to-Face Live Online The programme is certified by the Project
Management Institute® (PMI).
2 days 4x 3-hour
sessions More information at mce.eu/pmi

€1,995 €1,995 Available In-Company


The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

16 mce.eu/communication for dates, locations and full programme outline


Communication Skills
How to Communicate with
Diplomacy, Tact and Credibility
Be a consistently professional communicator - even in the
most difficult circumstances and situations
Highlights
Learn and practice your communication skills with role plays to
become more diplomatic, tactful and credible
Develop your listening skills to build and improve your
professional image

Key Competences
Communicating diplomatically Stress management when
Key listening skills communicating
Visual, verbal & vocal skills Using the right style

The Right Programme for You


It is not always easy to be diplomatic and
tactful, but you can learn how to do it. If you Managers
find it challenging to communicate in
difficult situations, this programme helps Business Professionals
you to develop these key skills.

Learn, Practice and Use


Apply diplomacy and tact to be a credible and effective communicator in your organization
Manage the impact your communications have on your image internally and externally
Define and adapt your own personal communication style
Develop and demonstrate better listening skills with your colleagues
Understand the importance of perceptions in all situations
Explore communication style differences and learn to flex your own style
Recognize the impact of stress on communications and be able to adjust for it
Know what makes effective, powerful communication and develop the skills to implement it
Avoid the "Hot Buttons" that can make you less diplomatic and tactful
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
PMI Certified
Face-to-Face Live Online The programme is certified by the Project
Management Institute® (PMI).
2 days 4x 3-hour
sessions More information at mce.eu/pmi

€2,295 €2,295 Available In-Company


The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/communication for dates, locations and full programme outline 17


Communication Skills
Communicating to Your Senior
Management and Key Stakeholders Bestseller

Learn to communicate to your senior executives, get their


buy-in and move forward with your projects and ideas
Highlights
Understand and use different types of business presentations
you need as your career progresses
Learn to adapt your messaging and style to different audiences
Be able to handle difficult questions and interruptions

Key Competences
Strategic communication Business presentations
Understanding the needs of Defending your ideas
senior executives Adapting your messages

The Right Programme for You


You are a manager or business professional
who needs to get the buy-in and
commitment from your senior managers or Managers
key stakeholders for projects, ideas or
budgets.

Learn, Practice and Use


Communicate in a way that senior managers listen, remember, and are willing to support
Sell your ideas, report your results and raise issues that need to be addressed
Connect what you want to say to the strategic goals of the organization that senior
management care about
Handle interruptions and tough questions in a professional way
Defend your ideas or data without getting defensive and losing your focus
Improve your own profile and credibility in the organization
Prepare your presentations in advance and adapt the content to your audience
Use visual aids, your voice and movement to create greater impact
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
PMI Certified
Face-to-Face The programme is certified by the Project
Management Institute® (PMI).
4 days More information at mce.eu/pmi

€4,295 Available In-Company


The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

18 mce.eu/communication for dates, locations and full programme outline


Communication Skills

Essentials of Conflict Management

Develop the key skills you need to manage conflict and keep
your team focussed on the real results
Highlights
Learn key models to manage conflict in business including:
the "Model to Disagree" (to turn conflict into discussions)
the P.U.R.R model (for understanding)
the 5-step approach (to map conflicts)

Key Competences
Conflict management Listening for feelings
Gaining trust and support Turning disagreements into
Understanding real interests positive business discussions

The Right Programme for You


You have been faced with conflict in your Senior Managers
team, department or organization and you
need to develop the right skills to manage it Managers
effectively and postively.

Learn, Practice and Use


Recognize the underlying causes of conflict in business
See the difference between disagreement and conflict
Map conflict using a five-step approach
Identify ways to develop flexible responses to personal and professional conflicts
Turn disagreements into positive discussions by applying the "Model to Disagree"
Know how trust is lost and regained during disputes
Understand why relationship conflict and content conflict should be handled differently
Identify your own feelings and actions when faced with conflict
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Face-to-Face Live Online
Available In-Company
2 days 4x 3-hour
sessions The programme is available as an
In-Company solution for your teams.
€2,295 €2,295 More information at mce.eu/inco

mce.eu/communication for dates, locations and full programme outline 19


Presentation Skills

Effective Presentation Skills

Learn how to captivate your audience, present your ideas with


passion and manage your own stress
Highlights
Your presentations will be recorded for playback and review
Track your personal progress throughout the programme by
seeing what your audience see
Get instant feedback, advice and tips

Key Competences
Presentation skills Relaxation techniques to
Developing your content manage presentation stress
Balancing verbal & non-verbal Handling questions

The Right Programme for You


You do not have a lot of experience of
presenting in public, and you want to be Managers
able to speak in front of groups, pitch ideas
to colleagues or management and manage Business Professionals
your own stress levels.

Learn, Practice and Use


Tailor your presentation to your audience
Use relaxation techniques to overcome nervousness
Learn how to project your voice and use pauses to dramatize your point
Expertly handle difficult questions and situations
Communicate with clarity and conviction
Gain confidence in your presentation skills
Manage different room setups for different occasions
Anticipate and avoid equipment problems
Condense a speech outline into notes you can speak from
Make your content clearer and more memorable
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
PMI Certified
Face-to-Face The programme is certified by the Project
Management Institute® (PMI).
3 days More information at mce.eu/pmi

€2,495 Available In-Company


The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

20 mce.eu/presentation for dates, locations and full programme outline


Presentation Skills

Effective Executive Speaking

Take your public speaking to the next level! Speak, present and
communicate with poise, power and persuasion
Highlights
With breakout sessions, practical role plays, and exercises you
really learn how to become a great executive speaker
Give unexpected and prepared speeches during the
programme and get personalized and live feedback

Key Competences
Unexpected speech making Managing nervousness
Using voice, visuals & actions Getting buy-in
Preparing your presentation Making motivational speeches

The Right Programme for You


You are a senior manager or executive who has
some public speaking experience. You want to
improve your skills in speaking in front of Senior Managers
groups, making presentations, selling ideas to
others and facing cameras and microphones.

Learn, Practice and Use


Conquer your fear and connect the minds and hearts of the audience
Tailor your presentation to your audience
Reach reluctant, uncommitted and inactive audiences
Use relaxation techniques to overcome nervousness
Learn how to project your voice and use pauses to dramatize your point
Expertly handle difficult questions and situations
Communicate with clarity and conviction
Practice articulation methods
Make impromptu speeches easily
Learn how to use voice, actions, images and language in public speaking
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Face-to-Face
Available In-Company
3 days The programme is available as an
In-Company solution for your teams.
€3,795 More information at mce.eu/inco

mce.eu/presentation for dates, locations and full programme outline 21


Presentation Skills

Giving Great Virtual Presentations

Get strategies, techniques and hands-on experience to make


professional and impactful virtual presentations
Highlights
Learn and use the 5 P's of virtual presentations - Probe, Plan,
Practice, Present and Process
This programme is highly interactive with lots of exercises and
role plays to support your learning

Key Competences
Making virtual presentations Managing virtual Q&As
Managing online stress Adapting your language
Selecting your virtual channel Informing and influencing

The Right Programme for You


You are a business professional who
participates in virtual interactions. You want Managers
to express and present your ideas with
confidence, skill, and savvy in the virtual Business Professionals
business world.

Learn, Practice and Use


Speak, think, and deliver your message with greater precision
Shape and organize your presentation effectively for an online environment
Select the best virtual channel for your message and objectives
Engage and hold the attention of your virtual audience
Make optimal use of your voice and body language in a remote environment
Overcome camera/microphone anxiety and related stress
Manage virtual question-and-answer periods with confidence and savvy
Inform and influence listeners and the get the best results
Make use of your voice, body language in a virtual presentation
Understand the online platforms and production environments
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Live Online
Available In-Company
4x 3-hour
sessions The programme is available as an
In-Company solution for your teams.
€1,995 More information at mce.eu/inco

22 mce.eu/presentation for dates, locations and full programme outline


Influencing Skills

Developing Personal Influence and Impact


Bestseller
Get the influencing skills you need to get things done today with
your colleagues throughout the company
Highlights
You practice and develop your influencing skills with extensive
role plays, case studies and exercises over 4 days
Develop a personal action plan that you take back with you to
implement in your organization immediately

Key Competences
Persuasion and influence Managing resistance
Developing self-confidence Building networks
Interpersonal effectiveness Navigate corporate politics

The Right Programme for You


Influencing is an important part of your role,
and you have regular contact with a wide Managers
range of colleagues across different areas
of the organization. You want to improve Business Professionals
your influencing and persuasion skills.

Learn, Practice and Use


Influence the people you need to get your project done and to meet your goals and objectives
Manage internal politics and difficult people and overcome resistance
Project a stronger, more confident and professional image so that others will listen to you
Build, manage and leverage a personal network of colleagues
Apply a wider range of high impact influencing strategies to get what you need, regardless of
your position or level of authority
Develop a personal action plan that you will take back with you to implement within your
organization
Understand power, politics, persuasion and the impact on strategy execution
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
PMI Certified
Face-to-Face The programme is certified by the Project
Management Institute® (PMI).
4 days More information at mce.eu/pmi

€3,995 Available In-Company


The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/influencing for dates, locations and full programme outline 23


Influencing Skills
Expanding Your Influence
Understanding the Psychology of Persuasion

Learn the key principles of persuasion and how to build your


influence in your organization
Highlights
Use the Influence Model to identify and the major categories of
the Laws of Persuasion
Practice and use the Pre-Persuasion Checklist to prepare for a
situation where you need to influence a colleague

Key Competences
Persuasion and Influence Balancing emotion & logic
Getting buy-in Applying ethical approaches
Understanding decision making Negotiating & managing

The Right Programme for You


You are a manager in sales, project
management, purchasing, marketing etc.
and you want to understand the Managers
psychological principles behind how people
make the right decisions in business.

Learn, Practice and Use


Explore the psychology behind persuasion & influencing
Motivate others to say "YES!" the first time around
Discover what prompts people to say yes or no in business situations
Overcome objections before they happen
Customize persuasion techniques for every situation in your business role
Read body language easily
Role-play a solution to your biggest influence challenge at work
Learn tactics to protect yourself from unethical behaviour
Prepare to influence in a business situation by using the Pre-Persuasion Checklist
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Live Online
Available In-Company
3x 3-hour
sessions The programme is available as an
In-Company solution for your teams.
€1,995 More information at mce.eu/inco

24 mce.eu/influencing for dates, locations and full programme outline


Influencing Skills

Getting Results without Authority

Get things done in your organization by negotiating,


influencing and persuading
Highlights
Learn and use the Commitment Model to understand why
commitment from others does not happen by chance
Use the Personal Power Model to improve your influencing and
persuasion skills in different business situations

Key Competences
Persuasion and Influencing Managing conflict
Creating win-win situations Negotiation skills
Building relationships Managing key stakeholders

The Right Programme for You


You are a business professional who needs
Managers
to get work done through others or you
need to convince another person to buy Business Professionals
into an idea or follow up on a request.

Learn, Practice and Use


Establish or regain credibility so you can begin to influence people
Effectively use your power base to persuade others (Personal Power Model)
Understand the person you’re trying to influence—and persuade through give-and-take
Develop and grow relationships within your organization and beyond
Create a collaborative work environment for faster, better results
Let communication differences work for, not against, you
Achieve trust and give-and-take relationships up, down and across the organization
Influence people while projecting self-confidence without being pushy
Adapt your style to the person or situation you’re dealing with
Identify various negotiating techniques that promote win-win outcomes
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
PMI Certified
Face-to-Face Live Online The programme is certified by the Project
Management Institute® (PMI).
3 days 4x 3-hour
sessions More information at mce.eu/pmi

€2,495 €1,995 Available In-Company


The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/influencing for dates, locations and full programme outline 25


Influencing Skills
Essentials of Negotiation
For Business Professionals Previously: Negotiating to Win

Get the skills, insights and competencies to conduct


negotiations successfully at every level
Highlights
Identify and use the six stages of the Negotiation Model
Explore the four dimensions of DISC and how it impacts
persuasion and negotiations
Plan your own strategy to apply to your negotiations

Key Competences
Negotiation skills Persuasion and Influence
Active listening skills Planning for negotiations
Communication skills Managing confrontations

The Right Programme for You


You work in sales, purchasing or are a head
of a team or department, and you need to Managers
negotiate the best possible terms of an
agreement for your company. This Business Professionals
programme gives you the skills you need.

Learn, Practice and Use


Know when—and when not—to negotiate
Develop an effective plan and strategy for any negotiation you encounter
Learn the 6 stages of the Negotiation Model
Know what behaviour to adapt at each stage of the negotiation process
Successfully apply the principles of persuasion to any negotiation situation
Effectively negotiate face-to-face, on the phone or through e-mail and other media
Understand the four dimensions of DISC and the style tendencies of each
Identify why negotiations become derailed and how to avoid negotiation traps
Learn how to use different communication techniques in different situations
Become a great negotiator in your role
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
PMI Certified
Face-to-Face The programme is certified by the Project
Management Institute® (PMI).
3 days More information at mce.eu/pmi

€2,995 Available In-Company


The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

26 mce.eu/influencing for dates, locations and full programme outline


New Ways of Thinking
Developing Your Analytical Skills
How to Research and Present Information

Quickly synthesize qualitative data, analyse the impact,


and make informed decisions
Highlights
Use a 2x2 grid and a Swot Analysis to evaluate ideas and
analyse strategies
Understand and use the 3 steps of the analytical process: plan,
analyse and conclude

Key Competences
Analytical thinking Organizing, collecting and
Making decisions using data evaluating data
Creating short presentations Making recommendations

The Right Programme for You


You are faced with a lot of data, and you
need to learn essential analytical skills to Managers
make more informed and evidence-based
decisions that benefit your team, Business Professionals
department or organization.

Learn, Practice and Use


Identify relevant information
Research and organize data from multiple sources in the right formats
Categorize data for analysis before starting
Make difficult decisions involving qualitative data
Perform analysis from multiple perspectives
Recognize patterns and determine what they mean for your business
Evaluate the evidence to identify the best opportunity or most rational solution
Communicate findings and recommendations clearly in a brief presentation
Presenting conclusions graphically
Use 2x2 grids and SWOT analyses to evaluate ideas and analyse strategies
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
PMI Certified
Face-to-Face Live Online The programme is certified by the Project
Management Institute® (PMI).
2 days 4x 3-hour
sessions More information at mce.eu/pmi

€2,295 €2,295 Available In-Company


The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/thinking for dates, locations and full programme outline 27


New Ways of Thinking

Critical Thinking

Demonstrate clearer and more effective critical thinking


skills in your business role
Highlights
Get your personal "My Thinking Styles Assessment" which
looks at your thinking style preferences
Learn and use the RED model for critical thinking - Recognize
assumptions, Evaluate assumptions, Draw conclusions

Key Competences
Critical thinking skills Analytical & innovate thinking
Flexible mind-set Action planning using data
Understand thinking styles Drawing conclusions

The Right Programme for You


You are a manager or team leader and need
to become a critical thinker and make better
decisions in your role. You want to Managers
understand and learn how to do it, when to
do it and why to do it.

Learn, Practice and Use


Explore real-world examples of why critical thinking is so important in business
Learn to use critical thinking skills when making business decisions
Choose the right techniques to recognize assumptions, evaluate arguments and draw the right
conclusions
Discover 7 ways to spot a weak argument
Know how to translate an abstract idea into something tangible
Identify 8 barriers to effective critical thinking
Minimize the impact of job pressures on your thinking processes
React with curiosity instead of emotion
Get a roadmap for developing your critical thinking skills in your role
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Face-to-Face Live Online
Available In-Company
2 days 4x 3-hour
sessions The programme is available as an
In-Company solution for your teams.
€2,595 €2,595 More information at mce.eu/inco

28 mce.eu/thinking for dates, locations and full programme outline


New Ways of Thinking

Strategic Thinking

Develop your strategic mindset to increase the overall


success of your strategic plans
Highlights
Compare and contrast strategic thinking to analytical thinking,
critical thinking, and inductive and deductive reasoning
Create an action plan for development of strategic thinking
skills in your role

Key Competences
Strategic thinking processes Assessing your strategy
Understanding influences and Generating new ideas
relationships in your company Embracing necessary risks

The Right Programme for You


You are a manager, director or leader who
needs strategic thinking skills to gain better Senior Managers
business insights and identify trends that
can contribute to a more successful Managers
business strategy.

Learn, Practice and Use


Explore ways to challenge your assumptions and view your business in a new light
Learn and apply different thinking methods to avoid groupthink
Control reactive fixes to problems even in an uncertain business environment
Generate new ideas and evaluate future scenarios before your competitors do
Know when to embrace necessary risk, even if resources and information are limited
Learn to create better short-term goals that support long-term strategy
Compare and contrast strategic thinking to analytical thinking, critical thinking and inductive
and deductive reasoning
Recognize and use thinking skills that support imagining new ways of relating to your market
and your customers
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Face-to-Face
Available In-Company
2 days The programme is available as an
In-Company solution for your teams.
€2,595 More information at mce.eu/inco

mce.eu/thinking for dates, locations and full programme outline 29


New Ways of Thinking
Design Thinking
A Customer-Centric Process for Rapid Innovation

Learn a low-cost and low-risk method to generate new


business solutions
Highlights
Learn how to develop and use a repeatable process to drive
rapid innovation in your organization
Use role plays and exercises to develop an experimental
mindset and embrace uncertainity

Key Competences
Design and analytical thinking Creating practical solutions
Driving change and innovation Mapping key stakeholders
Adapting a flexible mind-set Presenting your ideas

The Right Programme for You


You are an international manager, and you
want to explore new ways to innovate Senior Managers
rapidly in your company today. You need to Managers
drive innovation and do it systematically.

Learn, Practice and Use


Understand how design thinking can improve organizational and personal performance
Embrace uncertainty and develop an experimental mindset to act quickly
Create a new process and attack problems from a completely new angle
Convert ideas into customer value and market opportunities
Release your group’s creative thinking and sharpen critical analysis skills
Create more progressive and practical solutions for real-world problems
Balance constraints and technical limitations with customer preferences
Develop design thinking to foster collaboration across functions of the organization
Learn how to use a repeatable process to drive rapid innovation each time
Map stakeholders and the complex network of beneficiaries
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Face-to-Face
Available In-Company
2 days The programme is available as an
In-Company solution for your teams.
€2,995 More information at mce.eu/inco

30 mce.eu/thinking for dates, locations and full programme outline


Virtual Business World

The Successful Virtual Team Member

Learn how to become a proactive and valued virtual team by


communicating effectively online
Highlights
Rate yourself against the characteristics of the effective virtual
team member today
Increase the overall visibility of your work & contributions
Practice online communication with role plays & exercises

Key Competences
Remote working relationships Building trust, credibility
Influencing others virtually and professionalism
Developing a flexible mind-set Using your voice & image

The Right Programme for You


You are a business professional, and you
have frequent virtual meetings and calls Managers
with colleagues. You need to learn how to
become a valued virtual team member and Business Professionals
communicate effectively.

Learn, Practice and Use


Identify the differences, challenges and benefits associated with working remotely
Rate yourself on the characteristics of an effective virtual team member
Determine behaviours that foster trust, credibility and professionalism in a virtual world
Use your voice to engage and influence others—virtually
Select the communication modes that match your message
Build relationships with your team members and leaders in a virtual environment
Address cultural differences that can create friction or frustration
Recognize the differences between face-to-face and online meetings & objectives
Ask for feedback and promote collaboration online
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Live Online
Available In-Company
3x 3-hour
sessions The programme is available as an
In-Company solution for your teams.
€1,995 More information at mce.eu/inco

mce.eu/virtual for dates, locations and full programme outline 31


Virtual Business World
The Virtual Trainer
Success Strategies for Facilitating Live Online Training

Prepare, develop and deliver highly engaging online learning


experiences
Highlights
Learn and practice using real-world examples and role plays
Manage the mix of time, distance, technology & culture
Identify and understand the keys roles of the designer,
developer, facilitator and producer

Key Competences
Using your voice & energy Creating engagement
Developing online learning Using online tools
Adapting to technology Creating backup plans

The Right Programme for You


You are a trainer with 3-5 year's experience.
You now need to develop your facilitation
techniques for an online environment. You Business Professionals
want to learn how to develop and deliver
effective and professional online learning.

Learn, Practice and Use


Apply best practices for creating and delivering highly effective, live online learning experiences
Plan and coordinate the crucial “before, during and after” action steps
Employ techniques to create and maintain learner engagement and retention
Use proven voice, energy and questioning techniques as powerful training resources
Capitalize on the best online learning opportunities and help ensure trouble-free sessions
Know what resources to provide learners to manage their learning environment
Choose delivery methods designed to close performance gaps
Practice presenting to a group
Analyze the components of successful course evaluations
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
PMI Certified
Live Online The programme is certified by the Project
Management Institute® (PMI).
4x 3-hour
sessions More information at mce.eu/pmi

€2,295 Available In-Company


The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

32 mce.eu/virtual for dates, locations and full programme outline


Time Management

Essentials of Time Management

Boost your productivity, manage your stress, and with the


most effective ways to manage your time!
Highlights
Pinpoint the things that make you waste too much of your time
and learn how to avoid them
Learn how to set clear expectations with colleagues, customers
and your boss and avoid frustration

Key Competences
Personal efficiency Time management
Focus and concentration Managing priorities
Multitasking strategies Managing stress

The Right Programme for You


You are a manager working on a lot of
projects. You need to learn how to shift your Managers
focus from managing time to managing
yourself, and set expectations with your key Business Professionals
stakeholders to avoid frustration and stress.

Learn, Practice and Use


Set and accomplish realistic and achievable goals for your work
Create priorities and establish realistic boundaries
Recognize and deal with your time-wasting actions and tasks
Improve your concentration and efficiency overall
Break indecision and procrastination habits that everyone has
Use technology to help manage your time and results
Create and recharge your positive energy - that is very important for everyone
Shift your focus from managing time to managing yourself
Learn how to use a robust planning process to analyse and review plans
Set clear expectations with colleagues, customers and your boss
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Face-to-Face Live Online
Available In-Company
2 days 4x 3-hour
sessions The programme is available as an
In-Company solution for your teams.
€1,995 €1,995 More information at mce.eu/inco

mce.eu/time for dates, locations and full programme outline 33


MCE Women's Leadership Centre
Training Programmes List
MCE Women’s Leadership Certificate Programme 35
Leadership Development for Women 36
Women Leading with Impact: Resilience and Strategic Risk-taking 37
Assertiveness Training for Women in Business 38
Executive Presence for Women 39

Women will feel empowered and


know they have the strategic skill
sets to be a confident leader.

For more information please visit


www.mce.eu/wlc
Women in Business
MCE Women's Leadership
Certificate Programme
Build the key leadership skills you need to boost your career
and earn MCE's Women's Leadership Certificate
Highlights
Your leadership style: use a professional assessment framework
to explore your personal leadership style
Convincing & influencing: Learn how to make compelling
business cases and ‘sell’ your ideas effectively

Key Competences
Leading with conviction Leadership voices
Leadership styles Strategic execution
Convincing messages Negotiation as a leader

The Right Programme for You


You are a business woman on a leadership
career path. You want to improve your Middle Managers
leadership competencies and increase your
Managers
impact and confidence in a sometimes
challenging business world.

Learn, Practice and Use


Develop the crucial leadership skills you need to boost your career
Increase your confidence and be comfortable with risk-taking in your role
Find your true, dynamic voice as a leader and shape an authentic leadership message
throughout the organization
Identify yourself, and be identified, as a total, professional manager and leader who brings
value to the company
Learn how to lead with courage and conviction
Become a great negotiator in your leadership role
Learn how to navigate organizational politics
Craft compelling messages that colleagues will support
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Available In-Company
The programme is available as an In-
Face-to-Face Live Online Company solution for your teams.
More information at mce.eu/inco
2 days 4x 3-hour
sessions
Includes free membership
€2,995 €2,995 All participants get free access to
MCE's Women's Leadership Centre
including special offers, networking
events, exclusive content and more.

mce.eu/wlc for dates, locations and full programme outline 35


Women in Business

Leadership Development for Women

Get the key leadership skills you need to boost your career in
today's competitive business world
Highlights
Create your own personal action plan to develop your ideal
leadership network
Understand the 4 key performance zones: Blah, Comfort,
Stretch and Yikes

Key Competences
Assertiveness skills Smart risk taking
Leadership styles Building networks
Convincing messages Managing office politics

The Right Programme for You


You are a woman in an international
management role. You want to boost your Middle Managers
career and get that next promotion. This
programme gives you the skills you need to Managers
strategically use your strengths and abilities
and develop your own leadership style.

Learn, Practice and Use


Overcome overt and hidden biases against women as leaders
Adopt a competitive mindset that leverages your strengths as a woman
Build a wide and strategic network of key stakeholders to support your career
Avoid taking a perfectionist approach to competitive and challenging situations
Recover from losses quickly by learning to take things less personally
Learn to deal with hypercompetitive colleagues with whom you have low trust
Identify your own interpersonal effectiveness profile
Develop a practical approach to taking smart risks
Understand why it is important to develop a resilient mindset
Lead confidently by adapting a collaborative competition mindset
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Available In-Company
The programme is available as an In-
Face-to-Face Company solution for your teams.
More information at mce.eu/inco
2 days
Includes free membership
€2,995 All participants get free access to
MCE's Women's Leadership Centre
including special offers, networking
events, exclusive content and more.

36 mce.eu/wlc for dates, locations and full programme outline


Women in Business
Women Leading with Impact
Resilience and Strategic Risk-taking

Get the skills to be more comfortable with strategic risk-


taking and become a more resilient manager
Highlights
Define and practice the 5 characteristics of resilient leaders
Use the 4-part courage formula to take courageous action
Learn how to use empathetic language in daily conversations
Develop your influencing skills to get things done

Key Competences
Strategic risk taking Courageous mindsets
Confidence building Dealing with negativity
Influencing skills Empathetic skills

The Right Programme for You


You are a woman in an international
management role. You want to boost your Middle Managers
career and get that next promotion. This
programme gives you the skills you need to Managers
manage uncertainty, adapt to tough
challenges and influence others.

Learn, Practice and Use


Enhance self-awareness and leverage that ability for future challenges
Demonstrate confidence and openness through verbal and non-verbal communication
Identify new strategies to find solutions outside your comfort zone
Reframe uncertainty and work through hesitation to speak up and resolve conflict
Know how you’re coming across to others & adapt to make the most effective impact
Identify the 5 tenets of a resilient, strategic, risk-taking mindset
Use the 4 part courage formula to start taking courageous actions
Utilize the power of perception when influencing others
Learn techniques to handle negative emotions in the face of adversity
Develop your own person actions to manage risk and take better decisions
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Available In-Company
The programme is available as an In-
Face-to-Face Company solution for your teams.
More information at mce.eu/inco
2 days
Includes free membership
€2,295 All participants get free access to
MCE's Women's Leadership Centre
including special offers, networking
events, exclusive content and more.

mce.eu/wlc for dates, locations and full programme outline 37


Women in Business
Assertiveness Training for
Women in Business
Get the tools and techniques you need to become more
assertive and sucessful in your management role
Highlights
Assess and identify your own assertiveness style preferences
Get comfortable in your own S.K.I.N - support self-esteem,
know self, initiate dialogue, negate negative self-talk
Explore the 5 step model to express assertive language

Key Competences
Assertiveness skills Learning to say no
Communication skills Stress management
Conflict management Work-life balance

The Right Programme for You


You are a woman in an international
management role. You want to strengthen Middle Managers
your assertiveness techniques, alleviate
Managers
weaknesses, and improve your overall
communication skills.

Learn, Practice and Use


Recognize the characteristics of the four key assertiveness styles
Assess your individual assertiveness style and how effective it is
Develop an action plan to overcome at least two of your personal obstacles to assertiveness
Learn how to capitalize on the strengths of your leadership style—and minimize weaknesses
Flex your leadership style preference to interact effectively and assertively with others
Incorporate assertiveness techniques into everyday tasks and actions
Learn stress and anger management techniques
Differentiate between verbal and non-verbal communication styles of men and women
Explore the 4 special assertiveness techniques: broken record, fogging, negative assertion and
negative inquiry
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Available In-Company
The programme is available as an In-
Face-to-Face Live Online Company solution for your teams.
More information at mce.eu/inco
3 days 4 x 3-hour
sessions
Includes free membership
€2,995 €2,295 All participants get free access to
MCE's Women's Leadership Centre
including special offers, networking
events, exclusive content and more.

38 mce.eu/wlc for dates, locations and full programme outline


Women in Business

Executive Presence for Women

Develop your own personal authentic executive presence as


a woman in an international management role
Highlights
Understand the key pillars of executive presence
Use story telling as part of your communication strategy
Learn how to recover from verbal and non-verbal slip-ups
and mismanaged emotions to retain executive presence

Key Competences
Executive presence Managing emotions
Communication skills Verbal/non-verbal skills
Story telling skills Confidence skills

The Right Programme for You


You are a woman in a middle or senior
management role. You want to be seen as a Senior Managers
credible leader. This programme gives the key
skills you need to improve your verbal and Managers
non-verbal executive messages and presence

Learn, Practice and Use


Learn how body language and verbal behaviours affect your image as a leader
Recognize how small changes can improve your ability to be perceived as powerful
Learn how to project confidence in any business situation
Explore and practice the key pillars of executive presence
Learn how to adapt your composure and manage emotions in difficult situations
Identify strategies for dealing with slip-ups and learn how to recover quickly
Avoid being seen as aggressive or pushy by knowing what strategy to take
Develop your own personal authentic expression of executive presence
Assess your own current executive image and keep what is working well
Practice all these new skills in a safe environment with lots of relevant feedback
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Available In-Company
The programme is available as an In-
Face-to-Face Company solution for your teams.
More information at mce.eu/inco
2 days
Includes free membership
€2,995 All participants get free access to
MCE's Women's Leadership Centre
including special offers, networking
events, exclusive content and more.

mce.eu/wlc for dates, locations and full programme outline 39


Leading Others:
Training Programmes List
New Management Skills
Essentials of Management 41

People Management Skills


Successfully Managing People 42
Managing Hybrid Teams 43
Managing People in an International Environment 44

Leadership Skills
Preparing for Leadership 46
Developing Executive Leadership 47
The Voice of Leadership 48
Leading in a VUCA World 49
Leading with Emotional Intelligence 50
Leading Virtual Teams 51
Agile Leadership 52
Strategic Leadership for Senior Managers 53
Advanced Leadership Programme 54

Change Management
Change Management Workshop for Senior Executives 55

Diversity & Inclusion


Finding Common Ground 56
Diversity & Inclusion 57
Developing a Culture of Respect 58
Leadership Strategies for Creating a Respectful Workplace 59
Leading in a Diverse and Inclusive Culture 60

Agility, Innovation and Change


Strategic Agility and Resilience 61
Managing Chaos 62
Leading Disruptive Change and Innovation 63
Innovation in a VUCA World 64

Coaching Skills
Coaching from a Distance 65
New Managers Skills
Essentials of Management
For New Managers
Bestseller

Get the key skills you need to manage and motivate, to


delegate and to become a great all-round manager
Highlights
This programme is practical, hands-on and business focused.
You learn by using role plays, exercises and tips.
Learn how to use clear goal setting and professional feedback
to manage your team on a daily basis

Key Competences
Becoming a great manager Communication skills
Delegation strategies Motivating your team
Coaching skills Performance management

The Right Programme for You


You are a manager with up to 3 years
experience and you have a team of 3 or
more people. You need to improve your New Managers
management skills and become a great all-
round manager.

Learn, Practice and Use


Understand your management roles and responsibilities
Improve communication with your team & set expectations for you and your direct reports
Adapt your management style to meet the needs of individual team members
Communicate organizational goals that get results
Apply delegation strategies to increase productivity and motivation
Use effective coaching techniques to maximize your team’s performance
Recognize different types of work conversations
Define the goals of performance management
Understanding and using the conversational triangle in your management role
Practice delegation discussion in role plays
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
PMI Certified
Face-to-Face Live Online The programme is certified by the Project
Management Institute® (PMI).
2 days 4x 3-hour
sessions More information at mce.eu/pmi

€1,995 €1,995 Available In-Company


The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/newmanagers for dates, locations and full programme outline 41


People Management Skills

Successfully Managing People


Bestseller

Get the key skills to motivate teams, grow your emotional


intelligence, delegate & manage conflict professionally
Highlights
Determine your own personal style profile and gain insights
into the strengths and limitations of your profile
Identify and build on the strengths of your team's culture
Develop a specific personal plan for applying what you learn

Key Competences
Motivation, delegation and People management skills
giving feedback Emotional intelligence
Managing conflicts Ethical leadership

The Right Programme for You


You are a manager with 3+ years
experience. You need to learn how to
motivate, give feedback and manage Managers
conflicts. This programme gives you the key
people management skills you need today.

Learn, Practice and Use


Motivate every member of your team—even if they are very different
Adjust your management and personal style to the needs of different situations
Resolve conflict more effectively in a wide variety of situations
Get more done by using the best delegation techniques for each situation
Turn difficult people and poor performers into team players
Win the cooperation and trust from people in your organization
Increase your confidence, management skills, and personal and professional satisfaction in
your job by managing people successfully
Use positive and corrective feedback to turn problem employees around and maximize
productivity
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
PMI Certified
Face-to-Face Live Online The programme is certified by the Project
Management Institute® (PMI).
3 days 4x 3-hour
sessions More information at mce.eu/pmi

€2,995 €2,295 Available In-Company


The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

42 mce.eu/management for dates, locations and full programme outline


People Management Skills

Managing Hybrid Teams

Learn how to manage your team members in the office and


remotely by setting common goals and expectations
Highlights
Learn how to use best practice communication skills for
managing a team remotely and in the office at the same time
Get the latest tips for cross-cultural management and
communication in hybrid teams

Key Competences
Managing remote teams Driving high performance
Listening skills online Reducing stress levels
Building remote relationships Adapting to personalities

The Right Programme for You


You are a manager of a hybrid team, i.e.
some staff members in an office and others
working remotely. You want to create and Managers
set expectations that are equally effective
for both groups.

Learn, Practice and Use


Discover the characteristics, challenges and perceived value of hybrid teams
Ensure the strong and engaged presence of both in-person and online team members
Recognize different aspects and implications of communication between in-person and online
team members
Create a strong message to influence others on the team
Assess team member communication in the absence of visual cues (i.e., body language and facial
expressions)
Apply best practices for communicating in both types of work situations
Overcome your biases and preconceptions about both types of work situations
Adopt and practicing new behaviours that will work to your advantage
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Face-to-Face
Available In-Company
1 day The programme is available as an
In-Company solution for your teams.
€995 More information at mce.eu/inco

mce.eu/management for dates, locations and full programme outline 43


People Management Skills
Managing People in an
International Environment
Multicultural teams add great value to organizations, but they
need great managers to make the most of everyone's talents
Highlights
Take the DISC© online self assessment to understand your
current and preferred management styles
This programme uses lots of group work and team building
exercises to help you learn and practice effectively with peers

Key Competences
Setting team objectives Coaching techniques
Performance management People management skills
Delegation & motivation Onbarding and retention

The Right Programme for You


You are a manager in an international
organization or company with 3+ years’
experience. You manage a multicultural Managers
team and want to make the most of
everyone's experience and talents.

Learn, Practice and Use


Build a high performance international team
Adapt your management style to the cultural diversity of your team
Recognize the positive benefits for your organization of different cultures
Use effective delegation techniques to adjust to cultural differences
Set goals in an international environment and make sure all your team members are aligned
around the overall goal of your team
Conduct effective performance reviews taking backgrounds into consideration
Understand coaching processes and use new techniques to coach people in your team
Learn about current workplace trends
Interview new international candidates for your organization
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
PMI Certified
Face-to-Face The programme is certified by the Project
Management Institute® (PMI).
4 days More information at mce.eu/pmi

€4,295 Available In-Company


The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

44 mce.eu/management for dates, locations and full programme outline


In-Company
Training
Develop your people and build strong teams to
deal with change.
Our tailor-made training solutions equip the people in your
organization with the skills and knowledge they need to implement
yourstrategy, move faster in changing environments and succeed
in today's volatile, Uncertain, Complex and Ambiguous (VUCA)
business world.

For more information please visit mce.eu/corporate_solutions


45
Leadership Skills

Preparing for Leadership

Step into a new leadership role by discovering your unique


leadership style to build a productive and motivated team
Highlights
Discover your own personal leadership style and learn to adapt
your style to the needs of others
Learn and use methods to plan for the first day, week, month
and year of your new leadership role

Key Competences
Motivating your team Building relationships
Becoming a great leader Managing organizational
Planning your role as a leader politics

The Right Programme for You


You are a manager who is moving into a
new leadership role. You need to develop
key leadership skills and develop your own Managers
unique leadership style. This programme
prepares you for this new role.

Learn, Practice and Use


Understand what a leader is…and is not
Discover your own unique leadership style and project a more dynamic image
Determine which leadership attributes you already possess
Apply lessons learned through leadership training to take on your first leadership position with
greater confidence
Get noticed by learning how to look and talk like a leader
Find out what people expect and respect in a leader
Apply lessons learned through leadership training to refine your skills in gaining and using
power and influence positively
Learn how to motivate a team, including “difficult people”
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
PMI Certified
Face-to-Face Live Online The programme is certified by the Project
Management Institute® (PMI).
2 days 3x 3-hour
sessions More information at mce.eu/pmi

€2,595 €2,295 Available In-Company


The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

46 mce.eu/management for dates, locations and full programme outline


Leadership Skills

Developing Executive Leadership


Bestseller

Get the executive leadership skills you need to drive your


team's performance and boost your own career
Highlights
Develop your own personal leadership style and master the
competences of effective executive leadership
Do a self assessment and evaluate the relationships between
your leadership challenges and your assessment results

Key Competences
Executive leadership Decision-making
Coaching, communication Business strategy processes
and people management Inspiring your team

The Right Programme for You


You are a manager or executive who leads
others who have management Senior Managers
responsibilities. You need to develop your
Managers
decision-making, leadership and
motivational skills.

Learn, Practice and Use


Identify and begin to address your leadership challenges
Analyse the results of your self-assessment strengths and development needs
Relate the components of strategic leadership to your organization
Assess your emotional intelligence and its impact on your leadership potential
Understand and apply the concepts of strategic leadership
Coach employees toward improved performance
Discover your personal values and ethics and their influence on your leadership
Identify and apply practices that influence motivation and engagement
Assess the culture of your organization
Create a personal development plan to bolster your executive performance
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Face-to-Face Live Online
Available In-Company
3 days 4x 3-hour
sessions The programme is available as an
In-Company solution for your teams.
€3,795 €2,995 More information at mce.eu/inco

mce.eu/leadership for dates, locations and full programme outline 47


Leadership Skills
The Voice of Leadership
How Leaders Inspire, Influence and Achieve Results

Learn how to get buy-in, gain trust and inspire loyalty by


communicating as a leader
Highlights
Assess your current leadership communication style against the
five key traits of effective executive communication
Find your own leadership voice using assessment, role plays,
exercises and feedback

Key Competences
Building buy-in, trust & loyalty Managing stress & anxiety
Motivating and inspiring Coaching & mentoring
Communication skills Creating a leadership style

The Right Programme for You


You are an experienced manager or
executive. You want to move your Senior Managers
leadership skills to the next level by
focussing on your leadership voice, your Managers
messaging and your personal style.

Learn, Practice and Use


Improve your leadership communication skills
Build greater buy-in, trust and loyalty from your teams
Demonstrate grace under fire and defuse tension
Overcome resistance to change
Motivate followers and inspire them to action across the organization
Rally support in difficult situations
Learn how to coach, counsel and mentor for improved performance
Manage conflict and hostile disputes professionally
Generate presence and charisma that command professional respect
Use a matrix to plan your leadership messages
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
PMI Certified
Face-to-Face Live Online The programme is certified by the Project
Management Institute® (PMI).
3 days 4x 3-hour
sessions More information at mce.eu/pmi

€3,795 €2,995 Available In-Company


The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

48 mce.eu/leadership for dates, locations and full programme outline


Leadership Skills

Leading in a VUCA World

Get the leadership skills you need to lead your company


through disruption and change
Highlights
Learn 7 new "work hacks" used by some of the most successful
companies in the world
Use the 4 NOPA principles as a roadmap for the transformation
process in your company

Key Competences
Leadership in a VUCA world Developing employer
Change management branding today
Persuasion and influence Integrating digital thinking

The Right Programme for You


You are a leader who needs to change your
organization's culture to become more
dynamic, flexible, agile and resilient. You Senior Managers
need to develop your leadership skills to
drive your company through this change.

Learn, Practice and Use


Learn 7 new "work hacks“ used by the some of the most successful companies in the world
Get your organization in shape to navigate during turbulent times and disruptive change
Get a free tool for facilitating and capturing the intelligence of your entire organization
Build a plan and practice techniques to gain buy-in for change
Lead and motivate others towards an agile mindset
Experience 'live' how swarm intelligence really works
Use the NOPA leadership techniques - Networking, Openness, Participation & Agility
Integrate the benefits of the digital world to manage your transformation process
Understand why most traditional leadership styles fail to work in the VUCA world
Learn how employer branding has become both difficult and essential in today's world
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Face-to-Face
Available In-Company
2 days The programme is available as an
In-Company solution for your teams.
€2,995 More information at mce.eu/inco

mce.eu/leadership for dates, locations and full programme outline 49


Leadership Skills

Leading with Emotional Intelligence

Lead powerfully with presence & impact and make emotional


intelligence a key part of your leadership competences
Highlights
Assess your own personal credibility quotient and learn how to
influence others with authenticity
Identify your own emotionally intelligent leadership
communication strategies for today and tomorrow

Key Competences
Emotional intelligence (EI) Leadership authenticity
Change management Developing Empathy
EI listening skills for leaders EI communication strategies

The Right Programme for You


You are a manager or leader with 5+ years’
experience. You want to create a healthy, Senior Managers
productive workplace and organizational
culture by improving your overall Managers
effectiveness through EI.

Learn, Practice and Use


Lead powerfully with presence and impact
Gain valuable emotional insights and awareness to inspire and maintain productive relationships
across the organization
Manage and adapt emotional behaviours that expand your sphere of credibility and influence
Utilize empathy to promote strong internal and external relationships
Apply collaborative, inclusive and creative communication practices
Harness emotionally intelligent motivational skills to achieve the best team results
Use emotionally intelligent mindfulness practices when team members experience stress
Create an emotionally intelligent inspiration plan
Apply empathy during the coaching process
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Face-to-Face Live Online
Available In-Company
3 days 4x 3-hour
sessions The programme is available as an
In-Company solution for your teams.
€3,495 €2,995 More information at mce.eu/inco

50 mce.eu/leadership for dates, locations and full programme outline


Leadership Skills

Leading Virtual Teams

Get the virtual leadership skills you need to inspire and


motivate your remote or international team
Highlights
Define what it takes to lead a virtual team and identify your own
personal virtual challenges
Learn how to apply techniques for frequent, authentic, and
transparent leadership communications

Key Competences
Virtual leadership Managing multicultural teams
Online communication Managing conflict online
Creating trust & engagement Performance management

The Right Programme for You


You are a manager with team members in
other countries or simply operating from Senior Managers
home offices. You need to learn how to
Managers
maximize synergies and productivity of your
international or remote team.

Learn, Practice and Use


Develop your virtual leadership presence
Strengthen team networks for improved performance
Create trust and engagement in a virtual environment
Select the appropriate technology for specific types of tasks
Take decisive action to manage conflict when it is online
Leverage generational, cultural and geographical differences to create positive team impact
Build a solid foundation to coach and provide feedback virtually
Plan and facilitate a successful virtual meeting
Learn how to manage performance from a distance
Understand the role of trust in different trypes of virtual and remote teams
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Face-to-Face Live Online
Available In-Company
2 days 3x 3-hour
sessions The programme is available as an
In-Company solution for your teams.
€2,595 €2,295 More information at mce.eu/inco

mce.eu/leadership for dates, locations and full programme outline 51


Leadership Skills

Agile Leadership

Get started with agile leadership tools to help you manage your
work, your teams and your organization
Highlights
Get hands-on exercises that will help you in implementing
agility in your organization or team
Create a concrete plan to start transforming your organization
into an agile organization

Key Competences
Adapting an agility mindset Management skills 3.0
Agile leadership skills Getting commitment
Communication skills Change management

The Right Programme for You


You are a manager, and you want to
support or lead agile transformation in your
organization. This programme gives you the Managers
skills and knowledge to drive these
initiatives forward.

Learn, Practice and Use


Understand the opportunities of transforming your company into an agile organization
Learn the agile fundamentals that every manager needs
Understand how your organization can become more agile
Know the competencies that characterize agile leaders
Create a list of actions to transform your company into an agile organization
Learn all about Management 3.0
Do an agile assessment to understand where you are today
Get hands-on exercises that help you learn how to be agile
Understand why being agile is not just fashionable but it necessary for your company to survive
and thrive in the next years
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Face-to-Face
Available In-Company
1 day The programme is available as an
In-Company solution for your teams.
€1,295 More information at mce.eu/inco

52 mce.eu/leadership for dates, locations and full programme outline


Leadership Skills

Strategic Leadership for Senior Managers


Bestseller
Develop key leadership skills to align your people around your
vision and implement your strategy successfully
Highlights
Use the MCE Leadership for Strategy implementation model to
assess the implications of your Customer Value Proposition
Create a clear and rigorous strategy implementation plan using
the Strategy House Model

Key Competences
Strategic change management Implementing your CVP
Strategy implementation Risk management
Developing leadership styles Managing complexity

The Right Programme for You


You are a senior manager or executive. You
lead change and strategy implementation in
your company. You need to align multiple Senior Managers
levels, divisions and locations to achieve
strategic goals and objectives.

Learn, Practice and Use


Lead strategy implementation and change in your area
Have a plan for aligning your company or division to deliver on your customer value proposition
Get your people’s understanding and buy-in so that they can see where they can contribute
Assemble and develop the people with the skills & behaviours that move the strategy along
Set meaningful KPIs and cascade goals to keep everyone focused on the strategy
Streamline processes and structures to better enable your people to implement strategy
Create a clear strategy implementation plan using the "the Strategy House"
Segment your stakeholders and tailor your strategy communication
Use the Net Promoter Score to measure customer loyalty
Manage multiple projects and understand risk management
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Face-to-Face
Available In-Company
4 days The programme is available as an
In-Company solution for your teams.
€4,750 More information at mce.eu/inco

mce.eu/leadership for dates, locations and full programme outline 53


Leadership Skills

Advanced Leadership Programme


Bestseller

Raise your self-awareness, coach employees confidently &


become an inspiring and motivational leader
Highlights
Receive 1-to-1 coaching during the programme to identify your
personal leadership strengths and your development areas
Build your own Leadership brand and define your future
learning and development plan after the programme

Key Competences
Self-awareness as a leader Decision-making as a leader
Emotional intelligence Balancing work and life
Providing feedback Working in partnership

The Right Programme for You


You are a manager of managers with 3+
years experience at this level. You want to
learn how to face new executive Senior Managers
management challenges and build your own
Leadership Brand.

Learn, Practice and Use


Increase your own self-awareness as a leader today
Measure your impact on others and their morale
Give and receive feedback on an executive level
Lead and adapt to change in a complex world
Handle pressure and challenging situations with ease
Coach others managers and senior professionals
Adjust and enhance your ‘work-life balance’ using a Mind-Body-Spirit technique
Work collectively to achieve results for the organization
Build your own leadership approach with help from a personal coach 1-to-1
Take away a concise development plan for your future role
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
PMI Certified
Face-to-Face The programme is certified by the Project
Management Institute® (PMI).
4 days More information at mce.eu/pmi

€5,250 Available In-Company


The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

54 mce.eu/leadership for dates, locations and full programme outline


Change Management
Change Management Workshop for Senior
Executives Where to Start and What to Change
Use a practical model and approach to drive successful change
and transformation in your organization
Highlights
3 weeks after the programme, you have a 1 hour private
coaching session to ensure you can implement your strategy
Access your individual data about your own company from
surveys you complete in module one

Key Competences
Change management Leadership for change
Strategic analytics Strategic goal setting
Using data to drive change Analytical thinking

The Right Programme for You


You are a business unit lead, division head,
senior manager or executive. You want a
simple, but comprehensive approach for Senior Managers
implementing change in your area or
company.

Learn, Practice and Use


Understand a model and approach to successful change and transformation
Use a method for assessing the level of alignment between a company's culture and its
strategic goals
Understand the need to use your own company's unique behaviours and culture in creating a
plan for change
Analyse data of a company's operating culture
Practise using the model by applying it to a “live” case study
Create an action plan for change
Understand how to apply the model and approach to your own company
Apply the approach to a "live" case study
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Face-to-Face
Available In-Company
2 days The programme is available as an
€3,450 In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/leadership for dates, locations and full programme outline 55


Diversity & Inclusion
Finding Common Ground
How to Overcome Unconscious Bias

Identify and overcome unconscious bias to advance real


inclusiveness in your organization
Highlights
You will focus on the 3 key steps of defining, understanding
and overcoming bias in your organization as a way forward
Learn how to become an ally and modify the way you
communicate to promote inclusivity

Key Competences
Defining unconscious bias Avoiding & overcoming bias
Identifying unconscious, Use communication
complicit and implicit bias techniques

The Right Programme for You


You are a business professional and need to Senior Managers
be aware of unconscious bias and its
negative impact. You want to implement Managers
New Managers
simple strategies to overcome it and work
Business Professionals
toward a more inclusive environment.

Learn, Practice and Use


Define unconscious bias and its implications for your people
Differentiate between unconscious, complicit and implicit bias
Develop practical strategies to avoid and overcome bias
Use communication techniques to be seen as an ally
Recognize how bias affects all of our interactions with others
Differentiate between unconscious bias and stereotypes
Define types of allies and their importance in today's business world
Learning to overcome generalizations about "them"
Identify micro-messaging and non-verbal body language that reflect unconscious bias
Become a more inclusive manager or leader
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Face-to-Face
Available In-Company
1 day The programme is available as an
In-Company solution for your teams.
€995 More information at mce.eu/inco

56 mce.eu/diversity for dates, locations and full programme outline


Diversity & Inclusion
Diversity & Inclusion
Building and Leading an Inclusive Workplace

Build the right skills to lead and foster diversity and inclusion in
your organization
Highlights
Use role plays to simulate real business situations and
interactions to develop your own inclusive leadership skills
Receive direct feedback to incorporate into your inclusive
leadership development plan

Key Competences
Promoting real diversity & Understanding bias
inclusion strategies Being an inclusive leader
Managing inclusive meetings Creating an inclusive vision

The Right Programme for You


You are an HR professional, senior manager
or executive, and you are responsible for Senior Managers
driving diversity and inclusion initiatives in Managers
your organization.

Learn, Practice and Use


Understand why diversity and inclusion is important and beneficial for your organization
Reflect on the multidimensional, multicultural aspects of individual identity today
Understand the relationship between emotional intelligence and diversity
Identify intercultural leaders' challenges
Enhance your abilities to hold and participate in meetings that are inclusive
Take ownership of helping to create and manage a culture of respect, civility and trust
Build an inclusive leader action plan
Identify characteristics of debate, discussion and dialogue in an inclusive workplace
Put into practice what you have learnt as soon as you get back to the office
Use a model to hold difficult conversations in your organization
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Face-to-Face
Available In-Company
3 days The programme is available as an
In-Company solution for your teams.
€2,995 More information at mce.eu/inco

mce.eu/diversity for dates, locations and full programme outline 57


Diversity & Inclusion
Developing a Culture of Respect
How to Cultivate a Harassment-Free Organization

Implement corporate standards to ensure you have a


respectful and productive workplace for all
Highlights
Learn key strategies to ensure your workplace stays
harassment -free and respectful for all your employees
Identify the cues and signs that may indicate harassment in
your organization and learn what to do about it

Key Competences
Recognizing cultural cues Implementing policies to
Defining your management avoid harassment
responsibilities in this area Creating trust

The Right Programme for You


You are a manager or leader and want to
create a harassment-free organization. You Senior Managers
have policies and training in place, but it
doesn't always work. This programme gives Managers
you all the skills to make it happen.

Learn, Practice and Use


Identify disrespectful practices and sexual harassment in the workplace
Recognize cultural cues that may indicate there’s a problem in your organization
Define management responsibilities in creating a culture of respect and civility
Effectively administer policies that address core issues quickly and efficiently
Construct steps to prevent occurrences of harassment and incivility
Describe what the culture of harassment looks like
Differentiate between gossip, rumours and the truth
Build a climate of trust in the organization
Develop a culture of respect in day-to-day interactions
Establish a plan to ensure the organization stays on track and harassment free
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Face-to-Face
Available In-Company
2 days The programme is available as an
In-Company solution for your teams.
€2,295 More information at mce.eu/inco

58 mce.eu/diversity for dates, locations and full programme outline


Diversity & Inclusion
Leadership Strategies for Creating
a Respectful Workplace
Build and support a more positive and productive workplace
climate for all your employees
Highlights
Start by assessing your own strengths and areas for
improvement in establishing your respectful workplace
Create your own action plan for implementing strategies to
support respect in your organization

Key Competences
Dealing with disrespect Creating a respectful climate
Coaching strategies for Understanding behaviours
senior executives Dealing with bullying

The Right Programme for You


You are a senior manager, director, vice
president, division head or HR professional.
You want to ensure that your organization's Senior Managers
workplace is respectful and positive. Get
the skills you need to make this happen.

Learn, Practice and Use


Recognize disrespect in the workplace and the impact on productivity
List the components of a respectful workplace and see if your organization fits
Reduce the likelihood that smaller issues escalate into larger confrontations
Use appropriate tools to deal with rudeness, incivility and harassment between colleagues
Be better equipped to coach staff to deal with offenders and disrespectful situations
Use coaching strategies to initiate a more respectful climate in your organization
Help reduce time away from work, worker’s compensation claims and health insurance costs
Describe how a leader's actions foster a respectful workplace culture
Assess your own strengths & areas for improvement in establishing a respectful workplace
Differentiate between disrespect and bullying and act accordingly
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Face-to-Face
Available In-Company
2 days The programme is available as an
In-Company solution for your teams.
€2,495 More information at mce.eu/inco

mce.eu/diversity for dates, locations and full programme outline 59


Diversity & Inclusion

Leading in a Diverse and Inclusive Culture

Get deeper insights into yourself, your team, and the benefits
of diversity & inclusion at all levels of your organization
Highlights
Develop your own personal vision to apply your D&I learning to
embrace diversity & support an inclusive company
Identify your ideal network to accomplish your D&I goals
Understand the benefits of D&I for your organization

Key Competences
Defining D&I Having difficult conversations
Communicating inclusively Recognizing micro-inequities
Leading a multicultural team Managing inclusive meetings

The Right Programme for You


You are a senior manager, director, vice
president, division head or HR professional.
You know a diverse team can deliver Senior Managers
exceptional results, but you need the skills
and tools to make it happen.

Learn, Practice and Use


Recognize the issues and value of D&I at the personal, team, and organizational levels
Become a more inclusive leader by recognizing strengths and growth opportunities for yourself
and for others
Communicate effectively and inclusively in a diverse environment
Articulate how operating from biases impacts innovation, productivity, and engagement
Analyse diversity and cultural competencies in the context of talent management
Harness the power of differences to boost team performance and collaboration
Manage disagreements, misunderstandings, and conflict professionally
Understand the impact of culture on the way we communicate, build relationships and lead
teams
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Face-to-Face
Available In-Company
2 days The programme is available as an
In-Company solution for your teams.
€2,295 More information at mce.eu/inco

60 mce.eu/diversity for dates, locations and full programme outline


Agility, Innovation & Change
Strategic Agility and Resilience
Winning Strategies for Leaders

Learn techniques & processes to foresee market changes, grab


new business opportunities, and adapt to changing markets
Highlights
Use the SEAL model to build your agility and resilience strategy
Learn how to adapt your processes and structure around new
business models and situations
Use a toolkit to manage change

Key Competences
Becoming agile & resilient Inspiring behavioural change
Creating flexible processes Exploring new opportunities
Change management Leading & motivating others

The Right Programme for You


You are a senior executive. You are
responsible for changing your organization.
You need your company's culture to Senior Managers
become more dynamic, flexible, agile and
resilient.

Learn, Practice and Use


Explore the practices of the most agile and resilient organizations
Get your organization in shape to navigate turbulent times and disruptive change
Develop a capacity for foresight – anticipating change
Get tools for exploring market opportunities
Build a plan and practice techniques to gain buy-in from colleagues for changes
Lead and motivate others toward agile and resilient mindsets and behaviours
Develop your personal agility and resilience skills
Practice your agility skills with an interactive case study
Scan the macro and marketing environment for trends and patterns
Understand why agility and resilience are a strategic benefit
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Face-to-Face
Available In-Company
2 days The programme is available as an
In-Company solution for your teams.
€2,995 More information at mce.eu/inco

mce.eu/diversity for dates, locations and full programme outline 61


Agility, Innovation & Change
Managing Chaos
Tools to Set Priorities and Make Decisions Under Pressure

Set priorities and learn to manage and leverage chaos in your


workplace
Highlights
Gain hands-on experience applying tools to set priorities and
adjust to changing demands
Practice techniques for analysing and resolving problems and
learn to strategically communicate your solutions

Key Competences
Priority setting skills Creativity skills
Time management Managing interruptions
Decision-making skills Influencing skills

The Right Programme for You


You are a business professional who faces
expanding workloads, shifting priorities, Managers
complex organizational dynamics,
organizational restructuring and increased Business Professionals
New Managers
uncertainty. Get the skills you need to cope.

Learn, Practice and Use


Identify positive outcomes from chaotic environments
Clarify and leverage or eliminate chaos within your control
Set priorities for all your activities in a changing environment
Focus and act decisively when priorities shift
Use tools to problem-solve and select the best course of action
Manage interruptions and conflicts with greater ease and flexibility
Communicate your needs strategically
Leverage resources to help you tackle challenging situations
Generate creative solutions to chaotic problems
Create a daily action plan to stay focused
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
PMI Certified
Face-to-Face Live Online The programme is certified by the Project
Management Institute® (PMI).
2 days 4x 3-hour
sessions More information at mce.eu/pmi

€2,295 €2,295 Available In-Company


The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

62 mce.eu/agility for dates, locations and full programme outline


Agility, Innovation & Change
Leading Disruptive Change and Innovation
Your Plan for Breakthrough Growth

Develop a disruptive innovation strategy and change your


organization's mindset from "what is" to "what if"
Highlights
Learn how to create your own "Ripe for Disruption" checklist
Build your own effective disruptive innovation action plan
Experience "disruption wars" through an interactive simulation
Grow your own disruptive thinking skills through role plays

Key Competences
Disruptive thinking Disruptive leadership skills
Innovative leadership skills Managing resistance
Change management Adapting a new mindset

The Right Programme for You


You are a manager or senior manager who
is responsible for choosing and executing an Senior Managers
organizational or divisional strategy. You
Managers
New Managers
now need to implement innovative and
disruptive strategies.

Learn, Practice and Use


Develop and apply a curious, “what if” mindset—the ability to think “futuristically”
Embrace and implement rapid changes in your organization
Identify and respond to both threats and opportunities for innovative disruption
Understand and assess disruption from the point of view of those being disrupted
Develop inner courage and willingness to face disruption
Acquire strategies to overcome organizational stagnation and blocking
Enable a consistent flow of ideas into your innovation pipeline
Lead your organization to positive change management going forward
Scan the environment for trends, opportunities and threats
Apply tools for identifying and building agile responses
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Face-to-Face
Available In-Company
2 days The programme is available as an
In-Company solution for your teams.
€2,995 More information at mce.eu/inco

mce.eu/agility for dates, locations and full programme outline 63


Agility, Innovation & Change

Innovation in a VUCA World

Develop and promote a disruptive mindset in your organization


that supports innovation and sustainable growth
Highlights
You will learn how to use Blue Ocean strategies in your role
Use the Stage-Gate process for the long term innovation
Implement the 8 functions of innovation leadership
Practice innovation tools, frameworks and methods

Key Competences
Driving innovation projects Risk management
Change management Innovation project
Design thinking management strategies

The Right Programme for You


You are a senior manager with 5+ years
experience leading teams. You lead your
organization’s innovation challenges, and Senior Managers
you want to get an innovation toolkit to
drive new initiatives and projects.

Learn, Practice and Use


Take advantage of the ideas and concepts of most innovative companies in the world
Master a range of innovation leadership competencies
Understand how leaders in an organization can make or break innovation
Learn how to create an innovative culture for your organization
Be able to remove critical barriers to innovation and get the organization’s buy-in on
innovation projects
Develop innovative thinking, planning and implementation skills
Deep-dive into innovation methodologies and frameworks that work
Benefit from immediate feedback to help deliver on your innovation challenges
Know how to benefit from the multiple innovation resources - both internal and external
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Face-to-Face
Available In-Company
3 days The programme is available as an
In-Company solution for your teams.
€3,795 More information at mce.eu/inco

64 mce.eu/agility for dates, locations and full programme outline


Coaching
Coaching from a Distance
Developing Your Team When You Can't Be Face-to-Face

Learn, practice and use the right tools and techniques to coach
your remote team
Highlights
Assess your own strengths and weaknesses as a virtual coach
Use the DISC® Profile to plan developmental coaching
Implement the virtual coaching model to plan a virtual coaching
session that really works

Key Competences
Remote coaching skills Adapting your coaching style
Active listening skills Emotional intelligence
Using probing questions Managing a virtual team

The Right Programme for You


You are a manager, team leader, senior
manager or project manager. Your team is Senior Managers
international and geographically dispersed.
Managers
New Managers
You want to learn how to coach them
effectively from a distance.

Learn, Practice and Use


Diagnose the specific kind of coaching that the business situation requires
Provide coaching that supports development, career planning & performance management
Develop critical listening skills—to “hear between the lines”
Make the right connections to foster cohesion and teamwork
Compensate for lack of “face time” and visual cues
Learn how positive psychology and emotional intelligence impact virtual employees
Get ready to assess your own strengths and weaknesses as a remote coach
Adapt your coaching style to different business situations
Implement the Virtual Coaching Model with your team
Gather data to support your coaching initiatives
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Live Online
Available In-Company
4x 3-hour
sessions The programme is available as an
In-Company solution for your teams.
€2,295 More information at mce.eu/inco

mce.eu/coaching for dates, locations and full programme outline 65


Leading Business:
Training Programmes List

Mini MBA Finance and Controlling


MCE Mini MBA 67 Essentials of Business Finance: For Non-Financial Managers 87
Mini MBA for the Pharmaceutical and Biotech Industries 68 Essentials of Cost Accounting 88
Mini MBA for the Medical Devices Industry 69 Essentials of Purchasing for the New Buyer 89
Mini MBA for the Chemical Industry 70 The Strategic Controller: Adding Value to Your Organization 90
Mini MBA for the Mining Industry 71 Financial Excellence: Create Value in Your Organization 91
Mini MBA for the Oil & Gas Industry 72
Marketing
Certification Essentials of Marketing 93
AMA Certified Professional in Management® Exam Prep Course 74
Essentials of Digital Marketing: for Non-Digital Marketeers 94
AMA Certified Professional in Management® Exam Prep Express 75
Essentials of Product Management 95
B2B Marketing Strategy 96
HR and Talent Management
Talent Management Goes Agile 76 Sales
Essentials of Selling: for New Salespeople 97

Business Strategy & Planning Key Account Management in B2B Markets 98


Essentials of Strategic Planning 77 Essentials of Sales Management 99
Business Strategy & Planning for Managers 78
Customer Service
Customer Service Excellence 100
Project Management
Essentials of Project Management for Non-Project Managers 79
Improving Your Project Management Skills 80
Executive Assistants
Project Management Excellence 81 The Professional Executive Assistant 101
Agile Project Management 82 Partnering with Your Boss 102
Communication and Influence for Executive Assistants 103
Digital Transformation Management Skills for Administrative Professionals 104
An introduction to Business Transformation and Digital Strategies 83
Business Strategies in New Digital Times 84
Customer Experience in New Digital Times
85
Value Propositions in New Digital Times
86
Mini MBA

MCE Mini MBA


Bestseller

Get equipped with the practical, operational and managerial


skills you need to become a great manager & boost your career
Highlights
Get the essentials of a Mini MBA in just 5 days
Make real business decisions with the online Business
Simulation used throughout the programme
5 intensive days working in teams and individually

Key Competences
Leadership skills Supply chain management
Strategy execution Marketing & sales skills
Business finance skills Change management

The Right Programme for You


You are an engineer, specialist, scientist or
technical professional and you have a new Managers
management role. This programme gives
New Managers
you the key skills you need to become a
great manager and boost your career.

Learn, Practice and Use


Understand how a company really works with a multi-functional overview of business and key
leadership competences you need in your role
Develop strategic thinking, planning and execution skills at a divisional or functional level, using
the right tools and frameworks
Influence, enable and deliver wider organizational strategies
Make better business decisions and improve your contribution to the business
Be able to analyse the business environment and translate changes into competitive strategies
for sustainable growth
Support strategic goals from top management and be able to translate them for your area and
implement them more efficiently
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
PMI Certified
Face-to-Face Live Online The programme is certified by the Project
Management Institute® (PMI).
5 days 12 x 3-hour
sessions More information at mce.eu/pmi

€3,995 €3,995 Available In-Company


The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/mba for dates, locations and full programme outline 67


Mini MBA
Mini MBA for the Pharmaceutical
and Biotech Industries
Understand how the pharma industry works today and develop
the key management skills you need to boost your career
Highlights
Develop your key pharma management skills in strategy,
customer value, change management, marketing & finance
Use case studies, role plays & group exercises to practice
what you learn in this best-selling programme

Key Competences
Strategic leadership Building value propositions
Marketing excellence Change management
Business finance skills Market access & economics

The Right Programme for You


You are an engineer, scientist or specialist
and you have a new management role in the Managers
pharma industry. This programme gives you
the key skills you need to become a great New Managers
manager and boost your career.

Learn, Practice and Use


Translate changes in the healthcare environment into competitive strategies for sustainable
growth in your department, division or company
Understand the key pharma business areas and their role in your company's value chain
Get a full understanding of crucial financial and strategic issues in pharma
Support & implement strategic goals from top management and boost your own career
Align & focus your team or group on your company's customer value propositions
Explore new business models in Pharma and what they mean for you
Apply design thinking to customer-centric strategies
Explore competitive analysis, vision, resource allocation & priorities in your strategy
Learn how market access & medical affairs are part of your customer value proposition
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Face-to-Face Live Online
Available In-Company
5 days 12 x 3-hour
sessions The programme is available as an
In-Company solution for your teams.
€4,295 €4,295 More information at mce.eu/inco

68 mce.eu/mba for dates, locations and full programme outline


Mini MBA

Mini MBA for the Medical Devices Industry

Get the key skills you need to move into a commercial or


management position in the Medical Devices Industry
Highlights
Focus on your strategy and strategy implementation by using
the "Strategy House" model
Learn hot to manage and control the product life cycle
Recruit, develop, coach and retain key members of your team

Key Competences
Strategic leadership Supply chain management
Managing people Business finance skills
Marketing in MedTech Sales in MedTech

The Right Programme for You


You are a manager in the MedTech industry
with 5+ years experience in a commercial, Managers
technical, scientific or clinical function. You
New Managers
want to develop your skills and boost your
career in MedTech.

Learn, Practice and Use


Understand the challenges of leaders in the MedTech Industry
Motivate your team to implement your strategy
Think of the product life cycle in terms of competition and profit
Learn how to collect customer feedback to create 'Customer Value Propositions'
Understand financial concepts to make better financial decisions
Get an overview of the supply chain process in the MedTech Industry
Learn what upstream marketing means for MedTech
Build your own "Strategy House" for strategy execution
Investigate your style as a leader
Deal with clinical and regulatory procedures (FDA, CE, GDPR, HIPAA etc.)
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Face-to-Face Live Online
Available In-Company
5 days 12 x 3-hour
sessions The programme is available as an
In-Company solution for your teams.
€4,295 €4,295 More information at mce.eu/inco

mce.eu/mba for dates, locations and full programme outline 69


Mini MBA

Mini MBA for the Chemical Industry

Get the key skills you need to move into a new commercial or
management role in the Chemical Industry
Highlights
Get the essential business finance skills you need for your
role in the Chemical Industry
Focus on operational excellence as part of your strategy
Develop your leadership skills to drive the strategy forward

Key Competences
Strategic leadership Operational excellence
Managing people Customer centricity & sales
Financial management Procurement & logistics

The Right Programme for You


You have been working in the Chemical
industry for 5+ years. You have an engineering, Managers
technical, scientific or specific role and are
New Managers
moving into a commercial or management
position. This is the ideal programme for you.

Learn, Practice and Use


Understand how the different parts of the chemical business come together and what role
you can play in the organization
Translate the changes in the chemical industrial environment into more competitive strategies
for sustainable growth
Develop insights into how managers in the chemical industry can effectively lead people and
align teams to implement the new strategy
Become an active contributor in this change process for your own company
Gain more insight in how to develop a sharper strategy definition
Understand the importance of the financial aspects in your company
Develop the best management methods and tools for your current and future career
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Face-to-Face Live Online
Available In-Company
5 days 12 x 3-hour
sessions The programme is available as an
In-Company solution for your teams.
€4,295 €4,295 More information at mce.eu/inco

70 mce.eu/mba for dates, locations and full programme outline


Mini MBA

Mini MBA for the Mining Industry

Get the key business skills you need for your management role
in the Mining Industry
Highlights
Understand the mining industry and the strategies of key
international mining companies
Use Blue Ocean Thinking to explore new ideas and strategies
Learn how to make better financial and investment decisions

Key Competences
Strategic leadership International finance
Competitive strategies Strategy roadmapping
Operational excellence Managerial economics

The Right Programme for You


You have been working in the mining
industry for 5+ years. You have an Managers
engineering, technical, scientific or specific
New Managers
role and are moving into a commercial or
management position.

Learn, Practice and Use


Understand how a mining company works with a multi-functional overview of the business
and the key leadership competences you need
Develop strategic thinking, planning & execution skills using the right tools & frameworks
Make better business decisions and improve your contribution to the business
Be able to assess the business environment and translate changes into competitive
strategies for sustainable growth
Support strategic goals from top management and be able to translate them for your area
and implement them more efficiently
Better implement strategy through the people in your team and different departments with
new management and leadership skills.
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Face-to-Face Live Online
Available In-Company
5 days 12 x 3-hour
sessions The programme is available as an
In-Company solution for your teams.
€4,295 €4,295 More information at mce.eu/inco

mce.eu/mba for dates, locations and full programme outline 71


Mini MBA

Mini MBA for the Oil and Gas Industry

Develop the key business skills you need to become a great all-
round manager in the Oil and Gas Industry
Highlights
Learn and practice new skills with role plays, case studies
and exercises in this intensive programme
In just 5 days or 12 sessions, get a full understanding of the
industry and how your role can develop in the future

Key Competences
Strategic execution Change management
Stakeholder management Business finance
Operational excellence HR management

The Right Programme for You


You have been working in the oil & gas industry
for 5+ years. You have an engineering, Managers
technical, scientific or specific role and are
New Managers
moving into a commercial or management
position. This is the ideal programme for you.

Learn, Practice and Use


Understand how a company works with a multi-functional overview of the Oil & Gas industry
and the key leadership competences necessary for success
Develop strategic thinking, planning and execution skills using key tools and frameworks
Learn how to influence, enable and deliver wider organizational objectives
Make better business decisions and improve your contribution to the business
Be able to assess the business environment & translate changes into competitive strategies
Support strategic goals from top management and be able to translate them for your area and
implement them more efficiently
Learn about cash management, accounting and investment decisions to become a better all
round manager in the Oil & Gas industry
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
PMI Certified
Face-to-Face Live Online The programme is certified by the Project
Management Institute® (PMI).
5 days 12 x 3-hour
sessions
More information at mce.eu/pmi

€4,295 €4,295 Available In-Company


The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

72 mce.eu/mba for dates, locations and full programme outline


AMA Certified
Professional in
Management®
The New Standard for
Management Excellence
Any professional manager who meets a carefully established
set of criteria and passes an exam will be designated as an
AMA Certified Professional in Management® (AMA CPM®)
The quality of managers in your organization doesn’t just
influence the results their teams achieve, it has a significant
impact on the organization’s productivity and bottom line.
Based on extensive management research and analysis,
AMA has established a new standard for management
excellence–AMA Certified Professional in Management®.

How management certification


benefits your organization Apply
Serves as a clear indicator of managerial Make sure you meet the eligibility
requirements to apply for the exam.
competence across the organization
Recognizes strong performers and motivates
potential leaders
Increases customer confidence by their
Prepare
Become familiar with the
engagement with the highest talent Management Body of Knowledge
Decreases the likelihood that team members will skills and competencies. Take the
practice exams and prep course.
leave due to incompetent managers
Increases the positive impact successful
managers have on your bottom line Get Certified
Helps your organization improve its talent Schedule your exam date and
acquisition and promotion ROI location, pass the exam, and
become AMA-CPM® certified!

For details on AMA Certified Professional in Management® visit mce.eu/cpm


73
Certification
AMA Certified Professional in
Management® Exam Prep Course
Master essential management skills and prepare for the
AMA-CPM® exam
Highlights
All participants receive a copy of The Management Body
of Knowledge (MBOK®) before the programme. We
strongly recommend reviewing the content and be ready
to discuss the modules during the programme.

Key Competences
Communication skills Financial skills
Coaching for performance Project management skills
Change management Critical thinking

The Right Programme for You


The AMA Certified Professional in
Management® Exam Prep Course prepares Managers
managers for the certification exam and to
New Managers
show their management qualifications to
current and future employers.

Learn, Practice and Use


Get the essential skills needed to be an effective and successful manager today
Increase your worth as a manager and add more value to the organization
Prepare to take the exam and become an AMA Certified Professional in Management®
Learn in an interactive environment where you will practice what you learn
Focus on analytical intelligence and learn about critical thinking and mastering data
Develop your communication and presentation skills
Learn about emotional intelligence and what it means for your role
Explore the key elements of business finance
Practice essential skills in project management needed for your role
Learn about talent management and motivation for your teams
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Face-to-Face
Available In-Company
4 days The programme is available as an
In-Company solution for your teams.
€2,995 More information at mce.eu/inco

74 mce.eu/cpm for dates, locations and full programme outline


Certification
AMA Certified Professional in
Management® Exam Prep Express
Review essential management skills and prepare for the
AMA-CPM® exam
Highlights
All participants receive a copy of The Management Body
of Knowledge (MBOK®) before the programme. We
strongly recommend reviewing the content and be ready
to discuss the modules during the programme.

Key Competences
Communication skills Financial skills
Coaching for performance Project management skills
Change management Critical thinking

The Right Programme for You


The AMA Certified Professional in
Management® Exam Prep Express prepares Managers
managers for the certification exam and to
New Managers
show their management qualifications to
current and future employers.

Learn, Practice and Use


Review the essential skills needed to be an effective and successful manager today
Increase your worth as a manager and add more value to the organization
Prepare to take the exam and become an AMA Certified Professional in Management®
Focus on analytical intelligence and learn the basics of critical thinking
Learn about key communication and presentation skills
Discover the key elements of emotional intelligence and what it means for your role
Explore business finance you need in your role
Review the essential skills in project management needed for your role
Learn about talent management and motivation for your teams
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Live Online
Available In-Company
4 x 3-hour
sessions The programme is available as an
In-Company solution for your teams.
€2,450 More information at mce.eu/inco

mce.eu/cpm for dates, locations and full programme outline 75


Human Resources

Talent Management Goes Agile

Learn to integrate ‘Business Agility’ into HR & Talent Management


practices in order to be successful in today’s knowledge economy

Highlights
Build your talent management vision for the future
Integrate business agility into your HR role
Explore new and emerging ways of talent management
and employee engagement

Key Competences
Talent management skills Agile performance
Business agility management
Employee engagement Leadership skills

The Right Programme for You


You are a senior HR generalist, talent
manager, organizational developer, or L&D Senior Managers
specialist. You want to prepare your
Managers
organization strategically for the rapidly
changing world of work.

Learn, Practice and Use


Explore "The Future of Work" - take a look at the dynamic new environment and business
landscape and zoom in to talent management
Review current trends that will be key forces for change in the future
Learn about business agility - the concept and principles of agile organizations
Explore new ways of working - with real life case studies and methods used in agile working
Understand why traditional talent management is no longer fit for purpose, i.e. the business
case for fluid, flexible, agile talent management.
Build a vision for the future in your organization
Learn about new and emerging ways manage performance
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Face-to-Face
Available In-Company
3 days The programme is available as an
In-Company solution for your teams.
€3,795 More information at mce.eu/inco

76 mce.eu/hr for dates, locations and full programme outline


Business Strategy & Planning

Essentials of Strategic Planning

Get the key skills you need to become a great strategic planner
and make the right decisions for your company

Highlights
Learn 6 tools and techniques to conduct both external and
internal assessments
Use the 5 stages of a classic strategic planning framework
Use SWOTs & critical success factors to make decisions

Key Competences
Strategic planning skills Market segmentation skills
Making strategic decisions Linking actions to strategy
Managing stakeholders 7 strategic planning models

The Right Programme for You


You are a manager or team leader. You
need to plan for strategy or you work Managers
closely with colleagues who develop
New Managers
strategy. This programme gives you the
essential strategic planning skills you need.

Learn, Practice and Use


Understand what strategy and strategic planning mean to an organization
Learn key concepts and the language used by those involved in strategic planning
Discover various approaches companies use to develop strategy
Find out how strategy moves from concept through implementation to realization
Recognize techniques companies use to assess their current and future environments
Identify specific ways you can contribute to your organization’s strategic success
Link your specific role to the organizational strategy
Determine key stakeholders in your company
Learn and practice the 5 stages of a classic strategic planning framework
Review the key stages of the strategic planning process
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Face-to-Face
Available In-Company
2 days The programme is available as an
In-Company solution for your teams.
€2,595 More information at mce.eu/inco

mce.eu/strategy for dates, locations and full programme outline 77


Business Strategy & Planning

Business Strategy & Planning for Managers


Bestseller

Develop the best strategic plans to support your company’s


goals and future growth
Highlights
Use the I/P (importance/performance) matrix as a
competitive tool for your organization
Explore the product/industry/life-cycle curve
Translate big ideas into a well-executed strategic planning

Key Competences
Strategic planning Strategy & finance
Strategic alignment Business planning
Understanding mega patterns Risk management

The Right Programme for You


You are a manager or business leader. You
need to develop new strategies and plan for Managers
the future. This programme gives you the New Managers
key strategy & planning skills you need for
your role.

Learn, Practice and Use


Identify strategic planning issues in order to develop a unique competitive advantage
Learn key analytical and conceptual approaches
Align your organization with your strategic planning goals by integrating strategy, objectives,
metrics, and performance
Identify evolving strategic patterns and generate ideas
Incorporate customer needs into your strategic planning
Use a case study to examine the strategic planning process in detail
Recognize how the actions of customers, competitors, and your own company determine the
outcomes in your markets
Determine the best approach to effectively implement your strategic planning
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
PMI Certified
Face-to-Face Live Online The programme is certified by the Project
Management Institute® (PMI).
3 days 4 x 3-hour
sessions More information at mce.eu/pmi

€3,495 €2,295 Available In-Company


The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

78 mce.eu/strategy for dates, locations and full programme outline


Project Management
Essentials of Project Management
For Non-Project Managers

Get the key project management skills you need in your


management role today
Highlights
Get the key project management skills you need as a
manager today in just 2 days.
Learn processes, use tools, manage stakeholders and get
your projects done on time and on budget.

Key Competences
Project management skills Using key PM tools
Stakeholder management Managing resources & costs
Change management Risk management

The Right Programme for You


You are a team leader or manager. You need
to run projects as part of your role, but you Managers
do not have any project management
training. This programme gives you the key Business Professionals
skills you need in your role today.

Learn, Practice and Use


Learn the difference between projects and operations
Explore the purpose and processes of project management
Understand the roles, responsibilities and needs of project team members
Learn and apply critical project management tools
Identify stakeholders, their relationships to each other and how these relationships affect
projects positively and negatively
Recognize stakeholder issues within your organization
Identify and apply critical communication tools and protocols
Learn how to manage resources, costs and hours
Plan for potential risks in your project
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Face-to-Face Live Online
Available In-Company
2 days 4x 3-hour
sessions The programme is available as an
In-Company solution for your teams.
€1,995 €1,995 More information at mce.eu/inco

mce.eu/project for dates, locations and full programme outline 79


Project Management
Improving Your Project Management Skills
The Basics for Success

Build a solid foundation of project management knowledge,


techniques and tools and boost your career
Highlights
Use the SMART model to define project requirements
Develop your own Work Breakdown Structure (WBS)
Learn how to run effect project status meetings
Use the Project Triangle (triple constraints) to plan

Key Competences
Project management skills Using key PM tools
Managing the workloads Managing resources & costs
Change management Risk management

The Right Programme for You


You are a manager and have run some
projects already. You want to move to the Managers
next level and improve your project
New Managers
management skills, learn about key tools
and deliver projects on time and on budget.

Learn, Practice and Use


Ensure that your projects are set up for success from the start
Learn the basics for effectively gathering and documenting requirements
Understand the role of the project manager, business analyst, and others in managing projects
Develop an integrated project plan including realistic scope, schedules, budgets, and risks—and
turn that plan into successful action
Learn how to effectively track and report on project progress
Gain the respect of your project team and build credibility with top management
Create a project communications plan
Identify the elements of administrative and contractual project closure procedures
Schedule the workloads for all the project team members
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
PMI Certified
Face-to-Face Live Online The programme is certified by the Project
Management Institute® (PMI).
3 days 4 x 3-hour
sessions More information at mce.eu/pmi

€2,995 €2,295 Available In-Company


The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

80 mce.eu/project for dates, locations and full programme outline


Project Management
Project Management Excellence
The Complete Programme
Bestseller

Delays, cost overruns, or quality problems can wreck your


project. Learn how to get your project right every time!
Highlights
Learn all aspects of project management from the
perspective of the PMBOK® guide in 5 intensive days
Get the knowledge you need to join a PMP exam prep
training programme

Key Competences
47 PMBOK® competencies Change management
Staffing projects for success Risk management
Stakeholder management Performance management

The Right Programme for You


You are a project manager and already have
some experience initiating, planning and Managers
managing projects. You want to develop your
Business Professionals
skills even further. This programme is not for
managers new to project management.

Learn, Practice and Use


Identify and perform stakeholder analysis
Develop a WBS (Work Breakdown Structure) and create a project charter
Determine the critical path of a project
Staff your project for optimum results
Gain more skills in executing, monitoring & controlling the tasks defined in your project plan
Define roles and responsibilities of the project team members
Monitor all project risks
Manage the financial resources for your project
Conduct the kick-off meeting and get buy in
Archive and retain relevant project records
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
PMI Certified
Face-to-Face The programme is certified by the Project
Management Institute® (PMI).
5 days More information at mce.eu/pmi

€4,295 Available In-Company


The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/project for dates, locations and full programme outline 81


Project Management

Agile Project Management

Learn how to integrate agile best practices into your project


management role today and tomorrow
Highlights
Transform your role into an agile project manager
Create and manage an agile project management team
Assess if your organization is ready to become agile and how
you can drive an agile strategy forward

Key Competences
Agile project management Risk management
Creating an agile team Agile business planning
Project planning tools Agile transformation

The Right Programme for You


You are a project managers interested in
applying agile approaches in your current
projects. This programme gives you the Managers
skills and tools you need to become a
successful agile project manager.

Learn, Practice and Use


Balance resources, budget, scope, quality and risks in your projects
Set-up and manage an Agile Project Plan today
Learn how to agree with your suppliers on an agile approach
Effectively communicate with information radiators
Assess if your project or organization is suitable for agile
Create a list of actions to transform into an agile project manager
Learn to integrate agile in your current project management methods/processes
Managing and creating an agile project management team
Develop a personal action plan to implement when you are back at work
Become an agile ambassador in your organization
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Face-to-Face
Available In-Company
2 days The programme is available as an
In-Company solution for your teams.
€2,595 More information at mce.eu/inco

82 mce.eu/project for dates, locations and full programme outline


Digital Transformation
An introduction to Business
Transformation & Digital Strategies
Digital is impacting your company's strategy. How can you put
business transformation at the heart of your company's efforts?
Highlights
Learn how to reinvent business models and offerings with
digital at the core
Understand why most transformation strategies fail and
how you can avoid the same predictable traps

Key Competences
Digital strategies Market & business centric
Business transformation digital transformation
New business models Social & regulatory forces

The Right Programme for You


You are a senior manager/executive. You are
responsible for driving digital transformation
strategies in your company. This programme Senior Managers
gives you the essentials skills to start exploring
your digital transformation strategies.

Learn, Practice and Use


Understand business and digital transformation and what they mean for your company
Explore new business models and frameworks and design effective strategies including
subscription, platform-based and data-centric models
Get inspiration from real business cases across many industries that are faced with the
challenges of business transformation
Learn that is not about digital technologies - it is all about people and business first
Explore why most business transformations fail and avoid the same traps
Focus on understanding the difference between types of disruption including
disintermediation and reintermediation
Assess the potential in your company for implementing transformation quickly
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Face-to-Face Live Online
Available In-Company
2 days 4 x 3-hour
sessions The programme is available as an
In-Company solution for your teams.
€2,995 €2,995 More information at mce.eu/inco

mce.eu/digital for dates, locations and full programme outline 83


Digital Transformation

Business Strategies in New Digital Times

Learn how to reinvent your strategy when you are faced with
heavy competition and disruptive change
Highlights
Learn how to redefine the market space you are in and
develop new models and approaches to grow in the future
Be prepared for disruption and know what to do when
faced with heavy competition and disruptive change

Key Competences
Digital strategies New business strategies
Business transformation Data-centric digital models
Digital business models Digital leadership skills

The Right Programme for You


You are a senior manager/executive. You are
responsible for driving digital transformation
strategies in your company. This programme Senior Managers
gives you the key insights to develop, adapt &
execute your digital transformation strategies.

Learn, Practice and Use


Design your own digital and transformational strategies in a VUCA world
Explore new business models and frameworks, especially subscription, platform-based and
data-centric models
Redefine your new market space and your new goals
Reinvent your business model and test new ones
Learn from digital winners and losers - and avoid the same traps
Reconsider your business relationships - when it is time to cooperate with customers and
competitors? When is it time to compete with current partners?
Explore incremental versus disruptive strategies for your organization
Design and experiment new strategies in 3 connected horizons
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Face-to-Face Live Online
Available In-Company
2 days 4 x 3-hour
sessions The programme is available as an
In-Company solution for your teams.
€2,995 €2,995 More information at mce.eu/inco

84 mce.eu/digital for dates, locations and full programme outline


Digital Transformation

Customer Experience in New Digital Times

It is time to put customers at the core of everything you do


and engage with them in new digital ways
Highlights
Focus on the 4 C strategies to grow - centricity, connection,
collaboration and customization
Learn about your augmented CX (customer experience)
Automate interactions with customers using the latest tools

Key Competences
Augmented customer Managing customer
experience (CX) touchpoints
CX culture - top to bottom Customer journeys

The Right Programme for You


You are a decision maker or operational
manager and have direct or indirect
interactions with customers. You need to Senior Managers
understand customer experience and what
is means for you in a digital world.

Learn, Practice and Use


Understand the new dynamics that rule customer behaviours & interactions
Get an overview of the building blocks of augmented customer experience
Rethink current setups and practices to put customers at the heart of your business
Explore customers as decision makers, contributors and pilots
Learn more about customer communities and business networks
Focus on 4 key strategic areas of growth - customer centricity, connection, collaboration and
mass customization at scale
Make sure that customer experience culture goes from the C-suite to the whole company
Learn about the latest platforms and tolls for your augmented CX (customer experience)
Implement customer measurement tools and metrics
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Face-to-Face Live Online
Available In-Company
2 days 4 x 3-hour
sessions The programme is available as an
In-Company solution for your teams.
€2,995 €2,995 More information at mce.eu/inco

mce.eu/digital for dates, locations and full programme outline 85


Digital Transformation

Value Propositions in New Digital Times

Create real customer-centric value propositions and


go far beyond your clients' needs
Highlights
Transform your product or service portfolios into
packaged products and subscriptions that create value
Learn and use SMACIT technologies - social, mobile,
analytics, cloud, and internet of things

Key Competences
Customer centricity Creating customer value
Story telling & elevator pitch Platform business models
Using new technologies Agile development & testing

The Right Programme for You


You are a senior manager, product manager
or business strategist. You want to develop Senior Managers
impactful, relevant and customer-centric
products or services in new digital times.

Learn, Practice and Use


Scan technology trends and apply them to support your value propositions
Develop agile development and testing habits
Move from products to packaged services and from services to subscriptions
Leverage SMACIT technologies to support your growth
Create your own elevator pitch and develop your story telling skills
Learn about platforms and how to design your own
Develop customer-centric and real value for your clients
Learn how to go beyond your customers' needs
Explore new business models and learn how you can implement them
Plan the next steps of your new value plan with key milestones
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Face-to-Face Live Online
Available In-Company
2 days 4 x 3-hour
sessions The programme is available as an
In-Company solution for your teams.
€2,995 €2,995 More information at mce.eu/inco

86 mce.eu/digital for dates, locations and full programme outline


Finance
Essentials of Business Finance
For Non-Financial Managers Previously: Fundamentals of Finance

Many managers are experts in their own areas, but haven’t really
had the time to learn about finance they need in their role
Highlights
Learn the essentials of business finance in just 3 days
Make smarter decisions based on financial reports and data
Learn how to "think finance" and translate performance into
financial terms

Key Competences
Business finance Reviewing financial statements
Understanding financial ratios Effective budgeting
Cost analysis & profit planning Capital expenditure analysis

The Right Programme for You


You are a non-financial manager. You need to
get a better understanding of business Managers
finance for your role. You want to understand
Business Professionals
financial reports, budgets, ratios and make
better decisions using the right data.

Learn, Practice and Use


Get a better understanding of the numbers side of your job
Learn how to “think finance” and use data to make better decisions
Develop proactive working relationships with finance professionals
Gain greater confidence with a working knowledge of business financials
Understand the business dynamics of cash —and take initiatives that meet your team's,
department's or company's short and long-term goals
Take the guesswork out of your decision-making and use financial data to deliver a better
bottom line
Distinguish between capital expenditure budgets and operating budgets
Understand the role of budgeting and issues that budgets can solve
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
PMI Certified
Face-to-Face Live Online The programme is certified by the Project
Management Institute® (PMI).
3 days 4 x 3-hour
sessions More information at mce.eu/pmi

€2,995 €2,295 Available In-Company


The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/finance for dates, locations and full programme outline 87


Finance

Essentials of Cost Accounting

Get inventory costs right. Get all the information you need to
value inventory and cost of goods sold in your company
Highlights
Learn how to identify all the costs that need to be included
in inventory and cost of goods sold in your company
Create your own Activity Bases Costing (ABC) systems
Use relevant costing models to make production decisions

Key Competences
Cost-volume-profit analysis Cost accounting
Activity-based costing (ABC) Variance analysis
Absorption & direct costing Decision making using data

The Right Programme for You


You are a responsible for the proper costing
of inventory and for assessing manufactured Managers
product profitability. This programme gives
Business Professionals
you all the skills and knowledge you need for
your role in cost accounting.

Learn, Practice and Use


Learn how to classify all inventory costs
Create an inventory direct costing system
Identify fixed manufacturing costs in your company
Apply fixed manufacturing costs to inventory
Create a standard costing system and calculate variances
Create an Activity Based Costing (ABC) system
Use cost-volume-profit analysis to determine break-even points and margins of safety
Use relevant costing models for production decisions
Develop cost accounting methods to optimize the use of resources and materials
Create costing reports including job-order cost sheets
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Face-to-Face
Available In-Company
3 days The programme is available as an
In-Company solution for your teams.
€2,995 More information at mce.eu/inco

88 mce.eu/finance for dates, locations and full programme outline


Finance
Essentials of Purchasing
For the New Buyer

Make better purchasing decisions by developing key skills in


negotiation, supplier management and procurement
Highlights
Learn the best negotiation techniques you need in an
international business environment
Manage your supplier relationships to reduce costs,
improve quality and increase performance

Key Competences
Managing the supplier base Managing contracts
Procurement decisions Ethical & legal purchasing
Life cycle costing Negotiation skills for buyers

The Right Programme for You


You are a manager who is newly responsible
for purchasing in your organization. You Managers
need to improve your procurement skills and
New Managers
knowledge. This programme gives you the
key skills you need today.

Learn, Practice and Use


Understand today's procurement strategies and techniques
Identify the core expertise, process knowledge, and interpersonal skills necessary for success
as a 21st-century buyer
Discover the criteria for successful supplier selection
Manage your supplier relationships to reduce costs, improve quality & enhance performance
Understand legal and ethical requirements and issues in your role
Learn negotiation techniques for a global purchasing environment
Understand the difference between leasing, renting and outsourcing
Describe how total cost of ownership fosters better buying decisions
Use the contract planning checklist to avoid surprises
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Face-to-Face
Available In-Company
3 days The programme is available as an
In-Company solution for your teams.
€2,995 More information at mce.eu/inco

mce.eu/finance for dates, locations and full programme outline 89


Finance
The Strategic Controller
Adding Value to Your Organization

Develop the skills to manage the 4 roles that every controller needs
- number cruncher, custodian, analyst and business partner
Highlights
The 3-day programme is highly interactive with exercises &
role plays to ensure you develop your key role as a controller
Master the 4 quadrants of a successful controller
Boost your career by becoming a key manager

Key Competences
Managing financial statements Defining budgetary metrics
Protecting corporate assets Using analytical tools
Ensuring compliance Implementing controls

The Right Programme for You


You are an assistant controller, division/plant
controller or corporate controller. You want Senior Managers
to become more effective in your role. This
Managers
programme focusses on the 4 quadrants of
the controller's job.

Learn, Practice and Use


Define the scope & identify the 4 quadrants of the controller’s job in today’s business world:
Controller as number cruncher: Ensure the timeliness and accuracy of financial statements
Controller as custodian: Establish enterprise-wide controls to safeguard corporate assets
and ensure compliance
Controller as analyst: Define budgetary metrics and parameters to evaluate the financial
health of the company
Controller as business partner: Further the financial goals of the organization

Align and apply the functions of the 4 quadrants of the controller role to a real case study
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Face-to-Face
Available In-Company
3 days The programme is available as an
In-Company solution for your teams.
€3,795 More information at mce.eu/inco

90 mce.eu/finance for dates, locations and full programme outline


Finance
Financial Excellence
Create Value in Your Organization

Move from being a traditional financial manager to a trusted advisor


with the knowledge and skills to drive value creation

Highlights
Select and use the right tools and techniques to measure
value creation in your organization
Learn how to move from being a traditional finance manager
to a valuable business partner

Key Competences
Becoming an advisor Managing organic growth
Measuring shareholder value Value driven models
Using balanced scorecards Compliance & fiduciary duty

The Right Programme for You


You are a finance or business manager with 8+
year's experience and a good understanding of Senior Managers
business finance. This programme gives you the
Managers
finance skills you need to move to the next level
and create value for your organzation.

Learn, Practice and Use


Explore the key strategic ways to create value for your customers
Become a trusted advisor for the senior management team in your company
Learn the key metrics to measure shareholder value
Use balance scorecards in your role
Explore organic versus external growth and what they mean for your role
Discover the key elements of compliance and fiduciary duty
Lead the finance team or colleagues in the change from accountancy to financial excellence
Review the 10 behaviours of trusted advisors
Learn how to appraise investments using discounted cash flow, NPV and IRR
Discover the principles and best practice of mergers and acquisitions
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Face-to-Face
Available In-Company
3 days The programme is available as an
In-Company solution for your teams.
€3,795 More information at mce.eu/inco

mce.eu/finance for dates, locations and full programme outline 91


OnDemand
Courses
Self-paced e-learning programmes that includes:
videos, quizzes, audio, exercises, reading, making decisions,
assessments and more.

25+
e-learning programmes

Around 240 minutes long

€225 each

For more information please visit mce.eu/ondemand/


92
Marketing

Essentials of Marketing

Get the key marketing skills you need - marketing mix, segmentation,
creating customer value, marketing analysis & product positioning

Highlights
Learn how to develop your own marketing action plans and
marketing budgets for your company
Explore the key differences between B2C & B2B marketing
After the programme, you think like a marketer

Key Competences
Building marketing plans Creating customer value
Competitive analysis Developing pricing strategies
Using the marketing mix Customer segmentation

The Right Programme for You


You are a newly-appointed marketers or a
product, brand, or advertising manager. Managers
You want to understand and learn what is
marketing’s role in generating profits for Business Professionals
your company or organization.

Learn, Practice and Use


Recognize the wide-ranging marketing roles and functions within different organizations
Understand the key differences between B2B and B2C markets and marketing
Apply modern techniques for conducting marketplace analysis
Utilize insightful marketing tactics to pinpoint why customers buy or don’t buy
Align the 4 Ps with your products, services, and customer wants and needs
Contrast strategic business plans with annual marketing plans
Learn how to write SMART marketing goals
Compare mass marketing to segmentation marketing
Define Net Promoter Score as a measure of customer loyalty
Understand different pricing objectives and strategies
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Live Online
Available In-Company
4 x 3-hour
sessions The programme is available as an
In-Company solution for your teams.
€1,995 More information at mce.eu/inco

mce.eu/marketing for dates, locations and full programme outline 93


Marketing
Essentials of Digital Marketing
For Non-Digital Marketeers

Develop your fundamental skills in digital marketing and put


together your own strategic plan

Highlights
Develop your own digital marketing strategy in line with your
company's strategy and offline presence
Define the KPIs and objectives of your digital approach
Learn how to communicate your strategy to colleagues

Key Competences
Digital marketing skills B2B V B2C digital marketing
Relationship marketing Online marketplace analysis
Campaign planning Digital marketing strategies

The Right Programme for You


You are a commercial manager. You need to
develop & implement the right digital Senior Managers
strategy. This programme gives you the key
skills for your role. It is also ideal for senior Managers
executives supporting digital transformation.

Learn, Practice and Use


Understand the fundamentals of the digital work
Learn how to develop a digital strategy that is in line with your offline efforts and strategy
Get hands-on experience with the implementation of your strategy
Be prepared to manage and discuss your strategy with your agency or marketing department
Define the goals for your digital approach, including setting realistic KPIs and defining the right
tools and methodologies for your strategy
Learn how to clearly communicate your digital strategy throughout the organization
Lead the execution of digital campaigns with impact and focus
Get the basics of search engine marketing, the web and the digital landscape
Apply the marketing mix in a digital context
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Face-to-Face Live Online
Available In-Company
3 days 4 x 3-hour
sessions The programme is available as an
€2,995 €2,295 In-Company solution for your teams.
More information at mce.eu/inco

94 mce.eu/marketing for dates, locations and full programme outline


Marketing

Essentials of Product Management

Get the key business skills you need to be a successful product


manager in today's business world

Highlights
Learn the key elements of a marketing plan and develop one
Understand all the financial aspects of product management
Start calculating break-even sales formulas for your portfolio
of products and services

Key Competences
Product management skills Creating strategic reports
Product portfolio planning Developing marketing plans
Financial skills Strategic positioning

The Right Programme for You


You are a product or brand manager and
you want to get the key skills you need in Managers
your role and boost your career. This
Business Professionals
programme is also relevant for other
functions working with product managers.

Learn, Practice and Use


Understand the product manager's role today and tomorrow
Set priorities and manage the profitability of your products or services
Build effective working relationships with suppliers and external/internal business partners
Manage the financial aspects of product management
Learn the key components of an effective marketing plan—and practice developing one
Apply the SWOT model to your product portfolio
Identify a format for a best practice annual marketing plan
Learn how to generate sales forecasts that are accurate
Explore core pricing strategies
Use key strategic reports in your role to make decisions
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Face-to-Face
Available In-Company
3 days The programme is available as an
In-Company solution for your teams.
€2,995 More information at mce.eu/inco

mce.eu/marketing for dates, locations and full programme outline 95


Marketing

B2B Marketing Strategy

Develop and implement your B2B marketing strategy in today's


complex and ever-changing business world

Highlights
Get the skills to face the challenges of customer centricity,
seller-buyer relations, innovation management & sustainability
Learn how to organize your team to implement your B2B
marketing strategy effectively today and tomorrow

Key Competences
Value creation in B2B Value chain integration
B2B marketing strategies Becoming sustainable
Customer-driven innovation Seller-buyer relations

The Right Programme for You


You are a general manager or a senior level
product, brand or marketing manager. You Senior Managers
are responsible for developing and
implementing a value-based B2B marketing Managers
strategy in your organization.

Learn, Practice and Use


Create and implement a value-based B2B marketing strategy
Identify those trends that are impacting your industry and how to address them
Understand in greater depth the main categories of customer value propositions and what it
takes to provide true value, drive customer loyalty, and create a competitive advantage
Generate sustainable, predictable, and profitable growth
Integrate marketing strategy in support of your value proposition
Evaluate new forms of collaboration with value chain partners and customers
Identify leadership actions required to align people, processes and metrics in support of your
strategy
Put the customer at the heart of your business
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Face-to-Face
Available In-Company
3 days The programme is available as an
In-Company solution for your teams.
€3,795 More information at mce.eu/inco

96 mce.eu/marketing for dates, locations and full programme outline


Sales
Essentials of Selling
For New Salespeople

Start your sales career the right way. Get the key selling skills you
need to reach your sales targets

Highlights
Learn how to find and qualify new business leads
Prepare your own competitive advantage statements
Explore new ways to open a sales call
Learn how to close the business and get that deal

Key Competences
Selling skills Opening sales calls
Key selling models Analysing the competition
Generating leads Communication skills

The Right Programme for You


You are a salesperson, junior account
manager or you provide sales support in
your company. This programme gives you New Managers
the key skills you need to become a great
salesperson and reach your targets.

Learn, Practice and Use


Identify the behaviours and skills of a successful sales professional in today's world
Describe different types of selling models that work
Identify elements of the sales framework that you can use
Understand prospecting basics and be able to conduct a great sales call
Use a customer-centred selling approach to provide value
Choose a closing technique to get the business
Manage the customer relationship on an ongoing basis - stay close
Develop an action plan to apply your new skills when you get back to your office
Apply segmentation strategies to different customers
Describe the "Find and Qualify the Business" process in easy steps
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Face-to-Face Live Online
Available In-Company
2 days 4 x 3-hour
sessions The programme is available as an
In-Company solution for your teams.
€1,995 €1,995 More information at mce.eu/inco

mce.eu/sales for dates, locations and full programme outline 97


Sales

Key Account Management in B2B Markets

Move from transactional selling to key account management. Get


the key skills you need to focus on your most important clients

Highlights
Learn how to select your next key accounts from your clients
Use the Empathy Map Canvas to get more customer insights
Set SMARTER key account goals for the future
Communicate your KAM plans and get the "triple buy-in"

Key Competences
Key account management Creating customer loyalty
Strategic selling skills Managing KAM teams
Customer value propositions Value based pricing

The Right Programme for You


You are a key account manager, sales
manager, sales director or business unit Senior Managers
manager. You want to develop your skills
Managers
to manage your key accounts and ensure
they are profitable for your company.

Learn, Practice and Use


Build strategies to grow your key accounts profitably
Know how to move from transactional sales techniques to a strategic selling approach
Get real customer insights to support your strategies
Deep dive into the clients' organization structure and decision-making processes
Explore the building of powerful Customer Value Propositions
Grow customer intimacy and loyalty to support your key accounts
Know how to build long term customer enterprise-level relations up to the C-suite
Create and manage a key account team
Know how to manage and influence without formal authority
Learn and Practice effective communication skills
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Face-to-Face
Available In-Company
3 days The programme is available as an
In-Company solution for your teams.
€3,495 More information at mce.eu/inco

98 mce.eu/sales for dates, locations and full programme outline


Sales
Essentials of Sales Management
for New Sales Managers

Make the transition from a salesperson to sales manager. Get the


essential skills you need to become a great manager

Highlights
Use DiSC® theory to understand different personality styles
Develop your own short-range organizational plan
Explore the 6 steps to becoming a great team leader
Learn how to coach your team to success

Key Competences
Sales management skills Delegation skills
Developing sales plans Team building skills
Recruiting & coaching skills Motivating your team

The Right Programme for You


You are a new sales manager. You need to
quickly get the essentials skills and tools to
manage your sales team, respond to New Managers
customers needs and report to senior
management on your progress and goals.

Learn, Practice and Use


Make a smooth transition to sales management
Effectively plan—and target—customers and territories
Successfully plan your logistical operations and organizational structure to support sales
Learn about delegation and what you can and cannot delegate
Apply the best-practices of team building and apply the 6 steps to become a team leader
Learn how to recruit, coach and retain the best salespeople
Understand all the challenges that new sales managers face including: team leader v team
player, functional v people management, your style v team's style and more.
Develop a plan to maximize all the team's strengths
Understand the Internal Motivation Theory
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Face-to-Face
Available In-Company
3 days The programme is available as an
In-Company solution for your teams.
€2,995 More information at mce.eu/inco

mce.eu/sales for dates, locations and full programme outline 99


Customer Service
Customer Service Excellence
How to win and keep customers

Providing great customer service is what keeps your customers


coming back again and again

Highlights
Use and practice the 3 Cs of Customer Service Excellence -
Credibility, Communication and Conflict Resolution
Recognize how focusing on customers' expectations and
needs can save time and reduce stress

Key Competences
Customer service excellence Communication skills
Conflict management Effective listening skills
Building credibility Influence & persuasion

The Right Programme for You


You are a customer service representative,
technical or support executive or work Managers
directly with clients. This programme gives
you the skills you need to increase New Managers
customer satisfaction and retention.

Learn, Practice and Use


Deliver better, faster service and increase customer satisfaction
Learn how to gain repeat business
Know what customers expect and want
Increase your credibility with customers—and your value to your organization
Manage stressful situations more effectively
Recognize the signals of customer irritation—and how to respond appropriately and assist in
quickly finding a workable solution to your customer’s problem
Respond quick and efficiently to specific customer behaviours
Understand why customer satisfaction is based on perceptions
Learn how great customer service creates revenues
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Face-to-Face
Available In-Company
2 days The programme is available as an
In-Company solution for your teams.
€2,295 More information at mce.eu/inco

100 mce.eu/customer for dates, locations and full programme outline


Executive Assistants

The Professional Executive Assistant

Get the key business skills you need to support management and
take your career to the next level

Highlights
Learn how to manager your time, set priorities and make
decisions in a changing and challenging business world
Use role plays and group work to practice the key skills you
need and get direct and honest feedback

Key Competences
Time management Management styles
Decision-making Communication skills
Creative thinking Assertiveness skills

The Right Programme for You


You are an experienced administrative
professional or executive assistant. You
manage a wide range of tasks and projects. Admin Professionals
You want to boost your career and get the key
skills and knowledge you need for your role.

Learn, Practice and Use


Understand the changing business environment in which you operate and the impact it has on
your role and the role of your manager
Enhance your interpersonal skills
Become a more confident decision-maker in your executive assistant role
Learn how to become more effective in a top management team setting
Set personal objectives and develop a plan for your own career and development
Be able to apply creative thinking in difficult situations, and act more assertively when
appropriate
Develop the confidence to handle stressful and delicate situations
Learn how to set priorities and manage your time
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Face-to-Face Live Online
Available In-Company
4 days 6 x 3-hour
sessions The programme is available as an
In-Company solution for your teams.
€2,995 €2,495 More information at mce.eu/inco

mce.eu/assistant for dates, locations and full programme outline 101


Executive Assistants
Partnering with Your Boss
Strategic Skills for Administrative Professionals

Build trust and credibility to strengthen your working relationship


with your boss and increase your overall professional effectiveness

Highlights
Learn key skills in goal setting, prioritizing, planning,
decision-making, relationship building and listening
Develop your communication and assertiveness skills to get
more done on time and on target

Key Competences
Time management Building relationships
Goal setting skills Creating trust
Strategic decision making Assertiveness skills

The Right Programme for You


You are an administrative professional or
executive assistant. You manage a wide range
of tasks and projects for your boss. You want Admin Professionals
to develop better working relationships with
you manager and become more effective.

Learn, Practice and Use


Learn how to consistently anticipate your boss’s needs and corporate goals
Collaborate with your boss and build a working relationship
Get the support you need from others to accomplish your job and achieve your boss’s goals
Have the authority to make—and act on—key decisions
Represent your boss confidently in meetings and discussions
Be seen by your boss and others as a valued professional in the organization
Learn to work with multiple bosses and other office professionals every day
Use your time effectively and get more things done
Understand the characteristics of strategic working partnerships
Develop active listening skills to support your projects and goals
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Face-to-Face
Available In-Company
2 days The programme is available as an
In-Company solution for your teams.
€1,995 More information at mce.eu/inco

102 mce.eu/assistant for dates, locations and full programme outline


Executive Assistants
Communication and Influence
for Executive Assistants
Communicate effectively with your boss and colleagues to get
projects and tasks done on time and on target

Highlights
Learn how to manage your time and priorities when reporting
to several bosses
Practice different communication style that you need when
working with colleagues, bosses and senior managers

Key Competences
Self empowerment Influencing skills
Conflict management Assertiveness skills
Emotional intelligence Giving feedback

The Right Programme for You


You are an experienced executive assistant
or administrative professional. You need to
learn new influencing and communication Admin Professionals
skills to get things done with your colleagues
and senior managers.

Learn, Practice and Use


Emphasize your personal strengths and qualities and become more self-empowered
Know how your personal style affects the decisions you make
Communicate and interact with others more assertively and clearly
Develop positive working relationships
Strengthen your ability to take on future challenges, and trust in yourself
Become more effective in managing tasks assigned and boost the success of your boss
Learn about the 5 components of emotional intelligence and what they mean for you
Develop the skills to give and receive feedback
Handle conflict and difficult conversations professionally
Develop your active listening skills
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Face-to-Face
Available In-Company
3 days The programme is available as an
In-Company solution for your teams.
€2,295 More information at mce.eu/inco

mce.eu/assistant for dates, locations and full programme outline 103


Executive Assistants
Management Skills for
Administrative Professionals
The role of an administrative professional is changing fast. You need
new skills to manage time, priorities, projects, conflicts & colleagues

Highlights
Learn how to manage change and plan for the future
Use critical thinking skills to proactively reach new goals
Practice effective listening skills and emotional intelligence
to become a collaborative colleague and business partner

Key Competences
Time management Emotional intelligence
Conflict management Communication skills
Critical thinking Assertiveness skills

The Right Programme for You


You are an experienced administrative
professional. You need to expand your
management skills as your role is changing. Admin Professionals
You are expected to plan, be assertive and
get things done in today's business world.

Learn, Practice and Use


Manage changing roles and responsibilities whether working with bosses, peers, team
members or customers
Clearly and confidently communicate and negotiate to manage conflicts and achieve results
Apply emotional intelligence and effective listening practices in your role
Use strategic diplomacy to handle office politics, difficult people and demanding situations
Manage your time and priorities in a very busy working world
Proactively use critical thinking skills to achieve team goals
Be more assertive by using verbal and non-verbal tools
Identify and support different working style preferences with new tools
Learn the key management skills you need as an executive assistant today
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
PMI Certified
Face-to-Face Live Online The programme is certified by the Project
Management Institute® (PMI).
3 days 4 x 3-hour
sessions More information at mce.eu/pmi

€2,295 €1,950 Available In-Company


The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

104 mce.eu/assistant for dates, locations and full programme outline


Learn
the key business skills and knowledge you
need for your management role today and
tomorrow

Practice
the skills you learn and get feedback,
recommendations and coaching

Use
what you learn and practise as
soon as you get back to your
office

[email protected]

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