WHO DO I TALK TO ABOUT MY BUSINESS?
As you create your “prospecting list” of people you want to share your business with, remember, that you
are offering people a gift: of great products, or an incredible opportunity!
The DOs and DON’Ts of Making a List
DO make your list as long as possible
• It’s your greatest asset when starting your business
• The longer your list, the better. If you have a list of 10 people and the first five say no, you will feel
disappointed. However, if you have a list of 100, and the first five say no, you have 95 other people
to contact!
DON’T ever prejudge anyone
• They could end up on someone else’s team.
Remember: If you think they’re great, someone else does too!
• You never know what people will do, or who they could lead you too. Think: What is greater: the
risk or the reward?
Steps to Developing your Prospecting List
1. Make a list of at least 75--200 people to share with. Make it a goal to contact them in your first
month (language ideas to follow). Go through your phone contacts and Facebook “friends list “to
help you find people you want to share this with. Address books and invitations lists, too!
2. You may want to split your paper in half as you write down names. Put local contacts on one side
(this will help you when you are creating invitations for your business launch event). Put long-
distance contacts on the other side since you will have to invite them on a call or virtual event to
learn more.
These are the people you will contact first to share your “short story.” Invite them to learn more over
coffee, or to a call with your sponsor, or to an event. They may be your first consultants, customers, or
maybe even connect you to people who would like to buy your product or join your team.
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Write down names that come to mind now & contact them:
Name Number/Email Contact Date Follow Up Date Notes:
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WHAT DO I SAY?
Here is what I would say when I call or message people I know:
“I wanted to share some exciting news with you. I know you’ve built an incredible network in
Chicago. I’m not sure if I mentioned this, but I am building a brand new business there, and I
immediately thought of you because I know how well networked and respected you are there.
Have you heard of before? I’m hoping I could share more about what we’re
doing, get your input and ideas, and see if you know anyone who may be interested in what we
are offering. Could we set a time to get together so I can share more?” Offer to meet them, and
treat them for coffee, or invite them on a call with you to learn more.
After you share more, share your “short story” (WHY you’re doing the business and WHAT it’s doing for
you)—then invite them to a time to learn more.
AFTER I SHARE, WHAT DO I INVITE THEM TO?
One of the following:
Conference Call:
“I’m new and still learning. I’d love for you to hear from my business partner. She’ll be able
to share more and answer your questions. I think you’ll love her story! She’s available on
Wednesday at 10 am, Thursday at 4 pm, and Friday at noon. What time works best for you?”
Business Launch:
“Next Thursday night, I am hosting an event at my home and would love to have you there. It
would be a good chance for you to network with new people, and hear more about what I am
up to. We can then talk after! Your support would mean the world to me. Can I count on you?”
Business Presentation:
“Next Tuesday, we are having a business presentation in our area at 7 pm, and I would love
to have you as my guest. We can go to dinner afterward, and I can share more about my
experience with my brand new business. I would love your input. Can you join me?”
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WHERE ARE MORE PLACES TO FIND PEOPLE TO TALK TO,
AND ADD TO YOUR PROSPECT LIST?
Social Media
How to start a prospecting conversation via Facebook inbox:
“Hi, Joanna! I realize this is out the blue…. hope you’re well! I know you live in Utah & that
market is an important area of growth for my business (COMPANY NAME) for multiple
reasons. You may or may not have a personal interest, but either way, I would love to tell
you who I am looking for in the hopes you might know someone. Can you please shoot me
your cell? I’m hoping you can help me & would love to catch up with you if nothing else.
(*personalize the conversation) Congrats on your darling son! 10--15 minutes is all I need, as
I’m sure that’s all you have time for as well right now. Thanks & I’ll drop you another message
later next week if I don’t hear from you first.”
CHALLENGE: Do 200 Facebook reach--outs your first month in business!
Sharing Samples When You’re Out
Sample pack approach (create a “sample pack” with business cards!)
When you’re out and about, start casual conversations with people by complimenting people and asking
them questions. “Thanks for your great service— do you love working here?” OR “Love your handbag—
where did you get it?” Stay in the conversation by asking questions, then when you are departing pull out a
sample, and say:
“I’ve loved chatting with you today and want to leave you a little gift. I am an independent
consultant with (COMPANY NAME). <Share more about the product you are giving them>. I
know you’ll love these. If you promise you will use them, I promise I will follow--up and stay in
touch! Today is Sunday. I will call you on Tuesday to see how you love them. What time works
best?”
When you call them, say: “How did you love the products? I’d love to tell you more about them!”
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10 MORE TIPS ON FINDING PEOPLE TO TALK TO
(PRINT THESE OFF, AND TRY THEM AS YOU GO!)
1) Work your contact list-- reach out to people on your phone and Facebook. Find a personal way to
connect, then transition…”I see you’re in Chicago. I’m sure you’ve built a great network there. I’m actually
expanding my business there. I would love to tell you what I’m up to, in hopes that you could connect
me to some great people, and perhaps give me a few pointers. Can I treat you to coffee & share more?”
CHALLENGE: 200 your first month!
2) Referral Rewards Program-- if someone is not personally interested, say: “I’ve developed a great
‘referral rewards’ program. If you’re willing to help me spread the word, I’m happy to give you some free
product (or my discount on the product) as a thank you”!
*this is not company-sponsored—I do this on my own, through my monthly order.
3) Launch Events-- host events and ask people to host events for you. Say “My business is expanding in
your area, and I would love to meet new people. If you’d be willing to host an event for me, I will do all the
work, and throw in some free product (or offer my discount on the product) as a thank you.”
*again, I fulfill this on my own through my monthly order.
4) Team Events-- “Coffee & Conversations”, “Cocktails & Conversations”.
Customer Appreciation Events, Vendor Events!
5) Prospecting When Out & About-- compliment, and ask questions to engage in conversation…”Cute
kids. How old are they?” --“Love that bag. Where did you get it?”-- “Great service! Do you love working here?
Because we are looking for people like you for our business…” Share a sample or give out your card and
exchange numbers. Add them on social media! Follow up!
6) Network with other entrepreneurs-- find commonality and reason for reaching out to other business
owners in the area…”I just love your website, and I wanted to reach out and see who did it. I’m also looking
to connect with other business owners in the area, and see how we might support each other’s business
growth. Would you be willing to meet for coffee?”
7) Networking Groups–a great way to get and give professional referrals!
8) Social Media–it’s all about telling stories (sharing before and after pictures, or testimonials of success
stories on the product, or people in the business).
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9) Call Your Customers!–“I’m calling to check in and see how you’re loving your products? I’m not sure if I
mentioned this, but as a distributor of the products, I get a great discount. I was wondering if I could share
with you more about this program so you could get a discount too & possibly earn them for free, or a little
extra money by simply sharing your results with others!”
10) Revisit previous prospects whenever something is new: “The New Year is here, and I’m not sure if
you’ve been thinking about the business at all, but I sure have been thinking about you. It’s the perfect time
to take another look, here’s why…..” Share what is new & exciting!
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