Aarambh Realty
LEAD
GENERATIO
N STRATEGY
Presented by Dhananjay Singh
Smart, Scalable Growth for Real Estate Success
TARGET AUDIENCE IDENTIFICATION
Know Your Buyer – Aarambh Realty ICP
First-time homebuyers (25–35, working professionals)
NRI investors
HNI buyers for luxury & commercial property
Affordable housing seekers (families in Noida, Ghaziabad, etc.)
Segmentation by: Income group, location, budget, investment intent
DIGITAL MARKETING STRATEGY –
PERFORMANCE ADS
PAID LEAD GENERATION
Google Ads: Keyword targeting for property
searches
Facebook & Instagram Ads: Visuals & video
targeting (Meta Ads Manager)
LinkedIn Ads: For commercial property buyers
Content, SEO & Retargeting
Content, SEO & Warm Lead Capture
Point 01 Point 02 Point 03
Create blogs, project Retarget with Google Display
SEO Tools: Google Network & Facebook Pixel
walkthrough videos
Search Console for local Tools:
on YouTube
SEO Google Ads
Google Tag Manager
Google Keyword Planner Google Analytics
(Free with Google Ads)
CRM & WhatsApp Integration
CRM & Automation for Aarambh Realty
Point 01 Point 02 Point 03
WhatsApp marketing Email & SMS automation via
CRM options: Zoho CRM,
using WATI or Mailchimp, SendGrid, or Twilio
Salesforce, or HubSpot
Interakt for
automated
messaging
SITE VISITS, FIELD & OFFLINE NETWORK
Pickup & drop coordination via Google Maps & local transport services
Telecalling
Broker & channel partner management
Event management for roadshows using Eventbrite
Referrals & Influencer Tie-ups
KPIs & Analytics (Track, Analyze & Improve)
Key metrics: CPL, CPR, Show-Up Ratio, Conversion Rate
Dashboards & visualization via Power BI, Tableau, or Google Data Studio
Use Google Analytics for website & campaign monitoring
Funnel Strategy for Aarambh Realty
Stage Action/Channel Tool Example
Awareness Google Ads, Facebook/Instagram Ads Google Ads, Meta Ads, SEO
Interest Brochure/Video Download Unbounce, Google Forms
Consideration WhatsApp Messaging & Telecalling CRM, MAILCHIMP
Evaluation Virtual Tours or Site Visits Zoom, Aarambh Sales Team
Conversion Token Booking & Documentation
Using Portal-Based Leads
Portal & Partner Strategy for Aarambh Realty
Buy verified leads from MagicBricks, 99acres, Housing.com
Sponsored listings & microsites via these portals
Cross-promote on NoBroker and PropTiger
Email/SMS campaigns via portal tools or LeadSquared
Compliance with India’s data privacy laws (PDPB)
.
Paid Ads & Lead Generation Tools
Google Ads
TOOLS >
Meta Ads Manager (Facebook/Instagram)
dhananjay singh Portals & Third-party Lead Sources
MagicBricks, 99acres, Housing.com, PropTiger – Buy
verified leads, list projects.
NoBroker & CommonFloor – Local and affordable
property leads.
SEO & Content Marketing Tools JustDial – Regional listing and business profile for
local SEO.
Google Search Console – Monitor site performance and
indexing.
dhananjay singh
Google Keyword Planner – Discover trending property search
keywords.
SEMrush / Ahrefs – SEO research, competitor tracking,
backlinks Retargeting & Tracking
.Google Trends – Track trending property search terms.
Google Tag Manager – Manage
dhananjay singh
tracking codes (Pixel, GDN tags).
Google Analytics – Monitor website
traffic and campaign behavior.
dhananjay singh
BUDGET FOR LEAD GENERATION
Aarambh Realty
