Chapter - 4
Chapter - 4
The present chapter describes the socio economic profile of the selected rural
journalists in Krishna and Guntur districts of Andhra Pradesh state.
To study the socio economic profile of the sample respondents in the study area, a
structured schedule was designed to collect the required data. The socio economic profile of
the sample respondents in terms of their age, gender, education, social status, caste, religion
and income levels is presented and elaborated in the following paragraphs.
Table No.IV.1
Residential status of respondents
Krishna district
Gudivada 30 9.38
Machilipatna 30
m 9.38
Nizvidu 28 8.75
Vijayawada 50 15.63
Total 138 43.13
Grand total 320 100.00
The respondents' residence status is shown in table IV.1. It can be observed that Guntur
district accounts for 56.87 percent of the respondents, while Krishna district accounts for
43.13 percent of the respondents.
Table No.IV.2
Caste and Paper Media of Respondents
1
3 0 9 20 32
Sakshi
6.0% 0.0% 7.8% 13.1% 10.0%
4 0 8 20 32
Andhra Jyothi
8.0% 0.0% 7.0% 13.1% 10.0%
4 0 9 13 26
Vaartha
8.0% 0.0% 7.8% 8.5% 8.1%
2 0 7 14 23
Surya
4.0% 0.0% 6.1% 9.2% 7.2%
2 0 8 11 21
Andhra Prabha
4.0% 0.0% 7.0% 7.2% 6.6%
6 0 9 6 21
Prajaskathi
12.0% 0.0% 7.8% 3.9% 6.6%
4 1 7 11 23
Vishalandhra
8.0% 50.0% 6.1% 7.2% 7.2%
18 1 51 40 110
Others
36.0% 50.0% 44.3% 26.1% 34.4%
50 2 115 153 320
Total 100.0% 100.0% 100.0 100.0% 100.0%
%
The caste and paper media of respondents with different new paper media companies are
shown in the table no.IV.2. 48 percent of respondents who work in various print media
channels are from the Upper caste, 36 percent are from the Backward caste, and0.6 percent
are from the Schedule tribe caste, and15 percent are from the Scheduled castes, respectively.
According to the findings of the study, the majority of respondents are from the Other Caste
(OC) group, with the ST caste constituting the least number of respondents overall.
Table No.IV.3
Chi-Square Tests of Caste and Paper Media of Respondents
Chi-Square Tests
Value Df Asymp. Sig. (2-
sided)
a
Pearson Chi-Square 28.104 24 .256
Likelihood Ratio 26.534 24 .327
Linear-by-Linear Association 4.325 1 .038
N of Valid Cases 320
a. 14 cells (38.9%) have expected count less than 5. The minimum expected
count is .13.
2
The table no.IV.3, it can be observed that the observed and expected respondents of caste and
print media are not significant because of the Pearson Chi-Square Statistics value of Asymp.
Sig. (2-sided) is above 0.05.
Table No.IV.4
Age & Caste details of respondents
Among the OCs, 45.1 percent are between the ages of 36-45 years, followed by 37.9
percent who are between the ages of 46-55 years, and 13.1 percent who are between the ages
of 25-35 years. Only 3.9 percent of the population is over the age of 55, on the other hand.
According to the data presented above, more than 56.9 percent of the population is between
the ages of 36-45.
67.0 percent of BCs are between the ages of 36-45 years, followed by 24.3 percent in
the age range of 46-55 years, with 8.7 percent in the 25-35 year age range. As a result, none
of them is older than 55 years old. According to the data presented above, more than 56.9%
of the population is between the ages of 36 and 45 years.
More than 68.0 percent of the respondents are between the ages of 36 and 45 years
old in the SC community, according to the survey. Whereas 28.0% of respondents are
3
between the ages of 25 and 35 years, 4.0 percent are between the ages of 46 and 55 years, and
none of the respondents are over the age of 55 years, the results show. It is depicted that
nearly 70% of those who answered the survey questions are in their mid-thirties. Only two
STs answered the survey's questions from the age range of 36 to 45 years.
Table No.IV.5
Chi-Square Tests
Value df Asymp. Sig. (2-
sided)
a
Pearson Chi-Square 40.958 9 .000
Likelihood Ratio 47.804 9 .000
Linear-by-Linear Association 26.638 1 .000
N of Valid Cases 320
a. 7 cells (43.8%) have expected count less than 5. The minimum expected
count is .04.
The table no.IV.5, it can be observed that the observed and expected respondents of
caste and age are significant because of the Pearson Chi-Square Statistics value of Asymp.
Sig. (2-sided) is less than 0.05.
The percentage values of the respondents by their age and community-wise were graphically
represented in Figure No.IV.3.
Figure No.IV.1
4
Age-wise Respondents
350
300
250
Source: Table-IV.3.
200
No. of Respondents
Table No.IV.6
150
Designation & caste wise classification of respondents
0
The caste and social status of respondents
SC with the designation
ST of Reporter
BC are examined in OC
Community-wise
the following table: IV.6.48 percent of respondents who work as reporters are from the Upper
caste, 36 percent are from the Backward caste, 0.6 percent are from the Schedule tribe caste,
and 15 percent are from the Scheduled castes, according to the survey results.
According to the findings of the study, the majority of respondents are from the Other Caste
(OC) and work as a reporter, with the ST caste constituting the least represented group of
respondents.
4.1.1 Gender-wise
Table No.IV.7
5
Gender wise classification of respondents with caste
From the table No. IV.8 shows the distribution of sample respondents by gender across the
communities in the selected study area, as represented by the data in the sample. Clearly,
male respondents account for 99.1 percent of all respondents in this study, with female
respondents accounting for only 0.9 percent of the total.
Table No.IV.8
Chi-Square Tests of Caste and Paper Media of Respondents
Chi-Square Tests
Value df Asymp. Sig. (2-
sided)
Pearson Chi-Square 3.305a 3 .347
Likelihood Ratio 4.458 3 .216
Linear-by-Linear Association 1.968 1 .161
N of Valid Cases 320
a. 5 cells (62.5%) have expected count less than 5. The minimum expected
count is .02.
The table no.IV.8, it can be observed that the observed and expected respondents of caste
and age are significant because of the Pearson Chi-Square Statistics value of Asymp. Sig. (2-
sided) is above 0.05.
The percentage values of the respondents bytheir gender and Community were
graphically represented in Figure No.IV.5.
6
Figure No.IV.5
Gender wise classification of respondents with caste
Gender-wise
350
300
250
Source:
Table No.IV.5.
200
No. of Respondents
150
Table No.IV.9
Religion-wise classification of respondents with caste
Caste and social status Total
100
SC ST BC OC
50 2 87 152 291
Hindu
100.0% 100.0% 75.7% 99.3% 90.9%
Religion 50 0 0 28 1 29
Muslim
0.0% 0.0% 24.3% 0.7% 9.1%
50 2 115 153 320
Total
0 100.0% 100.0% 100.0% 100.0% 100.0%
SC ST BC OC
Community-wise
7
The distribution of sample respondents by religion across the communities in the selected
study area which can be found in table IV.9. According to the data in the table, Hindu
religion respondents account for 90.9% which means that the vast majority of study
participants, while Muslim religion respondents accounted for only 9.1% of the total number
of study participants.
Table No.IV.7
Marital status of respondents with caste classification
The data in Table No. IV.7 shows the distribution of sample respondents by their marital
status across the communities in the selected study area, are shown. As shown in the table, all
respondents are married, and 48 percent are from the OC caste, 36 percent are from the BC
caste, 0.6 percent are from the ST population, and 15 percent are from the SC caste.
Table No.IV.8
Educational qualifications
Caste and social status Total
SC ST BC OC
Educational qualifications 0 0 21 37 58
Below intermediate
0.0% 0.0% 18.3% 24.2% 18.1%
0 0 5 13 18
Intermediate
0.0% 0.0% 4.3% 8.5% 5.6%
Other Graduation 19 2 50 56 127
8
38.0% 100.0% 43.5% 36.6% 39.7%
7 0 8 8 23
Post Graduation with JMC
14.0% 0.0% 7.0% 5.2% 7.2%
13 0 10 21 44
Other Post Graduation
26.0% 0.0% 8.7% 13.7% 13.8%
4 0 8 8 20
Professional course
8.0% 0.0% 7.0% 5.2% 6.3%
7 0 13 10 30
Diploma/technical
14.0% 0.0% 11.3% 6.5% 9.4%
50 2 115 153 320
Total
100.0% 100.0% 100.0% 100.0% 100.0%
Table No.IV.9
Type of family
9
The distribution of sample respondents by Type of family across the communities in the
selected study area are shown in Table No. IV.9, which can be found 55.9 percent of
respondents are members of a joint family and 44.1 percent are members of a nuclear family.
Out of which 48 percent are respondents from the OC caste, 36 percent are respondents from
the BC caste, 0.6 percent are respondents from the ST population, and 15 percent are
respondents from the SC caste, respectively.
Table No.IV.10
Main occupation of the respondent’s father : _________________
The distribution of sample respondents by their occupation of father across the community-
wise in the selected study area are shown in table IV.10. According to the data in the table,
44.7% of respondents are Agricultural coolly/daily labor, 27.8% areagriculture, 17.2% self-
employee, 5.6% are small business, and 4.7private job on the other hand 48 percent
belonging to the OC caste, 36 percent belonging to the BC caste, 0.6 percent belonging to the
ST population, and 15 percent belonging to the SC caste.
Table No.IV.11
10
Main occupation of the respondent’s mother
The distribution of sample respondents by their occupation of mother across the community-
wise in the selected study area are shown in table IV.11. According to the data in the table,
47.2% of respondents are housewife, 41.6% are agriculture coolly/daily wage worker, 9.1%
agriculture, 1.3% are self employee, and 0.9petti business on the other hand 48 percent
belonging to the OC caste, 36 percent belonging to the BC caste, 0.6 percent belonging to the
ST population, and 15 percent belonging to the SC caste.
Table No.IV.12
Total earning members in the family
11
The distribution of sample respondents by their members in the family across the community-
wise in the selected study area are shown in table IV.12. According to the data in the table,
69.1% of respondents are under 2 members, and 30.9% are 3-5 members on the other hand 48
percent belonging to the OC caste, 36 percent belonging to the BC caste, 0.6 percent
belonging to the ST population, and 15 percent belonging to the SC caste.
12
Table No.IV.13
No.of dependent members in the family
The distribution of sample respondents by their dependent members in the family across the
community-wise in the selected study area are shown in table IV.13. According to the data in
the table, 59.7% of respondents are under 3-5 members,32.2% are 2 members and 8.1% are 5
and above members, on the other hand 48 percent belonging to the OC caste, 36 percent
belonging to the BC caste, 0.6 percent belonging to the ST population, and 15 percent
belonging to the SC caste.
Table No.IV.14
Monthly earning of the respondent from journalistic profession
The distribution of sample respondents by their Monthly earning of the respondent from
journalistic profession across the community-wise in the selected study area are shown in
13
table IV.14. According to the data in the table, 91.9% of respondents are Rs.2,001/- to
Rs.5,000/-, 5.9% are Rs.5,001 to Rs.10,000/-and 2.0% are Below Rs.2,000/-, on the other
hand 48 percent belonging to the OC caste, 36 percent belonging to the BC caste, 0.6 percent
belonging to the ST population, and 15 percent belonging to the SC caste.
Table No.IV.15
Total monthly family income of the respondent from all sources
The distribution of sample respondents by their Total monthly family income of the
respondent from all sources across the community-wise in the selected study area are shown
in table IV.15. According to the data in the table, 92.8% of respondents are Below
Rs.25,000/-, and 7.2% are Rs.25,001/- to Rs.50,000/-, on the other hand 48 percent belonging
to the OC caste, 36 percent belonging to the BC caste, 0.6 percent belonging to the ST
population, and 15 percent belonging to the SC caste.
Table No.IV.16
Print media category
14
100.0% 100.0% 100.0% 100.0% 100.0%
The distribution of sample respondents by their print media category across the community-
wise in the selected study area are shown in table IV.16. According to the data in the table,
100% of respondents are Telugu on the other hand 48 percent belonging to the OC caste, 36
percent belonging to the BC caste, 0.6 percent belonging to the ST population, and 15 percent
belonging to the SC caste.
Table No.IV.17
Working experience in print media (including previous experience, if any)
The distribution of sample respondents by their Working experience in print media across the
community-wise in the selected study area are shown in table IV.17. According to the data in
the table, 38.1% of respondents are 6-10 years, 29.7% are 11-15 years, 17.8% are 3-5 years,
6.6% are 16- 20 years, and 7.8% are Below 3 years, on the other hand 48 percent belonging
to the OC caste, 36 percent belonging to the BC caste, 0.6 percent belonging to the ST
population, and 15 percent belonging to the SC caste.
15
Table No.IV.18
Area of your news operations
The distribution of sample respondents by they’rethe area of your news operationsacross the
community-wise in the selected study area are shown in table IV.18. According to the data in
the table, 92.2% of respondents are Mandal-level, 6.9% are sub-division, and 0.9% are Rural
areas,on the other hand 48 percent belonging to the OC caste, 36 percent belonging to the BC
caste, 0.6 percent belonging to the ST population, and 15 percent belonging to the SC caste.
Table No.IV.19
Nature of work (specialized work)
The distribution of sample respondents by Nature of work across the community-wise in the
selected study area are shown in table IV.19. According to the data in the table, 100% of
respondents are General/Local News, on the other hand 48 percent belonging to the OC caste,
36 percent belonging to the BC caste, 0.6 percent belonging to the ST population, and 15
percent belonging to the SC caste.
16
Table No.IV.20
Reason for choosing journalism as your career
Table No.IV.21
Motivated to journalism as a profession
17
44.0% 0.0% 14.8% 32.0% 27.5%
A person who are working 7 0 42 27 76
this field 14.0% 0.0% 36.5% 17.6% 23.8%
50 2 115 153 320
Total
100.0% 100.0% 100.0% 100.0% 100.0%
Table No.IV.22
Other member/members of family in the Field of journalism
The distribution of sample respondents by any other member/members of your family in the
Field of journalism across the community-wise in the selected study area are shown in table
IV.22. According to the data in the table, 90.0% of respondents are saying no one in
journalism, and remaining 10.0% are said their family are in journalism, on the other hand
48 percent belonging to the OC caste, 36 percent belonging to the BC caste, 0.6 percent
belonging to the ST population, and 15 percent belonging to the SC caste.
Table No.IV.23
Details of Family members in Journalism
18
SC ST BC OC
0 0 4 17 21
Brother
0.0% 0.0% 3.5% 11.1% 6.6%
0 0 1 7 8
Brother-in-law
0.0% 0.0% 0.9% 4.6% 2.5%
If yes, please specify
0 0 0 3 3
Cousin/relative
0.0% 0.0% 0.0% 2.0% 0.9%
50 2 110 126 288
Not applicable
100.0% 100.0% 95.7% 82.4% 90.0%
50 2 115 153 320
Total
100.0% 100.0% 100.0% 100.0% 100.0%
The distribution of sample respondents by any other member/members of your family in the
Field of journalism across the community-wise in the selected study area are shown in table
IV.23. According to the data in the table, 90.0% of respondents are saying no one in
journalism,6.6% respondents are said that their brother is working in journalism, 2.5%
respondents are said their Brother-in-law is working in journalism and remaining 0.9% are
said their Cousin/relative are working in journalismon the other hand 48 percent belonging
to the OC caste, 36 percent belonging to the BC caste, 0.6 percent belonging to the ST
population, and 15 percent belonging to the SC caste.
Table No.IV.24
Journalism as first profession
19
Table No.IV.25
Profession/s prior to taking up journalism
Table No.IV.26
Subsidiary occupation/job/business/contract jobs other than the present journalism
profession
20
Table No.IV.27
Specification of Subsidiary occupation
21