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Just What The World Needs - . - Another Business Book!

This book addresses common fears that prevent individuals from pursuing their business aspirations, such as business angst, certification intimidation, and impostor syndrome. It aims to empower readers by teaching simple concepts that can transform their understanding of business. The target audience includes entrepreneurs, designers, students, and professionals seeking to master fundamental business practices.

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darshan2299dy
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18 views4 pages

Just What The World Needs - . - Another Business Book!

This book addresses common fears that prevent individuals from pursuing their business aspirations, such as business angst, certification intimidation, and impostor syndrome. It aims to empower readers by teaching simple concepts that can transform their understanding of business. The target audience includes entrepreneurs, designers, students, and professionals seeking to master fundamental business practices.

Uploaded by

darshan2299dy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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1

WHY READ THIS BOOK?

Just what the world needs . . .


another business book!
—U.S. CUSTOMS AGENT AT JFK INTERNATIONAL
AIRPORT, AFTER ASKING ABOUT MY
OCCUPATION

Life’s tough. It’s tougher if you’re


stupid.
—JOHN WAYNE, WESTERN FILM ICON
Since you’re reading this book, chances
are you want to make something Since
you’re reading this book, chances are you
want to make something important happen:
start a business, get a promotion, or create
something new in the world. It’s also
likely that a few things are holding you
back from achieving your dream:
▶ Business Angst.The feeling that you
“don’t know much about business”
and therefore could never start your
own company or take more
responsibility in your current
position. Better to maintain the status
quo than face the fear of the
unknown.
▶ Certification Intimidation.The
idea that “business is really
complicated” and is a subject best
left to highly trained “experts.” If you
don’t have an MBA or similar
expensive credentials, who are you
to say you know what to do?
▶ Impostor Syndrome.The fear that
you’re already “in over your head”
and it’s only a matter of time before
you’re unmasked as a total fraud. No
one likes a phony, right?
Here’s the good news: everyone has
these unfounded fears, and they can be
eliminated quickly. All you need to do is
learn a few simple concepts that will
change the way you think about how
business works. Once you’ve conquered
your fears, you can accomplish anything.
If you’re an entrepreneur, designer,
student, programmer, or professional who
wants to master the fundamentals of sound
business practice, this book is for you. No
matter who you are or what you’re trying
to do, you’re about to discover a useful
new way of looking at business that will
help you spend less time fighting your
fears and more time doing things that make
a difference.

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