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My Finance Assignment Write My Finance Assignment
Converse Inc Campaign in Kuala Lumpur, Penang and Johor
Converse Inc. is a designer, distributor and marketer of high performance and casual athletic
footwear and apparel for men, women and children. The Company s products primarily include
athletic footwear distinguished by its sports classics, sports performance and sports lifestyle
product categories. The sports classics footwear category includes the Chuck Taylor All Star, the
Jack Purcell tennis shoe, the One Star court shoe and other authentic heritage products. The
sports performance footwear category focuses on basketball footwear, while the sports lifestyle
products are designed to appeal to trend conscious consumers seeking casual footwear. Converse
has been around since 1908 and begins in Massachusetts USA. By 1918 Chuck Taylor joined the
Converse Rubber Company and had his signature on the classic All Star ankle patch that you see
today. Rock Roll and pro basketball grew up in Converse High Tops, and All Stars finally came in
colors. Strength of SWOT analysis show that Converse is a very competitive organization. Marquis
Mills which is the Founder and CEO is often quoted as saying that Business is war without bullets.
Converse has a healthy dislike of its competitors. However Converse sponsored the top athletes and
gained valuable coverage. Converse is having a strong brandidentity and attracting consumers who
not only wear their sneakers for functional reasons but also as a means of expression. Consumer
loyalty is high with Converse sneakers because it
Budweiser Case
customers are not loyal to Budweiser. Therefore, they would likely do better to differentiate their
Prohibition Brew accordingly.
That being said, we recommend that Budweiser promotes their Prohibition Brew as being a new and
different product, with less emphasis on the fact that it is just like other Budweiser products. With
this new market, they have an opportunity to appeal to a brand new market with a brand new
marketing technique. There is a romantic quality associated with the Prohibition and gangsters that
they could easily capitalize on and use to their advantage especially considering the age groups of
their two markets. One group was raised on movies of Marlon Brando and
Frank Sinatra, and the other is raised in a culture where ... Show more content on Helpwriting.net ...
Additionally, people who may already be loyal to the Budweiser name may try this beer and dislike
it, which could cause them to negatively change their attitudes toward the other Budweiser products
and, in turn, harm their sales. If these consumers find that the beer tastes much better than the other
Budweiser products, it could also negatively affect their sales for their other products as consumers
only buy the new beer. This would be another example of cannibalizing Budweiser s other beers
(Kotler et al., 2014).
Conclusion
In conclusion, Budweiser has an interesting offering to the market with their new
Prohibition Brew. There is a clearly distinct opening in the market for a quality non alcoholic beer
and the company can use this to their advantage. They have devised a clever name and marketing
scheme to offer at a nice low price point which is a promising start. The company should follow the
recommendations stated in this paper and also avoid the pitfalls mentioned above such as
cannibalization of the rest of their line. If they do, they will likely find great success with this new
addition to their product
A Brief Note On The Alzheimer s Association
Overall, people who take care of dementia patients must handle health care responsibilities of the
person with dementia more often than caregivers of people who do not have dementia. Some of the
common tasks outlined by the Alzheimer s Association include assisting with daily activities around
the house, managing the medications, helping with activities of daily living such as getting dressed
and bathing, and providing support for the person with dementia as the disease progresses. Dementia
residents require significantly more assistance with activities of daily living and help around the
house in comparison to other older adults (Alzheimer s Association, 2016). Due to the time
consuming responsibilities and the increasing level of care required during this stage, this might be
a time when informal caregivers outsource some the responsibility to formal caregivers and facilities
equipped for the level of intensity required.
Another task caregivers face as the dementia progresses in the person they are taking care of is
communication. The Alzheimer s Association provides a pamphlet on the most prevalent behavior
changes and recommendations on how the informal caregiver should handle such changes. Common
changes in communication include a gradual loss of ability to find the right words and organize
thoughts and emotions effectively, a decline in the amount of verbal communication used, and going
back to one s first language (Alzheimer s Association, 2014b). As the disease
Explaining Our Perceptions Of Reality In The Film Inception
Inception What is Inception? Inception is the act of entering his or her dream and instilling an
idea. Inception is a film that explores the many natures of the mind. In a world where technology
exists to enter the human mind through dream invasion, a highly skilled thief is given a final
chance at redemption which involves executing his toughest job to date: Inception (IMBD). The
main philosophical theme in this movie is What is Reality . As Plato said, How exactly can we
explain our perceptions of reality? (Plato). In the movie Mal and Cobb are in limbo but commit
suicide and by dying they both wake up having entered the real world. This makes them wonder
what is reality? After waking up Cobb believed that they were in the actual
Comparing Ganymede In Barnfield s Hero And Leander
Ganymede is used as a point of comparison for characters in both Barnfield s Affectionate
Shepherd and Marlowe s Hero and Leander. Ganymede s name can be used to stress how
beautiful a character is as well as present them as a homoerotic character. In this two particular
texts, Ganymede s name is used to present the characters he is compared to as more beautiful than
him and as objects of homoerotic desire who are, despite this, not necessarily homoerotic
themselves. This brings to question Ganymede s control over his, and the characters he is compared
to, life as well as how using his name effects not only the characters but the overall meaning of the
text. Ganymede is supposed to be an exceptionally beautiful character, and because of this,... Show
more content on Helpwriting.net ...
In this way, the writer used Ganymede s name on top of descriptions to stress just how beautiful
the boy is. The idea of the beloved being more beautiful than Ganymede can also be seen in Hero
and Leander. As soon as Leander jumps naked into the narrow, Neptune sees him and instantly
becomes both sexually aroused and convinced that this man is Ganymede (639 644). Neptune
only discovers that this man is not Ganymede when he almost drowns. In this case, not only is the
character Leander so beautiful that he could be Ganymede, but Neptune transfers his love onto
Leander most likely because of his similarities to Ganymede. Choosing to move his desires to
Leander presents the idea that he is in some way more desirable than the real Ganymede, and this
could possibly be because of his appearance. In both cases, the character Ganymede is presented as
a figure of beauty who, when used as an ideal, presents a level of beauty that can only be achieved
by few. Because of their beauty, both character have to deal with undesired attention from other male
characters that make them into the homoerotic character. By making the characters as beautiful as
Ganymede, the writers also make the characters more desirable to others including men.
How to Become a Translator
How to Become a Translator
The industry of language translation is gaining momentum quite rapidly than it has fifteen years ago.
It has grown to be regarded as one of the most promising career opportunities at this age of digital
technology. Businesses and individuals have created a greater and increasingly stable demand for
human translators. Linguists now have minimal fear of being saturated in their profession because
of a teeming demand for translation projects. The emergence of machine translation and computer
aided translation has helped the industry contrary to some people who deemed these tools as
unfavorable, threatening to extinguish human linguists with such technology. It has, in fact, made
the human translator an inevitable component of the translation process. Aware of the restrictions
and limits of what these tools can do, the human translator is still the one in control of the whole
process. Human logic and knowledge cannot be replaced with machines or any other tools. Machines
can only interpret data and concept up to a certain degree; they cannot translate concepts. Only the
complexities of the human brain can grasp these often technical and difficult processes.
Given the important functions that human linguists play in content translation for business
expansion and product localization, the demand for translators is seen to go up in the ensuing
years. This means that here will be a steady flow of jobs for more translators all over the world. Is
language
Night Father s Relationship
The novel Night is written by Elie Wiesel, who is a Holocaust survivor. In this novel he writes
about his experience through the concentration camps which involved the death of his family and
close friends. One of the most painful thoughts throughout the book was his relationship with his
father and how it changed over time. From the beginning it was just Elie and his father. During
their journey, his father became more dependent on Elie. It was particularly hard for him to care
for his father while watching many other young boys disown their fathers and leave them to die.
His father became weaker every day and it was a struggle to sit back and watch, because there
really was nothing he could do to have saved him in the end. One of the
Pros And Cons Of Hunting Grizzly Bear
Hunting grizzly bear is seemed as a controversial topics in society. Some countries already banned
this activity and classified it into part of the law. However, there is still group of people disagree
this decision and consider to be permitted. Hunting grizzly bear is the way to limit their increasing
number, grizzly bear is a valuable resource for aboriginal people and it can promote the economy.
But if this activity is permitted globally, it will cause more illegal trade, influence the ecosystem and
this group of species will become extinct. Huntinggrizzly bear should be permitted since it can
control the number of grizzly bear well. According to the data, the number of grizzly bear shows a
upward trend every year, for example, the BC... Show more content on Helpwriting.net ...
Everyone understands the importance of the food chain in the environment. If we break any part
of it then our ecosystem will suffer the serious damage. Grizzly Bear is on the top of predators in
the food chain, it mostly eat salmons and elks in the environment. The existent of grizzly bear
can control the number of salmons and elks well because it will cause over numbers of salmons
and elks without grizzly bears. As well as, the quality of river and people s plantation will be
damaged. So it is important to maintain the natural food chain, none of each species can be
missed in ecosystem. Moreover, the grizzly bear itself has great commercial value because of
their furs and paws. However, many hunters kill the grizzly bears to get their furs and paws and
some people will sell them illegally in black marks or going through some personal trade, those
group of people gain a large amount of illegal. money from hunting grizzly bear. According to this
situation, there are more hunters who prefer do this job, they kill the grizzly bears not for interest
habits any more, it already be seemed as the most quick way to make money. In response, many
provinces like British Columbia, Saskatchewan, Alberta and Yukon...... They already outlaw the
trade of furs and paws. Most people consider that grizzly is dangerous for them when they stay in a
close distance so they must shoot them, so shooting is
Comparing The Gods In The Illiad And The Sakuntala
Gods and other supernatural beings have played a role in human mythologies and storytelling for
as long as stories have been told. Even the ancient texts of the oldest known civilization, the
Sumerians, tell tales of great and powerful gods that would influence their culture and way of life.
In storytelling gods and the supernatural continue to have direct roles in stories, oftentimes
influencing the outcome based of favor towards an individual or group. In particular this can be
seen in The Illiad and The Sakuntala, but also in modern day movies, books, and television shows.
Intervention of the gods can be seen early in Book I of The Illiad, when Agamemnon dishonors the
priest Chryses and refuses to release his daughter, even after Chryses... Show more content on
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In The Sakuntala the main protagonist King Dushyanta often speaks of the great services he
provides the gods while serving as king. The king lives a blessed life, filled with beauty, goodwill,
and loved by his followers. He falls in love with [S ]akoontalá, the daughter of a celestial being
called a Nymph and a mortal man. [S ]akoontalá and Dushyanta seal their marriage in the eyes of
the gods within the grove where [S ]akoontalá was raised. The king is later cursed, forced to
forget his love until the curse is broken (Kalidasa, p. 376 . 480). As a reward for his exemplary
service to the gods, he is reunited with his wife and son in heaven, where the gods explain the curse
to the united
The Causes And Development Of The African Slave Trade
African slave trade or Atlantic slave trade was the result of advancement of maritime innovation and
the ambitious imperialism that swept among the powerful countries of Europe. With new set of
maritime skills and innovation, firstly Portuguese s traders crossed harsh seas along the coast of
western Africa. What began as the quest for the exchange of goods between European and African
merchant, swiftly changed into the massive potential of cheap labor and unlimited resources to
exploit with the founding of new European colonies in Caribbean, Central and south America
respectively. These colonies used slaves as the laborer in the coffee, coco, tobacco and sugar
production, often in harsh conditions and longer working period, which not possible by white
settlers due drastic change of climate and tropical diseases.
As for the origin of these slaves is concerned, each of the major colonizer such as Portugal, Spain,
Netherlands (Dutch India Company) and English had their own African territories and colonies to
provide slaves for their plantations in New World as well as for north America and other European
countries. For instance, Portuguese dominated western African coasts and used Angolan slaves. In
costal Brazil, Spanish used the seminomadic Indians, Aztec citizens and imported slaves from Cuba.
Meanwhile, Dutch West India Company, imported slave from costal region of Guinea as well as by
waging war against established trade hubs of Portugal and Spain. Whereas countries like
Effects Of Child Labor During The Industrial Revolution...
Effects of Child Labor in the Industrial Revolution versus Modern Europe
By: Lariah Thiel Child labor has been a very big problem since the Industrial Revolution. As the
world began to industrialize, the demand for labor increased greatly. During the Industrial
Revolution child labor became a very important aspect of everyday life because the demand for
laborers had grown so much. Families were not only dependent on adults for money, but they were
also dependent of their children. Some children began working under the age of 8, and to some that
is just not right. During the Industrial Revolution children were needed in many different industries
such as coal mines, factories, and in agriculture. Child Labor has been proven to have very harmful
effects on the children. This is because the children were put in hazardous, unhygienic conditions
that brought harm to their health. Along with health problems it also caused a lot of stress to the
children because the children were not only expected to do work, but also to go to school, and help
around the house.
Labor in the Coal Mines During the industrial revolution there was a huge demand for coal, this
was because coal was used to fuel railroads. The increase in demand for coal meant that there was
a huge demand for laborers. Coal miners were brought from all ages. Children started working in
the coal mines as young as eight years old. The children had to perform all different types of jobs in
the coal mines.
The Gold Rush On California
The effect of the Gold Rush on the Californians. Gold in California was incidental discovered near
an American stream that would change the young creating state. All finished America, youthful
colleagues settled on the decision to go to California. People started from Europe, Asia, and
South America searching for minute wealth. The new American dream was to get rich, and to
make a fortune quickly. (Mill operator 151) In 1839, one of the wealthiest people in California
came over as an outcast from Sweden; his name was John Sutter. His inspiration of coming to
California was to build his own specific private agrarian space. In late 1847, James Marshall and
around twenty other men were sent to a stream by Sutter to manufacture a sawmill. With a
particular ultimate objective to supply enough wood required for Sutter s ranch. On January 24,
1848 the sawmill was essentially whole when something stood out enough to be noticed. Marshall
got what he thought to be gold, and remembering that think the gold he saw another piece. In the
wake of making extraordinary compared to other discovers, Marshall and his worker retreated to
work, notwithstanding it was not a little while later that they kept finding more gold. (Glass 45 47)
Even however Marshall was sure that he had found gold, he required more confirmation, so Marshall
to back some gold to Sutter. Remembering the ultimate objective to test the gold Sutter used a
reference book that gave him hints about gold. Sutter made the
David And Goliath
The story of David and Goliath is an iconic story from the bible, which many artists have tried to
capture in sculptures. The story goes that there was a young boy that tended sheep, and one day
he went to go see his brothers that were in the Israel army called Israelites. The Israelites were at
war with the Philistines whom had a great warrior his name was Goliath, he stood nine feet tall
and was enormous compared to everyone else. Goliath carried giant weapons and was afraid of no
man. For Forty days Goliath would go to the battlefield and demand to give him a man and let them
fight each other but everyone was too scared. But while Davidwas there to see his brothers he saw
Goliath and was not afraid so he asked the king to let him fight... Show more content on
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But to compare the age I would say that Donatello s David is the youngest and most boy like of
all three. Michelangelo s and Bernini s depict David as a young man or someone that could
actually fight, they make him look muscular and more defined than Donatello s depiction also
Donatello s is the only sculpture casted in bronze rather than the other two being made of marble.
Also the hair in Donatello s David is longer and more of a biblical looking David than the others.
They are all in different times as well the first made sculpture was Donatello s and his David was
made after the battle of him and Goliath, but Michelangelo s is seen as right before the battle
when he is looking at Goliath. And the last made was Bernini s and in his David is in the action
of throwing the stone at Goliath. In Michelangelo s David he is just made by himself with one
thing keeping him up where in the others David s is in a action like throwing in Bernini s or is
standing on something like in Donatello s. The facial expressions in all of these are actually
quite different as well if you really look at them. In Bernini s his face is distressed and in
concentration. But in Michelangelo s his face is almost blank but with a look as if to no shock of
the giant in front of him. And finally Donatello s has a face of a grin or smirk where he has
defeated the great Goliath and he is now happy. They also have
A Brief History of France
Historical Perspective
The history of France can be divided to Gaul and Roman Conquest, the middle ages, modern time
and contemporary era. The oldest traces of human life in what is now France date from
approximately 1.8 million years ago. Between 1500 and 500 B.C. The Guals moved into the region
before it was known as France. Gaul was conquered by Rome in the second century B.C., which led
to the Gauls adopting the Roman language and culture. France derived its modern name from Franks
a Germanic tribes that overran the country from the east around 5th century. (A Brief History of
France I)
In the 9th century, the Treaty of Verdun divided the Kingdom of Francia to three territories;
Eastern Francia, Middle Francia and Western Francia which was the precursor to modern France.
Before the monarchy was overthrown during the French revolution in 1798, France was ruled
with several noble families and was involved with the hundred years war against England,
Renaissance, reformation and seven years war along with Austria against Prussia and England.
(A Brief History of France.II) About 10 years after the revolution in 1804 Pope Pius VII crowned
Napoleon Bonaparte as emperor of the France. (Table 1) Although he waged several wars and
occupied the most of Europe allied armies conquered Paris and exile Napoleon to the island of Elba.
However, he escaped from the island and tried to get back on power but he defeated at the Battle of
Waterloo. (A Brief History of France I)
After
